The document discusses 21 famous logos that contain hidden messages and symbols that may not be immediately recognizable. Examples include Amazon's arrow representing A to Z, FedEx's arrow between the 'e' and 'x', and the Sony Vaio logo symbolizing the blend of analog and digital technology. Each logo offers an interesting backstory that enhances its brand identity.

1. 21 Famous Logos
with Mind-Blowing
Hidden Messages
Nuno Carvalho @2015.”

2. Amazon
The arrow makes a smile and Amazon sells everything from A to Z.
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3. Atlanta Falcons
The logo is an “F” for Falcons.
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4. Baskin Robbins
Everybody knows Baskin Robbins has “31” flavors.
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5. Big Ten
The Big Ten welcomed their 11th school, Penn State, in 1990 and didn’t want to
change their logo.
Nuno Carvalho @2015.”
Nuno Carvalho @2015.”
Nuno Carvalho @201

6. FedEx
Most people know about the arrow between the “E” and the “x.” But did you notice
that the “ed” hangs lower than the other letters. And! There’s a spoon in “Fed.”

7. Formula 1
The black is the letter “F” and there’s a “1” in the negative space.
Nuno Carvalho @2015.”

8. Goodwill
Do you see half of a happy face or do you see a “g”?
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Nuno Carvalho @2015.”

9. Knight Transportation
There’s a knight in armor with a spear in the middle of the “K.” But if you look
closely you can also see the head of a horse.
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10. Le Tour de France
There’s a bicyclist in that logo. Hint: The yellow is a wheel.
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11. LG
Some speculate that the logo for Life’s Good is inspired by Pac-Man.
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12. London Symphony Orchestra
What do you see first? The initials “LSO” or a conductor with a wand?
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13. NBC
BC’s logo is a forward-
looking peacock that
incorporates the six
primary and secondary
colors in its feathers.
The six feathers
symbolize NBC’s six
divisions: News, Sports,
Entertainment, Stations,
Network, and
Productions
Nuno Carvalho @2015.”
Nuno Carvalho @2015.”

14. Northwest Airlines
You probably see an “N” in a circle. But the triangle makes a “W” for “west” and
it points northwest.

15. Sony Vaio
The Sony Vaio logo symbolizes the integration of analog and digital technology.
Th “VA” forms an analog wave and “IO” represents a binary 1 and 0.
Nuno Carvalho @2015.”
Nuno Carvalho @2015.”

16. Staples
The “L” isn’t an “L.”

17. Sun Microsystems
Sun’s logo is four interweaved copies of the word “sun.”
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18. TaylorMade
The “T” is the bottom-side of a driver.
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19. Toblerone
Toblerone originated from Bern, Switzerland. The town is also known as “The
City of Bears.”
Nuno Carvalho @2015.”
Nuno Carvalho @2015.”