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What we've learned so far about sm
This document provides an overview of social media strategies for businesses. It outlines the top 5 social media platforms - Facebook, LinkedIn, Twitter, YouTube and their key uses and action steps for businesses. The core messages are that content is king, businesses should focus on connecting with people over selling, and they need a consistent social media presence across multiple platforms to be effective.
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What we've learned so far about sm
- 1. What we’ve learnedso far about social media for business
- 2. Agenda 1. Our 5rules of social media for business 2. Content is King 3. Facebook 4. Linkedin 5. Twitter 6. YouTube 7. Resources
- 3. Our 5 Rulesof Social Media for business 1.Social media is a collection of communication tools. It’s what you do with those tools that matters 2.Social media is about people – not technology or your products and services 3.Develop a give first mentality – don’t sell – connect 4.If you’re going to do it, do it on a consistent basis 5.Create, find and share content that people will want to consume and spread
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- 8. Webinars Podcasts Videos Articles Audience Blogs White Papers eBooks Photos
- 10. Facebook What is it… 1.Primarily for connecting with family and friends 2. You can share photos, videos, links and have online conversations 3. The worlds biggest social network 4. Over 750 million users and counting (16 million in Canada)
- 12. Facebook 5 Action stepsfor your business… 1. Create a separate page for your business 2. Identify the FB friends you have that have a business connection 3. Direct message these individuals and invite them to join 4. Share content your friends will find interesting 5. Join in conversations
- 14. Linkedin What is it… 1.Primarily for connecting and sharing with business colleagues 2. The worlds biggest business-to-business social network 3. Over 120 million users (3 million in Canada)
- 16. Linkedin 5 Action stepsfor your business 1. Create your profile – what do you want to be known for? 2. Build your network – who do you know – who do you want to know? 3. Join or create groups – listen first and ask great questions 4. Connect directly with at least 2 people a day and start a conversation 5. Share content daily
- 18. Twitter What is it… 1.Primarily for connecting with people/topics you find interesting 2. Must use 140 characters or less to communicate 3. Over 200 million users
- 20. Twitter 5 Action stepsfor your business 1. Create a profile that describes the real you 2. Follow people that you want to connect with or learn from 3. Start conversations 4. Share what you’ve learned, ideas you have and great content 5. Tweet at least 5 times a day
- 22. YouTube What is it… 1.Primarily for uploading and sharing videos 2. The worlds largest video sharing site – 3 billion videos viewed per day 3. 490 million unique visitors per day
- 24. YouTube 5 Action stepsfor your business 1. Create videos that people will want to watch 2. Start your own YouTube channel 3. Embed your videos in your website – don’t send people to YouTube 4. Spread the word about your videos via other social tools 5. Create a calendar so you produce new content regularly
- 25. What would happenif I Googled YOU?
- 26. Resources Books 1.Unmarketing 2.Content Rules Websites 1.Triggerstrategies.ca 2.Hubspot.com 3.Mashable.com 4.Marketingprofs.com Help fromthe horses mouth 1.Business.twitter.com 2.Help.linkedin.com/app/home 3.Youtube.com/t/about_youtube 4.Facebook.com/help/?ref=drop
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