Australia Facebook Performance Report_October2013_SocialPulse.Co

Facebook Performance Report
Australia
October 2013

www.socialpulse.co // hello@socialpulse.co // #fbreport
Analysed by Online Circle Digital

Contents

Australian Facebook Performance Report
October 2013 // #fbreport

Social Customer Care Report

3

Musicians & Bands

43 - 44

Top Facebook Pages by Engagement

4-5

News & Magazines

45 - 46

Top 30 Facebook Pages by Fans

6

Pets

47 - 48

Top 20 Industries by Engagement

7

Politics

49 - 51

Top 20 Industries by Fans

8

Quick Serve Restaurants

52 - 53

Introduction

9 - 10

Radio

54 - 55

Airlines, Travel & Tourism

11 - 12

Retail - Fashion

56 - 58

Alcohol - Beer, Wine & Cider

13 - 14

Retail - Grocery

59 - 60

Alcohol - Spirits

15 - 16

Sporting Clubs

61 - 62

Automotive - Manufacturers

17 - 18

Telecommunications

63 - 64

Banks & Financial Institutions

19 - 20

TV Channels & Networks

65 - 66

Department & Online Stores

21 - 23

TV Shows

67 - 69

Education

24 - 25

Methodology

70 - 71

Electronics

26 - 28

About Us

72

FMCG - Beverages

29 - 31

FMCG - Snackfoods

32 - 34

Government

35 - 37

Health, Beauty, Medical
& Pharmaceutical

38 - 40

Insurance

41 - 42

Simple social media analytics that matter
www.socialpulse.co // hello@socialpulse.co

2

Social Customer Care Report - Australia
Response Rate vs. Response Time

Data analysed by Online Circle Digital & collected by Social Pulse™
Social Customer Care Report
October 2013 // #ccreport

Download the full report and see how your brand

Response Rate vs. Response Time
Data by Social Pulse™ - www.socialpulse.co
Analysed by Online Circle Digital from 09 - 30 September 2013

2,300

ranks when it comes to customer service here:

Legend


www.socialpulse.co/socialcustomercare

Outliers

Australia’s most comprehensive industry

Average Response Time (mins)

1,800

benchmarking tool which shows how Australian
brands are adapting to social media as a customer

Alcohol - Spirits
1,300

Education

Automotive
- Manufacturers

Radio

800

service channel.

Health, Beauty,
Medical & Pharmaceutical

View your industry and brand pages’:
• Average response rate
• Average response time
• Number of consumer posts received

FMCG - Beverages

FMCG
- Snackfoods

News & Magazines
Government
Pets
300

Sporting Clubs

Metropolitan
Newspapers

TV Shows
0%

10%

20%

30%

Retail
& Consumer Merchandise

Electronics
Quick Serve
Restaurants

Retail - Online Deals

Insurance
Retail - Department Stores

Telecommunications
Banks
& Financial
Institutions

And compare your brand pages with your
competitors.

Retail - Grocery

40%

50%

60%

70%

Response Rate%

80%

90%

100%

Download the Social Customer Care
Report Now

TV Networks

Size of bubble represents volume of posts received.

Download the full report here: www.socialpulse.co/socialcustomercare


4

Top Facebook Pages by Engagement*
Data analysed by Online Circle Digital - www.theonlinecircle.com

787 to 2,245 Fans

2,291 to 6,638 Fans

Data collected by Social Pulse™ - socialpulse.co
Chewbies

IGA Victoria

38.8%

Craig Emerson

18.4%

Tasmanian Young Labor

7.2%

SpinTel

17.2%

Tasmanian Greens

14.8%

Greyhounds As Pets

11.4%

6.8%

Police Bank

Fishchick Aquatics

5.9%

Will Hodgman

6.1%

Chandon Australia

5.7%

Michael Ferguson

6.0%

Hello Mobile

7.0%

4.8%

Lara Giddings

nib health insurance

4.7%

Nick McKim

2.8%

Youi

3.6%

Internode

2.1%

Coca-Cola Amatil

3.0%

Adam Internet

1.5%

0%

20%

40%

60%

80%

100%

0%

7,027 to 20,002 Fans

Hey Pup

92.9

15.4%

31.7%

Malcolm Turnbull

Frangelico Australia

10.3%

BankSA

10.3%

30.4%
27.7%

ABC News
Nova 937

7.3%
7.0%

The Grill Team

Australian Federal Police

7.0%

27.6%
19.3%

Matt and Jo

City of Perth

news.com.au

0%

20%

40%

60%

80%

100%

35.6%

The NT News

15.1%

Medibank

80%

72.4%

SF Australia

23.4%

Paws For Life

60%

SAFM

31.3%

Ed Husic, Federal Labor for…

40%


42.1%

AEC

20%

20,678 to 71,048 Fans

Christine Milne

3.4%

100%

17.0%
15.4%
13.6%
0%

20%

40%

60%

80%

100%

* Average for September 2013


4

Top Facebook Pages by Engagement*

71,244 to 232,186 Fans

233,806 to 648,408 Fans



Fox FM

112.4%

B105

13.6%

The X Factor - Australia

36.2%

Australian Labor Party

16.0%

Official Big Brother Australia

49.2%

The Australian Greens

20.7%

Sunrise

58.4%

Hawthorn Football Club

25.1%

Tony Abbott

61.1%

Babyology

38.9%

9 News

62.2%

2Day FM

Fifi and Jules

12.5%

Hungry Jack's

30.6%

Kyle and Jackie O

27.8%

Carlton Football Club

26.9%

Essendon Football Club

TODAY

26.2%

11.3%

Collingwood Football Club
Black Milk Clothing

0%

20%

40%

60%

80%

100%

80%

120%

10.9%
8.6%
6.9%
0%

20%

40%

60%

80%

100%

100%

709,848 to 1,854,761 Fans

KFC Australia

3.50%

Home and Away (Official)

3.10%

McDonald's Australia

3.10%

Visit Queensland, Australia

2.70%

Lorna Jane

2.40%

[yellow tail]

1.90%

MasterChef Australia

0.90%

Coca-Cola Australia

0.80%

Hamish & Andy

0.70%

[V] Music - Channel [V] Australia

0.70%
0%

20%

40%

60%



5

Top 30 Facebook Pages by Fans*


1

Australia.com
4,467,607

11

McDonald’s Australia
738,257

21

JB Hi-Fi Official
553,313

2

Bananas in Pyjamas
2,519,842

12

KFC Australia
709,848

22

The X Factor - Australia
553,149

3

Hamish & Andy
1,854,761

13

triple j
648,408

23

Coles
542,980

4

Home and Away (Official)
1,120,424

14

Subway Australia
621,323

24

V Energy Drink Australia
535,139

5

MasterChef Australia
1,116,400

15

Foxtel
621,292

25

The Voice Australia
533,342

6

Coca-Cola Australia
949,619

16

26

Black Milk Clothing
531,400

7

[yellow tail]
902,112

17

Justice Crew
609,868

27

7-Eleven Australia
521,524

8

802,284

18

Official Big Brother Australia
599,045

9

[V] Music - Channel [V] Australia
792,674

19

Neighbours
572,895

29

Kogan
497,208

Lorna Jane
784,478

20

Dreamworld Australia
569,120

30

Commonwealth Bank
492,100

10

Michelle Bridges
12 Week Body Transformation

609,897

28

Woolworths
Australia’s Fresh Food People

515,321



Top 20 Industries by Engagement*


Politics

20.90%

Radio

12.73%

News & Magazines

11.35%

Sporting Clubs

7.60%


4.65%


4.59%

TV Shows

4.44%

Government

4.43%

Pets

4.32%

TV Networks

3.80%


3.03%

Electronics

2.95%


2.92%

Musicians & Bands

2.87%


2.75%

Retail - Fashion

2.70%

Education
Health, Beauty, Medical &
Pharmaceutical

2.56%
2.26%

Alcohol - Spirits

2.12%


2.08%



Top 20 Industries by Fans*


10,167,365

TV Shows

9,112,141


4,536,348

Retail - Fashion

4,507,687
4,235,820

FMCG - Snackfoods
Electronics

4,157,606

Radio

4,145,566
3,806,574

Sporting Clubs

3,724,131
3,364,209

FMCG - Beverages
TV Networks

3,041,336

Health, Beauty, Medical &
Pharmaceutical

2,909,211

Musicians & Bands

2,899,158


2,359,749

Retail - Grocery

2,077,568


2,054,606
1,959,588

Alcohol - Spirits
News & Magazines
Government

1,878,938
1,240,671
1,178,203



Introduction


Welcome to the 2013 October
Edition of the Australian
Facebook Performance Report.

requirement that promotions on Facebook only

Along with the Customer Care Report, we have

be administered through apps. This change is

also created 3 graphics.

This report is our most exciting one yet, as it marks

driven competitions.

the launch of our sister company, social media
analytics software, Social Pulse™:
www.socialpulse.co
This report also establishes us as the largest and
most reputable Facebook benchmarking tool
in Australia, since reaching a quarter of a million
people with our last report back in June.
Using data from Social Pulse™, mathematical and
statistical foundations produced in consultation
with 95th Percentile Pty Ltd. (John Ward) and
information analysed by the Online Circle Digital
Data team, the Facebook Report provides success
benchmarks to increase your understanding of the
strategies and tactics behind some of Australia’s
most successful Facebook brand pages.
The full report can be downloaded at:
www.theonlinecircle.com

What’s changed?

particularly significant for small businesses and
start-ups that can now economically run fan-growth

In addition to changes to the Facebook platform,
the results of this report have also been affected
by TV social integration; with TV Shows overtaking
Tourism as the number 1 industry on social media.
With shows like Big Brother, X Factor and Q&A
utilising the power of Facebook and Twitter, social
media integration has become the rule for the
2013 TV season.

New additions
The biggest addition to the October Facebook

The top 30 Facebook Pages by fans, the top 20
industries by fans and our newest addition:
the top 20 industries by engagement.
Brand Pages which have fallen below the level of
statistical confidence (of engagement rate) but still
have high fan growth have been included as shaded
data on each table.
We have also updated our report by broadening
some categories to include even more brand pages.
If you don’t see your brand in this report and would
like to add it to the next report, you can do so here:
www.socialpulse.co/australian-facebookperformance-report

Report is the Customer Care Report.

Last words

As Facebook Pages emerging as a customer

This report is here to provide you with numerical

service channel for brands, we felt it was necessary

benchmarks across Australian brands on Facebook.

to benchmark and understand the current state

These numbers are not opinion and should assist

of play for Australia. The report evaluates brand

you along with other varying factors.

pages and industries’ average time to respond
to customer posts, and response rate percentage.
Download the full report here and see how your

Facebook has undergone some big transformations

brand ranks when it comes to customer care:

since our last report, including the removal of the

www.socialpulse.co/socialcustomercare

Data for this report was collected from our data
analysis and visualisation software, Social Pulse™
on the 2, 9, 16, 23 and 30 of September. Please
review the methodology at the end of the report
for a clear understanding of each metric.


9

Introduction


Social Pulse™ provides social media analytics,
competitive intelligence, consumer insights,
and financials calculations for social media.
You can sign up for a free, all-access trial of
Social Pulse™ here: www.socialpulse.co

Lucio Ribeiro
MD Social Pulse™ Australia


10



Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Sep-13

Jun-13

Sep-13

Jun-13

9,112,141

418,648

409,518

207,680

4,467,607

285,423

236,239

Fan Growth %

Engagement Rate
Sep-13

Share of
Engagement

Sep-13

Jun-13

Jun-13

431,615

3.5%

4.5%

4.6%

3.7%

70,014

180,656

1.6%

4.5%

6.4%

5.8%

68.2%

1

1

Australia.com

2

2


802,284

22,008

77,703

5,560

151,846

0.7%

25.8%

2.7%

11.7%

5.3%

3

3

Dreamworld Australia

569,120

5,035

4,714

2,162

5,213

0.4%

0.9%

0.9%

0.8%

1.2%

4

4

Qantas

400,920

4,337

5,349

5,469

8,809

1.4%

2.5%

1.1%

1.5%

1.0%

5

5

Flight Centre Australia

320,339

11,858

15,449

11,794

5,983

3.7%

-

3.7%

5.7%

2.8%

6

6

Virgin Australia

274,086

18,778

7,011

20,815

9,223

7.8%

3.8%

6.9%

2.8%

4.5%

7

9

P&O Cruises Australia

267,365

13,234

7,592

35,661

9,700

14.3%

5.3%

4.9%

4.0%

3.2%

8

7

Jetstar Australia

255,851

4,111

5,057

6,901

8,022

2.7%

3.5%

1.6%

2.2%

1.0%

9

8

Expedia.com.au

193,673

1,743

5,153

601

3,171

0.3%

1.7%

0.9%

2.7%

0.4%

10

10

Western Australia

177,962

7,237

8,150

1,247

6,297

0.7%

3.8%

4.1%

4.8%

1.7%

11

11

Warner Bros. Movie World - Gold Coast,
Australia

158,513

1,625

2,336

1,464

3,609

0.9%

2.4%

1.0%

1.6%

0.4%

12

13

Air New Zealand

154,971

1,482

4,294

2,079

7,005

1.3%

5.3%

1.0%

3.2%

0.4%

13

14

Escape Travel

149,875

5,949

4,568

11,638

2,333

8.0%

-

4.0%

3.5%

1.4%

14

12

Sea World - Gold Coast, Australia

147,482

3,473

4,955

1,686

2,711

1.1%

2.0%

2.4%

3.6%

0.8%

15

-

Northern Territory - Australia's Outback

144,239

9,346

4,294

12,677

6,202

9.1%

8.5%

6.5%

5.6%

2.2%

16

18

STA Travel Australia

132,914

1,157

3,722

1,174

10,196

0.9%

9.7%

0.9%

3.4%

0.3%

17

16

Melbourne Cricket Ground (MCG)

125,407

8,521

4,469

1,717

2,255

1.4%

1.9%

6.8%

3.8%

2.0%

18

15

AirAsia Australia

125,161

789

1,040

990

1,130

0.8%

1.0%

0.6%

0.9%

0.2%

19

17

Australia Zoo

123,047

8,247

3,743

3,247

2,187

2.7%

2.0%

6.7%

3.3%

2.0%

20

19

Student Flights Australia

121,325

4,295

3,680

10,784

5,067

9.2%

5.1%

3.5%

3.6%

1.0%

Avg Fans:
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday.
Engagement Figure:
Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013.
Fan Growth:
30 September compared to 2 September 2013.
Fan Growth %:
Relative % increase comparing number of fans on 30 September compared to 2 September 2013.
Engagement Rate:
The Engagement Figure represented as a percentage of total Fans (Avg).
Share of Engagement:
Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.


Data analysed by Online Circle Digital

11



Top Posts by Comments

Top Posts by Likes
#1

Australia.com

#1

Virgin Australia

Top Posts by Shares
#1

Australia.com

30°C and sunny today on
Cable Beach, Western Australia (photo: KIMBERLEY MEDIA)


77,968 Likes
#2

Essendon entry: “A classic tale of
love at first sight. This is a story of
how one young mosquito - armed
with passion, courage
and vigour - went the extra mile.”

4,597 Comments

9,720 Shares

Australia.com

#2

Australia Zoo

#2

Australia.com

Jump if you love a sunny
weekend. (Photo by Suzanne
Ebert on Kangaroo Island
Marine Adventures)

Meet Lily. (6 photos)

68,015 Likes
#3

Can you guess what this is?
Leave your answer below and
if you guess right, you’ll go into
the draw to win an Adoption
(maximised) of your choice...

3,887 Comments

9,021 Shares

Australia.com

#3

Australia.com

#3

Australia.com

Meet Lily. (6 photos)


A roadtrip from Alice Springs
to Darwin (9 photos)

66,510 Likes

2,172 Comments

8,389 Shares




Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate

1

2

2

Sep-13
[yellow tail]

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

2,054,606
1

Sep-13

Share of
Engagement

Jun-13

42,709

52,476

54,115

75,244

1.8%

6.9%

2.1%

3.9%

902,112

16,915

14,023

37,098

36,132

4.2%

4.7%

1.9%

1.8%

39.6%

Rekorderlig Cider - Australia

261,658

8,866

11,285

4,343

4,442

1.7%

1.8%

3.4%

4.5%

20.8%

Pure Blonde

227,671

-

1,387

-147

2,527

-0.1%

1.1%

-

0.6%

-

Dan Murphy's

126,336

766

909

1,518

1,548

1.2%

1.3%

0.6%

0.8%

1.8%

3

5

Tooheys Extra Dry

123,274

-

732

155

776

0.1%

0.6%

-

0.6%

-

4

6

Riccadonna

100,112

1,112

3,343

14

3,225

-

3.4%

1.1%

3.5%

2.6%

5

8

XXXX GOLD

71,402

1,150

2,907

571

1,613

0.8%

2.4%

1.6%

4.3%

2.7%

6

7

VB

71,244

2,243

2,790

1,732

1,024

2.5%

1.5%

3.1%

4.1%

5.3%

7

10

Tooheys New

61,951

1,061

3,286

-64

4,887

-0.1%

12.7%

1.7%

8.1%

2.5%

8

11

Carlton Draught

43,500

693

1,079

834

648

1.9%

1.6%

1.6%

2.7%

1.6%

9

12

Brown Brothers Winery

43,384

1,648

667

660

749

1.5%

1.9%

3.8%

1.7%

3.9%

10

16

Bulmers Australia

42,122

304

2,526

-19

7,545

-

26.1%

0.7%

7.8%

0.7%

11

9

Strongbow Australia

41,906

444

1,032

48

-40

0.1%

-0.1%

1.1%

2.5%

1.0%

Hahn

37,701

1,383

2,558

3,816

7,296

10.8%

59.8%

3.7%

16.0%

3.2%

12
13

15

Wolf Blass Wines Australia

37,146

346

1,660

42

4,573

0.1%

14.2%

0.9%

4.9%

0.8%

14

13

Guinness Australia

35,314

799

838

99

182

0.3%

0.5%

2.3%

2.4%

1.9%

15

14

Magners Australia

34,945

357

392

134

53

0.4%

0.2%

1.0%

1.2%

0.8%

Sol Beer Australia

32,363

-

700

-1

1,970

-

6.6%

-

2.2%

-

16

17

getwinesdirect.com

32,176

366

341

54

85

0.2%

0.3%

1.1%

1.1%

0.9%

17

19

Yellowglen

30,863

1,681

1,028

1,817

77

6.0%

0.3%

5.4%

3.4%

3.9%

18

20

Coopers

29,523

760

476

595

793

2.0%

2.9%

2.6%

1.7%

1.8%

19

-

Peroni Nastro Azzurro Australia

25,635

577

766

-4

-30

-

-0.1%

2.2%

3.0%

1.4%

20

-

Little Creatures Brewing

25,576

1,238

570

827

442

3.3%

1.9%

4.8%

2.4%

2.9%

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



13



Top Posts by Likes
#1


#1


Top Posts by Shares
#1


Want!

We’ve got something special for
all our Moscato fans and we think
it’s the must-have accessory. Our
Still Moscato 2 Litre is available...

2,782 Likes
#2

We’ve got something special for
all our Moscato fans and we think
it’s the must-have accessory. Our
Still Moscato
2 Litre is available...

274 Comments

847 Shares

Riccadonna

#2

#2

VB

getwinesdirect.com

All weekends should start a little
like this...
Have a good one everyone!

TONIGHT ONLY. Share and like
and we’ll draw 5 winners for
a case of this trophy winner.
Trophy Winning , Gold Medal
winning and voted Top 10...

2,754 Likes
#3

Two very well known pollies, with
very little in common except for
their love of the baggy green.
So tell us, who would you rather
have a beer with, Hawky or ...

264 Comments

480 Shares


#3

getwinesdirect.com

#3

Riccadonna

Who’d like a dozen of these
strawberry roses?

TONIGHT ONLY. Share and like
and we’ll draw 5 winners for
a case of this trophy winner.
Trophy Winning , Gold Medal
winning and voted Top 10...

All weekends should start a little
like this...
Have a good one everyone!

2,676 Likes

208 Comments

365 Shares




Alcohol - Spirits


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

1,959,588

41,588

47,267

56,978

41,752

4.4%

2.3%

2.1%

2.3%

4,842

8,507

6,025

10,282

2.1%

4.1%

1.6%

3.3%

Share of
Engagement

Jun-13

1

1

Wild Turkey Australia

293,464

11.6%

2

3

Jim Beam

269,875

2,834

8,417

711

17,754

0.3%

10.3%

1.1%

4.7%

6.8%

3

2

Bundy Rum

233,830

11,235

6,398

17,786

3,783

7.9%

1.9%

4.8%

3.2%

27.0%

4

-

Smirnoff

216,515

1,630

-

4,275

-212

2.0%

-0.1%

0.8%

-

3.9%

5

5

Jack Daniel’s Australia

156,235

5,541

5,259

13,308

1,945

8.9%

1.3%

3.5%

3.6%

13.3%

6

4

Baileys Australia

150,992

3,173

7,454

28

1,726

-

1.2%

2.1%

5.0%

7.6%

7

7

American Honey Australia

132,929

4,724

1,768

7,814

421

6.1%

0.5%

3.6%

1.9%

11.4%

8

6

Johnnie Walker

119,079

1,114

2,816

-8

851

-

0.7%

0.9%

2.4%

2.7%

9

8

Bundy R. Bear

83,345

661

1,667

440

997

0.5%

1.2%

0.8%

2.1%

1.6%

10

10

ABSOLUT

82,154

1,058

1,169

715

153

0.9%

0.2%

1.3%

1.6%

2.5%

Jagermeister Australia

79,257

-

1,337

-6

43

-

0.1%

-

1.7%

-

469

-186

535

-0.3%

0.8%

1.8%

0.7%

3.0%

11

11

Jameson Irish Whiskey Australia

69,800

1,255

12

12

Midori Australia

58,198

370

1,738

-26

433

-

0.8%

0.6%

3.0%

0.9%

Canadian Club

53,211

-

12,951

53

6,972

0.1%

15.3%

-

27.6%

-

1,162

802

2,209

1,562

5.0%

4.1%

2.6%

2.1%

2.8%

13

14

Stoli Vodka Australia

45,006

14

15

Southern Comfort

32,809

500

803

282

1,468

0.9%

6.1%

1.5%

3.2%

1.2%

15

-

Frangelico Australia

13,228

1,367

-

3,488

-4

30.6%

-0.1%

10.3%

-

3.3%

Russian Standard

11,270

-

77

-25

13

-0.2%

0.1%

-

0.7%

-

Chandon Australia

2,129

122

-

117

58

5.6%

3.2%

5.7%

-

0.3%

16

-

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



15

Alcohol - Spirits



Top Posts by Likes
#1

Bundy Rum

#1

Bundy Rum

Top Posts by Shares
#1


Delicate honey, caramel and
spice on the tongue. Sandblasted
crystal tumblers on the hand. And
walnut wooden encasing on the
mantelpiece...

The perfect combination of hot
and cold to get your taste buds
dancing!
1) Melt butter in pan over
medium heat & stir in...

5,267 Likes
#2

Delicate honey, caramel and
spice on the tongue. Sandblasted
crystal tumblers on the hand.
And walnut wooden encasing on
the mantelpiece...

468 Comments

1,415 Shares

Bundy Rum

#2

Jack Daniel’s Australia

#2

Bundy Rum

Sarsaparilla & Red Rum.
Deceptively delicious.

Sarsaparilla & Red Rum.
Deceptively delicious.

3,501 Likes
#3

One word to describe your
family?

369 Comments

689 Shares

Wild Turkey Australia

#3


Wild Turkey RARE will be in
store before you know it. In the
meantime, let’s hear from the
lucky few who got their hands on
The First Batch. Let us know...

366 Comments

Bundy Rum

The year is 2050, all other drinks
have been destroyed and the
battle for supremacy rages on
between Cola & Dry.
Choose your side.

2,526 Likes

#3

667 Shares




Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate
Sep-13

Share of
Engagement

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

Jun-13

2,359,749

68,972

70,783

63,089

93,257

2.7%

5.3%

2.9%

4.0%

4,229

5,828

1.1%

1.5%

3.0%

1.4%

17.4%

1

1

Holden

398,257

12,010

5,466

2

2

Kia Australia

224,812

3,916

2,411

7,572

3,304

3.4%

1.6%

1.7%

1.2%

5.7%

3

3

Hyundai Australia

204,619

5,467

6,134

10,542

15,851

5.2%

11.4%

2.7%

4.1%

7.9%

4

4

Suzuki Australia

161,549

2,558

6,064

8,354

16,032

5.3%

11.8%

1.6%

4.2%

3.7%

5

6

Toyota Australia

149,257

3,890

2,331

2,018

1,877

1.4%

1.4%

2.6%

1.7%

5.6%

Jeep Australia

144,100

-

1,070

190

2,175

0.1%

1.5%

-

0.7%

-

6

7

Toyota 4x4

136,841

2,272

2,581

1,919

1,653

1.4%

1.3%

1.7%

2.0%

3.3%

7

8

Nissan

128,154

3,088

6,363

3,855

7,198

3.1%

7.0%

2.4%

6.0%

4.5%

8

9

BMW Australia

104,917

6,936

5,800

5,222

1,155

5.1%

1.3%

6.6%

6.3%

10.1%

9

13

Mercedes-Benz Australia

96,824

5,582

7,912

3,628

9,440

3.8%

14.1%

5.8%

11.0%

8.1%

10

12

Lexus Australia

84,663

2,341

2,260

392

2,664

0.5%

3.5%

2.8%

2.9%

3.4%

11

11

Mazda Australia

83,995

799

547

686

405

0.8%

0.5%

1.0%

0.7%

1.2%

12

10

Mitsubishi Motors Australia

82,434

459

483

418

249

0.5%

0.3%

0.6%

0.6%

0.7%

13

14

Ford Australia

80,232

3,951

2,637

3,438

4,335

4.4%

6.5%

4.9%

3.8%

5.7%

14

15

HSV - Holden Special Vehicles

75,595

1,616

6,042

653

9,789

0.9%

15.7%

2.1%

8.8%

2.3%

15

16

Audi Australia

70,551

6,897

7,737

1,839

3,668

2.7%

6.2%

9.8%

12.6%

10.0%

16

17

MINI Australia

69,072

1,725

1,936

3,201

3,795

4.7%

6.7%

2.5%

3.3%

2.5%

17

19

Volkswagen Australia

55,741

2,965

758

2,411

621

4.4%

1.2%

5.3%

1.5%

4.3%

18

18

Honda Australia

53,973

781

1,507

163

1,294

0.3%

2.5%

1.4%

2.9%

1.1%

19

20

Lamborghini

49,318

510

333

459

289

0.9%

0.6%

1.0%

0.7%

0.7%

20

-

Nissan Navara Australia

48,945

1,209

1,481

2,090

3,810

4.4%

10.6%

2.5%

3.9%

1.8%

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



17



Top Posts by Likes
#1

#1

Holden

Mercedes-Benz Australia

Top Posts by Shares
#1

Holden

Today we remember a Holden
great - the one and only ‘King of
the Mountain’, Peter Brock, who
passed away on this day seven
years ago. We miss you Brocky!


16,455 Likes
#2

Which colour does a MercedesBenz look best in?

799 Comments

7,187 Shares

Hyundai Australia

#2

Toyota Australia

#2

Toyota Australia

LIKE us & enter to WIN 1 of 10
ticket sets to see One Direction
LIVE in concert!
http://on.fb.me/19VWHSi

What a smother! Congratulations
to our weekly winner, Corin! His
AFL Legendary Moment won him
2 x AFL Grand Final Tickets, and
keeps him in the draw...

4,957 Likes
#3

What a smother! Congratulations
to our weekly winner, Corin! His
AFL Legendary Moment won him
2 x AFL Grand Final Tickets, and
keeps him in the draw...

728 Comments

755 Shares

Lexus Australia

#3

#3

Holden

BMW Australia

Wouldn’t it be amazing to find
this sitting in your
car park one day?
#Lexus #IS350 F Sport


The BMW i8 will turn heads
everywhere.

4,423 Likes

625 Comments

617 Shares




Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

1,178,203

54,831

31,520

39,047

49,192

7.1%

25.5%

4.7%

Share of
Engagement

Jun-13
6.6%

1

1

Commonwealth Bank

492,100

2,954

9,006

4,545

6,868

0.9%

1.6%

0.6%

2.1%

5.4%

2

2

American Express

174,084

35,858

6,245

3,246

11,906

1.9%

9.4%

20.6%

4.7%

65.4%

3

3

NAB

113,769

2,752

1,346

3,241

769

2.9%

0.8%

2.4%

1.4%

5.0%

4

4

Westpac

84,302

4,717

1,799

10,609

3,329

13.3%

6.2%

5.6%

3.3%

8.6%

CUA

76,323

-

-

-100

-495

-0.1%

-0.6%

-

-

-

5

5

ANZ Australia

53,399

1,529

3,111

3,214

7,882

6.2%

24.9%

2.9%

8.6%

2.8%

6

11

St.George Bank

41,243

1,481

2,374

3,648

6,933

9.2%

58.5%

3.6%

14.9%

2.7%

7

6

Raymond A Ram

26,909

547

413

572

427

2.2%

1.7%

2.0%

1.6%

1.0%

8

7

Bank of Melbourne

25,666

432

519

925

654

3.6%

2.7%

1.7%

2.1%

0.8%

9

8

Aussie

25,593

312

1,040

630

1,714

2.5%

8.0%

1.2%

4.7%

0.6%

10

9

UBank – Backed by NAB

23,302

203

238

390

83

1.7%

0.4%

0.9%

1.1%

0.4%

11

10

Bankwest

22,724

443

1,751

923

2,167

4.1%

11.3%

1.9%

8.6%

0.8%

12

12

MoneySmartAu

18,792

260

483

177

1,033

0.9%

7.3%

1.4%

3.4%

0.5%

13

13

Citi Australia

16,025

775

461

391

217

2.5%

1.7%

4.8%

3.7%

1.4%

14

18

ING DIRECT Australia

12,725

867

78

3,113

140

27.9%

2.7%

6.8%

1.5%

1.6%

15

14

Heritage

12,358

93

239

37

3

0.3%

-

0.8%

1.9%

0.2%

9,767

305

356

312

352

3.2%

4.5%

3.1%

4.4%

0.6%

Bendigo Bank

8,642

196

1,127

134

2,220

1.6%

37.9%

2.3%

15.6%

0.4%

Suncorp Bank

7,904

-

97

10

273

0.1%

3.7%

-

1.3%

-

BankSA

7,321

753

595

2,071

2,084

32.8%

330.3%

10.3%

40.7%

1.4%

16

15

17

17

Westpac Rescue Helicopter Service Official Site

18

-

19

19

AustralianSuper

5,414

71

283

79

392

1.5%

-

1.3%

6.4%

0.1%

20

20

Police Bank

4,068

283

56

790

19

21.9%

0.5%

7.0%

1.6%

0.5%

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



19



Top Posts by Likes
#1

Commonwealth Bank

#1

Commonwealth Bank

Top Posts by Shares
#1

Westpac

For a limited time, transfer
money overseas for just $10 and
a special exchange rate:
https://commbank.com.au/
imtoffer

**SCAM ALERT - PLEASE SHARE**
Email hoaxes that ask you to
sign in to protect or confirm
your credit card account are
circulating, and link to...

2,875 Likes
#2

For a limited time, transfer
money overseas for just $10 and
a special exchange rate:
https://commbank.com.au/
imtoffer

288 Comments

3,150 Shares

American Express

#2

Bankwest

#2

NAB

PRE-SALE ANNOUNCEMENT:
ALICIA KEYS, queen of soul and
R&B, is touring Aus in December!
Amex pre-sale starts 12pm Tues
10 Sept. *T&C

The AFL put the skills of our
#Footify FM commentators to the
test. Voula, Peter, Gurtej, Harbir
and Mauricio showed them how
it’s done. How do you think...

2,805 Likes
#3

Bankwest customers, it’s your
LAST CHANCE TO WIN 2 TICKETS
to the 2013 Toyota AFL Grand
Final!

240 Comments

464 Shares

American Express

#3

Westpac

#3

American Express

PRE-SALE: Rock superstars,
OneRepublic, are spending
summer down under!
Amex pre-sale starts 12pm
Monday 30 Sept. *T&C

If you could renovate any room in
your home, which would it be?

PRE-SALE ANNOUNCEMENT:
ALICIA KEYS, queen of soul and
R&B, is touring Aus in December!
Amex pre-sale starts 12pm Tues
10 Sept. *T&C

1,006 Likes

238 Comments

361 Shares




Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

1

2

2

Black Milk Clothing

Jun-13

Sep-13

Jun-13

4,536,348
1

Sep-13
124,965

142,948

114,169

531,400

36,686

46,558

Engagement Rate
Sep-13

Share of
Engagement

Sep-13

Jun-13

Jun-13

115,258

3.9%

2.5%

2.8%

3.7%

19,264

12,637

3.7%

2.7%

6.9%

9.7%

29.4%

CatchOfTheDay.com.au

432,428

3,449

3,794

18

3,312

-

0.8%

0.8%

0.9%

2.8%

Westfield

429,689

-

-

-199

2,507

-

0.6%

-

-

-

3

3

THE ICONIC

385,682

2,158

8,638

3,212

14,918

0.8%

4.3%

0.6%

2.4%

1.7%

4

5

Target Australia

363,806

7,255

7,977

12,732

11,166

3.6%

3.4%

2.0%

2.4%

5.8%

Smiggle

345,392

-

1,940

232

2,438

0.1%

0.7%

-

0.6%

-

6

The Good Guys

292,125

2,473

3,099

2,654

4,431

0.9%

1.6%

0.8%

1.1%

2.0%

6

7

eBay.com.au

277,887

11,238

5,072

2,226

6,370

0.8%

2.5%

4.0%

1.9%

9.0%

7

10

Harvey Norman

256,678

12,226

6,105

9,854

6,065

3.9%

2.8%

4.8%

2.8%

9.8%

8

8

David Jones

238,622

3,364

4,236

2,686

2,896

1.1%

1.3%

1.4%

1.9%

2.7%

9

9

BIG W

237,398

6,536

8,857

2,444

5,924

1.0%

2.7%

2.8%

4.0%

5.2%

10

12

MYER

222,469

3,643

3,121

9,393

4,325

4.3%

2.2%

1.6%

1.6%

2.9%

11

11

IKEA Australia

215,999

1,476

2,703

1,474

5,012

0.7%

2.5%

0.7%

1.3%

1.2%

12

14

OZSALE

174,622

2,253

13,178

1,476

14,965

0.8%

10.5%

1.3%

8.7%

1.8%

Scoopon Australia

165,014

-

2,650

972

1,543

0.6%

1.1%

-

1.8%

-

5

13

13

DealsDirect

161,425

2,040

2,527

56

1,965

-

1.2%

1.3%

1.6%

1.6%

14

16

carsales.com.au

141,621

1,379

5,205

973

3,721

0.7%

2.8%

1.0%

3.9%

1.1%

15

17

Spotlight

140,107

4,465

1,436

1,702

2,515

1.2%

1.9%

3.2%

1.1%

3.6%

16

-

Gumtree Australia

120,915

2,084

-

6,901

-

5.9%

-

1.7%

-

1.7%

17

18

Pink Frosting

118,329

10,526

15,108

10,073

11,045

8.9%

-

8.9%

20.2%

8.4%

Spreets

82,876

-

-

-220

134

-0.3%

0.2%

-

-

-

Kmart Australia

81,254

7,236

-

23,020

-

33.0%

-

8.9%

-

5.8%

18

-

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



21


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

19

20

-

Jun-13

Sep-13

Jun-13

4,536,348
19

Sep-13
124,965

142,948

114,169

Cudo

73,018

2,950

3,917

The Reject Shop

70,563

1,528

1,417

Fan Growth %

Engagement Rate

Sep-13

Jun-13

115,258

3.9%

2.5%

2.8%

3.7%

73

143

0.1%

0.2%

4.0%

5.4%

2.4%

3,938

3,848

5.7%

7.5%

2.2%

2.7%

1.2%

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:

Sep-13

Share of
Engagement

Jun-13



22



Top Posts by Likes
#1

eBay.com.au

#1


Top Posts by Shares
#1

eBay.com.au

Why yes it is, Mr. Ritchie!
http://bit.ly/eBayLionel

Why yes it is, Mr. Ritchie!
http://bit.ly/eBayLionel

11,990 Likes
#2

Challenge: See if you can write 5
consecutive comments in a row.
Ready? GO!

3,690 Comments

3,508 Shares

Spotlight

#2


WIN one of fifty Spotlight gift
cards valued at $20!
Thanks to Facebook’s new
guidelines; all you have to do is
like this post and you go into ...

#3

Every day, the CatchOfTheDay.
com.au warehouse has between
150-300 people packing your
orders...

11,377 Likes

#2

2,135 Comments

Pink Frosting

BIG W
Who else wishes there was an
extra day in the weekend?

But, can you guess how ...

#3

David Jones

2,416 Shares
#3

Pink Frosting

Help us name our new charity
bear! Tell us which name you
prefer:
1) Mr Jones
2) Max

10,481 Likes

1,301 Comments

1,524 Shares



Education


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

1,155,145

29,618

32,574

47,112

52,548

5.0%

15.4%

2.6%

Share of
Engagement

Jun-13
5.0%

1

1

UNSW (The University of New South
Wales)

232,186

4,124

4,584

8,336

9,160

3.7%

4.6%

1.8%

2.3%

13.9%

2

2

Macquarie University

178,514

1,143

1,491

1,796

3,280

1.0%

2.0%

0.6%

0.9%

3.9%

3

3

Monash University

75,489

1,444

1,604

2,356

2,175

3.2%

3.4%

1.9%

2.4%

4.9%

4

4

University of Sydney

66,177

1,605

2,154

1,259

1,327

1.9%

2.2%

2.4%

3.5%

5.4%

5

5

Curtin University

57,496

1,470

1,189

2,001

1,584

3.5%

3.3%

2.6%

2.4%

5.0%

6

6

The University of Melbourne

56,057

2,017

1,789

1,562

1,794

2.8%

3.8%

3.6%

3.7%

6.8%

7

7

RMIT University

50,035

760

995

1,020

1,285

2.1%

2.9%

1.5%

2.2%

2.6%

8

20

Open Colleges

47,824

2,616

5,400

8,270

16,756

19.2%

226.8%

5.5%

33.4%

8.8%

9

8

Swinburne University of Technology

44,386

2,922

2,977

1,586

1,782

3.6%

5.0%

6.6%

8.1%

9.9%

10

11

SEEK Learning

41,423

1,386

1,460

3,594

3,752

9.1%

13.5%

3.3%

4.9%

4.7%

11

9

Open Universities Australia

38,628

1,237

590

2,773

282

7.4%

0.9%

3.2%

1.9%

4.2%

12

14

The University of Queensland

36,742

1,368

1,553

1,425

1,785

4.0%

6.8%

3.7%

5.7%

4.6%

13

12

Queensland University of Technology
(QUT)

34,088

771

596

2,038

1,002

6.1%

3.5%

2.3%

2.1%

2.6%

14

10

La Trobe University

33,646

467

1,295

695

1,577

2.1%

5.4%

1.4%

4.3%

1.6%

15

18

University of South Australia

32,014

2,439

939

4,589

1,221

15.8%

6.3%

7.6%

4.7%

8.2%

16

13

Deakin University

31,175

425

788

754

696

2.4%

2.5%

1.4%

2.8%

1.4%

17

16

UTS: University of Technology, Sydney

26,873

438

590

860

842

3.3%

3.7%

1.6%

2.5%

1.5%

18

17

The University of Adelaide

26,010

2,256

1,655

1,170

904

4.6%

4.2%

8.7%

7.6%

7.6%

19

15

Australian Catholic University (ACU)

25,704

334

432

516

646

2.0%

2.8%

1.3%

1.8%

1.1%

20

19

The University of Newcastle, Australia

20,678

396

493

512

698

2.5%

4.1%

1.9%

2.8%

1.3%

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



24

Education



Top Posts by Likes
#1

Swinburne University
of Technology

#1

Open Universities Australia

Congrats to Swinburne
international students recently
awarded scholarships from the
Victorian Government. Read all
about it: http://ow.ly/pg0wI

#2

#1

112 Comments


Do you consider yourself a better
performer in exams, or do you do
your best work with assignments?

4,488 Likes

Top Posts by Shares


#2


228 Shares
#2

University of Sydney

Describe your Semester Two so
far, using just two words ...

95 Comments

1,937 Likes
#3


#3

Koala on campus! This little guy
and his friends from Featherdale
Wildlife Park were on Eastern Ave
today...

168 Shares


#3

Open Colleges

We’re delighted to welcome Julia
Gillard as an honorary Visiting
Professor! http://ow.ly/oKWoM

Mid-semester break starts today!
I’ll be spending it ___________

No matter your age!

1,853 Likes

77 Comments

141 Shares



Electronics


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

1

JB Hi-Fi Official

Jun-13

Sep-13

Jun-13

4,157,606
1

Sep-13
122,811

90,071

110,738

553,313

7,006

4,550

20,496

Engagement Rate
Sep-13

Share of
Engagement

Sep-13

Jun-13

Jun-13

111,956

2.5%

2.5%

3.0%

2.6%

10,076

3.8%

2.1%

1.3%

1.0%

5.7%

2

2

Kogan

497,208

6,539

6,164

10,976

5,726

2.2%

1.3%

1.3%

1.4%

5.3%

3

3

EA Games Australia

442,693

9,336

12,563

10,765

22,558

2.5%

5.9%

2.1%

3.2%

7.6%

4

4

Xbox Australia

417,724

13,621

6,907

8,739

9,273

2.1%

2.4%

3.3%

1.8%

11.1%

Appliances Online Australia

341,150

-

5,451

-87

5,186

-

1.6%

-

1.6%

-

5

6

Sony Australia

338,103

2,290

3,843

4,717

7,944

1.4%

2.5%

0.7%

1.2%

1.9%

6

10

Samsung Australia

331,083

17,260

9,520

48,698

23,396

15.6%

11.7%

5.2%

4.5%

14.1%

7

7

HTC Australia

274,681

1,857

5,706

1,034

11,734

0.4%

4.6%

0.7%

2.2%

1.5%

8

8

EB Games Australia

257,516

10,969

18,044

3,459

2,767

1.4%

1.1%

4.3%

7.2%

8.9%

9

9

PlayStation Australia

234,802

6,353

5,886

3,743

5,840

1.6%

2.8%

2.7%

2.8%

5.2%

GAMEAus

187,235

-

-

-313

135

-0.2%

0.1%

-

-

-

Logitech

173,285

38,568

4,742

-15132

1,489

-8.2%

0.8%

22.3%

2.6%

31.4%

10

11

Nokia Australia

132,853

-

1,478

421

2,779

0.3%

2.2%

-

1.2%

-

11

13

Mighty Ape Australia

123,736

760

1,602

553

2,163

0.4%

1.8%

0.6%

1.3%

0.6%

12

14

ghd

115,582

704

988

367

1,581

0.3%

1.4%

0.6%

0.9%

0.6%

Big Brown Box

94,872

-

-

-65

-

-0.1%

-

-

-

-

Intel Australia

87,254

780

1,103

286

1,062

0.3%

1.3%

0.9%

1.3%

0.6%

Xbox for Families

75,652

-

-

50

834

0.1%

1.1%

-

-

-

13

15

LG Australia

72,917

-

852

47

1,799

0.1%

2.6%

-

1.2%

-

14

18

Dick Smith

70,715

1,672

725

3,822

1,530

5.6%

2.5%

2.4%

1.2%

1.4%

15

17

Canon Australia

69,839

1,152

2,234

2,192

1,209

3.2%

1.8%

1.6%

3.4%

0.9%

Panasonic Australia

55,705

-

-

-41

656

-0.1%

1.2%

-

-

-

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



26

Electronics


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

122,811

90,071

110,738

Betta

49,282

1,622

3,260

48,806

-

42,416

-

Lenovo Australia and New Zealand

32,884

576

ASUS Australia

32,318

Toshiba Australia and New Zealand

-

Jun-13

Huawei Device Australia
17

Sep-13

Acer Australia & New Zealand

19

Jun-13

4,157,606
16

Sep-13

28,816

Engagement Rate

Sep-13

Jun-13

111,956

2.5%

2.5%

3.0%

2.6%

2,368

1,723

4.9%

-

3.3%

8.3%

1.3%

-

344

558

0.7%

1.1%

-

-

-

-

84

404

0.2%

1.0%

-

-

-

540

1,488

77

4.6%

0.3%

1.8%

1.8%

0.5%

-

640

59

798

0.2%

2.6%

-

2.0%

-

-

1,191

6

2,937

-

15.9%

-

5.9%

-

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:

Sep-13

Share of
Engagement

Jun-13



27

Electronics



Top Posts by Likes
#1

Xbox Australia

#1

Xbox Australia

Top Posts by Shares
#1

Kogan

Xbox will be competing in the
Supercheap Auto Bathurst 1000
this year! Drop a ‘like’ if you’d take
the Xbox One V8 Racecar for a
spin around the mountain...

Want to win the new iPhone that
is about to be released? To enter:
1. Click ‘Like’ on this picture
2. Click ‘Share’ on this post
3. Make this picture your profile...

10,121 Likes
#2

We’ve got 10 Black Ops II:
Apocalypse (MA15+) codes to give
away! COMMENT below where
you’d like the next zombies map
to be set. Best answers get codes!

2,664 Comments

1,161 Shares

EA Games Australia

#2

#2

Kogan

Xbox Australia

#FIFA14 is IN STORES NOW!
Visit the Thank FIFA 14 It’s Friday
Hub for your chance to win
awesome prizes -->
http://bit.ly/TFIFA14IF #TFIFA14IF

Xbox will be competing in the
Supercheap Auto Bathurst 1000
this year! Drop a ‘like’ if you’d take
the Xbox One V8 Racecar for a
spin around the mountain...

7,078 Likes
#3

Complete this sentence: I want
the new iPhone to be able to
____________.

2,381 Comments

1,077 Shares

PlayStation Australia

#3

Xbox Australia

#3

Xbox Australia

Remember this guy? He’s 15
years old today

If you could mix together any two
Xbox games, what would they be?
- kronjob

I’m ready for #GTAV (R18+). Print
one of these off and you can be
too! - kronjob

4,015 Likes

919 Comments

537 Shares



FMCG - Beverages


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate
Sep-13

Share of
Engagement

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

Jun-13

1,164,566

26,463

30,977

30,953

52,855

3.4%

14.5%

1.1%

4.7%

22,188

6,805

2.4%

0.7%

0.8%

-

20.0%

1

-

Coca-Cola Australia

949,619

7,517

-

2

1


535,139

4,106

9,602

-374

11,562

-0.1%

2.3%

0.8%

1.8%

10.9%

3

-

Slurpee Australia

432,511

4,632

-

1,331

2,709

0.3%

0.6%

1.1%

-

12.3%

Dare Iced Coffee ®

287,122

-

2,316

-102

6,291

-

2.3%

-

0.8%

-

Pepsi

263,744

1,620

1,386

881

2,857

0.3%

1.2%

0.6%

0.6%

4.3%

Coca-Cola Zero Australia

234,393

-

-

134

2,429

0.1%

1.2%

-

-

-

4

Fanta Australia

225,756

2,452

13,287

478

27,354

0.2%

16.5%

1.1%

7.4%

6.5%

6

-

Lipton Ice Tea

200,373

2,127

-

289

1,122

0.1%

0.3%

1.1%

-

5.6%

7

5

Big M ®

183,556

2,784

1,480

9,473

3,506

5.3%

2.2%

1.5%

0.9%

7.4%

POWERADE Australia

160,655

-

2,354

603

3,398

0.4%

2.2%

-

1.5%

-

Farmers Union Iced Coffee ®

154,800

-

-

199

597

0.1%

0.4%

-

-

-

ICE BREAK

153,768

-

1,357

194

3,335

0.1%

2.3%

-

0.9%

-

Kirks Originals

138,324

-

1,624

-92

148

-0.1%

0.1%

-

1.2%

-

4
5

3

8

9

Moccona

136,529

2,652

4,350

1,043

5,948

0.8%

4.9%

1.9%

3.5%

7.0%

9

11

MILO Australia & New Zealand

122,062

2,879

3,286

6,762

4,246

5.7%

4.2%

2.4%

3.2%

7.6%

Gatorade Australia

105,835

-

932

537

2,758

0.5%

2.7%

-

0.9%

-

'Mount Franklin' Water

105,789

-

1,101

467

2,212

0.4%

2.2%

-

1.1%

-

Rockstar Energy Australia

104,954

-

1,830

753

6,679

0.7%

6.8%

-

1.8%

-

Mountain Dew Australia

103,651

1,323

791

2,575

2,223

2.5%

2.5%

1.3%

0.9%

3.5%

Schweppes Australia

85,559

-

787

657

2,305

0.8%

3.1%

-

1.0%

-

Cottee's Cordial

80,608

-

524

294

1,231

0.4%

1.6%

-

0.7%

-

Jamaica Blue

72,372

1,296

5,533

16

-48

-

-0.1%

1.8%

7.6%

3.4%

10

11

14

17

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



29

FMCG - Beverages


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

26,463

30,977

30,953

52,855

3.4%

14.5%

1.1%

4.7%

SOLO the Original Thirst Crusher

65,732

984

3,054

749

4,738

1.1%

8.8%

1.5%

5.4%

2.6%

Breaka Flavoured Milk

57,517

-

841

-46

3,142

-0.1%

6.0%

-

1.6%

-

Spring Valley

18

Sep-13
1,164,566

12

45,395

-

-

-103

373

-0.2%

0.8%

-

-

-

Dilmah Australia

45,313

1,755

3,513

1,685

2,122

3.8%

5.5%

3.9%

8.8%

4.7%

26,336

1,494

-

4,268

-

17.6%

-

5.7%

-

4.0%

1,516

46

41

66

33

4.5%

-

3.0%

3.2%

0.1%

13

20

14

-

a2 Milk

15

-

Coca-Cola Amatil

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:

Sep-13

Share of
Engagement

Jun-13



30

FMCG - Beverages



Top Posts by Likes
#1

Moccona

#1


Top Posts by Shares
#1

Moccona

Hashtag your posts with
#ilovemoccona & you could be
featured in our next post!

Hashtag your posts with
#ilovemoccona & you could be
featured in our next post!

4,678 Likes
#2

Yar it be International Talk Like A
Pirate Day! Be the first scallywag
to guess the lucky number in me
treasure chest and ye will win a
case of V.

3,463 Comments

323 Shares

Moccona

#2

Slurpee Australia

#2


Are you in need of a
Moccona shop this weekend?
#ilovemoccona

Which tap would you hit?

2,528 Likes
#3

Who nose what’ll happen ;)

1,206 Comments

313 Shares


#3

Fanta Australia

#3

Jamaica Blue

Who wants some?

Can you spot the upside down
FANTA Frankenstein?! :P

Hello coffee!

2,115 Likes

983 Comments

195 Shares



FMCG - Snackfoods


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Sep-13

Jun-13

Sep-13

Jun-13

4,091,585

68,955

94,315

194,165

1,262,150

-

-

Pringles

910,439

-

5 Gum Australia & NZ

528,196

-

Cadbury Dairy Milk Australia

485,436

Bubble O' Bill Ice Creams

Engagement Rate
Sep-13

Share of
Engagement

Sep-13

Jun-13

Jun-13

129,406

4.9%

7.6%

1.6%

3.9%

-1424

1,294

-0.1%

0.1%

-

-

-

10,842

-2176

13,429

-0.2%

1.0%

-

0.8%

-

3,384

-546

3,892

-0.1%

0.8%

-

0.7%

-

-

12,164

-496

9,923

-0.1%

2.1%

-

2.5%

-

1

5

Nutella Australia & NZ

374,229

5,128

8,841

7,480

12,511

2.0%

3.8%

1.4%

2.7%

7.4%

2

4

Vegemite

364,845

3,018

3,434

92,843

3,119

27.1%

0.9%

0.8%

1.0%

4.4%

3

6

Tic Tac Australia and New Zealand

351,778

4,358

6,620

6,655

15,674

1.9%

4.9%

1.2%

2.0%

6.3%

4

7

Maltesers Australia

318,774

3,720

8,595

1,166

4,130

0.4%

1.4%

1.2%

2.9%

5.4%

5

9

M&M'S Australia

302,176

4,376

5,925

3,302

4,522

1.1%

1.6%

1.4%

2.1%

6.3%

6

8

Ferrero Chocolates Australia

300,554

2,266

7,160

1,417

8,217

0.5%

2.9%

0.8%

2.5%

3.3%

7

12

Kit Kat

290,589

8,655

10,253

24,731

16,962

8.8%

7.3%

3.0%

4.2%

12.6%

8

11

Allen's Lollies

283,812

7,154

7,423

12,567

10,127

4.5%

4.2%

2.5%

3.0%

10.4%

9

-

Chupa Chups Australia

272,573

2,174

-

5,121

-

1.9%

-

0.8%

-

3.2%

10

13

Lindt Australia

179,750

1,689

3,864

114

4,568

0.1%

2.6%

0.9%

2.2%

2.4%

Magnum

184,566

-

-

-488

-

-0.3%

-

-

-

-

11

15

Arnott's Tim Tam

160,882

1,878

1,774

856

1,347

0.5%

0.9%

1.2%

1.1%

2.7%

12

17

Uncle Tobys

145,300

4,639

4,108

8,512

11,225

6.0%

9.7%

3.2%

3.4%

6.7%

Samboy Chips

149,494

-

-

-17

1,221

-

0.8%

-

-

-

Streets Golden Gaytime

149,218

-

2,157

16

1,248

-

0.9%

-

1.5%

-

Kinder Surprise Australia & NZ

122,420

909

3,327

529

3,776

0.4%

3.5%

0.7%

3.0%

1.3%

Cornetto

142,085

-

1,245

1,173

2,695

0.8%

1.7%

-

0.8%

-

Cheezels

137,873

-

-

-38

1,167

-

0.9%

-

-

-

13

18

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



32

FMCG - Snackfoods


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

19

16

-

Jun-13

68,955

94,315

194,165

Smith’s Chips

113,665

689

-

Baskin-Robbins

109,615

3,291

112,986

-

Sep-13

Jun-13

129,406

4.9%

7.6%

1.6%

3.9%

824

-

0.7%

-

0.6%

-

1.0%

1,735

1,779

-1116

1.6%

-1.0%

3.0%

1.6%

4.8%

1,064

651

2,894

0.6%

2.9%

-

1.0%

-

97,455

4,346

2,469

4,218

-1016

4.5%

-1.1%

4.5%

2.8%

6.3%

101,025

-

1,008

-24

184

-

0.2%

-

1.0%

-

Fantastic Noodles

87,169

648

820

1,952

2,770

2.3%

3.9%

0.7%

1.1%

0.9%

88,400

-

-

390

721

0.4%

0.8%

-

-

-

1,914

700

2.3%

0.9%

1.2%

1.0%

1.4%

Ben & Jerry's
DRUMSTICK Australia

17

-

Sep-13

Share of
Engagement

Streets Paddle Pop

15

Sep-13

Doritos Australia & NZ

-

Jun-13

4,091,585
14

Sep-13

Engagement Rate
Jun-13

18

-

Old El Paso Australia

84,787

996

779

19

-

Whittaker's Chocolate Australia

70,577

4,253

12,650

3,425

17,252

4.9%

50.4%

6.0%

27.9%

6.2%

20

-

AERO Australia

60,635

4,768

4,538

14,760

14,638

26.7%

55.5%

7.9%

13.4%

6.9%

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



33

FMCG - Snackfoods



Top Posts by Likes
#1

Whittaker’s Chocolate
Australia

#1

Allen’s Lollies

Top Posts by Shares
#1

Arnott’s Tim Tam

Enter & be in to WIN our delicious
Peanut Butter chocolate:
http://whittake.rs/PeanutAU

Check out this delicious, Frozen
Tim Tam Cheesecake recipe! Our
mouths are watering just thinking
about it! If you want to give it a
try pick up some...

11,294 Likes
#2

How do you and your friends eat
your SNAKE ALIVE?
A. Stretch
B. Knot
C. Combine colours

1,271 Comments

899 Shares

Ben & Jerry’s

#2

Australia

#2

Australia

Thanks to everyone who joined
us in saying “I DOugh”. The world
is moving towards marriage
equality and Ben & Jerry’s are
proud to be a part of it!


4,342 Likes
#3


1,073 Comments

738 Shares

Tic Tac Australia
and New Zealand

#3

Maltesers Australia

#3

Uncle Tobys

Quiet please.

What are the first two words you
see?

We’ve listened and appreciate
your comments. We hope you’ll
appreciate a FREE 30g sample.
Try new and improved UNCLE
TOBYS CHEERIOS for yourself.

3,893 Likes

916 Comments

469 Shares



Government


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

1,240,671

55,020

58,912

24,213

33,594

4.3%

8.4%

4.4%

Share of
Engagement

Jun-13
4.9%

1

1

Queensland Police Service

407,653

22,998

21,696

5,488

7,283

1.4%

1.9%

5.6%

5.6%

41.8%

2

2

NSW Police Force

233,806

10,963

22,796

3,527

8,460

1.5%

4.1%

4.7%

10.7%

19.9%

3

3

AustralianArmy

209,586

3,361

1,605

232

1,700

0.1%

0.8%

1.6%

0.8%

6.1%

Be the Influence: Tackling Binge Drinking

189,737

-

-

-746

-1201

-0.4%

-0.6%

-

-

-

that's melbourne

117,873

-

3,533

403

6,892

0.3%

6.6%

-

3.3%

-

The Line - Australian Government

76,055

-

3,640

-108

2,929

-0.1%

4.2%

-

5.1%

-

Australian Institute of Sport

69,802

-

-

203

632

0.3%

0.9%

-

-

-

6

DonateLife

58,954

362

895

128

434

0.2%

0.8%

0.6%

1.6%

0.7%

5

7

Australian Department of Immigration
and Border Protection

44,141

1,093

2,387

1,735

4,758

4.0%

15.7%

2.5%

7.3%

2.0%

6

-

City of Sydney

32,846

1,516

1,050

-

3.2%

-

4.6%

-

2.8%

7

8

Royal Australian Navy

30,751

1,449

1,015

1,215

3.4%

4.7%

4.7%

8.1%

2.6%

8

-

Brisbane City Council

29,275

956

446

-

1.5%

-

3.3%

-

1.7%

9

9

Royal Australian Air Force

28,956

1,335

1,538

727

614

2.5%

2.4%

4.6%

5.9%

2.4%

10

10

CSIRO

28,308

887

1,750

520

1,359

1.9%

5.7%

3.1%

7.1%

1.6%

11

-

City of Perth

20,002

1,394

498

-

2.5%

-

7.0%

-

2.5%

12

-

Australian Taxation Office

18,948

274

728

374

1,816

2.0%

43.4%

1.4%

14.4%

0.5%

13

-

AEC

17,891

5,601

132

4,708

244

33.3%

7.2%

31.3%

3.7%

10.2%

14

11

Australian Federal Police

17,739

1,250

1,381

1,563

1,046

9.1%

7.8%

7.0%

9.9%

2.3%

15

12

Australia Council for the Arts

13,767

156

189

329

458

2.4%

3.8%

1.1%

1.5%

0.3%

16

-

City of Gold Coast

12,211

568

897

-

7.6%

-

4.6%

-

1.0%

17

13

Australian Human Rights Commission

10,946

302

393

365

3.7%

3.9%

2.8%

2.9%

0.5%

4

2,148

273

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



35

Government


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate
Sep-13

Share of
Engagement

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

Jun-13

1,240,671

55,020

58,912

24,213

33,594

4.3%

8.4%

4.4%

4.9%

10,320

441

1,097

379

3,326

3.7%

57.1%

4.3%

14.4%

0.8%

18

15

Screen Australia

19

16

acmadotgov

7,933

56

131

74

173

0.9%

2.3%

0.7%

1.7%

0.1%

20

20

business.gov.au

6,638

58

166

130

343

2.0%

6.8%

0.9%

3.2%

0.1%

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



36

Government



Top Posts by Likes
#1


#1

Top Posts by Shares
#1

AEC


A police officer assisted with
the delivery of a baby girl this
morning on the side of the road
at Mount Gravatt.

Today is World Suicide Prevention
Day. Help us spread awareness
and show your support for loved
ones in need.

5,892 Likes
#2

Remember to vote before 6pm
Saturday to have your say at the
biggest event of the year!
Visit www.aec.gov.au/where to
find your nearest polling place.

685 Comments

4,542 Shares


#2


#2


Tweet from the beat 2nite with
#GCPolice. Night shift briefing
@ Broadbeach Stn

Queensland police have once
again stepped up their efforts to
track down a suspected double
murderer and the man previously
known as ‘Australia’s most ...

3,567 Likes
#3

Tweet from the beat 2nite with
#GCPolice. Night shift briefing
@ Broadbeach Stn

527 Comments

1,481 Shares


#3


#3


Show your support for officers
who sacrificed it all in the line of
duty. Wear a virtual blue ribbon
on your Facebook or Twitter
display picture for National...

What The? Friday - This week,
we’re ramping things up

Show your support for officers
who sacrificed it all in the line of
duty. Wear a virtual blue ribbon
on your Facebook or Twitter
display picture for National...

3,011 Likes

519 Comments

1,424 Shares



Health & Beauty


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

2,909,211
Michelle Bridges 12 Week Body

Sep-13

Share of
Engagement

Jun-13

65,707

55,626

103,862

67,255

5.5%

3.2%

2.3%

2.2%

609,897

15,117

21,260

13,024

11,749

2.2%

2.2%

2.5%

3.9%

23.0%

1.5%

-

1.2%

-

6.5%

1

1

2

-

Lynx

345,453

4,296

-

5,206

-

3

2

Nivea Australia

229,073

3,740

3,868

3,893

2,005

1.7%

0.9%

1.6%

1.8%

5.7%

Impulse

190,401

-

7,864

-219

6,204

-0.1%

3.4%

-

4.2%

-

Transformation

4

4

Clinique Australia

186,336

3,085

1,248

6,895

1,318

3.8%

0.8%

1.7%

0.7%

4.7%

5

5

Estee Lauder Australia

184,214

2,920

6,874

2,003

22,189

1.1%

14.7%

1.6%

4.2%

4.4%

Australis Cosmetics

148,477

-

2,161

40

2,690

-

1.9%

-

1.5%

-

6

7

Le Tan

141,052

1,704

2,296

3,126

2,530

2.2%

2.0%

1.2%

1.8%

2.6%

7

8

VS Sassoon

126,674

4,267

1,116

4,718

2,599

3.8%

2.4%

3.4%

1.0%

6.5%

8

-

Priceline Australia

122,647

1,878

-

4,355

-

3.6%

-

1.5%

-

2.9%

9

10

Maybelline New York - Australia

114,566

2,380

1,182

3,054

698

2.7%

0.7%

2.1%

1.2%

3.6%

10

13

Schwarzkopf

113,454

814

3,798

916

10,550

0.8%

13.4%

0.7%

4.6%

1.2%

11

9

Dove

112,637

1,175

661

701

46

0.6%

-

1.0%

0.7%

1.8%

12

12

Napoleon Perdis

96,995

1,166

1,822

2,145

1,934

2.2%

2.1%

1.2%

2.0%

1.8%

Vicks Australia

93,645

-

723

81

1,140

0.1%

1.2%

-

0.8%

-

13

18

Avon

89,528

8,366

2,592

26,348

1,524

33.8%

2.5%

9.3%

4.2%

12.7%

Sunsilk Australia

84,601

-

-

-70

452

-0.1%

0.5%

-

-

-

Panadol Australia

76,726

-

957

9

2,403

-

3.3%

-

1.3%

-

Durex Australia

75,763

3,321

1,347

5,258

725

7.2%

1.2%

4.4%

2.2%

5.1%

L'Oréal Paris - Australia

73,190

-

4,342

348

7,362

0.5%

11.9%

-

6.6%

-

KORA Organics by Miranda Kerr

72,139

1,525

669

1,377

1,824

1.9%

2.8%

2.1%

1.0%

2.3%

14
15

19
16

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



38

Health & Beauty


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate
Sep-13

Share of
Engagement

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

Jun-13

2,909,211

65,707

55,626

103,862

67,255

5.5%

3.2%

2.3%

2.2%

Olay Australia & New Zealand

68,571

2,123

3,719

816

1,789

1.2%

2.8%

3.1%

5.8%

3.2%

16

17

17

-

Libra

64,454

1,857

-

4,003

-

6.4%

-

2.9%

-

2.8%

18

-

Revlon Australia

52,424

2,306

1,590

4,813

3,824

9.5%

9.8%

4.4%

3.9%

3.5%

19

-

ModelCo

51,954

3,011

904

10,412

1,733

22.5%

5.3%

5.8%

2.7%

4.6%

20

20

Moxie

51,380

656

680

799

218

1.6%

0.4%

1.3%

1.3%

1.0%

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



39

Health & Beauty



Top Posts by Likes
#1

Estee Lauder Australia

#1

#1

Lynx

It’s Gift Time at MYER! Choose
your deluxe 9-piece gift FREE with
any purchase of $70 or more* on
Estée Lauder at MYER . You select
your perfect skincare regimen...

Avon

Tag a mate who has...

5,660 Likes
#2

Top Posts by Shares

1,994 Comments

Michelle Bridges 12 Week
Body Transformation

#2

1,732 Shares
#2

Lynx

VS Sassoon

Meet Shelley - 18kg down over 3
rounds of my 12WBT!! Her advice:
“Be positive. If you fail, you can
only improve the next day.” Go
Shelley! Read her story: ...

Watch this video to be amazed
as real people try out the Curl
Secret!

5,390 Likes
#3

Which LYNX scent would you like
to re-appear?

963 Comments

1,477 Shares

Body Transformation

#3

Body Transformation

#3

Avon

When Kate signed up to my
12WBT she could run 200 metres.
After a year of hard work Kate
has lost 40kg and run her first
half-marathon!

This is a global shout out to all my
12WBTers. What country are you
in? I want to know! Xx

OK... Now this is something
I agree with! Xx

4,726 Likes

586 Comments

993 Shares



Insurance


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure
Sep-13

Jun-13

Fan Growth
Sep-13

Fan Growth %

Jun-13

Sep-13

Jun-13

Engagement Rate
Sep-13

Share of
Engagement

Jun-13

215,472
1

1

AAMI

3,363

6,619

6,359

21,175

9.6%

7.1%

1.6%

3.5%

100,393

1,063

4,634

1,397

15,544

1.4%

19.2%

1.1%

5.2%

31.6%

2

2

iSelect

69,181

798

1,112

2,019

3,615

3.0%

6.3%

1.2%

1.9%

23.7%

3

3

Bupa Australia

33,985

670

621

832

1,703

2.5%

6.3%

2.0%

2.2%

19.9%

4

4

Medibank

8,922

655

123

1,944

188

24.4%

6.6%

7.3%

4.1%

19.5%

SGIO

2,662

-

-

22

-

0.8%

-

-

-

-

ahm health insurance

1,880

-

56

43

75

2.3%

-

-

3.4%

-

4.7%

6.0%

2.3%

5

6

nib health insurance

1,628

76

80

67

72

4.2%

5.6%

6

7

Youi

1,170

42

49

52

53

4.5%

5.8%

3.6%

5.2%

1.2%

7

-

Choosi

193

59

-

48

-

27%

-

30.6%

-

1.8%

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



41

Insurance



Top Posts by Likes
#1

#1

AAMI

Top Posts by Shares
#1

AAMI

AAMI

Love Instagram? Upload a
pic showing your support for
#TeamTrent or #TeamKetut and
post it to our wall for your chance
to #win a spot prize!


731 Likes
#2


205 Comments

111 Shares

#2

iSelect

#2

AAMI

AAMI

www.iselect.com.au

Rhonda-vous Rhondas! If your
name is Rhonda, chances are you
are also #hotlikeasunrise, have
had someone say #kissmeketut,
and been asked about ...

558 Likes
#3

Calling all Trents! Or are you just
Mr Toogood? If you’re barracking
for #TeamTrent in the race for
Rhonda’s heart, SHARE / LIKE /
COMMENT – you might even...

92 Comments

110 Shares

#3

iSelect

#3

AAMI

Medibank

www.iselect.com.au

Rhonda-vous Rhondas! If your
name is Rhonda, chances are you
are also #hotlikeasunrise, have
had someone say #kissmeketut,
and been asked about ...

R U OK? Let’s make a pledge to
ask the question, listen without
judgement, encourage action and
follow up. Today is #ruokday & a
reminder that conversations...

273 Likes

75 Comments

72 Shares



Musicians & Bands


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

2,899,158

83,146

55,897

67,563

45,237

3.3%

4.0%

2.9%

3.9%

Justice Crew

609,868

7,278

10,054

1,949

5,362

0.3%

0.9%

1.2%

1.7%

Share of
Engagement

Jun-13

1

1

8.8%

Hilltop Hoods

539,066

-

4,890

5,998

5,143

1.1%

1.0%

-

0.9%

-

2

3

360

464,901

5,523

7,986

6,691

1,945

1.4%

0.4%

1.2%

1.7%

6.6%

3

4

BLISS N ESO

457,276

13,498

9,638

7,542

5,826

1.7%

1.4%

3.0%

2.2%

16.2%

4

5

Jessica Mauboy

290,290

19,503

3,289

12,878

3,178

4.5%

1.2%

6.7%

1.2%

23.5%

5

6

Guy Sebastian

274,991

7,068

6,028

8,032

6,335

3.0%

2.5%

2.6%

2.4%

8.5%

6

7

Flume

248,532

13,253

11,484

13,687

14,301

5.7%

7.9%

5.3%

6.1%

15.9%

7

-

Reece Mastin

208,024

8,442

-

4,702

-

2.3%

-

4.1%

-

10.2%

Short Stack

174,659

-

-

481

1,709

0.3%

1.0%

-

-

-

Karnivool

139,686

-

3,725

2,155

3,078

1.6%

2.5%

-

3.0%

-

138,154

1,364

1,343

1,705

2,442

1.2%

1.9%

1.0%

1.0%

1.6%

1,864

884

6,964

897

7.8%

1.0%

2.0%

1.0%

2.2%

8

8

Birds of Tokyo

9

10

PEZ

93,055

Lisa Mitchell

81,102

-

-

263

662

0.3%

0.8%

-

-

-

10

11

Kate Miller-Heidke

61,144

1,129

1,076

378

713

0.6%

1.3%

1.8%

1.9%

1.4%

11

13

Harrison Craig

29,506

2,714

2,928

1,892

2,661

6.6%

21.8%

9.2%

21.8%

3.3%

12

12

Jinja Safari

23,417

1,510

1,187

1,143

1,577

5.0%

8.2%

6.4%

5.8%

1.8%

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



43

Musicians & Bands



Top Posts by Likes
#1

Guy Sebastian

#1

Guy Sebastian

Top Posts by Shares
#1

Flume

Reooowrrrrrr!!!

Just wanted to say how proud
I am to be a part of Australian
Electronic music scene right now,
and its not just me.
I’ve been travelling the world ...

16,122 Likes
#2

Reooowrrrrrr!!!

618 Comments

377 Shares

Reece Mastin

#2

#2

360

Flume

He won’t share :(

I made Intel a song. They made
me a tablet orchestra with
a robot conductor.

10,161 Likes
#3

i did this track at sprung
festival over the weekend, and
apparently it pissed a lot of
people off... if the message in this
song...

451 Comments

374 Shares

BLISS N ESO

#3

#3

Flume

BLISS N ESO

We can’t tell you where we are
right now, but for the last week
we have been deployed on a
secret mission in the Middle East,
hanging out with and ...

Just wanted to say how proud
I am to be a part of Australian
Electronic music scene right now,
and its not just me.
I’ve been travelling the world ...

We can’t tell you where we are
right now, but for the last week
we have been deployed on a
secret mission in the Middle East,
hanging out with and ...

6,524 Likes

393 Comments

277 Shares



News & Magazines


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

1,878,938

213,321

119,247

105,638

40,237

6.5%

2.7%

11.4%

Share of
Engagement

Jun-13
8.7%

1

1

Frankie Magazine

197,875

6,687

5,799

5,642

3,662

2.9%

2.0%

3.4%

3.1%

3.1%

2

2

DOLLY Magazine

162,584

2,409

2,385

3,096

2,623

1.9%

1.7%

1.5%

1.5%

1.1%

3

3

Ninemsn

132,481

6,037

4,619

1,822

1,597

1.4%

1.3%

4.6%

3.6%

2.8%

4

5

Vogue Australia

124,694

15,799

6,400

16,750

4,555

14.3%

4.4%

12.7%

6.0%

7.4%

5

6

Babyology

122,888

71,779

27,133

10,649

3,631

9.0%

3.6%

58.4%

26.3%

33.6%

6

4

Girlfriend Magazine Australia

120,759

1,452

1,700

2,260

748

1.9%

0.6%

1.2%

1.4%

0.7%

7

7

Better Homes and Gardens

117,484

12,454

7,247

7,242

5,215

6.3%

5.3%

10.6%

7.2%

5.8%

8

8

INKED Australia/NZ

104,968

1,406

2,202

3,215

525

3.1%

0.5%

1.3%

2.2%

0.7%

9

9

Sunshine Coast Daily

95,814

4,921

3,140

475

210

0.5%

0.2%

5.1%

3.3%

2.3%

10

11

Australian 4WD Action

92,393

10,813

11,613

10,749

2,911

12.4%

4.0%

11.7%

15.5%

5.1%

11

10

Top Gear Australia

83,144

5,386

5,165

7,250

1,739

9.0%

2.3%

6.5%

6.6%

2.5%

12

12

RUSSH MAGAZINE

79,372

1,785

1,104

3,289

2,035

4.2%

2.8%

2.2%

1.5%

0.8%

13

-

Mamamia

74,024

17,550

-

4,595

-

6.4%

-

23.7%

-

8.2%

14

13

Daily Telegraph

62,258

4,915

5,427

2,414

1,302

4.0%

2.4%

7.9%

9.7%

2.3%

15

14

news.com.au

57,249

7,774

5,940

4,846

2,467

8.8%

5.2%

13.6%

12.3%

3.6%

16

18

ABC News

55,467

15,329

4,828

11,595

1,779

23.3%

4.4%

27.6%

11.5%

7.2%

17

15

Herald Sun

53,953

3,954

4,174

1,138

1,886

2.1%

4.0%

7.3%

8.7%

1.9%

18

17

Australian Geographic

49,931

4,947

4,913

3,782

864

7.8%

1.9%

9.9%

10.8%

2.3%

19

16

The Advertiser

48,645

4,868

4,063

1,296

1,053

2.7%

2.3%

10.0%

8.8%

2.3%

20

-

The NT News

42,955

13,056

11,395

3,533

1,435

8.6%

4.3%

30.4%

33.0%

6.1%

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



45

News & Magazines



Top Posts by Likes
#1

Babyology

#1


Top Posts by Shares
#1

Babyology

Please Santa?! ~ TD

Please Santa?! ~ TD

216,243 Likes
#2

We’re asking the hard hitting
questions today, so tell us…
If the outdoor fairy came and
granted you the wish to choose
between a pool or outdoor ...

3,482 Comments

111,679 Shares

Babyology

#2

Babyology

#2

Mamamia

Why???? ~ TD

Please share if you think that one
woman in the Australian cabinet
just isn’t good enough.
- Team MM

10,629 Likes
#3

Please Santa?! ~ TD

2,686 Comments

4,652 Shares

Babyology

#3


#3

Babyology

I am still amazed by this
impressive male ability?! ~ TD

We are researching travel prizes
for an exciting competition and
we’d love to know: Would you
choose a holiday at a beach
resort or a road trip...

Like & share if true!

9,308 Likes

1,251 Comments

4,466 Shares



Pets


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure
Sep-13

Jun-13

520,354

22,481

34,926

Fan Growth
Sep-13

Fan Growth %

Engagement Rate
Sep-13

Share of
Engagement

Jun-13

Sep-13

Jun-13

Jun-13

5,503

4,982

13.2%

0.6%

4.3%

8.5%

2,045

2,355

2,469

1.8%

2.0%

2.5%

1.6%

14.8%

1

1

RSPCA Australia

133,670

3,334

2

2

Purina Australia

130,935

3,923

4,734

666

996

0.5%

0.8%

3.0%

3.8%

17.5%

3

3

Schmackos Australia

97,397

4,198

18,860

26

696

-

0.7%

4.3%

19.6%

18.7%

4

-

Whiskas Australia

71,048

3,082

-

-24

-

-

-

4.3%

-

13.7%

5

-

Eukanuba Australia

41,365

392

-

-120

-

-0.3%

-

0.9%

-

1.7%

6

4

Hey Pup

19,675

4,604

7,836

394

586

2.0%

-

23.4%

47.3%

20.5%

7

5

Paws For Life

9,633

1,451

1,051

711

136

7.7%

1.8%

15.1%

13.7%

6.5%

8

6

Greyhound Racing New South Wales

7,641

167

137

37

44

0.5%

0.6%

2.2%

1.8%

0.7%

9

7

Greyhounds As Pets

5,183

589

263

56

55

1.1%

1.1%

11.4%

5.3%

2.6%

10

-

Fishchick Aquatics

2,245

134

-

28

-

-

-

5.9%

-

0.6%

11

-

Chewbies

1,562

607

-

1,374

-

132.1%

-

38.8%

-

2.7%

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



47

Pets



Top Posts by Likes
#1

Schmackos Australia

#1

Purina Australia

Nothing better than a good
snuggle... :-)
(image via facebook.com)

#2

#1

How did you choose your
pet’s name?

3,134 Likes

Top Posts by Shares

807 Comments

RSPCA Australia

Purina Australia
Does this happen to you?
Thanks to Off the Leash for this
cartoon.

#2

Purina Australia

1,574 Shares
#2

Schmackos Australia

Battery cages are set to become
illegal in the nation’s capital
following an announcement by
the ACT Government. With more
than 11 million hens in cages...

Oh dear... :-0

cartoon.

(image via weknowmemes.com)

3,033 Likes
#3


282 Comments

1,545 Shares

Purina Australia

#3

Hey Pup

Schmackos Australia

What’s your dogs nick name?

Nothing better than a good
snuggle... :-)
(image via facebook.com)

207 Comments

854 Shares

cartoon.

3,014 Likes

#3



Politics


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate

Jun-13

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

1,080,869
1

Sep-13
225,906

35,697

147,022

8,777

9.9%

4.7%

20.9%

8.8%

2,925

34,773

1,440

15.3%

4.3%

20.7%

8.5%

Share of
Engagement

Jun-13

4

Tony Abbott

253,829

52,463

2

-

Liberal Party of Australia

198,798

22,417

-

19,501

-

10.6%

-

11.3%

-

9.9%

3

1

Julia Gillard

179,646

25,376

17,433

12,665

4,726

7.4%

3.0%

14.1%

10.9%

11.2%

4

-


156,332

47,770

-

42,417

-

34.6%

-

30.6%

-

21.1%

5

2

Kevin Rudd and Labor

124,047

32,122

4,673

15,397

1,111

13.7%

1.5%

25.9%

6.3%

14.2%

6

3

The Australian Greens

84,454

30,605

7,906

11,785

604

15.5%

-

36.2%

16.4%

13.5%

7

-

Malcolm Turnbull

30,341

8,408

-

7,742

-

31.2%

-

27.7%

-

3.7%

8

-

Kevin Rudd for PM of Australia 2012

13,047

483

-

56

57

0.4%

0.5%

3.7%

-

0.2%

9

6

Christine Milne

8,564

3,608

1,157

1,132

235

14.2%

4.2%

42.1%

20.0%

1.6%

7,829

-

95

22

64

0.3%

0.8%

-

1.2%

-

International Day of People with Disability
- Australia

23.2%

10

12

Ed Husic, Federal Labor for Chifley

7,283

1,120

261

886

59

13.3%

3.1%

15.4%

13.5%

0.5%

11

7

Will Hodgman

5,764

354

252

29

59

0.5%

1.1%

6.1%

4.5%

0.2%

12

8

Lara Giddings

5,468

184

197

15

14

0.3%

0.3%

3.4%

3.6%

0.1%

The Shell Questacon Science Circus

4,397

-

42

43

85

1.0%

2.9%

-

1.4%

-

13

9

Michael Ferguson

3,448

209

117

200

16

6.0%

0.5%

6.0%

3.7%

0.1%

14

11

Nick McKim

3,012

85

166

21

35

0.7%

1.2%

2.8%

5.6%

-

Kevin Rudd

2,372

-

-

36

23

1.5%

1.2%

-

-

-

15

14

Tasmanian Greens

2,291

340

240

231

24

10.9%

2.3%

14.8%

22.9%

0.2%

think before

1,813

-

-

-3

10

-0.2%

0.6%

-

-

-

16

13

Department of Education, Tasmania

1,661

34

91

47

69

2.9%

5.0%

2.0%

6.4%

-

17

16

Tasmanian Young Labor

1,079

78

119

6

191

0.6%

33.8%

7.2%

18.0%

-

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



49

Politics


Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engagement Figure

Fan Growth

Fan Growth %

Engagement Rate

Share of
Engagement

Sep-13

Play by the Rules - making sport inclusive,
safe and fair

Sep-13

Jun-13

Sep-13

Jun-13

Sep-13

1,080,869
myfuture

Jun-13

Jun-13

225,906

35,697

147,022

8,777

9.9%

4.7%

20.9%

8.8%

1,048

-

19

47

41

4.6%

4.8%

-

2.2%

1,044

-

-

27

35

2.6%

4.2%

-

-

-

18

17

Craig Emerson

787

145

54

72

53

9.7%

12.0%

18.4%

11.4%

0.1%

19

19

Tasmanian Labor

526

47

40

24

76

4.7%

20.1%

8.9%

9.6%

-

Tasmanian Liberals

522

-

-

12

8

2.3%

1.7%

-

-

-

492

58

66

23

8

4.7%

1.8%

11.8%

14.7%

-

20

18

Scott Bacon MP, Labor Member for
Denison

Avg Fans:
Engagement Figure:
Fan Growth:
Fan Growth %:
Engagement Rate:



50

Politics



Top Posts by Likes
#1


#1

Tony Abbott

Top Posts by Shares
#1


To you, the Australian people, I
thank you.

CLICK SHARE to show how Tony
Abbott’s Cabinet compares to
others around the world.

47,349 Likes
#2

Thank you Australia, we won’t let
you down.

11,780 Comments

9,822 Shares

Tony Abbott

#2


#2

Tony Abbott

Thank you Australia, we won’t let
you down.

Please click SHARE if you support
the Coalition’s policy to abolish
the carbon tax.

39,195 Likes
#3

To you, the Australian people, I
thank you.

8,594 Comments

6,466 Shares

Julia Gillard

#3


#3


A tough night for Labor.
But a spirited fight by Kevin, Albo,
George + the whole team. My
thoughts are with you all. JG

Enter a postcode to compare
Labor’s plans vs Abbott’s
cuts in your area www.
IfAbbottWinsYouLose.com.au

Enter a postcode to compare
Labor’s plans vs Abbott’s
cuts in your area www.
IfAbbottWinsYouLose.com.au

31,022 Likes

6,944 Comments

5,948 Shares



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