RE:WORK  IV
Social  Media  Tips  for
3.0
the  Modern  Work  World
Steal  My  Notes
No  shorthand  skills  
needed  for  this  
presentation...  
steal  my  notes!
makeitbetter.net/stealme
You’ll  leave  here  today  with:
An  understanding  of  the  growing  impact  
social  media  has  on  getting  hired
A  ...
Social  Media  is  changing  the  
way  we  find  work...
and  how  work  finds  us.
You  read  that  correctly.
How  work  finds  us.
92%
of companies plan to use social
media for recruiting this year
1 in 3
Employers dismiss
applicants based
on something ...
Of these...
94%
Use LinkedIn
65%
Use Facebook
60%
Use Twitter
source: careerenlightenment.com, wsj.com, jobvite.com
18%
Us...
Companies that
have successfully
hired via social
media
73% 71%
HR Professionals
that use social
media to source
candidate...
2 in 5
employers used social media to
research candidates
Of these...
80%
Used LinkedIn
50%
Used Facebook
45%
Used Twitter...
79%
of hiring managers review online information about
candidates before making a final hiring decision
source: careerenli...
Trends  in  the  social  job  space
•  Less  job  board,  more  network
•  More  hand-picking  recruits
•  More  self-serv...
Are  you  ready?
Let’s  talk  about  a  quick-start  
action  plan  for  brand  YOU
Your  Social  Media  
Quick-Start  Action  Plan
1.  Be  findable
2.  Create  value
3.  Build  your  network
Be  Findable.
Create  a  base  camp  &  extend  
your  reach  with  outposts.
The  social  media  
universe  is  enormous
Create  your  LinkedIn  profile
........................................................
This  is  your  modern  resume  a...
LinkedIn  Starter  Tips
1.  Use  a  professional  photo
2.  Create  a  clever  headline  
3.  Intro  is  your  elevator  p...
LinkedIn  Extra  Credit
1.  Connect  to  others
2.  Add  an  Amazon  reading  list  
3.  Recommend  others
4.  Join  a  fe...
Colleagues
Classmates
Clients
Vendors
Partners
Recruiters
Connect  to  Others
Share  your  
thoughts  on  what  
you’re  reading.
Add  An  Amazon  Reading  List
Recommend  Others
Be  genuine.
Be  unique.
Join  a  Few  Groups
Start  small.
Think  3
Ask  for  Recommendations
See  that  
stock  message  
over  there?  
Don’t  do  that!
Step  2:  Establish  Your  Outposts
Now  that  you  have  a  home  base  for  being  findable,  it’s  
time  to  add  in  ...
Outposts  serve  to:
•  show  how  you  think
•  show  how  you  write
•  demonstrate  expertise
•  show  what  interests ...
Outpost  Starts
wordpress+tumblr
......................
A  turn-key  blogging  platform  that  
lets  you  write  original  pieces,  
cura...
delicious
......................
Share  your  bookmarks  in  the  
social  sphere,  complete  with  tags,  
comments  and ...
If  I  were  starting  over  today,  I  
would  start  my  outposts  with:
1.  Blog
2.  Twitter
3.  Pinterest
Why  A  Blog?
Blogging  is  an  easy  way  to  be  
both  a  creator  and  a  curator.
Blogging  provides  a  
high-fideli...
Blogging  is  a  living  resumé
that  can  demonstrate  value  in  a  
way  a  paper  resumé  does  not.
You.  Can.  Blog.
Wordpress  Blog
1.  Signup  at  wordpress.com
2.  Aim  for  your  name  in  URL  
3.  If  not  name,  try  industry  term
Why  Twitter?
Casual  conversations,  
breaking  news  &  
networking  intersect.  
•  Networking
•  Research  &  Insights...
Why  Pinterest?
•  It’s  fun
•  Gorgeous  curation  tool  that  
works  just  as  well  for  recipes  
as  it  does  for  ...
Create  Value
Creating  value  is  as  simple  as  
sharing  your  unique  point-of-
view,  experience  and  tastes  with  
others  in  ...
Creating  value
Ideas  For  Creating  Value
On  your  blog...
•  Tell  stories
•  Comment  on  
news
•  Share  finds
•  Create  how-to’s
•...
More  Ideas  For  Creating  Value
Curate  links  on  digg,  AllTops,  
StumbleUpon  or  delicious
Curate  videos  on  YouT...
Build  Your  
Network
Now  that  you  have  a  home  
base,  and  you’re  creating  value  
it’s  time  to  add  to  your  network
1.  Join  more  LinkedIn  Groups
2.  Join  a  Google  Group
3.  Local  niche  networks
4.  Look  for  industry  experts
5....
As  you  add  to  your  outposts  and  
expand  your  network,  
connecting  that  work  to  your  
base  camp  at  Linked...
Toolbox
As  promised:  a  toolbox  for  a  
competitive  edge  in  the  job  
hunt  and  the  career  that  follows
Use  Twitter  to  Find  Out  Who’s  
Hiring  Right  Now
tweetmyjobs.com
twitjobsearch.com
search.twitter.com
Use  Twitter  to  Find  Out  Who’s  
Hiring  Right  Now
tweetmyjobs.com
twitjobsearch.com
search.twitter.com
Use  Twitter  to  Find  Out  Who’s  
Hiring  Right  Now
tweetmyjobs.com
twitjobsearch.com
search.twitter.com
Get  smart  about  what’s  happening  
in  your  industry  or  target  company
netvibes.com
google  alerts
LinkedIn  Diges...
Get  smart  about  what’s  happening  
in  your  industry  or  target  company
netvibes.com
google  alerts
LinkedIn  Diges...
Get  smart  about  what’s  happening  
in  your  industry  or  target  company
netvibes.com
google  alerts
LinkedIn  Diges...
Get  smart  about  what’s  happening  
in  your  industry  or  target  company
netvibes.com
google  alerts
LinkedIn  Diges...
Find  Tweeps  on  Twitter
tweepz.com
wefollow.com
twellow.com
Find  Tweeps  on  Twitter
tweepz.com
wefollow.com
twellow.com
Find  Tweeps  on  Twitter
tweepz.com
wefollow.com
twellow.com
Decide  which  keywords  to  use  with  
the  Google  Keywords  Tool
google.com/sktool
Decide  which  keywords  to  use  with  
the  Google  Keywords  Tool
Stay  on  top  of  Craigslist  Job  
Postings
Scroll  to  the  bottom  of  
the  page  and  look  for  the  
orange  RSS  ...
You  can  add  that  URL  as  a  
subscription  in  any  RSS  reader
We’re  using  Google  
Reader  in  this  case.
Now  we  have  instant  updates  to  new  
posts  in  that  category
Conveniently  delivered  to    
our  RSS  inbox.
TIP:...
That  was  fast!
We  learned  why  and  how  social  media  is  
critical  to  the  modern  job  search
We  laid  out  a  ...
Questions?
Thank  you!
Kimberly  Carroll
@makeitbetterns
facebook.com/makeitbetter.net
linkedin.com/in/websavant
kimberly@makeitbette...
RE:WORK IV: Social Media Tips for the Modern Work World
RE:WORK IV: Social Media Tips for the Modern Work World
RE:WORK IV: Social Media Tips for the Modern Work World
RE:WORK IV: Social Media Tips for the Modern Work World
RE:WORK IV: Social Media Tips for the Modern Work World
RE:WORK IV: Social Media Tips for the Modern Work World
RE:WORK IV: Social Media Tips for the Modern Work World
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RE:WORK IV: Social Media Tips for the Modern Work World

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RE:WORK IV: Social Media Tips for the Modern Work World

  1. 1. RE:WORK  IV Social  Media  Tips  for 3.0 the  Modern  Work  World
  2. 2. Steal  My  Notes No  shorthand  skills   needed  for  this   presentation...   steal  my  notes! makeitbetter.net/stealme
  3. 3. You’ll  leave  here  today  with: An  understanding  of  the  growing  impact   social  media  has  on  getting  hired A  quick-start  action  plan  for  creating   brand  “you” A  research  and  intelligence  toolbox  for   the  job  hunt  AND  the  career  that  follows 1 2 3
  4. 4. Social  Media  is  changing  the   way  we  find  work... and  how  work  finds  us.
  5. 5. You  read  that  correctly. How  work  finds  us.
  6. 6. 92% of companies plan to use social media for recruiting this year 1 in 3 Employers dismiss applicants based on something they find (or don’t find) about them online source: careerenlightenment.com, wsj.com, jobvite.com
  7. 7. Of these... 94% Use LinkedIn 65% Use Facebook 60% Use Twitter source: careerenlightenment.com, wsj.com, jobvite.com 18% Use Google+ 15% Use YouTube 92% of actively hiring companies used social media to recruit talent
  8. 8. Companies that have successfully hired via social media 73% 71% HR Professionals that use social media to source candidates 55% Companies that intend to invest more in social recruiting this year source: careerenlightenment.com, wsj.com, jobvite.com
  9. 9. 2 in 5 employers used social media to research candidates Of these... 80% Used LinkedIn 50% Used Facebook 45% Used Twitter source: careerenlightenment.com, wsj.com, jobvite.com
  10. 10. 79% of hiring managers review online information about candidates before making a final hiring decision source: careerenlightenment.com, wsj.com, jobvite.com 70% reported a negative decision based on information about a candidate online 61% Provocative or inappropriate info 47% Drinking or drug use 35% Bad-mouthing others 54% Grammar & spelling 26% Discriminatory comments 24% Lied about qualifications 20% Leaked confidential info from previous job
  11. 11. Trends  in  the  social  job  space •  Less  job  board,  more  network •  More  hand-picking  recruits •  More  self-service  research •  Less  time •  More  automation
  12. 12. Are  you  ready? Let’s  talk  about  a  quick-start   action  plan  for  brand  YOU
  13. 13. Your  Social  Media   Quick-Start  Action  Plan 1.  Be  findable 2.  Create  value 3.  Build  your  network
  14. 14. Be  Findable. Create  a  base  camp  &  extend   your  reach  with  outposts.
  15. 15. The  social  media   universe  is  enormous
  16. 16. Create  your  LinkedIn  profile ........................................................ This  is  your  modern  resume  and   your  chance  to  show  employers   what  you  can  do  for  them. Step  1:  Base  Camp  @  LinkedIn
  17. 17. LinkedIn  Starter  Tips 1.  Use  a  professional  photo 2.  Create  a  clever  headline   3.  Intro  is  your  elevator  pitch   4.  Don’t  miss  tags  &  projects 5.  Be  human 6.  makeitbetter.net/anatomy
  18. 18. LinkedIn  Extra  Credit 1.  Connect  to  others 2.  Add  an  Amazon  reading  list   3.  Recommend  others 4.  Join  a  few  groups 5.  Ask  for  recommendations 6.  Follow  business  &  brands
  19. 19. Colleagues Classmates Clients Vendors Partners Recruiters Connect  to  Others
  20. 20. Share  your   thoughts  on  what   you’re  reading. Add  An  Amazon  Reading  List
  21. 21. Recommend  Others Be  genuine. Be  unique.
  22. 22. Join  a  Few  Groups Start  small. Think  3
  23. 23. Ask  for  Recommendations See  that   stock  message   over  there?   Don’t  do  that!
  24. 24. Step  2:  Establish  Your  Outposts Now  that  you  have  a  home  base  for  being  findable,  it’s   time  to  add  in  some  outposts  –  sites  and  services  you  will   eventually  connect  to  your  home  base
  25. 25. Outposts  serve  to: •  show  how  you  think •  show  how  you  write •  demonstrate  expertise •  show  what  interests  you •  increase  your  findability
  26. 26. Outpost  Starts
  27. 27. wordpress+tumblr ...................... A  turn-key  blogging  platform  that   lets  you  write  original  pieces,   curate  content  of  others  and   connect  to  other  services  like   LinkedIn pinterest ...................... A  visual  curation  tool  that  lets   you  organize  web  content  into   gorgeous  visual  pin  boards,   follow  the  pins  of  others  and  have   them  follow  you twitter ...................... A  stream-of-conscious  style   social  conversation,  where  you’ll   find  smart  people  to  talk  with  and   broadcast  items  of  value  that  you   created facebook ...................... Already  using  facebook  for   personal  networking?  Put   professional  contacts  in  a  group   and  set  privacy  options  to  hide   non-professional  content
  28. 28. delicious ...................... Share  your  bookmarks  in  the   social  sphere,  complete  with  tags,   comments  and  groupings youtube ...................... Great  industry  content  exists  on   youtube.  Use  this  site  to  post  your   own  videos  or  curate  great  items   you’ve  found slideshare ...................... Post  your  whitepapers,   presentations  and  templates,   embed  in  your  blog  or  link  to   them  from  your  other  outposts
  29. 29. If  I  were  starting  over  today,  I   would  start  my  outposts  with: 1.  Blog 2.  Twitter 3.  Pinterest
  30. 30. Why  A  Blog? Blogging  is  an  easy  way  to  be   both  a  creator  and  a  curator. Blogging  provides  a   high-fidelity  view  of  your   uniqueness  and  supports  your   job  search  efforts.
  31. 31. Blogging  is  a  living  resumé that  can  demonstrate  value  in  a   way  a  paper  resumé  does  not. You.  Can.  Blog.
  32. 32. Wordpress  Blog 1.  Signup  at  wordpress.com 2.  Aim  for  your  name  in  URL   3.  If  not  name,  try  industry  term
  33. 33. Why  Twitter? Casual  conversations,   breaking  news  &   networking  intersect.   •  Networking •  Research  &  Insights •  Breaking  News •  What’s  Relevant  NOW
  34. 34. Why  Pinterest? •  It’s  fun •  Gorgeous  curation  tool  that   works  just  as  well  for  recipes   as  it  does  for  websites  and   infographics •  3rd  largest  social  media  site
  35. 35. Create  Value
  36. 36. Creating  value  is  as  simple  as   sharing  your  unique  point-of- view,  experience  and  tastes  with   others  in  a  way  that  generates   links  to  your  content. Links  =  Google  Juice Google  Juice  =  Being  Findable
  37. 37. Creating  value
  38. 38. Ideas  For  Creating  Value On  your  blog... •  Tell  stories •  Comment  on   news •  Share  finds •  Create  how-to’s •  Solve  problems •  Write  reviews  of   industry  books On  other’s  blogs... •  Comment  on   posts  in  a   meaningful  way •  Ask  questions •  Tweet  great  items •  Collect  a  few   great  related  posts   and  write  a  short   post  that  links  out   to  each •  Write  a  guest   blog  post On  LinkedIn... •  Connect  your   blog  to  your   profile •  Post  status   updates  and  link  to   interesting  content •  Answer   questions,   especially  in  your   groups  and  among   your  peripheral   connections On  Twitter... •  Share  your  blog   posts •  Share  finds  from   the  web •  Comment  on   others’  tweets •  Answer  questions •  Re-tweet   interesting  items
  39. 39. More  Ideas  For  Creating  Value Curate  links  on  digg,  AllTops,   StumbleUpon  or  delicious Curate  videos  on  YouTube Answer  questions  on  Askville,   Quora,  Yahoo,  or  MarketingProfs Create  templates  and  share  them   on  SlideShare  and  your  blog Create  presentations  and  share   them  on  Slideshare  and  your  blog Curate  photos  on  Flickr Curate  lists  of  smart  people  on   twitter Use  skype  or  other  video  chat  to   create  useful  videos  such  as  how- to’s  or  record  interviews Record  a  podcast  of  tips  &  tricks   and  post  to  your  blog Attending  a  conference?  Write  up   a  post-conference  review Bundle  your  best  blog  posts  into  a   free  eBook  and  distribute  it
  40. 40. Build  Your   Network
  41. 41. Now  that  you  have  a  home   base,  and  you’re  creating  value   it’s  time  to  add  to  your  network
  42. 42. 1.  Join  more  LinkedIn  Groups 2.  Join  a  Google  Group 3.  Local  niche  networks 4.  Look  for  industry  experts 5.  Ask  for  recommendations 6.  Follow  interesting  Tweeples 7.  Add  new  outposts
  43. 43. As  you  add  to  your  outposts  and   expand  your  network,   connecting  that  work  to  your   base  camp  at  LinkedIn.
  44. 44. Toolbox As  promised:  a  toolbox  for  a   competitive  edge  in  the  job   hunt  and  the  career  that  follows
  45. 45. Use  Twitter  to  Find  Out  Who’s   Hiring  Right  Now tweetmyjobs.com twitjobsearch.com search.twitter.com
  46. 46. Use  Twitter  to  Find  Out  Who’s   Hiring  Right  Now tweetmyjobs.com twitjobsearch.com search.twitter.com
  47. 47. Use  Twitter  to  Find  Out  Who’s   Hiring  Right  Now tweetmyjobs.com twitjobsearch.com search.twitter.com
  48. 48. Get  smart  about  what’s  happening   in  your  industry  or  target  company netvibes.com google  alerts LinkedIn  Digest LinkedIn  Company   Profiles
  49. 49. Get  smart  about  what’s  happening   in  your  industry  or  target  company netvibes.com google  alerts LinkedIn  Digest LinkedIn  Company   Profiles
  50. 50. Get  smart  about  what’s  happening   in  your  industry  or  target  company netvibes.com google  alerts LinkedIn  Digest LinkedIn  Company   Profiles
  51. 51. Get  smart  about  what’s  happening   in  your  industry  or  target  company netvibes.com google  alerts LinkedIn  Digest LinkedIn  Company   Profiles
  52. 52. Find  Tweeps  on  Twitter tweepz.com wefollow.com twellow.com
  53. 53. Find  Tweeps  on  Twitter tweepz.com wefollow.com twellow.com
  54. 54. Find  Tweeps  on  Twitter tweepz.com wefollow.com twellow.com
  55. 55. Decide  which  keywords  to  use  with   the  Google  Keywords  Tool google.com/sktool
  56. 56. Decide  which  keywords  to  use  with   the  Google  Keywords  Tool
  57. 57. Stay  on  top  of  Craigslist  Job   Postings Scroll  to  the  bottom  of   the  page  and  look  for  the   orange  RSS  icon. Right  click  (CTRL+click   if  you’re  a  mac  user)  and   copy  the  URL.
  58. 58. You  can  add  that  URL  as  a   subscription  in  any  RSS  reader We’re  using  Google   Reader  in  this  case.
  59. 59. Now  we  have  instant  updates  to  new   posts  in  that  category Conveniently  delivered  to     our  RSS  inbox. TIP:  This  trick  can  be   used  to  follow  corporate   blogs,  and  other  web   content  too!
  60. 60. That  was  fast! We  learned  why  and  how  social  media  is   critical  to  the  modern  job  search We  laid  out  a  quick-start  action  plan:  base   camp,  outposts,  create  value,  network And  we  shared  some  delightfully  geeky   tools  to  give  you  an  edge  over  the   competition 1 2 3
  61. 61. Questions?
  62. 62. Thank  you! Kimberly  Carroll @makeitbetterns facebook.com/makeitbetter.net linkedin.com/in/websavant kimberly@makeitbetter.net

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