My presentation on the "history of Internet marketing and online community" since 1987. These slides were cues for stories from my Internet past and vision for the future, given as a presentation recently to Consumer Reports staff.
SMWi Fairfax is an independent Social Media Week taking place September 14, 2017, Capital One Headquarters, McLean, Virginia. Proudly Presented by the Fairfax County Economic Development Authority | #SMWiFX #SMWiFairfax
Do you know the changes the Digital Age is effecting businesses? Have you positioned your business or personal brand to utilize digital technology in giving you an advantage in these fast moving times? How does social media marketing work? How does it impact your business?
This presentation addresses the opportunities the digital age provides to businesses and personal brands in order to be innovative and profitable.
SMWi Fairfax is an independent Social Media Week taking place September 14, 2017, Capital One Headquarters, McLean, Virginia. Proudly Presented by the Fairfax County Economic Development Authority | #SMWiFX #SMWiFairfax
Do you know the changes the Digital Age is effecting businesses? Have you positioned your business or personal brand to utilize digital technology in giving you an advantage in these fast moving times? How does social media marketing work? How does it impact your business?
This presentation addresses the opportunities the digital age provides to businesses and personal brands in order to be innovative and profitable.
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation?
Aeromexico Digital Transformation (IAB Conecta 201609 no videos)Brian Gross
Aeromexico's digital transformation - new Website, mobile app, e-commerce, digital marketing, payments, check-in kiosks, chatbot, social media, marketing and brand image.
Contagion - The Evolution of Social 12.5.16Contagion
Please join us for an evening of all things social, as we make sense of this ever-changing landscape. With a panel of leading thinkers from the industry, we’ll hear the latest from SXSW and how social is impacting our culture. Together, we’ll explore social's evolution and how brands (most importantly yours) can take advantage of it.
All of the Contagion family will be there, so it’s a great chance to meet some of our other favourite clients.
The Village Economy - By Terrence Rohan
We believe we are entering a period of profound change, a new economic and cultural era, driven by three tectonic shifts:
1. A return to the city. Cities are growing and suburbs are dying, as we now seek to live and work in walkable urban centers. Cities already account for 60% of global GDP. As we live in greater density, ideas and people mix more, and economic output and creativity accelerates.
2. The coming of age of millennial values. Gen Y will become 75% of the global workforce within the next ten years. Authenticity, passion and meaning are the driving motivators in this generation. The sharing economy, the gig economy, B Corps, makers and hackers, are all economic expressions of these new values.
3. The global renaissance in technology. The 3rd industrial revolution is now underway. Until 2005, technology accounted for less than 3% of global GDP. Going forward, it will transform every aspect of human activity and every industry - from transportation, housing/hospitality and food, to health, education and commerce.
As we urbanize under new values, and technology reconfigures every industry, this creates incredible opportunities in what we call, "The Village Economy."
The result is radical companies like Uber, Airbnb, Etsy, GoodEggs, and BlaBlaCar, as well as an army more to come.
Digital Storytelling and Social Media for Sustainable Destinations, a presentation given at the ESTC destination workshop on the topics of storytelling, social media and how destinations can market their sustainability.
This presentation is a roundup of emerging consumer behaviors and innovations most likely to shape industries over the next couple of years. There are good reasons to be optimistic about the future. As the digital world continues to rapidly evolve, industries are seeing both disruption and vast potential for growth. This presentation examines not just possibilities for new digital companies, but also powerful new opportunities for more traditional outlets.
My presentation on Communities & Commitment, the Human Factor in Industry 4.0, given on 24.04.2018 at the 3rd Faciliities Management Day 2018 in Athens, Greece. Proud to have been invited by Palladian conferences and Hellenic Facility Management Association as a speaker, among a number of outstanding Greek and International speakers.
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation?
Aeromexico Digital Transformation (IAB Conecta 201609 no videos)Brian Gross
Aeromexico's digital transformation - new Website, mobile app, e-commerce, digital marketing, payments, check-in kiosks, chatbot, social media, marketing and brand image.
Contagion - The Evolution of Social 12.5.16Contagion
Please join us for an evening of all things social, as we make sense of this ever-changing landscape. With a panel of leading thinkers from the industry, we’ll hear the latest from SXSW and how social is impacting our culture. Together, we’ll explore social's evolution and how brands (most importantly yours) can take advantage of it.
All of the Contagion family will be there, so it’s a great chance to meet some of our other favourite clients.
The Village Economy - By Terrence Rohan
We believe we are entering a period of profound change, a new economic and cultural era, driven by three tectonic shifts:
1. A return to the city. Cities are growing and suburbs are dying, as we now seek to live and work in walkable urban centers. Cities already account for 60% of global GDP. As we live in greater density, ideas and people mix more, and economic output and creativity accelerates.
2. The coming of age of millennial values. Gen Y will become 75% of the global workforce within the next ten years. Authenticity, passion and meaning are the driving motivators in this generation. The sharing economy, the gig economy, B Corps, makers and hackers, are all economic expressions of these new values.
3. The global renaissance in technology. The 3rd industrial revolution is now underway. Until 2005, technology accounted for less than 3% of global GDP. Going forward, it will transform every aspect of human activity and every industry - from transportation, housing/hospitality and food, to health, education and commerce.
As we urbanize under new values, and technology reconfigures every industry, this creates incredible opportunities in what we call, "The Village Economy."
The result is radical companies like Uber, Airbnb, Etsy, GoodEggs, and BlaBlaCar, as well as an army more to come.
Digital Storytelling and Social Media for Sustainable Destinations, a presentation given at the ESTC destination workshop on the topics of storytelling, social media and how destinations can market their sustainability.
This presentation is a roundup of emerging consumer behaviors and innovations most likely to shape industries over the next couple of years. There are good reasons to be optimistic about the future. As the digital world continues to rapidly evolve, industries are seeing both disruption and vast potential for growth. This presentation examines not just possibilities for new digital companies, but also powerful new opportunities for more traditional outlets.
My presentation on Communities & Commitment, the Human Factor in Industry 4.0, given on 24.04.2018 at the 3rd Faciliities Management Day 2018 in Athens, Greece. Proud to have been invited by Palladian conferences and Hellenic Facility Management Association as a speaker, among a number of outstanding Greek and International speakers.
Women and Cannabis: History, Herstory and HealthAliza Sherman
Presentation made at THC Fair about cannabis for health and wellness, a brief history of why cannabis was made illegal, women's uses of cannabis and hemp throughout history and some of the women in the cannabis industry today.
Elevate Your Career: Job Opportunities in CannabisAliza Sherman
A presentation at the Anchorage Cannabis Business Association (ACBA) about the cannabis industry and job opportunities in the various segments of this emerging industry.
10 Ways to Hit Harder with Social MediaAliza Sherman
With a focus on Facebook and Facebook advertising, this presentation was given July 2016 at the Martial Arts Supershow in Vegas. About social media marketing best practices.
Social Media Checkup and Social Media AdvertisingAliza Sherman
Presentation given at Arizona Western College about assessing how you are doing in social media, best social media practices, and basic social media advertising options.
Go Reboot Yourself: Get a Grip on Your TechAliza Sherman
Presented at SXSW 2016 with Beth Kanter. About Tech Wellness, Mindful Tech, and having a better relationship for your tech to be happier and healthier. From the upcoming book, "The Happy Healthy Nonprofit" - but not just for nonprofits!
A Happy Healthy Nonprofit: 10 Tips for Impact Without BurnoutAliza Sherman
What Beth Kanter and I are hearing from people working in the nonprofit sector about stress, burnout, self-care and wellness at work. Includes 10 powerful techniques to help avoid burnout and get more energy for 2016! Learn more about our book of the same name at healthyhappynonprofit.org.
YOU are a Brand: How to get noticed and get known!Aliza Sherman
My keynote presentation at Macaroni Kid Meetup in Ft. Lauderdale on Personal Branding, marketing yourself and reaching out to your audiences and your local media.
The Future of Communications in Our Ultra Connected Social Media WorldAliza Sherman
Learn about the best apps for productivity, creativity, time management and communications as well as the good habits we need to develop to use them well. Web pioneer Aliza Sherman will talk about the trends, applications and best practices for the way we communicate online including social media. Presented as the closing keynote at the National Federation of Press Women's annual conference in Anchorage, Alaska. #NFPW15AK
Crowdfund Your Travel or Project: How to Set Up and Run a Crowdfunding CampaignAliza Sherman
My presentation at Overland Expo introducing the concept of crowdfunding for travel - with an emphasis on having a purpose greater than just the trip. Lays out elements of a crowdfunding campaign. Case study: The Goddess Project.
Managing Your Social Media Footprint for Low Stress and High ImpactAliza Sherman
My social media marketing presentation at Overland Expo. All about planning your approach and messaging in social networks and learning how to manage the constant demand for connectivity and content.
Choosing Courage - Life is a Series of Choices. What do you choose?Aliza Sherman
My presentation to Alaska Women's Leadership Forum on the topic of Courage. Courage is a series of choices and once you make a choice, it becomes a series of steps. We all are courageous every day. Choose #courage.
Content Marketing That Doesn't Kill Your CommunityAliza Sherman
The Anti-Formula way to market in social media using content. Content marketing may be all the rage, but there are smarter, longer-lasting ways of attracting, engaging and activating your customers.
PowerTools for Business are the advice we hear a million times and never put into action. Now's the time to transform your business. From a speech I gave in Anchorage, Alaska for Alaska Department of Transportation Civil Rights Office.
If Digital Marketing Had a Crystal Ball - Future TechAliza Sherman
My keynote from Wine Industry Technology Symposium (WITS) in Napa about future of marketing - geofencing (iBeacon, Bytelights) and wearable tech including Ringly.
Top 10 Tips for Driving Authentic Engagement with your Influencers via Social...Aliza Sherman
To engage your online community, you want to attract people to you using social media tools, get them to react (like something), to interact (comment), but better yet, to act (share, submit, contact, buy).
The Power of Unplugging: For Your Business, Your Life, Your SanityAliza Sherman
We have surrendered our lives to our technology. Or have we? This presentation given at the Enterprising Women conference explores how we can take charge of our tech, be more mindful, and change bad tech habits to create more space in our lives.
4 Tech and Marketing Trends for 2014 by Aliza ShermanAliza Sherman
Over the years, I've been asked to give my predictions of where things are going with the web, social and mobile and technology. For context: I've been online since 1987, started the first woman-owned, full-service Internet company in 1995, started an early social media marketing agency in 2006 (before we really called it that), started a social/mobile dev and consulting firm in 2010. Here are 4 tech/marketing trends I'm watching with fascination.
Storytelling for citizen leaders and nonprofit organizationsAliza Sherman
This presentation explores the value of storytelling to attract people to your cause and compel them to get involved, to donate, to volunteer, to participate. Includes details about using visuals and video on Facebook, Twitter, and LinkedIn and how to further grow your communities by showcasing community members. [Given as a free webinar for Hopa Mountain.]
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.