Audience Research: Music Videos
As part of an A2 Media Studies project, it is necessary to gather information from as many people
as possible to produce a music video that targets a specific audience as best possible. As much, I
would be most grateful if you could complete the questions below; the answers will be insightful
and highly useful. I would recommend that you share the survey with your friends, facilitating a
larger data sample that may enable the project to be more successful.
The survey is anonymous and information will not be shared outside the educational constraints of
Required questions are marked by an asterisk(*)
Q1.What is your gender?
Q2.Which of the following categories does your age fall under?
Q3.Please assess the following popular music genres against your opinion of them.*
Q4.Outline your favourite music video(s) and why it is your favourite.*
Q5.Please assess the following music video criteria against what you feel makes a music video
Telling the audience
a story/form of
A distinct “digesis
which the music
video takes place
,etc .moving in time
to the music
The pace of editing
tempo/beat of the
audience think and
ponder over certain
issues and events
references to other
Tackling issues of
Q6.Of the following, which do you feel outline your reasons for watching music videos in
a. To be entertained /to relas/to fill in time/to escape from reality.
b. To learn something
c. To identify with the artist or theme/lyrics/narrative of the song and video
d. To gain an insight into yourself and your personal values
Q7.Would you rather a ”pop” video be performance-based, narrative-based, or a fragmented blend
of the two?*
c. Fragmented blend
Q8.Do you enjoy “pop” music videos that tackle issues relating to representation?*(e.g. race,
sexuality, age, gender, stereotypes, etc)
Q10.Who is your favourite singer?