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The	
  Future	
  of	
  Communica1ons	
  
in	
  Our	
  Ultra	
  Connected	
  	
  
Social	
  Media	
  World	
  
25%	
  
rule	
  
25%	
  -­‐	
  Checking	
  it	
  
25%	
  -­‐	
  Thinking	
  about	
  it	
  
25%	
  -­‐	
  Ignoring	
  it	
  
25%	
  -­‐	
  Oblivious	
  to	
  it	
  
Amstrad	
  1640	
  
Cybergrrl	
  &	
  Webgrrls	
  
The	
  ways	
  we	
  
communicate	
  
have	
  changed	
  
forever.	
  
We	
  are	
  inundated	
  and	
  
overwhelmed.	
  
As	
  communicators,	
  	
  
we	
  have	
  to	
  learn	
  to	
  	
  
cut	
  through	
  the	
  noise.	
  
Noise	
  around	
  us	
  
that	
  drowns	
  	
  
us	
  out.	
  
Noise	
  inside	
  us	
  that	
  
blurs	
  our	
  focus.	
  
Noise	
  that	
  s1fles	
  
our	
  crea1vity.	
  
Noise	
  that	
  stresses	
  us	
  out.	
  
Blame	
  it	
  on...	
  
•  Always	
  at	
  your	
  finger1ps.	
  
•  Always	
  scrolling	
  news	
  feed.	
  
•  Always	
  manipulated	
  by	
  filters.	
  
The	
  adrenaline	
  rush	
  	
  
of	
  the	
  Like	
  buSon.	
  
Blame	
  it	
  on...	
  
140	
  $#!%	
  characters.	
  
Everyone	
  has	
  
their	
  spotlight.	
  
Social	
  Media	
  has	
  changed	
  
our	
  informa1on	
  
consump1on	
  habits	
  
@alizasherman	
  
because	
  it	
  has	
  
changed	
  our	
  brains.	
  
Social	
  Media	
  has	
  changed	
  
our	
  informa1on	
  
consump1on	
  habits	
  
Fake	
  aSen1on	
  
&	
  distorted	
  
informa1on	
  
filters	
  make	
  a	
  
dangerous	
  
cocktail.	
  
How	
  do	
  we	
  fight	
  FOMO?	
  
Fear	
  Of	
  Missing	
  Out.	
  
Fight	
  fire	
  with	
  fire.	
  
Smarter	
  &	
  more	
  mindful	
  	
  
use	
  of	
  technology	
  	
  
can	
  transform	
  bad	
  habits	
  	
  
into	
  beSer	
  ones.	
  
@alizasherman	
  
Communicators’	
  concerns:	
  
•  ASen1on	
  
•  Focus	
  
•  Produc1vity	
  
•  Crea1vity	
  
ASen1on	
  
Rescue	
  Time	
  
Track	
  your	
  ac1ons.	
  
Rescue	
  Time	
  
Track	
  your	
  ac1ons	
  
Focus	
  
Give	
  yourself	
  the	
  
breaks	
  you	
  need	
  
to	
  really	
  focus.	
  
@alizasherman	
  
Integrate	
  breaks.	
  
Block	
  tempta1on.	
  
Train	
  your	
  brain.	
  
Produc1vity	
  
Reduce	
  your	
  own	
  
expecta1ons	
  first.	
  
Then	
  manage	
  others.	
  
@alizasherman	
  
Manage	
  tasks.	
  
Manage	
  contacts.	
  
Take	
  notes.	
  
Schedule	
  thoughbully.	
  
When	
  all	
  else	
  fails,	
  
Be	
  Human.	
  
@alizasherman	
  
Crea1vity	
  
Put	
  Pen	
  to	
  Paper.	
  
Color.	
  
Paint.	
  
Work	
  with	
  your	
  hands.	
  
Take	
  a	
  walk.	
  
Permission	
  to	
  Disconnect.	
  
Give	
  yourself….	
  
Mindfulness	
  
Get	
  up	
  and	
  move.	
  
Just	
  move!	
  
Track	
  movement.	
  
human	
  
Track	
  movement.	
  
Take	
  a	
  mental	
  break.	
  
Meditate.	
  
Value.	
  
Value	
  yourself.	
  
Value	
  yourself.	
  
Value	
  your	
  loved	
  ones.	
  
Value	
  yourself.	
  
Value	
  your	
  loved	
  ones.	
  
Value	
  your	
  life.	
  
@alizasherman	
  
Pay	
  aSen1on.	
  
Aliza	
  Sherman	
  
alizasherman.com	
  
@alizasherman	
  
aliza@mediaegg.com	
  

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