Instagram for business | Strategy GuideLucio Ribeiro
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Internet Marketing Academy Melbourne Presentation September 2009Lucio Ribeiro
You can view the Internet Marketing Academy's successful training session on Internet Marketing. The seminar is designed by business people for business people.
Organisations that are formally or informally participating in social media should have a robust, organic social media policy in place. This is just a quick example and sample for you and your company to start to organise your own Social Media policy.
Instagram for business | Strategy GuideLucio Ribeiro
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Internet Marketing Academy Melbourne Presentation September 2009Lucio Ribeiro
You can view the Internet Marketing Academy's successful training session on Internet Marketing. The seminar is designed by business people for business people.
Organisations that are formally or informally participating in social media should have a robust, organic social media policy in place. This is just a quick example and sample for you and your company to start to organise your own Social Media policy.
Using balance in social design design 4 tipsLucio Ribeiro
Images are a big part of Social Media content. A degree of balance is at the heart of every successful image and can’t be ignored.
A balanced composition feels right. It feels stable and aesthetically pleasing.
When a composition is visually balanced, every part of it holds some interest, which keeps your viewers engaged with your design.
Read on to find out how to achieve balance in your designs and create social content that engages.
AI leadership. AI the basics of the truth and noise publicLucio Ribeiro
There are 6 things I identified in the last 2 Years I have been working in AI.
The Problem is - Hysteria
The lack of context is leading to Noise
The Noise is distracting from the attention and urgency where AI should really be
Executives want a Solution and Directions.
THE GOOD NEWS IS: You don’t need to know the HOW to do, leave this to the tech dudes. You need to know the WHY?
You need to create a culture of enablement. A culture of Data
How to create Content for Instagram - July 2018 Lucio Ribeiro
Instagram published the Instagram Creators Handbook, an official, downloadable guide to IGTV for creators. The 50-page guide covers a range of tutorials such as top tips, suggested apps and tools for creating and editing IGTV video, and video uploading advice.
Stephen King, JWT Planning Guide, March 1974Lucio Ribeiro
I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018.
Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years.
It’s eerily accurate and still incredibly applicable to the modern problems brands face.
NCS and Nielsen prepared the most comprehensive analysis of what drives advertising effectiveness—creative, reach, targeting, recency and context—based on nearly 500 studies from 2016 and 2017 and over a decade of experience in linking advertising to sales results.
This summary report evaluates the sales contribution of these five key drivers—and how their roles have changed since the ambitious Project Apollo studies of 2006.
Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...Lucio Ribeiro
Original piece by: https://www.cbinsights.com/research/report/google-strategy-teardown
Artificial intelligence is the thread running throughout Google, including autonomous vehicles, enterprise cloud, and its new smartphone line.
Using balance in social design design 4 tipsLucio Ribeiro
Images are a big part of Social Media content. A degree of balance is at the heart of every successful image and can’t be ignored.
A balanced composition feels right. It feels stable and aesthetically pleasing.
When a composition is visually balanced, every part of it holds some interest, which keeps your viewers engaged with your design.
Read on to find out how to achieve balance in your designs and create social content that engages.
AI leadership. AI the basics of the truth and noise publicLucio Ribeiro
There are 6 things I identified in the last 2 Years I have been working in AI.
The Problem is - Hysteria
The lack of context is leading to Noise
The Noise is distracting from the attention and urgency where AI should really be
Executives want a Solution and Directions.
THE GOOD NEWS IS: You don’t need to know the HOW to do, leave this to the tech dudes. You need to know the WHY?
You need to create a culture of enablement. A culture of Data
How to create Content for Instagram - July 2018 Lucio Ribeiro
Instagram published the Instagram Creators Handbook, an official, downloadable guide to IGTV for creators. The 50-page guide covers a range of tutorials such as top tips, suggested apps and tools for creating and editing IGTV video, and video uploading advice.
Stephen King, JWT Planning Guide, March 1974Lucio Ribeiro
I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018.
Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years.
It’s eerily accurate and still incredibly applicable to the modern problems brands face.
NCS and Nielsen prepared the most comprehensive analysis of what drives advertising effectiveness—creative, reach, targeting, recency and context—based on nearly 500 studies from 2016 and 2017 and over a decade of experience in linking advertising to sales results.
This summary report evaluates the sales contribution of these five key drivers—and how their roles have changed since the ambitious Project Apollo studies of 2006.
Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...Lucio Ribeiro
Original piece by: https://www.cbinsights.com/research/report/google-strategy-teardown
Artificial intelligence is the thread running throughout Google, including autonomous vehicles, enterprise cloud, and its new smartphone line.
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
Produced by www.theonlinecircle.com.
A Marketer’s Guide to Today’s Top Platforms
A complete guide for Social Media channels in Australia.
Inspired by original version from 360i.com
How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing.
Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Singapore Facebook Performance Report - February 2014 Lucio Ribeiro
Understand the strategies and tactics behind some of Singapore's most successful Facebook brand pages. Download the full report here: http://socialpulse.co/singapore-facebook-performance-report