2. •Welcome to media
•Intro to what we’ll be studying
•L9 rules and frees
•Trips put in diary (3rd Nov BFI– clash with
GCSE English language re-sit)
•Monday- Weds (5th -7th March) Bristol/Bath
trip to BBC, Watershed, Workshop and
Warner Bros studios
•FLD/KBR introductions
3. •We will studying all forms of
media and every half term there
will be a written assessment and a
practical task.
•We will give you a folder and
student pack with an overview of
your course next week.
•All your work will be uploaded
onto your own personal blog like
this one:
http://gbhsa2elonawoodford.blogspot.co.uk/
10. WHY IS A TARGET AUDIENCE
IMPORTANT?
• Identifying a target audience means effective marketing communication strategies can be
put in place e.g. targeting teenagers by using snapchat, advertising on youtube.
• Digital media and marketing today is about building strong, loyal, lasting relationships with
people. Which is why it’s so useful to have an understanding of them. Music artists will
connect with fans on social media to maintain buzz and hype.
• You can understand them as real people, get to know them, find out what they like and
where they go when they’re online. When they are likely to be watching TV etc.
• You can include representations and themes that would appeal to your audience.
