Employer branding originated in the early 1990s and refers to the image of an organization as a great place to work. It was first studied academically as applying brand management techniques to human resources. By 2001, 40% of leading companies surveyed were actively engaged in employer branding. It focuses on communicating the brand promise to employees and managing the employment experience, not just its presentation. Employer branding can be used to attract and hire employees through strategies like internal referrals and managing an organization's online presence as a potential employer.

1. Do you know the Origins?
Employer branding
cc: SCA Svenska Cellulosa Aktiebolaget - https://www.flickr.com/photos/46589312@N08

2. The term was first used in the early 1990s, and has
since become widely adopted by the global
management community.
cc: Ludovico Cera - https://www.flickr.com/photos/21177199@N03

3. Minchington describes your employer brand as the image of
your organisation as a'great place to work'in the mind of
current employees and key stakeholders in the external
market.
cc: illuminaut - https://www.flickr.com/photos/21611336@N00

4. Origin

5. This academic paper was the first published attempt to
test the application of brand management techniques
to human resource management.
cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06

6. By 2001, of 138 leading companies surveyed by the
Conference Board in North America, 40% claimed to
be actively engaged in some form of employer
branding activity.
cc: Haags Uitburo - https://www.flickr.com/photos/8816624@N08

7. The first book on the subject was
published in 2005, and the second in
2006.
cc: seanmcgrath - https://www.flickr.com/photos/52798669@N00

8. Employer brand management

9. In other words, employer brand management
addresses the reality of the employment experience
and not simply its presentation.
cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00

10. Employer brand proposition

11. This latter aspect of the employer brand
proposition is often referred to in the HR
literature as the psychological contract.
cc: Beta Soluciones Empresariales - https://www.flickr.com/photos/99752729@N06

12. Internal marketing

13. Internal marketing focuses on communicating the
customer brand promise, and the attitudes and
behaviours expected from employees to deliver on
that promise.cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00

14. This is the gap that employer brand thinking and
practice seeks to address with a more mutually
beneficial employment deal / Psychological contract.
cc: ScoRDS - https://www.flickr.com/photos/61005109@N06

15. Brand-led culture change

16. This sought to demonstrate that companies
with consistent, distinctive and deeply held
values tended to outperform those companies
with a less clear and articulated ethos.
cc: HowardLake - https://www.flickr.com/photos/53941041@N00

17. As Amazon. com's founder, Jeff Bezos, asserts: One of
things you find in companies is that once a culture is
formed it takes nuclear weaponry to change it.
cc: trekkyandy - https://www.flickr.com/photos/87054972@N00

18. Use

19. Strategic in nature with a focus on the whole
employee lifecycle from hire to retire, employer
branding can also become a medium to hire.
cc: Metro Transportation Library and Archive - https://www.flickr.com/photos/30993133@N04

20. It can be used to hire through employee
referral or referral recruitment.
cc: mayorgavinnewsom - https://www.flickr.com/photos/34639271@N02

21. Employer Brand is now on
display online at >
cc: Official GDC - https://www.flickr.com/photos/46982319@N06

22. Employer Brand On-Line:
• Your company website & ATS
• LinkedIn Company & Career Pages
• LinkedIn Employee Profiles
• GlassDoor
• Facebook, Twitter, Google+,
Instagram, etc.
• Job Postings
cc: Unripe Content - https://www.flickr.com/photos/115047932@N02

23. Today's Candidates are on-line
cc: reynermedia - https://www.flickr.com/photos/89228431@N06

24. ......looking for
Employer
Brand
Attributes
while on their
own Unique
Journey
cc: ⌡K - https://www.flickr.com/photos/58419684@N00

25. Thank You to Wikipedia
Post Road Consulting
cc: throwthedamnthing - https://www.flickr.com/photos/9473541@N02