Social Media Checkup and Social Media Advertising
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Presentation given at Arizona Western College about assessing how you are doing in social media, best social media practices, and basic social media advertising options.
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Social Media Checkup and Social Media Advertising
- 1. Social Media Checkup & Social Media Advertising with Aliza Sherman
- 2. Social Media Checkup How are you using it?
- 3. 1. Pick your goals. Pick 3
- 4. Establish your brand. Build awareness. Drive traffic. Build your email list. Provide customer service. Engage and empower customers. Generate inquiries. Increase sales. Social media goals Pick 3
- 5. 2. Know your audience. Demographics Psychographics
- 6. 3. Choose the right platforms. Professional, business-oriented. LinkedIn Profile and Company Page General, targeted, entertainment & friend-focused Facebook Company Page, Facebook Group Broad-reaching, diverse, news-oriented Twitter Account Video entertainment and information YouTube Channel Helpful for location-based businesses, Google SEO Google My Business Page
- 7. What about these platforms? Engaging visual storytelling, photos and graphics Instagram Account Highly visual traffic driver, female-dominated Pinterest Business Account Easy multimedia blogging, skews younger Tumblr Account 6-second videos, ready-made for Twitter Vine Account Impermanent multimedia messaging Snapchat Account
- 8. 4. Use the right tools. Schedule: Buffer Hootsuite Facebook Scheduler CoSchedule Design: Pablo Canva Haiku Deck
- 9. Scheduling
- 10. Image created with Pablo
- 11. Image created with Canva
- 12. Image created with Haiku Deck
- 13. 5. Check your branding.
- 21. 6. Make your message clear.
- 22. Clear messaging.
- 23. Clear messaging.
- 24. 7. Use the space you’re given.
- 26. Call to action Use the space you’re given.
- 27. Use the space you’re given. Contest
- 28. The Ask Use the space you’re given.
- 29. Product Use the space you’re given.
- 30. Collage Use the space you’re given.
- 31. Illustration Use the space you’re given.
- 32. Tagline Use the space you’re given.
- 33. White space Use the space you’re given.
- 34. Font face Use the space you’re given.
- 35. 8. Plan your destination.
- 36. Destinations • Internal web page – NOT your home page. • Mobile-friendly form. • (Contact, email subscripYon, feedback, inquiry, contest entry) • Product Page. • Video.
- 37. 9. Don’t waste time.
- 38. Manage and Plan
- 39. Create Themes
- 41. Best times to post 12-1pm on Saturdays and Sundays 3-4pm on Wednesdays 1-4pm on Thursdays and Fridays 12-3pm on Mondays through Fridays 5-6pm on Wednesdays Monday-Wednesday: 2pm-4pm EST Thursday-Friday: Noon-3pm EST Saturday-Sunday: 9am-11am EST Monday through Thursday except between 3-4pm 2-4am and evenings every day 5pm on Fridays 8-11pm on Saturdays
- 42. 10. Get Results.
- 43. Pay to be seen.
- 44. Facebook: Boost a post
- 48. Facebook: Build your ad
- 51. Instagram: Ads thru Facebook
- 57. The Key to Social Media Ads • A specific and measurable goal. • The right desYnaYon. • A clear call to acYon. • Eye catching visual or video clip. • A way to track.