Presented to student and professor participants of the 2nd Annual National Conference of Marketing and Advertising Students on Jan. 30, 2011 in AFP Theater, Camp Aguinaldo.
This document provides an introduction to internet marketing. It discusses the scope and impact of internet marketing, outlines a seven-stage cycle for internet marketing, describes the four key relationship stages with customers, and provides guidelines for success. Some of the key topics covered include assessing market opportunities, developing integrated marketing strategies, designing customer experiences and interfaces, and evaluating marketing programs. The importance of customer insights, integration, balanced thinking and risk-taking for internet marketing success are also emphasized.
The document provides an introduction to internet marketing. It defines marketing and electronic or online marketing. It lists the main content areas of internet marketing like planning websites, content marketing, blogging, social media marketing, search engine optimization, third party advertisements, and permission marketing. The main text and resources discussed are related to these online marketing strategies and tactics.
welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
Internet Marketing Explained - Internet Marketing Academy AustraliaLucio Ribeiro
Internet Marketing Explained by Lucio Ribeiro and Jeff Richardson from www.theonlinecircle.com and www.internetmarketingacademy.com.au and their Melbourne session training.
Internet Marketing Company Report KUBS 2016 Fall part 2Janghyuk Lee
Part 1
Canon: Powershot G7X Mark II campaign (Korea)
Seoul Milk: I 100% campaign (Korea)
Kia Motors: Jo Saeho’s journey (Korea)
H&M: Balmain collabo (Global)
Always: Like a girl campaign (US)
Part 2
North Face: Extreme shopping campaign (Korea)
Cheetos: Museum campaign (US)
Budweiser: FriendsAreWaiting campaign (US)
Carlsberg: Man of the match campaign (EU)
Burger King: Whopper blackout campaign (France)
This document provides an introduction and overview of key marketing concepts including needs, wants and demands, products, exchange and transactions, markets, and different marketing concepts such as production, product, selling, marketing, and societal concepts. It also discusses the importance of marketing and analyzing the internal and external marketing environment, including factors such as economic, demographic, social/cultural, political/legal, and technological environments. Finally, it compares the differences between selling and marketing orientations.
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
This document discusses various digital marketing techniques including search engine optimization (SEO), blog marketing, email marketing, affiliate marketing, viral marketing, and digital asset optimization. It provides tips for SEO including revising website structure, correcting errors, and developing original content. Blog marketing is described as a way to increase visibility, sales, industry contributions, and share company information. Email marketing should be professional, promote special events, provide feedback, and include product information. Affiliate marketing involves paying commissions for referrals through programs like banner ads or paid clicks. Viral marketing uses social networks, word-of-mouth, and examples like Hotmail to spread content. Digital asset optimization improves websites, designs, and content to attract visitors and
This document provides an introduction to internet marketing. It discusses the scope and impact of internet marketing, outlines a seven-stage cycle for internet marketing, describes the four key relationship stages with customers, and provides guidelines for success. Some of the key topics covered include assessing market opportunities, developing integrated marketing strategies, designing customer experiences and interfaces, and evaluating marketing programs. The importance of customer insights, integration, balanced thinking and risk-taking for internet marketing success are also emphasized.
The document provides an introduction to internet marketing. It defines marketing and electronic or online marketing. It lists the main content areas of internet marketing like planning websites, content marketing, blogging, social media marketing, search engine optimization, third party advertisements, and permission marketing. The main text and resources discussed are related to these online marketing strategies and tactics.
welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
Internet Marketing Explained - Internet Marketing Academy AustraliaLucio Ribeiro
Internet Marketing Explained by Lucio Ribeiro and Jeff Richardson from www.theonlinecircle.com and www.internetmarketingacademy.com.au and their Melbourne session training.
Internet Marketing Company Report KUBS 2016 Fall part 2Janghyuk Lee
Part 1
Canon: Powershot G7X Mark II campaign (Korea)
Seoul Milk: I 100% campaign (Korea)
Kia Motors: Jo Saeho’s journey (Korea)
H&M: Balmain collabo (Global)
Always: Like a girl campaign (US)
Part 2
North Face: Extreme shopping campaign (Korea)
Cheetos: Museum campaign (US)
Budweiser: FriendsAreWaiting campaign (US)
Carlsberg: Man of the match campaign (EU)
Burger King: Whopper blackout campaign (France)
This document provides an introduction and overview of key marketing concepts including needs, wants and demands, products, exchange and transactions, markets, and different marketing concepts such as production, product, selling, marketing, and societal concepts. It also discusses the importance of marketing and analyzing the internal and external marketing environment, including factors such as economic, demographic, social/cultural, political/legal, and technological environments. Finally, it compares the differences between selling and marketing orientations.
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
This document discusses various digital marketing techniques including search engine optimization (SEO), blog marketing, email marketing, affiliate marketing, viral marketing, and digital asset optimization. It provides tips for SEO including revising website structure, correcting errors, and developing original content. Blog marketing is described as a way to increase visibility, sales, industry contributions, and share company information. Email marketing should be professional, promote special events, provide feedback, and include product information. Affiliate marketing involves paying commissions for referrals through programs like banner ads or paid clicks. Viral marketing uses social networks, word-of-mouth, and examples like Hotmail to spread content. Digital asset optimization improves websites, designs, and content to attract visitors and
Online reputation management using social media | Wendy Soucie ConsultingWendy Soucie
Wendy Soucie , social media strategist (www.wendysoucie.com) presented Managing your online reputation at the March 2011 Business Womens Expo held in Madison WI.
This document provides an introduction to internet marketing for small businesses. It discusses how marketing makes sales easier by helping qualify prospects and set expectations. It also outlines common internet marketing strategies like content creation, social media sharing, and call-to-action on websites. Finally, it emphasizes the importance of search engine optimization and developing websites around targeted keywords to drive organic search traffic. The overall message is that internet marketing is essential for small businesses to reach customers online.
Crowdsourcing Content and Distributing Across ChannelsTrada
The document discusses how small and medium sized businesses can use crowdsourcing to develop engaging and unique content for marketing purposes in a scalable and affordable way. It notes that crowdsourcing involves handing tasks traditionally done by employees to a large group of people. The discussion focuses on how SMB marketers can leverage crowdsourcing to generate different types of content, communicate effectively with workers, maintain a consistent voice, compare costs to in-house teams, ensure work is high quality, and distribute created content across multiple channels.
The document discusses how brands can go online with marketing by leveraging various digital channels including social networks, geo-location, websites, videos, and mobile apps. It provides examples of how brands like Ford have used these channels for engagement and highlights best practices for using platforms like Facebook, Twitter, YouTube, and mobile apps to build communities and connect with customers.
The document is a presentation by Mike Stewart on local search optimization. It discusses the evolving nature of local search and provides tips for businesses to claim listings, build citations and reviews, create keyword-rich content and websites, and leverage social media platforms to succeed with local search engine optimization. The presentation emphasizes that local SEO requires an ongoing effort and recommends finding expert guidance to learn more about best practices.
The document discusses thinking like a publisher and adding creative content and social media to marketing. It recommends having a digital hub or central website and developing key brand personas and content like blogs, videos and podcasts. The goal is to enhance the brand and engage customers through entertaining, educational and helpful free content across multiple digital channels like YouTube, achieving awareness, engagement and growth over time. It emphasizes focusing on customer needs rather than just sales.
Enterprise Social Media: 5 Emerging TrendsLuis Benitez
From SXSW 2012 -- Social media has gone mainstream! But it's not everywhere yet. In this session, we'll focus on the five emerging trends on how enterprises are leveraging social media. Patterns have emerged among social businesses and we'll review how organizations are leveraging these new capabilities to deliver bottom-line results. Specifically, in this session we will look into the technologies that enable organizations to generate new ideas, accelerate innovation, increase customer satisfaction, increase productivity, and gain a competitive edge. Presented by @Lbenitez & @heidi_ambler .
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
The document discusses how traditional marketing approaches no longer work and how companies can use their website and online marketing strategies like SEO, PPC, social media to gain market share. It emphasizes developing content for two audiences: people and search engines. Key recommendations include thinking like an online publisher by focusing on content creation and relationships, researching social media platforms, measuring multiple metrics, and allocating staff and resources properly.
The document discusses the concept of Enterprise 2.0, which refers to the use of social software platforms within companies. It provides definitions of Enterprise 2.0 from experts in the field. The presentation then discusses how the digital revolution is disrupting businesses and the landscape for managing business through digital technologies. It explores how businesses are using social media and case studies of how companies have embraced Enterprise 2.0 practices like knowledge management and new product development.
Joe Bavonese Psychotherapy Networker presentation March 2011Joe Bavonese, PhD
The document outlines strategies for creating an effective referral-generating website as a therapist. It discusses the importance of internet marketing given growth of internet usage. Key recommendations include optimizing the website for search engines through titles, descriptions and inbound links; using search engine advertising like Google AdWords; engaging on social media platforms like Facebook; and creating explanatory videos for posting online. The overall message is that an internet presence is now critical for therapists to succeed in private practice.
The document discusses how to get practical value from web analytics throughout an organization. It identifies barriers to using web analytics such as a lack of understanding of how it can help business goals. The purpose of web analytics is to provide intelligence that can improve online business performance. It stresses the importance of quality data, building relationships within the organization, helping others feel comfortable with analytics, integrating it into standard processes, and proving its value with case studies.
The document discusses web metrics for social media marketing. It covers traditional internet marketing metrics like search engine optimization and pay-per-click advertising. It also discusses various social media platforms and how to measure engagement on sites like Facebook, YouTube, and Twitter. The key challenges mentioned are integrating both traditional and social media metrics, and focusing on measuring user behaviors and engagement rather than just attention.
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutesSteve Drake
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.
Workshop presentation at Cambridgeshire Business Mums Conference 2011: Low Cost High Impact Marketing. The talk reviewed key mistakes business owners make when marketing their business, how to write your marketing plan, what online marketing tools to use, how to get started with email marketing and Twitter.
The document discusses how social media has impacted the corporate world and outlines the services provided by BMB Social Media Services, including account setup, maintenance, training, blogging, reputation management, web design, internet marketing, online advertising, and social media marketing. It also includes a work cited section listing references used in creating the document.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Online reputation management using social media | Wendy Soucie ConsultingWendy Soucie
Wendy Soucie , social media strategist (www.wendysoucie.com) presented Managing your online reputation at the March 2011 Business Womens Expo held in Madison WI.
This document provides an introduction to internet marketing for small businesses. It discusses how marketing makes sales easier by helping qualify prospects and set expectations. It also outlines common internet marketing strategies like content creation, social media sharing, and call-to-action on websites. Finally, it emphasizes the importance of search engine optimization and developing websites around targeted keywords to drive organic search traffic. The overall message is that internet marketing is essential for small businesses to reach customers online.
Crowdsourcing Content and Distributing Across ChannelsTrada
The document discusses how small and medium sized businesses can use crowdsourcing to develop engaging and unique content for marketing purposes in a scalable and affordable way. It notes that crowdsourcing involves handing tasks traditionally done by employees to a large group of people. The discussion focuses on how SMB marketers can leverage crowdsourcing to generate different types of content, communicate effectively with workers, maintain a consistent voice, compare costs to in-house teams, ensure work is high quality, and distribute created content across multiple channels.
The document discusses how brands can go online with marketing by leveraging various digital channels including social networks, geo-location, websites, videos, and mobile apps. It provides examples of how brands like Ford have used these channels for engagement and highlights best practices for using platforms like Facebook, Twitter, YouTube, and mobile apps to build communities and connect with customers.
The document is a presentation by Mike Stewart on local search optimization. It discusses the evolving nature of local search and provides tips for businesses to claim listings, build citations and reviews, create keyword-rich content and websites, and leverage social media platforms to succeed with local search engine optimization. The presentation emphasizes that local SEO requires an ongoing effort and recommends finding expert guidance to learn more about best practices.
The document discusses thinking like a publisher and adding creative content and social media to marketing. It recommends having a digital hub or central website and developing key brand personas and content like blogs, videos and podcasts. The goal is to enhance the brand and engage customers through entertaining, educational and helpful free content across multiple digital channels like YouTube, achieving awareness, engagement and growth over time. It emphasizes focusing on customer needs rather than just sales.
Enterprise Social Media: 5 Emerging TrendsLuis Benitez
From SXSW 2012 -- Social media has gone mainstream! But it's not everywhere yet. In this session, we'll focus on the five emerging trends on how enterprises are leveraging social media. Patterns have emerged among social businesses and we'll review how organizations are leveraging these new capabilities to deliver bottom-line results. Specifically, in this session we will look into the technologies that enable organizations to generate new ideas, accelerate innovation, increase customer satisfaction, increase productivity, and gain a competitive edge. Presented by @Lbenitez & @heidi_ambler .
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
The document discusses how traditional marketing approaches no longer work and how companies can use their website and online marketing strategies like SEO, PPC, social media to gain market share. It emphasizes developing content for two audiences: people and search engines. Key recommendations include thinking like an online publisher by focusing on content creation and relationships, researching social media platforms, measuring multiple metrics, and allocating staff and resources properly.
The document discusses the concept of Enterprise 2.0, which refers to the use of social software platforms within companies. It provides definitions of Enterprise 2.0 from experts in the field. The presentation then discusses how the digital revolution is disrupting businesses and the landscape for managing business through digital technologies. It explores how businesses are using social media and case studies of how companies have embraced Enterprise 2.0 practices like knowledge management and new product development.
Joe Bavonese Psychotherapy Networker presentation March 2011Joe Bavonese, PhD
The document outlines strategies for creating an effective referral-generating website as a therapist. It discusses the importance of internet marketing given growth of internet usage. Key recommendations include optimizing the website for search engines through titles, descriptions and inbound links; using search engine advertising like Google AdWords; engaging on social media platforms like Facebook; and creating explanatory videos for posting online. The overall message is that an internet presence is now critical for therapists to succeed in private practice.
The document discusses how to get practical value from web analytics throughout an organization. It identifies barriers to using web analytics such as a lack of understanding of how it can help business goals. The purpose of web analytics is to provide intelligence that can improve online business performance. It stresses the importance of quality data, building relationships within the organization, helping others feel comfortable with analytics, integrating it into standard processes, and proving its value with case studies.
The document discusses web metrics for social media marketing. It covers traditional internet marketing metrics like search engine optimization and pay-per-click advertising. It also discusses various social media platforms and how to measure engagement on sites like Facebook, YouTube, and Twitter. The key challenges mentioned are integrating both traditional and social media metrics, and focusing on measuring user behaviors and engagement rather than just attention.
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutesSteve Drake
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.
Workshop presentation at Cambridgeshire Business Mums Conference 2011: Low Cost High Impact Marketing. The talk reviewed key mistakes business owners make when marketing their business, how to write your marketing plan, what online marketing tools to use, how to get started with email marketing and Twitter.
The document discusses how social media has impacted the corporate world and outlines the services provided by BMB Social Media Services, including account setup, maintenance, training, blogging, reputation management, web design, internet marketing, online advertising, and social media marketing. It also includes a work cited section listing references used in creating the document.
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Introduction to Internet Marketing
1. Introduction to
Internet Marketing
Pigmata Media Inc.
http://www.pigmata.com
Saturday, February 12, 2011
2. I’m Marie Casas
I help our clients get
NEW CUSTOMERS
and nurture and get
REPEAT BUSINESS
thru their web presence.
Saturday, February 12, 2011
3. Pigmata Media is a full-service
Online Experience Design and
Web Application Development
boutique.
We build web-based solutions that make
things happen for your business.
Saturday, February 12, 2011
6. Source: Mary Meeker “Ten Questions Internet Execs Should Ask & Answer”
2011 Trends
Saturday, February 12, 2011
7. Anticipated, personal and relevant
advertising always does better than
unsolicited junk.
Seth Godin
Founder of Squidoo.com &
Author of Permission Marketing
Saturday, February 12, 2011
9. Business Blogging Search Engine Marketing
(SEM)
Microblogging Display Advertising
YOUR BRAND
Viral Marketing Social Media
Affiliate Marketing Article Marketing
Saturday, February 12, 2011
22. Thanks! Any questions?
You should follow me on Twitter:
@mariecasas
www.mariecasas.com
www.pigmata.com
www.pinoywebstartup.com
marie@pigmata.com
Saturday, February 12, 2011
23. Career Opportunities in Internet Marketing
Entrepreneur Web Developer
Account Manager Graphic Designer
Writer Virtual Assistant
Saturday, February 12, 2011