NCS and Nielsen prepared the most comprehensive analysis of what drives advertising effectiveness—creative, reach, targeting, recency and context—based on nearly 500 studies from 2016 and 2017 and over a decade of experience in linking advertising to sales results.
This summary report evaluates the sales contribution of these five key drivers—and how their roles have changed since the ambitious Project Apollo studies of 2006.
There is a wealth of location-based mobile opportunities now available - from tried and tested approaches like Geofences to the as yet unproven Beacons. We believe that a wide range of technologies, including NFC, will continue to successfully co-exist.
Here we share some of our NFC learnings from the past year. We hope you can spare some time to read it amongst all the Christmas festivities taking place this month.
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
Discover the Posterscope's 2017 Predictions detailing how 'digital first', embracing new technologies and planning with data contributes to the evolution of OOH.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
NCS and Nielsen prepared the most comprehensive analysis of what drives advertising effectiveness—creative, reach, targeting, recency and context—based on nearly 500 studies from 2016 and 2017 and over a decade of experience in linking advertising to sales results.
This summary report evaluates the sales contribution of these five key drivers—and how their roles have changed since the ambitious Project Apollo studies of 2006.
There is a wealth of location-based mobile opportunities now available - from tried and tested approaches like Geofences to the as yet unproven Beacons. We believe that a wide range of technologies, including NFC, will continue to successfully co-exist.
Here we share some of our NFC learnings from the past year. We hope you can spare some time to read it amongst all the Christmas festivities taking place this month.
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
Discover the Posterscope's 2017 Predictions detailing how 'digital first', embracing new technologies and planning with data contributes to the evolution of OOH.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Posterscope out-of-home time use planningPosterscope
Time Use Planning is increasingly important in OOH especially when you consider the rise in revenue coming from Digital OOH, which in 2013 accounted for almost 22% of all OOH revenue. So this presentation explores the theme of Time Use and considers relevant Insight, OOH campaigns and creatives that have their foundation based in time use. It also identifies four important factors to consider when planning OOH by time of day such as location, activity, company and mood.
How we are driving more brand spend into digital, focusing on the growth of programmatic as an industry through automation and how we can respond to these changes in the market with solutions.
Automation Technologies are key to growth for brands. We need to simplify the media value chain, and declutter the process
Working across a trusted online currency will the drive growth of brand spend online.
OOH is reaching a tipping point where data, technology and
the OOH infrastructure are able to integrate and connect to
deliver more impactful, efficient and effective campaigns for
clients than ever before.
Posterscope share their insights on the OOH landscape in 2018.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Brightroll & IAB Canada 2013 Digital Video ReportIAB Canada
Released - June 2013
BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses key industry trends to help marketers navigate the shifting media landscape and gain an understanding of the opportunities and challenges that digital advertising presents.
Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com
Location - The growing importance for marketers - presented by PosterscopePosterscope
Location, and especially consumer location data, is becoming increasingly important for the marketing industry to connect with audiences and build brand recognition. Location’s role in marketing planning has been augmented by advances in
technology, infrastructure increases and new data sources.
Following qualitative and quantitative research into location’s evolving role, Posterscope published this report to share the audience targeting opportunities behavioural insight creates for business.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Digital advertising is also called as Internet advertising which holds internet technologies to deliver promotional advertisements to the consumers that are delivered through email, social media websites, advertising on search engines, banner ads on mobile or Web sites, affiliates programs etc.
Presentation: Solving for Audience/Index-Based Buying: A National Retail StoryMediaPost
Audience-based media buying can be challenging and intimidating at first. You shoot for a target, but the data you use to get to that target can vary and the course you take to get there may be different. In this session, Michele Tollerr will share her approach to linear video programmatic campaigns. Find out how Empower launched the industry’s first-ever private marketplace campaign with a national footwear retailer, leveraging a 100 percent data-driven approach to national linear programmatic buying.
Millward Brown Egypt - Creating Impact in Today's Media LandscapeKantar
#Gettingmediaright by addressing the challenges in modern media optimization. Andrzej looks at changes in the media landscape and how to ensure you use the right touchpoints and creative to engage consumers and deliver your brand objectives. Based on real examples, Andrzej discusses the proportion of media spend that should be put behind various marketing activities, the challenges of how to connect plans across media silos, and how to reduce and make sense of digital data complexity to tell a coherent, consistent, and connected multimedia story.
Andrzej Suski, Head of Media & Digital, Millward Brown
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
A major Conversant research study evaluating
attitudes, plans and actions of both brand
marketers and agencies reveals a shift in focus
among marketers in 2014. As pressure for driving
results becomes stronger, marketers are moving
away from piecemeal tactics and experimentation
and doubling down budgets on those strategies
and tactics that they can count on to deliver a
higher return in the coming year.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
Posterscope out-of-home time use planningPosterscope
Time Use Planning is increasingly important in OOH especially when you consider the rise in revenue coming from Digital OOH, which in 2013 accounted for almost 22% of all OOH revenue. So this presentation explores the theme of Time Use and considers relevant Insight, OOH campaigns and creatives that have their foundation based in time use. It also identifies four important factors to consider when planning OOH by time of day such as location, activity, company and mood.
How we are driving more brand spend into digital, focusing on the growth of programmatic as an industry through automation and how we can respond to these changes in the market with solutions.
Automation Technologies are key to growth for brands. We need to simplify the media value chain, and declutter the process
Working across a trusted online currency will the drive growth of brand spend online.
OOH is reaching a tipping point where data, technology and
the OOH infrastructure are able to integrate and connect to
deliver more impactful, efficient and effective campaigns for
clients than ever before.
Posterscope share their insights on the OOH landscape in 2018.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Brightroll & IAB Canada 2013 Digital Video ReportIAB Canada
Released - June 2013
BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses key industry trends to help marketers navigate the shifting media landscape and gain an understanding of the opportunities and challenges that digital advertising presents.
Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com
Location - The growing importance for marketers - presented by PosterscopePosterscope
Location, and especially consumer location data, is becoming increasingly important for the marketing industry to connect with audiences and build brand recognition. Location’s role in marketing planning has been augmented by advances in
technology, infrastructure increases and new data sources.
Following qualitative and quantitative research into location’s evolving role, Posterscope published this report to share the audience targeting opportunities behavioural insight creates for business.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Digital advertising is also called as Internet advertising which holds internet technologies to deliver promotional advertisements to the consumers that are delivered through email, social media websites, advertising on search engines, banner ads on mobile or Web sites, affiliates programs etc.
Presentation: Solving for Audience/Index-Based Buying: A National Retail StoryMediaPost
Audience-based media buying can be challenging and intimidating at first. You shoot for a target, but the data you use to get to that target can vary and the course you take to get there may be different. In this session, Michele Tollerr will share her approach to linear video programmatic campaigns. Find out how Empower launched the industry’s first-ever private marketplace campaign with a national footwear retailer, leveraging a 100 percent data-driven approach to national linear programmatic buying.
Millward Brown Egypt - Creating Impact in Today's Media LandscapeKantar
#Gettingmediaright by addressing the challenges in modern media optimization. Andrzej looks at changes in the media landscape and how to ensure you use the right touchpoints and creative to engage consumers and deliver your brand objectives. Based on real examples, Andrzej discusses the proportion of media spend that should be put behind various marketing activities, the challenges of how to connect plans across media silos, and how to reduce and make sense of digital data complexity to tell a coherent, consistent, and connected multimedia story.
Andrzej Suski, Head of Media & Digital, Millward Brown
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
A major Conversant research study evaluating
attitudes, plans and actions of both brand
marketers and agencies reveals a shift in focus
among marketers in 2014. As pressure for driving
results becomes stronger, marketers are moving
away from piecemeal tactics and experimentation
and doubling down budgets on those strategies
and tactics that they can count on to deliver a
higher return in the coming year.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
DIgital Marketing Trends 2018
Digital will witness yet another year of super-growth wherein new
digital products and solutions will be launched which will vie for larger eye-ball
share. Advertisers will look for performance over delivery and conversions over
clicks. Recent reports from IAB suggest mobile contributes 54% of the digital
advertising pie in the US. Being a mobile-first country unlike the
western worl,there is no doubt that India will move past that
percentage even faster than US.
In this report, we shall also throw light on three new platforms which we believe
will change the dynamics of the industry for giants like Google, Amazon and
Facebook forever.
At the current pace of growth, digital cannot be ignored by both small and large
enterprises. It is no more a platform which can be taken for granted.
Organizations will have to go back to the drawing board, develop strategies and
business models suiting the digital eco-system. The businesses will need to
significantly shift their culture and approach to grow and replicate their offline
success to digital platform.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
The year 2021 will signal a turning point in marketing. Traditional marketing methods have already left a sour taste in the mouths of businesses. The pandemic has already wiped out traditional marketing and caused a substantial shift in consumer behaviour.The marketing seismic shift has already begun, almost like the emergence of a new age.
Criteo Commerce & Digital Marketing Outlook 2019Criteo
At the end of every year, Criteo releases our big predictions for the year ahead. It’s a great time to reflect on what’s starting to emerge and what we expect to happen across the digital marketing landscape. For 2019, we thought through some of the major trends we've already started to see.
AI leadership. AI the basics of the truth and noise publicLucio Ribeiro
There are 6 things I identified in the last 2 Years I have been working in AI.
The Problem is - Hysteria
The lack of context is leading to Noise
The Noise is distracting from the attention and urgency where AI should really be
Executives want a Solution and Directions.
THE GOOD NEWS IS: You don’t need to know the HOW to do, leave this to the tech dudes. You need to know the WHY?
You need to create a culture of enablement. A culture of Data
How to create Content for Instagram - July 2018 Lucio Ribeiro
Instagram published the Instagram Creators Handbook, an official, downloadable guide to IGTV for creators. The 50-page guide covers a range of tutorials such as top tips, suggested apps and tools for creating and editing IGTV video, and video uploading advice.
Stephen King, JWT Planning Guide, March 1974Lucio Ribeiro
I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018.
Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years.
It’s eerily accurate and still incredibly applicable to the modern problems brands face.
Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...Lucio Ribeiro
Original piece by: https://www.cbinsights.com/research/report/google-strategy-teardown
Artificial intelligence is the thread running throughout Google, including autonomous vehicles, enterprise cloud, and its new smartphone line.
Using balance in social design design 4 tipsLucio Ribeiro
Images are a big part of Social Media content. A degree of balance is at the heart of every successful image and can’t be ignored.
A balanced composition feels right. It feels stable and aesthetically pleasing.
When a composition is visually balanced, every part of it holds some interest, which keeps your viewers engaged with your design.
Read on to find out how to achieve balance in your designs and create social content that engages.
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
Produced by www.theonlinecircle.com.
A Marketer’s Guide to Today’s Top Platforms
A complete guide for Social Media channels in Australia.
Inspired by original version from 360i.com
How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing.
Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Instagram for business | Strategy GuideLucio Ribeiro
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Introduction
As we begin another year, it’s important for marketers to be aware of emerging and continuing
trends, challenges and tactics within our ever-evolving industry.
We have analysed social and digital data to produce what we believe will be 10 significant trends to
shape the way brands advertise within the digital and tech space in 2018.
Let’s go.
Lucio Ribeiro
MD, Online Circle Digital
lucio@theonlinecircle.com
3. Contents
1. Voice Technology
2. Augmented and Virtual Reality
3. Artificial Intelligence
4. Ad Blocking
5. Digital in the Physical Space
6. Blockchain
7. Regulation, then Disruption
8. Influencer Marketing
9. Mobile Video Consumption
10. Brand Purpose
4. Voice Technology
Voice command technology is easily navigated by all age groups, making it
universally popular. Forbes reported that in 2017, Google Home’s speech
recognition reached 97% accuracy.
Over the 2017 holiday season, Echo Dot (or Alexa, as it’s commonly known) was
Amazon’s top selling product and Google Home was among the top 5 most
downloaded apps on Android.
The stats don’t lie; as of 2017, 41% of adults conduct at least one voice search per
day, and that number will keep rising. By 2020, voice searches are expected to
account for 50% of all online queries, which is up from 20% in 2016.
Begin optimising your website for voice search this year, as voice searches are
usually complete sentences rather than keywords. Technology like Alexa and Google
provide only the most relevant search result as an answer, so you need to be number
one to be heard.
6. Consumers are demanding a more personalised experience when shopping online.
So, what’s the answer? The integration of augmented and virtual reality based on
customer data. The use of AR/VR apps drives deeper personal interactions and
consumer value. Think of the integration as a digital “try before you buy”.
Ikea Place was launched in September 2017 - an augmented reality app built on
Apple’s new ARKit technology. Users can scan their home and browse over 2000 3D,
true-to-size IKEA products and digitally add them to their home, with 98%
dimensional accuracy. The technology is so advanced that it even depicts shadows
and fabric textures.
According to VirtualSky, VR ads offer 8x the recall of traditional advertising and can
drive more than 10x the interaction rate of traditional video. The AR market is
expected to hit $61.3 billion in 6 years.
2018 will see major brands adopting advanced AR technology to create more ad
opportunities and personalised experiences utilising native (Snapchat, Facebook)
and third party apps. After all, why would a consumer travel to a showroom to view a
new car when they could see it in their own garage on their phone??
Project by
Augmented and
Virtual Reality
7. The increased capabilities of Artificial Intelligence technologies means that
marketers can use AI data to create personal ad experiences that the industry and
consumers are craving.
2017 saw Toyota create more than 80 personalised ads for Twitter based off emoji
uses when tweeting. The brand raised awareness of their latest vehicle in the
Twittersphere by serving ads that matched users latest emoji engagement.
There is also huge potential to integrate AI technologies into content creation this
year. Although machines are not yet at the capability of creating high-quality content
on their own, tools like generation and predictive analytics allow AI to influence and
streamline a large portion of content creation.
In 2018, consider how AI technology can be integrated across all areas of your
business, from research and data collection to creative.
Artificial Intelligence
8. Currently, there are 615 million devices worldwide with ad blocking software
installed.
Now, one of the biggest players in the digital environment is potentially going to
shape where you place your ads.
Google has announced plans to integrate an ad blocker into Google Chrome, the
most widely-used browser. The ad blocker will only block the following ads that
Google deems intrusive:
• pop-up ads
• large sticky ads
• autoplay ads with sound
• autoplay video ads with sound
• flashing animated ads
• full-screen scroll over ads
Brands need to reassess 2018 ad placement for the potential launch of Google
Chrome’s ad blocker to ensure no budget is wasted on ads that won’t be seen.
Ad Blocking
9. The concept of “Experiential Retail” or “Retailtainment” is all about providing
consumers with an experience, rather than simply a service.
Samsung has launched Samsung 837, an “experiential hub” in New York. Samsung
837 features rooftop film screenings, interactive art installations, concerts, VR
experiences, cafes and podcast recordings all featuring Samsung products, but none
can be purchased in store.
The blending of digital retail into the physical retail space has been successfully
adopted by Australian brand, Sneakerboy. Consumers can try on the product in store,
but only purchase online via their personal devices or the in-store iPads.
American luxury chain Nordstrom has also recently opened an experiential retail
space in California, and we expect more major brands to follow suit over the year.
In this type of environment, consumers are engaging with products and brands
without the pressure to purchase. Consider how your brand messaging and products
will be digested in a relaxed, enhanced setting that creates a better consumer
experience.
Digital in the
Physical Space
Project by
10. Blockchain technology has the potential to create greater transparency in
advertising, ensuring all involved parties know whether or not an ad has been seen,
who has seen it and what actions were taken.
Business Insider reports that over the next ten years, ad fraud will amount to a global
cost of $50 billion. Blockchain and its ability to decentralise is predicted to
revolutionise the battle against ad fraud.
Social Media Week reports that Blockchain will have a tremendous impact on digital
marketing in particular. The expectant rise in decentralisation will shift the way digital
campaigns are managed in 2018.
Some actions have already been taken. The Interactive Advertising Bureau has
created a Blockchain Working Group, and Nasdaq has announced they will be
launching the New York Interactive Exchange, a program that will allow inventory to
be sold using Blockchain Technology.
We expect the prominence of Blockchain to continue growing in 2018.
Blockchain
11. The General Data Protection Regulation, or GDPR, identifies bad practices by
advertisers.
GDPR is set to be enforced by the EU in May, 2018 and will force brands to reassess
the data that they collect and why they collect it. Once the GDPR is enforced,
companies that don’t comply will face fines of up to 4% of their total revenue - so it’s
best to follow the rules!
Bar chain J.D. Wetherspoon suffered a breach in their data in 2015 and last year
chose to delete their entire customer email database. Some brands are taking a
different, more embracing approach. Unruly reports that Huawei is currently
researching the idea of AI replacing cloud processing, meaning that customer data
could be stored locally.
Ultimately, consumers are the real winners here. GDPR allows more control and
privacy around their information and how/what is collected.
Regulation, then
Disruption
12. Although Influencer Marketing is not an entirely new concept, the interest in
influencers as a strategy continues to grow.
Social Media Week reported at the end of December 2017 that of the hundreds of
speaking pitches they received for their upcoming SMWNYC conference, influencer
marketing was by far the most popular subject.
Inc.com also reported that in 2017, 84% of marketers planned on implementing at
least one influencer marketing campaign. Inc.com’s data also showed that for every
$1 spent on influencer marketing, brands made $6.50.
As a result of the rise in influencer interest, the market is now crowded. 2018 will see
brands focusing less on middle-tier influencers and prioritising influencers who drive
substantial return.
We can also expect to see brands demanding more from their influencers,
particularly around standards, transparency and measurement of investment.
The Rise and Fall of the
Influencer
Project by
13. In our industry, time is a scarce resource.
According to Facebook’s IQ team, mobile devices actually affect how consumers
perceive time. A recent study showed that when participants viewed two videos of
the same length, one on desktop and one on mobile, participants estimated the
mobile video to be 30% shorter than the desktop video.
The same notion translates into the purchase journey. Research shows that the
journey from interacting with an ad to purchase is 13% faster on mobile.
Mobile video consumption is expected to grow by 25% in 2018. Video consumption
on desktops and laptops is expected to decline for the first time ever.
In early 2018 Google accounced their rankings are mobile first. Think, build, optimise
for mobile.
Projects by
Mobile Video
Consumption
14. As we know, consumers are becoming increasingly aware of what goes into the
products they buy. Factors like sustainability, brand values and ethical sourcing are
heavily influencing purchase decisions.
In 2016, Unilever reported that its “Sustainable Living” brands (Ben & Jerry and Dove)
grew 50% faster than the rest of their brands. Nielsen data from 2015 also shows
that 72% of Gen Y and 73% of Gen Z said they would pay more for brands that had
sustainable practices in place.
2018 is the year to recognise the heightened awareness of consumers. This is the
year to go deeper and align brand strategy with authentic purpose, and to make a
real contribution to the lives and lifestyles of customers.
This strategy was adopted in 2017 by Heineken and Mercedes-Benz. Both brands
tackled highly sensitive and topical content in a bold way. Mercedes-Benz took a
stand for equality in status, rights and opportunities with their “Love is Love”
campaign, with their iconic star as the focal point of the creative. Heineken presented
topics like climate change, feminism and transgender issues to people of opposing
opinions, placing their product in the centre of the discussion.
Both campaigns were extremely successful, gaining international media attention
and awards. Expect to see other major brands establishing a deeper sense of brand
purpose in 2018.
Brand Purpose
Project by
16. ONLINE CIRCLE DIGITAL
Lucio Ribeiro, MD
03 9696 7473
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