Presentation from Ernest White II from TBEX North America on Scaling Your Travel Blog Into a Multimedia Platform

2. AUTHENTICITY
HUMAN BEING
BUSINESS
BRAND

3. SCALING YOUR
TRAVEL BLOG INTO A
MULTIMEDIA PLATFORM
ERNEST WHITE II
Storyteller. Explorer.
Chief Proponent of
Reasonable Recklessness.

5. WHAT DOES “MULTIMEDIA PLATFORM” EVEN MEAN?
System of storytelling encompassing various technological methods, including
web, television, radio, print, and combinations thereof.
DO I EVEN WANT TO DO THIS?

6. WHY WOULD I WANT TO SCALE MY BLOG
INTO A MULTIMEDIA PLATFORM?
● REACH DIVERSE AUDIENCES
● DEVELOP YOUR STORYTELLING SKILLS
● INCREASE VISIBILITY AND EMPOWERMENT
● MAKE MONEY
HOW DO I START?

7. 1.DO YOUR RESEARCH!
● LOOK FOR MEDIA THAT RESONATES WITH YOUR
INTERESTS AND THOSE OF YOUR AUDIENCE
● TV SHOWS AND VIDEO CHANNELS
● PODCASTS AND RADIO SHOWS
● DIGITAL AND PRINT PUBLICATIONS
● PAY ATTENTION TO WHAT YOU LIKE AND WHAT
YOU DON’T LIKE

8. 2. TAKE A COURSE (or 3)!
● INVEST IN A COURSE TO PROVE YOUR SKILLS
● INTRO TO FILMMAKING AND VIDEOGRAPHY
● HOW TO BEST PRESENT YOURSELF ON-CAMERA
● PODCASTING AND VOICEOVER ESSENTIALS
● HOW TO INTERVIEW PEOPLE
● INTRO TO EDITING AND COPYWRITING
● UTILIZE HIGH-LEVEL (AND OFTEN FREE)
EDUCATIONAL WEBSITES
● COURSERA, OPEN CULTURE, UDEMY

9. 3. LEARN TO CURATE!
● FOCUS ON TOPICS AND ISSUES THAT ALIGN
WITH THE SCOPE AND VISION OF YOUR BRAND
● FOR VIDEO: PINPOINT THE OVERALL STORY ARC AND THE
STORYLINE OF EACH EPISODE
● FOR AUDIO: NARROW OVERALL THEMATIC FOCUS, BUT
HAVE EPISODES EXPLORE EVERY NUANCE OF EACH THEME
● FOR MAGAZINES/JOURNALS: CHOOSE A SET OF THEMATIC
“VERTICALS” TO EASILY CATEGORIZE YOUR ARTICLES

10. 4. OPTIMIZE RESOURCES!
● BUILD FRIENDSHIPS AND CREATE NETWORKS
● YOU WILL NEED HELP
● YOU WILL NEED PUBLICITY
● START WITH FREE AND LOW-COST SERVICES
● VIDEO: LIGHTWORKS, HITFILM, BLENDER
● AUDIO: AUDACITY, WAVEPAD, FL STUDIO
● MAGAZINE/JOURNAL: WORDPRESS THEMES (NEWSPAPER,
MH MAGAZINE, 15ZINE, VOICE, SOLEDAD, ETC.)
● OUTSOURCING: FIVERR, UPWORK

11. 5. DON’T LET CHALLENGES
THROW YOU
● BE PATIENT WITH YOURSELF AND THE PROCESS
● KNOW WHEN TO ASK FOR HELP/OUTSOURCE
● TRUST THAT YOUR AUDIENCE UNDERSTANDS
● YOU WILL NEVER BE PERFECT, YOU ARE PERFECT
● BE AUTHENTIC

12. THINK YEW!
AND IF YOU’D LIKE TO STAY IN TOUCH:
WEB| ernestwhite2.com | flybrother.net
FACE| facebook.com/ErnestWhiteII |
/FlyBrotherFly
TWIT| ernestwhiteii | FlyBrother
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