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AUDIENCES
WHAT IS AN
AUDIENCE
An audience is a group of people who participate in a show
or encounter a work of art of literature (in which they are
readers), theater, music (in which they are called “listeners”)
And video games (players)audience members participate in
different ways in different kinds of art; some events invite
overt audience participation and others allowing only modest
clapping and criticism and reception.
Audience theory offers scholary insight into audiences in
general. These insights shape our knowledge of just how
audiences are affected by different forms of art . Ie video
games films radio and software have effects on each others
audiences.
WHY ARE AUDIENCES
IMPORTANT
Media formats must work to keep their audiences frequent in
order to keep their popular status and eventually retain a
profit, whilst attaining a new audience and staying ahead of
the competition.
Without an audience there would be no one to watch the film
To illustrate the impact of audience, imagine you're writing a
letter to your grandmother to tell her about your first month
of college. What details and stories might you include? What
might you leave out now imagine that you're writing on the
same topic but your audience is your best friend . Unless you
have an extremely cool grandma to whom your very close ,
its likely that your two letters would look quite different in
terms of content, structure, and even tone.
WHAT IS THE IMPACT OF NEW
TECHNOLOGY ON AUDIENCES
Special effects cgi: computer-generated imagery (cgi)is
application of computer graphics to create or contribute to
images in art, printed media ,video games, film , television
programs, commercials, video, and simulators. The visual
scenes appear dynamic or static or 2d, through the term cgi
is most commonly used to refer to 3d computer graphics
used for creating scenes or special effects in film and
television. They can also be used by a home user and edited
together on programs such as windows movie maker or
imovie.
Visual effects:
‘’as for artistic inspiration for bullet time , I would credit
Otomo Katsuhiro , who co-wrote and directed Akira, which
defiantly blew me away, along with director Michel Gondry.
His music videos experimented with a different type of
technique called view-morphing and it was just part of the
beginning of uncovering the creative approaches towards
using still cameras for special effects…’’ –John Gaeta worked
on special effects
• The Matrix is one of the most famous film series in regard to
special effects. Keanu reeves the protagonist actor in the
Matrix famously gave up his earnings from the matrix (over
$75million) to the films special effects crew fro their hard work
making the film series into a huge success.
EXPLAIN A “FRAGMENTED
AUDIENCE”
Audience fragmentation is a situation in which viewers of a
television program live in vastly different areas. For example
, people in New York and Alaska can watch the same
television channel and see the same show . Audience
fragmentation has become more common since cablehas
become popular. It has made advertising more difficult
because, for example, shoppers in New York and Alaska
might not shop at the same grocery chain.
HOW DO INSTITUTIONS
CONTINUE TO MAKE MONEY
• Innovate the program and attract new audiences
• Maintain current audience
• Advertise on new formats
• Update advertisement
• Reboot franchise (‘’I am legend’’ was rebooted once in the
60s and again with will smith in the 2000s)
• Create spinoff titles (ie ‘’better call Saul’’)
• Sponsorship/promotional deals with companies and
musicians
TYPES OF AUDIENCE
emotional and rational
• Skeptics
• Novice
• The melting pot
• Printed
• Expert
Other types include…
• Particular audience that depends on circumstance and
situation, and are categorized by the individual that makes
up the audience.
• Immediate audience is a type of particular audience that is
composed of individuals who are face to face subjects
with a speaker and a speakers rhetorical text or speech.
• In contrast to immediate audience meditate audience are
composed of individuals who consumed rhetorical texts in
a manner that is different from the time or the place in
which the speaker presents a text.
• Theoretical: audience imagined for the purpose of helping
the speaker.
• Self as audience: delibrates over the content of the ideas
they are conveying , it can be said that these individuals
are addressing the audience of self..
• Universal audiences are audiences from numerous
ethnicity or to different places.
• Ideal audience are audiences that where specifically
targeted and persuaded by speech or rhetorical text.
• An implied audience is an imaginary audience determined
by an auditor or reader as the text‘s constructed audience
• The internet is possibly the biggest audience as everyone
has access to it, every person has the opportunity to
participate in different ways.
TYPES OF AUDIENCE
-MASS
-NICHE
Niche audiences are small targeted audience for example an
Indian community in the UK will usually watch Bollywood
films which means they are likely to have a different TV
package to the standard in the area. In addition there are
local TV stations big center TV for example in Walsall which
is still a smalltime station on freeview.
Mass audiences are huge more popular audiences like the
viewers of Netflix with hugely grossing shows like ‘’game of
thrones’’ and ‘’house of cards’’, in addition to bbc audience
which is by far the most popular in the UK with famous sopes
like ‘’east enders’’ and and smash hit series like ‘’top gear’’
The difference is with the Indian station is only catering for a
small audience whereas the mass audiences include almost
everybody.
WHY DO WE CATEGORIES
AUDIENCE
Audiences are categorized because people who watch Netflix
and are on non Indian decent will have no interest in
watching the Indian station because he/she doesn't relate to
the culture or entertainment, however a Bollywood fan from
an Indian family might find it more interesting. Vice-versa for
the ‘’game of thrones’’ fan.
In addition it’s the best quickest way for the TV company's to
organize their content without categorizing entertainment
into genre it would be a muddle. In addition it creates
competition amongst entertainers e.g. Dynamo vs Troy in the
magician department or resident evil verses George A.
Ramiro's dead series. This also leads to improvement in
quality of the entertainment.
AUDIENCE
DEMOGRAPHICS
A demographic or demographic profile is a term used in
marketing and broadcasting, to describe a demographic
grouping or a market segment. This typically involves age
bands, social class, and gender.
Demography involves the statistical study of human
populations. As a very general science, it can analyze any kind
of dynamic living population, i.e., one that changes over time or
space (see population dynamics).
The key demographic is a term in television ratings that refers to
the most desirable demographic group to a given advertiser.
Key demographics vary by network, time of day, and
programming type, but they are generally composed of
individuals who are younger and more affluent than the general
public: "Young adult viewers have been TV's target
demographic for decades, because they're thought to have less
brand loyalty and more disposable income
WHAT ARE
PSYCHOGRAPHICS
Psychographics is the study of personality, values, opinions,
attitudes, interests, and lifestyles. Because this area of
research focuses on interests, attitudes, and opinions,
psychographic factors are also called IAO variables.
Some categories of psychographic factors used in market
segmentation include:
• activity, interest, opinion (AIOs)
• attitudes
• values
• behaviour
WHAT IS
QUANTITATIVE/QUALITATIVE
AUDIENCE RESEARCH
Quantitative audience research is research that comes in
large amounts by collecting information from survey's of
large groups. The techniques used are mail surveys, internet
surveys and face to face public surveys.
Qualitative audience research engages with relatively small
numbers of individuals in order to gain a complex, detailed
and in-depth understanding of their experiences and
response to watching a performance.
WHO ARE
NRS, ABC, BARB
The National Readership Survey was established in 1956 and
today provides the most authoritative and valued audience
research in use for print and digital advertising trading in
Britain.
The survey covers over 250 of Britain’s major news brands
and magazines, showing the size and nature of the audiences
they achieve.
In a dynamic and changing digital media age, NRS PADD was
introduced in September 2012 to provide a unique measure
of combined print and online audiences. NRS PADD: Mobile
was launched in September 2014.
ABC, is a TV network. With ABC you can view the ABC
network live or full episodes on smartphones, tablets your
computer and over the top devices. It puts access to the
network right into your hands at home or on the go. Sign in
with participating TV provider account to start watching live
and see the most recently aired episode of your favourite
ABC shows.
BARB the broadcast audience research board is the national
television audience measuring system their research covers;
who is watching what are they watching, when are they
watching what screen are they watching on and how did the
content get to the screen. Television is the only medium in
which a fully representative measurement is made that can
be compared to how it was consumed the day before. The
barb survey interviews 1000 people each week, and also
takes note of what devices are being used.
CREATE AN AUDIENCE
PROFILE OF YOURSELF
I am straight a 20 year old male of half British half Kenyan
decent, I am currently a student on benefits in terms of
social-economic class. According to the Young and Rubican
table I see myself as a cross between strugglers/reformers.
Because I see myself as alienated and disorganized and buy
alcohol and junk food. However I feel freedom of restrictions
and personal growth and im anti-materialistic but aware of
good taste but no higher education.
WHY DO COMPANIES NEED TO KNOW
THIS PROFILE INFORMATION
Companies need to know information about their audience to
know what would be more popular with who (to try and
provide the appropriate audience with the appropriate
entertainment) eg violent and sexual content would usually
be showed lait at night where as children's programs would
air in the day or in the morning on weekends.
In addition to ratings and ensuring appropriate viewing,
companies my use peak times to advertise or promote. For
example a new show would want to air its pilot episode after
a popular show like ‘’east enders’’.
Lyns new powerpont new

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Lyns new powerpont new

  • 2. WHAT IS AN AUDIENCE An audience is a group of people who participate in a show or encounter a work of art of literature (in which they are readers), theater, music (in which they are called “listeners”) And video games (players)audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception. Audience theory offers scholary insight into audiences in general. These insights shape our knowledge of just how audiences are affected by different forms of art . Ie video games films radio and software have effects on each others audiences.
  • 3. WHY ARE AUDIENCES IMPORTANT Media formats must work to keep their audiences frequent in order to keep their popular status and eventually retain a profit, whilst attaining a new audience and staying ahead of the competition. Without an audience there would be no one to watch the film To illustrate the impact of audience, imagine you're writing a letter to your grandmother to tell her about your first month of college. What details and stories might you include? What might you leave out now imagine that you're writing on the same topic but your audience is your best friend . Unless you have an extremely cool grandma to whom your very close , its likely that your two letters would look quite different in terms of content, structure, and even tone.
  • 4. WHAT IS THE IMPACT OF NEW TECHNOLOGY ON AUDIENCES Special effects cgi: computer-generated imagery (cgi)is application of computer graphics to create or contribute to images in art, printed media ,video games, film , television programs, commercials, video, and simulators. The visual scenes appear dynamic or static or 2d, through the term cgi is most commonly used to refer to 3d computer graphics used for creating scenes or special effects in film and television. They can also be used by a home user and edited together on programs such as windows movie maker or imovie.
  • 5. Visual effects: ‘’as for artistic inspiration for bullet time , I would credit Otomo Katsuhiro , who co-wrote and directed Akira, which defiantly blew me away, along with director Michel Gondry. His music videos experimented with a different type of technique called view-morphing and it was just part of the beginning of uncovering the creative approaches towards using still cameras for special effects…’’ –John Gaeta worked on special effects • The Matrix is one of the most famous film series in regard to special effects. Keanu reeves the protagonist actor in the Matrix famously gave up his earnings from the matrix (over $75million) to the films special effects crew fro their hard work making the film series into a huge success.
  • 6. EXPLAIN A “FRAGMENTED AUDIENCE” Audience fragmentation is a situation in which viewers of a television program live in vastly different areas. For example , people in New York and Alaska can watch the same television channel and see the same show . Audience fragmentation has become more common since cablehas become popular. It has made advertising more difficult because, for example, shoppers in New York and Alaska might not shop at the same grocery chain.
  • 7. HOW DO INSTITUTIONS CONTINUE TO MAKE MONEY • Innovate the program and attract new audiences • Maintain current audience • Advertise on new formats • Update advertisement • Reboot franchise (‘’I am legend’’ was rebooted once in the 60s and again with will smith in the 2000s) • Create spinoff titles (ie ‘’better call Saul’’) • Sponsorship/promotional deals with companies and musicians
  • 8. TYPES OF AUDIENCE emotional and rational • Skeptics • Novice • The melting pot • Printed • Expert
  • 9. Other types include… • Particular audience that depends on circumstance and situation, and are categorized by the individual that makes up the audience. • Immediate audience is a type of particular audience that is composed of individuals who are face to face subjects with a speaker and a speakers rhetorical text or speech. • In contrast to immediate audience meditate audience are composed of individuals who consumed rhetorical texts in a manner that is different from the time or the place in which the speaker presents a text. • Theoretical: audience imagined for the purpose of helping the speaker. • Self as audience: delibrates over the content of the ideas they are conveying , it can be said that these individuals are addressing the audience of self..
  • 10. • Universal audiences are audiences from numerous ethnicity or to different places. • Ideal audience are audiences that where specifically targeted and persuaded by speech or rhetorical text. • An implied audience is an imaginary audience determined by an auditor or reader as the text‘s constructed audience • The internet is possibly the biggest audience as everyone has access to it, every person has the opportunity to participate in different ways.
  • 11. TYPES OF AUDIENCE -MASS -NICHE Niche audiences are small targeted audience for example an Indian community in the UK will usually watch Bollywood films which means they are likely to have a different TV package to the standard in the area. In addition there are local TV stations big center TV for example in Walsall which is still a smalltime station on freeview. Mass audiences are huge more popular audiences like the viewers of Netflix with hugely grossing shows like ‘’game of thrones’’ and ‘’house of cards’’, in addition to bbc audience which is by far the most popular in the UK with famous sopes like ‘’east enders’’ and and smash hit series like ‘’top gear’’ The difference is with the Indian station is only catering for a small audience whereas the mass audiences include almost everybody.
  • 12. WHY DO WE CATEGORIES AUDIENCE Audiences are categorized because people who watch Netflix and are on non Indian decent will have no interest in watching the Indian station because he/she doesn't relate to the culture or entertainment, however a Bollywood fan from an Indian family might find it more interesting. Vice-versa for the ‘’game of thrones’’ fan. In addition it’s the best quickest way for the TV company's to organize their content without categorizing entertainment into genre it would be a muddle. In addition it creates competition amongst entertainers e.g. Dynamo vs Troy in the magician department or resident evil verses George A. Ramiro's dead series. This also leads to improvement in quality of the entertainment.
  • 13. AUDIENCE DEMOGRAPHICS A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands, social class, and gender. Demography involves the statistical study of human populations. As a very general science, it can analyze any kind of dynamic living population, i.e., one that changes over time or space (see population dynamics). The key demographic is a term in television ratings that refers to the most desirable demographic group to a given advertiser. Key demographics vary by network, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income
  • 14. WHAT ARE PSYCHOGRAPHICS Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Some categories of psychographic factors used in market segmentation include: • activity, interest, opinion (AIOs) • attitudes • values • behaviour
  • 15. WHAT IS QUANTITATIVE/QUALITATIVE AUDIENCE RESEARCH Quantitative audience research is research that comes in large amounts by collecting information from survey's of large groups. The techniques used are mail surveys, internet surveys and face to face public surveys. Qualitative audience research engages with relatively small numbers of individuals in order to gain a complex, detailed and in-depth understanding of their experiences and response to watching a performance.
  • 16. WHO ARE NRS, ABC, BARB The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain. The survey covers over 250 of Britain’s major news brands and magazines, showing the size and nature of the audiences they achieve. In a dynamic and changing digital media age, NRS PADD was introduced in September 2012 to provide a unique measure of combined print and online audiences. NRS PADD: Mobile was launched in September 2014.
  • 17. ABC, is a TV network. With ABC you can view the ABC network live or full episodes on smartphones, tablets your computer and over the top devices. It puts access to the network right into your hands at home or on the go. Sign in with participating TV provider account to start watching live and see the most recently aired episode of your favourite ABC shows. BARB the broadcast audience research board is the national television audience measuring system their research covers; who is watching what are they watching, when are they watching what screen are they watching on and how did the content get to the screen. Television is the only medium in which a fully representative measurement is made that can be compared to how it was consumed the day before. The barb survey interviews 1000 people each week, and also takes note of what devices are being used.
  • 18. CREATE AN AUDIENCE PROFILE OF YOURSELF I am straight a 20 year old male of half British half Kenyan decent, I am currently a student on benefits in terms of social-economic class. According to the Young and Rubican table I see myself as a cross between strugglers/reformers. Because I see myself as alienated and disorganized and buy alcohol and junk food. However I feel freedom of restrictions and personal growth and im anti-materialistic but aware of good taste but no higher education.
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  • 20. WHY DO COMPANIES NEED TO KNOW THIS PROFILE INFORMATION Companies need to know information about their audience to know what would be more popular with who (to try and provide the appropriate audience with the appropriate entertainment) eg violent and sexual content would usually be showed lait at night where as children's programs would air in the day or in the morning on weekends. In addition to ratings and ensuring appropriate viewing, companies my use peak times to advertise or promote. For example a new show would want to air its pilot episode after a popular show like ‘’east enders’’.