The 10 key must knows of Artificial Intelligence (AI) for all Non-Technical Directors.

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Lucio Ribeiro

#AI #artificialIntelligence for non-technical people. How to build a culture of AI - a Director guide

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The 10 key must knows of Artificial Intelligence (AI) for all Non-Technical Directors.

There are 6 things I identified in the last 2 Years I have been working in AI. The Problem is - Hysteria The lack of context is leading to Noise The Noise is distracting from the attention and urgency where AI should really be Executives want a Solution and Directions. THE GOOD NEWS IS: You don’t need to know the HOW to do, leave this to the tech dudes. You need to know the WHY? You need to create a culture of enablement. A culture of Data

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I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018. Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years. It’s eerily accurate and still incredibly applicable to the modern problems brands face.

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NCS and Nielsen prepared the most comprehensive analysis of what drives advertising effectiveness—creative, reach, targeting, recency and context—based on nearly 500 studies from 2016 and 2017 and over a decade of experience in linking advertising to sales results. This summary report evaluates the sales contribution of these five key drivers—and how their roles have changed since the ambitious Project Apollo studies of 2006.

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Images are a big part of Social Media content. A degree of balance is at the heart of every successful image and can’t be ignored. A balanced composition feels right. It feels stable and aesthetically pleasing. When a composition is visually balanced, every part of it holds some interest, which keeps your viewers engaged with your design. Read on to find out how to achieve balance in your designs and create social content that engages.

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This is our third report for 2013 which provides success benchmarks to increase your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages. The Facebook report uses data provided by SocialPulse™ (www.socialpulse.co) with mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd. (John Ward) and information analysed by the Online Circle Data team. The full report can be downloaded at www.theonlinecircle.com

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This is our second report for 2013 which provides success benchmarks to increase your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages. The Facebook report uses data provided by SocialPulse™ (www.socialpulse.co) with mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd. (John Ward) and information analysed by the Online Circle Data team. The full report can be downloaded at www.theonlinecircle.com

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