Slides to accompany a short talk for the British Library Internet Icons event 2016.

1. #BLicons16
@lizcable
cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00

2. cc: speedoflife - https://www.flickr.com/photos/25637957@N02
Three tips for online success

3. 1. Find Your Tribe
cc: flazingo_photos - https://www.flickr.com/photos/124247024@N07

4. 1. Find your Tribe
Social media is not just about finding your
audience – its about finding the people who can
help you.
cc: Hindrik S - https://www.flickr.com/photos/63991153@N00

5. 1. Find your Tribe
“Find” is a verb – you
have to go do it –
make this what you
do when you are on
social media.
cc: g d tошиѕнеиdе - https://www.flickr.com/photos/62802375@N00

6. 1. Find your Tribe
Say the right
words and your
audience will
find you.
cc: tanakawho - https://www.flickr.com/photos/28481088@N00

7. 1. Find your Tribe
Every channel is more work – choose
communities and platforms wisely.
cc: DeaPeaJay - https://www.flickr.com/photos/30815420@N00

8. 1. Find your Tribe
Your tribe and your audience are your best
publicists, give them news to spread.
cc: Hindrik S - https://www.flickr.com/photos/63991153@N00

9. 2. Share
cc: flazingo_photos - https://www.flickr.com/photos/124247024@N07

10. cc: clappstar - https://www.flickr.com/photos/70609370@N00
2. Share
Be Generous. Give credit where it’s due.

11. cc: gemsling - https://www.flickr.com/photos/23876767@N00
2. Share
Do as you would be done by.

12. cc: Douglas Brown - https://www.flickr.com/photos/11556508@N00
2. Share
Use Open Source tools to make the most of the
internet

13. cc: USDAgov - https://www.flickr.com/photos/41284017@N08
2. Share
Sharing is a Business Model

14. cc: katerha - https://www.flickr.com/photos/8489692@N03
2. Share
Curate rather than Create

15. 3. Be yourself
cc: flazingo_photos - https://www.flickr.com/photos/124247024@N07

16. cc: Lotus Carroll - https://www.flickr.com/photos/11248435@N04
3. Be Your (best) Self
Own your brand:
There is no division between IRL and your social self.

17. 3. Be your (best) self
STAY POSITIVE - You attract what you put out,
literally. That’s how algorithms work
cc: Pink Sherbet Photography - https://www.flickr.com/photos/40645538@N00

18. 3. Be your (best) self
Get comfortable talking about your company

19. Three tips for online success
• Find your tribe
• Share
• Be your (best) self
@lizcable
cc: sciencesque - https://www.flickr.com/photos/74998608@N00

20. #BLicons16
@lizcable
cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00