Research indicates that the response rate and engagement on social media decrease significantly with increased post frequency, with retweet rates dropping drastically after three tweets per day. The 'half-life' of social media content, which measures the time taken for interaction to reduce by half, is notably brief with Twitter averaging 2.8 hours and Facebook around 24 minutes. Effective strategies for maintaining engagement include varied content posting and active participation in discussions across platforms.

1. .com
and

2. .com

3. .com
Research confirms response rate goes down
based on post frequency per day
1 2 3 4 5 6
Response
ratelower

4. .com

5. .com
Research shows engagement
decreases by the 3rd tweet

6. .com
1 tweet per day = 1 retweet
2 tweets per day = retweet drops to 25%
3 tweets per day = retweet rate drops to 60%
4-5 tweets = retweet rate drops to 75%
21-30 tweets = retweets rate drops to 5%

7. “Half-Life” is how a link or a social media post is referenced in terms of the
time it takes for it’s initial value to drop. There is value to measuring the time
when the content (a link or a post) engagement (likes, comments, shares,
etc.) has received 50% of its attention. Another way to explain it is to say the
time measurement the content falls to half of its initial value.
.com

8. According to Bit.ly (worldwide URL-shortening platform) the
half-life of a link or post (content) on social media is distressingly
short. Here is their analysis of 1,000 links distributed on social
networks:
Twitter = 2.8 hours
Facebook = roughly 24 minutes longer than Twitter
YouTube = 7.4 hours
.com

9. .com

11. Twitter Facebook
• Share blog post
• Industry news update
• Ask fans a question
Welcome Back
• Reply to @ replies • Reply to comments

12. Twitter Facebook
• Both - How to article
Get it done Tuesday
• Retweet 2 articles
• Reply to @ replies
• Ask fans a question
• Reply to comments
.com

13. Twitter Facebook
• Tweet / Share blog
Fan Appreciation
• Retweet 2 Articles
• Reply @ replies
• Share best fan photo
• Reply to comments
• Promotional updates
.com

14. Twitter Facebook
• Quick Tip Article
Quick Tips
• Retweet 2 articles
• Reply to @ replies
• Poll the fans
• Reply to comments
.com

15. Twitter Facebook
• Tweet / Share blog post
• Funny / Link / Photo
Casual Friday
• Scour Non@ mentions
• Reply to @ replies
• Ask fans about weekend plans
• Reply to comments

16. Twitter Facebook
• Tweet / Share Events
Weekend Events
Organize images / content
Plan content & schedule posts for the week
.com

17. Facebook and LinkedIn are great networks
to build relationships.
Let’s connect on LinkedIn:
https://www.linkedin.com/in/karenbomm.com

18. .com

19. http://abeanstalksocial.com/abtsocial-university/
.com

20. …using Social Media, Blogging,
Monitoring, Email and SMS
messaging.
.com