This document provides guidance on selecting and using online marketing tools for freelancers and creative professionals. It discusses blogs, microblogs, social networks, and other tools; establishing an online brand and presence; increasing business inquiries; picking the right tools to start with; managing an online presence; and integrating tools using RSS feeds.

2. There are tools

3. And there are tools blogs microblogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis Web 2.0 Tools

4. Your (old) toolkit

5. social portfolios Your new toolkit social resume blogs microblogs social networks site enews Creative Freelancing Person

6. Huh?!

7. Argh!!

8. 1. Build your brand

9. 5 Ways to Build Your Brand 1. Establish a brand personality. 2. Be consistent. 3. Know your audience. 4. Share good information. 5. Make connections.

10. 2. Increase business inquiries

11. 5 Ways to Increase Inquiries 1. Be clear about what you offer. 2. Provide gateways to YOU. 3. Give strategic contact points. 4. Respond promptly. 5. Do good work.

12. 3. Pick the right tools

13. 5 Ways to Pick Your Tools 1. Start with three. 2. Avoid the hype. 3. Get recommendations. 4. Go for free first. 5. Pay for what works.

14. Your Toolkit Triad social portfolio blog or microblog social network

15. Your Toolkit Triad social portfolio

16. Coroflot

17. Behanced

18. design:related

19. Social Networks social network

20. Facebook pages vs. profiles

21. Facebook pages vs. profiles

22. flickr portfolios

23. social network groups

24. Blogs & Microblogs blog or microblog

25. blog portfolios

26. microblog as portfolio

27. microblog as gateway

28. 5 Ways to Manage Your Presence 1. Focus on your objectives. 2. Don’t spread yourself too thin. 3. Integrate everything. 4. Develop a system. 5. Find an assistant.

29. RSS: Integrate

30. 15 Minutes a Day 15 minutes - Check for messages 15 minutes - Scan conversations 15 minutes - Share value

31. Manage: hootsuite

32. Manage: seesmic

33. Manage: tweetdeck

34. Manage: Mobile

35. Manage: hellotxt & ping.fm

36. Avoid overload

37. Don’t get lost

38. Network: Conversations

39. Measure

40. Hurray!!