U6 lesson 3 task 2

1. BIG PICTURE
Task 2 – Evaluating social media
tools
KEYWORDS
Globalisation – Prosumers –
Distribution – Multimedia –
Streaming and Downloading
LEARNING OBJECTIVES
To understand more about how
different social media platforms
might be used to market media
products
SUCCESS CRITERIA
Group work presentations and
detailed individual answers to
short questions
Take your seat. Bag under your desk.
Have your equipment and planner out.
Topic – Unit 6 – Social Media and Globalisation
http://www.hpocrunit6.wordpress.com
Before the internet – how did bands and record labels
market their music before the internet?

2. TELL ME
STUFF!
TAKE ME
THROUGH
IT…
LET ME
HAVE A
GO…
DO I GET
IT?
1 2 3 4 5 6
SETTING THE
SCENE
JOINING UP
LEARNING
LINKS TO LAST
TIME
PASSING ON
KNOWLEDGE
GUIDED PRACTICE
& MODELLING
INDEPENDENT
PRACTICE –
APPLYING THE
SKILLS TO NEW
SITUATIONS
ASSESSMENT &
FEEDBACK
PULL IT TOGETHER
JOINING UP
LEARNING
LINKS TO NEXT
TIME

3. This is about social media, globalisation and popular music
• Understanding specific production and distribution technologies
• Understanding how different social media channels or platforms are
used to promote and distribute popular music
• Music moved from analogue to digital production
during the 1980s, as it moved from vinyl and tape
to CDs
• Music drove the development of popular
engagement with the early days of the www
• Napster and P2P
• .mp3 files and improving speed, bandwidth and
storage
• The movement from Napster (1999) to
MySpace (2003) was a movement from 'fan'
control of music online to industry control of
music online with controlled fan engagement
• YouTube (2005) has become a dominant
channel for music online (despite being a video
channel). It pays royalties to the industry – the
amount it pays is an ongoing matter of dispute
• Other music based social networks – Spotify
(2006), LastFM (2002), SoundCloud (2007) -
free streaming with adverts / paid ad-free
accounts
• iTunes (2003)

4. You need to choose an artist and investigate how
they use social media and the web to market and
distribute their work and themselves
• You can start out by thinking about your
behaviour as a fan – how do you access music?
How do you participate in music culture? How do
you find out what's going on?
• You need to choose a range of different kinds of
platforms to analyse.
• Something specifically music based (like Spotify)
• The 'official web presence (which might be a
website but might also be a Facebook page)
• Something App based? Or might that just be
Spotify? Is this less of a relevant category than it
was 5 years (ish) ago because smartphones have
become the standard way to access content?
• You can do this as a pair
• Make a powerpoint and report back to the
class
• Remember that you need to think about two
different issues here (although they do cross
over with each other)
• How do artists market themselves and
their work?
• How do artists distribute their work?

5. Answer the revision questions on the blog
• Read the questions carefully and look at the
number of marks available for each
question. This tells you what you need to know
about how much information the question is
looking for
• If you are asked to identify and explain, most of
the marks from the question will come from the
explanation.
• When you are asked to compare two things you
will automatically lose half of the marks available
if you only write about one
• Don't be afraid of starting with the
obvious. YouTube is a video platform. Spotify
is a music streaming platform.
• Be specific. Give specific examples of specific
media texts/producers and how they use
specific social media platforms.
• Use technical language. Globalisation
/ Platform / Streaming / ...

6. Different social media apps and platforms are good for different
things. You need to be able to explain how different forms of
media – film, music, videogames… – might use different social
media platforms – like new bands using YouTube and Spotify as
being particularly good for music.
• Make a point of remembering a range of different
platforms that cover different media areas – video
/ music / photography and other images
• I have focussed on music here but you could have
focussed on
• Photography – including Instagram and
Pinterest
• Videogames – including YouTube and Twitch
(or the online community nature of games
consoles)
• Cinema – including YouTube and IMDB
• You could also think about
• online forums and discussion boards
• the 'official' websites for different media
producers and texts
• Twitter as a microblogging site but
specifically as a link resource to other
content
• The discussion features on phones like
WhatsApp

7. BIG PICTURE MY LEARNING
How did this
lesson fit into
your other
lessons?
What is my top
take- away from
the lesson?
Have you contributed to the lesson? Will you be able to improve
next lesson? Do you know what you need to go away and do?
o The big idea is a simple one –
the internet has changed
everything about how popular
culture and media texts are
marketed and distributed
o It's also changed a lot about
how they are developed and
produced
o You need to be able to write
about different platforms that
focus on different media forms
and how they are used by
producers and audiences.