To engage your online community, you want to attract people to you using social media tools, get them to react (like something), to interact (comment), but better yet, to act (share, submit, contact, buy).
With the media in decline, the dynamics of influence have changed dramatically. Individual bloggers, Twitter members and Facebook fan page administrators can have significant influence over a market, particularly in the B2B realm. This presentation gives you hands-on advice on how to find influential people, engage their attention and cultivate them as lead generation sources. We go in-depth to look at alternative search techniques using tags, social bookmarking sites, blogrolls and user-generated content communities. We also cover steps for reaching out and building long-lasting relationships with these new influencers.
Here's the presentation I gave to SMG technology and marketing workshop on March 17, 2010. With the exception of seeing the videos, you should be able to get the general idea.
This presentation offers up tips for avoiding the ethical pitfalls of social media and guidelines for how to stay on the straight and narrow with your social media efforts.
A talk given to the Public Relations Society of America by HPR founder John Hope-Johnstone on how to enhance your public relations campaign through social media.
Influencers: an introduction and some top tips for charitiesCharityComms
Helen Stevenson, Head of Partnerships, Reason Digital
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
We Live in a Pay to Play World... Let's Embrace It! Abby Meyer
Paying to play in the social landscape these days may seem frustrating, but it's actually giving us more valuable impressions than ever before. The days of solely relying on organic reach are coming to an end, especially for smaller institutions. In this deck, I cover why paid content is an essential and valuable component of your social media plan, and how boosted content and paid ads helped the University of Nebraska Medical Center exceed reach and engagement expectations on Facebook, while accomplishing a high return on investment. You will also learn the importance of accurately targeting your audience for paid content – something that was so crucial to UNMC’s success.
Working with influencers: what can charities learn from the corporate sector?CharityComms
Tom Peters, head of talent, Social Chain
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Selling - Integrating Social Media Into Your Sales ProcessShane Gibson
Social Selling - Integrating Social Media Into Your Sales Process. Slides from Shane Gibson's social media for sales professionals module. #SCRM #SocialMedia #SocialSelling
With the media in decline, the dynamics of influence have changed dramatically. Individual bloggers, Twitter members and Facebook fan page administrators can have significant influence over a market, particularly in the B2B realm. This presentation gives you hands-on advice on how to find influential people, engage their attention and cultivate them as lead generation sources. We go in-depth to look at alternative search techniques using tags, social bookmarking sites, blogrolls and user-generated content communities. We also cover steps for reaching out and building long-lasting relationships with these new influencers.
Here's the presentation I gave to SMG technology and marketing workshop on March 17, 2010. With the exception of seeing the videos, you should be able to get the general idea.
This presentation offers up tips for avoiding the ethical pitfalls of social media and guidelines for how to stay on the straight and narrow with your social media efforts.
A talk given to the Public Relations Society of America by HPR founder John Hope-Johnstone on how to enhance your public relations campaign through social media.
Influencers: an introduction and some top tips for charitiesCharityComms
Helen Stevenson, Head of Partnerships, Reason Digital
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
We Live in a Pay to Play World... Let's Embrace It! Abby Meyer
Paying to play in the social landscape these days may seem frustrating, but it's actually giving us more valuable impressions than ever before. The days of solely relying on organic reach are coming to an end, especially for smaller institutions. In this deck, I cover why paid content is an essential and valuable component of your social media plan, and how boosted content and paid ads helped the University of Nebraska Medical Center exceed reach and engagement expectations on Facebook, while accomplishing a high return on investment. You will also learn the importance of accurately targeting your audience for paid content – something that was so crucial to UNMC’s success.
Working with influencers: what can charities learn from the corporate sector?CharityComms
Tom Peters, head of talent, Social Chain
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Selling - Integrating Social Media Into Your Sales ProcessShane Gibson
Social Selling - Integrating Social Media Into Your Sales Process. Slides from Shane Gibson's social media for sales professionals module. #SCRM #SocialMedia #SocialSelling
Ellie Dawes, communications manager, Child.org
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Marketing Presentation - How to Make it Work For You. November 2013 at the Unleashing Ideas Conference in Kelowna, celebrating Global Entrepreneurship Week.
Engaging Younger Donors with Online MarketingSterling Perry
Learn what motivates younger donors to give to nonprofits. Using you website, social media & email marketing. Your nonprofit can successfully engage the powerful millennials.
Robin Toal, Digital Coordinator, at MAG
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
From the social media panel at US Women in Nuclear conference on using social media for career growth. Follow up: how to set up a Google Alert, is here: http://bit.ly/cgn0Hi
Kate Volman and Jennifer Schnipper, co-founders of Marketing Divaz, spoke to the Jim Moran Institute for Global Entrepreneurship about social media marketing and networking.
This session will explain the challenges and potential solutions of affiliate programs and other multi-touch internet marketing channels.
Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Attribution
Mike Nunez, Co-Founder, AffiliateManager.com (Twitter @MikeNunez)
An overview of dynamic attendee tweets from the recent LIMRA-LOMA Social Media Conference in Boston to help motivate marketers in the insurance industry to break new ground and jumpstart social media in the years to come.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
Mike Derezin's Forecast 2015 Keynote: Serendipity to ScienceBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you. Here's Mike Derezin's presentation, "Serendipity to Science."
In this webinar, we will explore social media’s impact on recruiting. How has social media changed the recruiting profession? This will be a fast-paced presentation designed to show you how to leverage social media in your recruiting efforts. Find out how recruiting teams are tapping platforms like Facebook, LinkedIn and Twitter to reach an audience of loyal customers and potential future employees! Gain insights on how branding attracts and engages passive candidates.
This was presented to a group of real estate agents who are interested in learning how to grow their business with social media marketing and networking.
Social Media: It's Not Just About Facebook and TwitterJason Peck
Presentation by Jason Peck. Covers planning a successful social media program, social sharing and measuring social traffic via Google Analytics. Given at the Direct Marketing Association of Washington's monthly luncheon on October 18, 2012
Introducing TIM & REAL influencer marketing (for agencies)Dorit Roest
Dorit Roest en Myrthe Stapper zijn de oprichters van het exclusieve matching platform voor influencers en marketeers TIM (theinfluencersmovement.com) en influencer agency Bloggers Network. Dorit en Myrthe hebben één doel. Zij willen met hun bedrijven een verandering teweeg brengen van irrelevante en storende advertenties naar REAL Influencer Marketing. REAL staat hierbij voor Relevant, Engaging, Authentic en Likable. Waardevolle verhalen gebracht door oprechte influencers die écht enthousiast zijn over een merk of product.
Ellie Dawes, communications manager, Child.org
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Marketing Presentation - How to Make it Work For You. November 2013 at the Unleashing Ideas Conference in Kelowna, celebrating Global Entrepreneurship Week.
Engaging Younger Donors with Online MarketingSterling Perry
Learn what motivates younger donors to give to nonprofits. Using you website, social media & email marketing. Your nonprofit can successfully engage the powerful millennials.
Robin Toal, Digital Coordinator, at MAG
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
From the social media panel at US Women in Nuclear conference on using social media for career growth. Follow up: how to set up a Google Alert, is here: http://bit.ly/cgn0Hi
Kate Volman and Jennifer Schnipper, co-founders of Marketing Divaz, spoke to the Jim Moran Institute for Global Entrepreneurship about social media marketing and networking.
This session will explain the challenges and potential solutions of affiliate programs and other multi-touch internet marketing channels.
Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Attribution
Mike Nunez, Co-Founder, AffiliateManager.com (Twitter @MikeNunez)
An overview of dynamic attendee tweets from the recent LIMRA-LOMA Social Media Conference in Boston to help motivate marketers in the insurance industry to break new ground and jumpstart social media in the years to come.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
Mike Derezin's Forecast 2015 Keynote: Serendipity to ScienceBase CRM
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you. Here's Mike Derezin's presentation, "Serendipity to Science."
In this webinar, we will explore social media’s impact on recruiting. How has social media changed the recruiting profession? This will be a fast-paced presentation designed to show you how to leverage social media in your recruiting efforts. Find out how recruiting teams are tapping platforms like Facebook, LinkedIn and Twitter to reach an audience of loyal customers and potential future employees! Gain insights on how branding attracts and engages passive candidates.
This was presented to a group of real estate agents who are interested in learning how to grow their business with social media marketing and networking.
Social Media: It's Not Just About Facebook and TwitterJason Peck
Presentation by Jason Peck. Covers planning a successful social media program, social sharing and measuring social traffic via Google Analytics. Given at the Direct Marketing Association of Washington's monthly luncheon on October 18, 2012
Introducing TIM & REAL influencer marketing (for agencies)Dorit Roest
Dorit Roest en Myrthe Stapper zijn de oprichters van het exclusieve matching platform voor influencers en marketeers TIM (theinfluencersmovement.com) en influencer agency Bloggers Network. Dorit en Myrthe hebben één doel. Zij willen met hun bedrijven een verandering teweeg brengen van irrelevante en storende advertenties naar REAL Influencer Marketing. REAL staat hierbij voor Relevant, Engaging, Authentic en Likable. Waardevolle verhalen gebracht door oprechte influencers die écht enthousiast zijn over een merk of product.
Influencers vs Advocates: What's the difference?Rustin Banks
Research shows that both Advocacy and Influencer Marketing strategies are important to growing a business. With convincing arguments for both, how do you figure out which approach is right for your brand?
During the webcast, you'll hear about:
-Important differences between influencer and advocacy marketing
-Motivations for each strategy and the potential impact on your target audience
-Business implications between the strategies and the pros and cons for each
-Best practices on how to create, manage, and measure your strategy
Learn which approach will have the most impact on increasing word-of-mouth and growing your business.
In the past week, I’ve been ask multiple times ...“How do I convert sales from social?”. This question is at the heart of all social marketers - while I truly do believe that there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke. Converting fans into customers is not something that's going to happen overnight, it’s a long process of providing value with amazing content, being a part of the community, and helping others. Here are a few elements to consider when seeking to convert your social communities into paying customers.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
* Using social media to build relationships
* Engagement Strategies
* Using social media as a lead generator
Key Take-Away
============
Social Media is a powerful tool and if used correctly can be a wonderful tool in terms of engaging and build relationships.
It can also be a lead generator.
Presented by Briana Graydon at WordCamp Sydney 2019
Got Clout - GCC Global Coaches Conference October 2011Lisa McKenzie ★
Welcome to Red Carpet Strategies, thank you for joining us here to participate in our presentation with the Global Coaches Conference. Follow along with the slides below as you listen to Lisa McKenzie share her strategies on how to build your personal brand, share your expertise, grow your audience and discover how to measure and manage your social influence.
About Global Coaches Conference
Global Coaches Conference is the fastest growing online coaching conferences for global change leaders. Lively, enriching, powerful conversations with change leaders around the world.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
In today's increasingly connected world, small business owners who understand and effectively utilize online tools and technologies can have a distinct competitive advantage. During this webinar we will take you through some of the most critical aspects of marketing on the internet and help you assess its usefulness for you and your business.
Social media for Estate Agents - an essential guide from Sam AshdownSam Ashdown
Hi, I'm Sam Ashdown and I'm a digital marketing strategist for estate agents. I help you get more valuations, win more instructions and sell more properties.
Here's a beginner's guide to how to use Social Media to grow your business effectively, without becoming overwhelmed by it!
I'm happy to answer any questions, or if you just want a chat about how best to use digital marketing for estate agency - drop me a line at sam@home-truths.co.uk or catch me on Twitter @TheHomeTruths
Sam
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
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Coimbatore,Tamilnadu.
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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Wine Sisterhood as a case study for authentically engaging influencers.
What is Authentic Engagement? And how do you get there?
To engage, you want to attract people to you using social media tools, get them to react (like something), to interact (comment), but better yet, to act (share, submit, contact, buy).
Pay attention, listen, notice what your audience is doing online, what they react to, what they share
The elements of attention in social media are monitoring, reviewing, assessing and responding to what you’ve learned.
Apply intelligence gained from paying attention toward creating content that is meaningful to your audience.
Wine Sisterhood has a large fan base, particularly on Facebook. While we have key messages we want to convey and actions we’d like our fans to take, we also know who they are and what they want.
Humor wins.
Our Wine Sisters want humor and they respond when we give it to them by liking, commenting and sharing.
Humor wins again.
Convey a sense of presence and awareness through responsiveness to your customers, prospects and fans.
How do you realistically communicate with your fan base? Pros and cons of real-time (resource issues) vs. automation (social media fails). Understand when your community members are online. Use automation strategically, sparingly.
Look for opportunities to connect human-to-human. If someone is going to let you into their social media feed and give you attention, you need to provide value with a human touch, understanding human behavior.
The concept of Human Marketing – we get too caught up in the technology and tools. What are you building that people want to belong to, be a part of, aspire to?
Understand that people are overwhelmed so you need to respect their space and time. Look at the frequency and intensity of your campaigns.
Pay attention to the individuals who take initiative, engage often, then create a mutually beneficial relationship.
How do you create a mutually beneficial relationship and invite your community members to connect more deeply?
Remember why people use social networks. Reach out, get personal, peel back the layers, invite behind-the-scenes.
Insider opportunity to be part of a small real-world gathering, a physical meet-up. Invite them into your world, literally, like the Wine Sisterhood Gatherings. How else can you create a sense of intimacy?
Use the power of storytelling to draw people in and keep them engaged.
Use Instagram, Vine, images and video, weavingthem into messaging.
Pinterest is incredibly powerful but only if you know how to use it. People rarely comment on Pinterest, but they share what you pin, and better yet, share from your website or blog into the Pinterest community. Use Pin It buttons on your site as well as powerful – and larger format – images.
Instagram, Vine, images and video, weaving it into messaging.
Build and nurture your online community around mutual interests, shared goals, combined actions. Back to people wanting to belong.
More potential value in smaller niche and narrow than going for the big numbers. When you go big, you should slice and dice into smaller pieces. Back to creating intimacy. Like geographic targeting and Super Sisters.
Remember your business goals and drive actions to trigger conversions.
Make sure campaigns have trackable, measurable and achievable actions attached. 1 million steps versus 10,000 participants.
Create a diverse and distributed presence where you can insert your brand wherever your customers go. Leverage the blurred lines between online and offline.
Smartphone and mobile device with Internet blurs the lines between online and offline. Create 360 degree experiences and destinations.
The Wine Sisterhood Lounger at the 80 Sips event.
Physical meets online.
Pop up jewelry shop, lifestyle appeal. Something tangible and real.
Back to being human.
Give them a sense of belonging: They want to invite their friends because they are part of something. They know they matter.