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Intro lesson

Welcome to media

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Intro lesson

  1. 1. MEDIA STUDIES INDUCTION
  2. 2. •Welcome to media •Intro to what we’ll be studying •L9 rules and frees •Trips put in diary (3rd Nov BFI– clash with GCSE English language re-sit) •Monday- Weds (5th -7th March) Bristol/Bath trip to BBC, Watershed, Workshop and Warner Bros studios •FLD/KBR introductions
  3. 3. •We will studying all forms of media and every half term there will be a written assessment and a practical task. •We will give you a folder and student pack with an overview of your course next week. •All your work will be uploaded onto your own personal blog like this one: http://gbhsa2elonawoodford.blogspot.co.uk/
  4. 4. LIST AS MANY ‘FORMS’ OF MEDIA AS YOU CAN HINT: TELEVISON IS A MEDIA FORM
  5. 5. MEDIA FORMS • Television • Music Videos • Radio • Advertising • Film • Internet • Newspapers • Magazines • Video Games
  6. 6. RESEARCH TASK RESEARCH DIFFERENT SUB FORMS WITHIN EACH FORM AND PROVIDE AN EXAMPLE OF EACH E.G. TELEVISION – LONG FORM TV DRAMA (STRANGER THINGS)
  7. 7. TARGET AUDIENCE
  8. 8. WHAT IS A TARGET AUDIENCE?
  9. 9. WHY DO MEDIA TEXTS NEED A TARGET AUDIENCE?
  10. 10. WHY IS A TARGET AUDIENCE IMPORTANT? • Identifying a target audience means effective marketing communication strategies can be put in place e.g. targeting teenagers by using snapchat, advertising on youtube. • Digital media and marketing today is about building strong, loyal, lasting relationships with people. Which is why it’s so useful to have an understanding of them. Music artists will connect with fans on social media to maintain buzz and hype. • You can understand them as real people, get to know them, find out what they like and where they go when they’re online. When they are likely to be watching TV etc. • You can include representations and themes that would appeal to your audience.
  11. 11. AFTER VIEWING THE FOLLOWING TEXTS OUTLINE WHO YOU THINK THE TARGET AUDIENCE IS AND WHY.
  12. 12. Insert ads/mag cover/ music video
  13. 13. Desert Island discs game •Nine forms •Narrow it down to three •One text for each •Compare with someone you don’t know very well
  14. 14. Media Quiz

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