The document outlines a presentation by Aliza Sherman on the impact of social media in communications and community building, highlighting its pervasive use among Americans and its various applications in personal and professional contexts. It provides strategies for organizations to effectively manage social media, including planning, monitoring, and content management, while emphasizing the importance of being engaging and compliant. Key takeaways include the need for respect, planning, and consistent guidelines in social media interactions.

1. Social Media
Communications &
Community Building
Aliza Sherman
2016 Fall Leadership Academy Nov. 11, 2016
American Association of Nurse Anesthetists

2. Conflict of Interest Disclosure Statement
2016 Fall Leadership Academy Nov. 11, 2016
American Association of Nurse Anesthetists
I have no financial relationships with any commercial
interest related to the content of this presentation.
Aliza Sherman

3. Author
Speaker
Consultant
Aliza Sherman

4. The power of
social media for
communications

5. Ubiquitous
79% of Americans
own smartphones

6. 62% of U.S. adults get
news from social media.

7. Multimedia

9. Outreach

10. Networking

11. Collaboration

12. Limitations of
social media for
communications

13. Controlled

14. Indirect

15. A Long Ride

16. The Channels

17. Professional, business-oriented.
Wide audience, targeted,
entertainment and friend-focused.
Broad-reaching, diverse, news-
oriented, brief, traffic driver.
Video entertainment, how-to
information, archived resources.
Engaging, visual storytelling, photos and
graphics.

18. Good for location-based and local
businesses and organizations.
Visual social network, mostly female
users, traffic driver.
Younger-skewing multimedia
blogging platform.
Multimedia messaging app.

19. The Uses

20. Personal vs.
Professional

21. Personal Use
Communicate
Connect
Research
Share

22. Not Private

23. Personal Practices
Manners
Respect
Discretion
Moderation
Reputation

24. Professional Use
Brand build
Position
Inform
Organize
Activate

25. The Strategy

26. For Organizations
1. Be on brand.
2. Be goal oriented.
3. Be engaging.
4. Be compliant.

27. For Organizations
Plan it.
Provide it.
Monitor it.
Manage it.

28. Plan It
Social Media
Editorial Calendar

29. Provide It
Groups vs. Pages

30. Provide It
Email Marketing

31. Monitor It
Social Media Tools

32. Manage It
Social Media Dashboards

33. Manage It
1. Quality
2. Frequency
3. Responsiveness
4. FAQs
5. Guidelines

34. Guidelines
AANA Code of Conduct
connect.aana.com/codeofconduct
AANA Social Media Guidelines
Community Guidelines

35. The Meltdown

36. Crisis Comm
1. Listen/Monitor
2. Acknowledge
3. Apologize
4. Connect directly
5. Resolve

37. Remember the Human

38. Kindness Rules

39. Take a Break

40. The Takeaways

41. Pay attention.
Be respectful.
Don’t take it personally.
Have a plan.
Establish guidelines.
Be consistent.
Step away.

42. AlizaSherman.com
aliza@mediaegg.com
@alizasherman