10 Ways to Hit Harder with Social Media
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With a focus on Facebook and Facebook advertising, this presentation was given July 2016 at the Martial Arts Supershow in Vegas. About social media marketing best practices.
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10 Ways to Hit Harder with Social Media
- 1. HIT HARDER WITH SOCIAL MEDIA: 10 TIPS FOR MARKETING SUCCESS Presented by ALIZA SHERMAN Web pioneer, author of 11 books including Social Media Engagement for Dummies, digital marketing authority.
- 2. SOCIAL MEDIA IS A BEAST
- 3. SOCIAL MEDIA IS GOOD FOR: Communica*ons Brand Awareness Customer Service Building Rela*onships Lead Genera*on Sales
- 5. SO WHAT ARE 10 WAYS TO HIT HARDER WITH SOCIAL MEDIA?
- 6. 1 How well are you using social media? Are your accounts set up properly and fully? Are you posting regularly? Are you getting response? Anyone taking action? ASSESS
- 7. 2 Look for ways to optimize your social media accounts. Take advantage of every feature they offer for free. Make sure your brand is consistent across accounts. IMPROVE
- 8. FACEBOOK HEAD TO TOE Profile Image Cover Image Call to Action 180x180 pixels New: 828x315 pixels
- 9. Tabs About Apps Associated Pages
- 10. 3 Craft and publish mostly visual posts. You can mix in a few text-only posts but measure the response rates to both types of posts. On Facebook: Use more Photo posts than Link posts. GET VISUAL
- 11. Link Post Photo Post
- 14. 4 Online video is HUGE and growing. Think QUICK and MOBILE. Go LIVE. Upload to : Link to: USE VIDEO
- 16. 5 Popular and growing. Photos and 60-sec video. Owned by Facebook. Advertise via Facebook. Leverage visuals elsewhere. Psst: Don’t autopost! INSTAGRAM
- 17. 6 Develop a Social Media Calendar to prepare messaging weeks and months out. Build strategic messaging around specific events. Edit for specific social networks. PLAN IT
- 18. SOCIAL MEDIA CALENDARS For Wordpress sites & blogs try:
- 19. Decide what you want people to do when they see your call to ac*on or online ad. Make it easy for people to take ac*on – and make it mobile-friendly! TIP: USE CLEAR CALLS TO ACTION
- 20. WHERE ARE YOU DRIVING PEOPLE? 1. Give them a form to fill out to subscribe to something informa*ve and useful. 2. Ask them to take a survey or quick poll to give you insights. 3. Get their contact informa*on!
- 21. FACEBOOK CALLS TO ACTION
- 22. 7 Use a scheduling tool to time strategic messages to release at regular intervals or to post messages that build up to specific events. Pull text from your Social Media Calendar. SCHEDULE
- 23. FACEBOOK DOESN’T PLAY NICE Use Facebook’s built-in scheduler!
- 24. For other social networks: Use a social media dashboard like Hootsuite to monitor and schedule messages on mul*ple accounts or a scheduler like Buffer. Warning: Do NOT use for Facebook Pages!
- 25. TARGET POSTS
- 26. 8 Facebook is no longer “Free.” You can build a free Page, but in order for your posts to be visible, you have to pay to boost them. Or have interactive fans (likes, comments, shares). BOOST
- 28. 9 Major social networks offer DIY ad tools to reach highly targeted audiences based on demographics (age, education, location) and psychographics (interests, behaviors, actions). ADVERTISE
- 31. Invite them to Like Invite people who have liked one of your Page posts to like your Page. Click on the number of likes your post received. You will see who liked your page or you can click on the “Invite” button next to their name.
- 32. Retargeting Facebook Custom Audiences lets you “remarket” to people who have visited your website. Install a snippet of code (pixel) on your website. Present your ads on Facebook to people who have been to your site. Facebook.com/advertising
- 33. Lookalike Audience After setting up Custom Audiences from your website, create a lookalike audience to target new people similar to your website visitors by creating a lookalike audience. Ads Manager > Tools > Audiences, click Create Audience, select Lookalike Audience from the drop-down menu.
- 34. Facebook Events Try using Facebook Events to promote not just actual physical events but also online “events,” promotional campaign “events,” contests, giveaways and offers. People can “RSVP” or “Join” the “event” giving you more direct access to communicate with them.
- 36. Compelling content is just the beginning. Make actions and conversions your priority! Don’t just attract. Engage and activate.