The document discusses the evolution of content management from paper to digital, emphasizing the need for new best practices as organizations transition to a sixth era characterized by user-centric IT and information chaos. It highlights challenges such as data overwhelming organizations, the struggle to achieve effective document management, and the necessity for innovative strategies in privacy, security, and data governance. The author calls for the AIIM community of information professionals to adapt and lead in this changing landscape, fostering organizational performance through enhanced information management.