My social media marketing presentation at Overland Expo. All about planning your approach and messaging in social networks and learning how to manage the constant demand for connectivity and content.

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Managing Your Social Media Footprint !
for Low Stress and High Impact!
Aliza Sherman!@alizasherman!

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Is your content running wild?

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• Who you are.
• Where you want to go.
• Who you want to reach.
• What you want from them.
• What you’ll provide them.
• When you can do this.
• How you can do this.
Tame your content: Focus

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• Set goals. What?
• Know your audience. Who?
• Identify actions. Do what?
• Have a plan. Where? How?
• Establish a rhythm. When?
Be strategic

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• Optimal frequency
• Your schedule
• Their schedules
• Accessibility
Establish a rhythm.

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What should you do?
1. Tell stories.
2. Attract attention.
3. Be visual.
4. Strike an emotional chord.
5. Build your community.
6. Engage in communities.
7. Get reactions and actions.

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Drive traffic.
1. Frequent messages.
2. Branded messages.
3. Links to destinations.
4. Compelling reasons to click.
5. Calls to action.

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Impact
Targeted
Amplification
Advertising
Distribution
Pick the right channels.

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Vine –
6 sec
Instagram –
15 sec
Meerkat &
Periscope –
Live streaming
Use video

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Location-based channels
Swarm –
checkin
Trover –
share
Foodspotting -
food & drink

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• Publish regularly
• Auto-post to distribute
• Schedule
• In the Moment
Establish a content flow.

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• Hootsuite
• Buffer
• Facebook Scheduler
• IFTTT
• Dlvr.it
• CoSchedule
Schedule thoughtfully.

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Buffer

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Buffer

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Buffer

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Buffer

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Hootsuite

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Hootsuite

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If This Than That (IFTTT)

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If This Than That (IFTTT)

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If This Than That (IFTTT)

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Establish a content flow.
Blog Buffer
#travel
Page
Profile

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Remember:
1. Tell stories.
2. Be visual
3. Leverage assets.
4. Use tools.
5. Take breaks.

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Questions?

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Aliza Sherman
alizasherman.com
@alizasherman
aliza@mediaegg.com
SlideShare.net/alizasherman

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Social Media Calendar Grid

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• Brand builders
• Relevant topics
• Crowd pleasers
• Time-specific events
• Momentum builders
• Calls to action
Create content anchors.

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• Monday Motivation
• Tuesday #TravelTuesday
• Wednesday Wanderings
• Thursday #Throwback
• Friday Friendship
• Saturday Selling
• Sunday Inspiration
Sample content anchors

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• Your news
• Current events
• Travel news
• Holidays
• Trending topics
• Ad campaigns
• Promotions
• Hashtag chats
Identify key events.

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• Columns
• Rows
• Tabs
• Access
• Collaboration
• Resources
Elements of the Grid

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Grid: Dates & Times
• Monthly.
• Weekly.
• Daily.
• Multiple times a day.

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• Stockpile your assets.
• Set up reminders.
• Archive assets online.
• Link to archives.
• Make templates.
• Create short links.
• Make notes.
Manage your assets.

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• Weekly or monthly tabs
• Content dumps
o Repeatables
o Quotes
o Links
o Resources
• Measurement tab
• Template tab
Add Layers to the Grid.

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Let people subscribe to your email
list from:
o Website
o Facebook Page
o Links on Twitter
o Links on LinkedIn
o Other social networks
Marketing: Email

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Boost Your Content

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Advertise Your Stuff

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• Targeted, not scattershot.
• Repeatable, not repetitive.
• In the moment, not spammy.
• Visual, not text-heavy.
• Strategic, not haphazard.
• Flexible, not rigid.
Go with the flow.

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Remember:
1. Tell stories.
2. Be visual
3. Leverage assets.
4. Use tools.
5. Take breaks.

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Questions?

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Aliza Sherman
alizasherman.com
@alizasherman
aliza@mediaegg.com