Finding and editing images to illustrate your content

•

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Bryony Taylor, Social Media Consultant and Trainer at Reach Further delivered this presentation at the quarterly social media briefing 'Don't blink' on 26th June 2012.

Business Technology

Finding and editing images to illustrate your content

Bryony Taylor, Social Media Consultant and Trainer
Reach Further Don’t Blink briefing 26 June 2012
©Reach Further 2012
www.reachfurther.com

Why?
Images are becoming everything:
- popularity of Pinterest
- Facebook edgerank algorithm
means photos ‘float to the
top’ of your news feed
- Even twitter profiles feature
recently shared images
- They drive click-throughs!

©Reach Further 2012
www.reachfurther.com

So?
Here are 5 tips for finding, editing and using images
in your social media

©Reach Further 2012
www.reachfurther.com

1. Use a royalty free image site
to find great images

Sites we use are:
http://sxc.hu

http://flickr.com – do an
advanced search for
Creative Commons
content

ALWAYS check the license and follow the usage guidelines
©Reach Further 2012
www.reachfurther.com

2. Think laterally
For example, if your post
about what can
is about 'connecting
illustrate your
people' – do a quick
content
brainstorm for ideas eg.
A paper chain, holding
hands, a chain with links,
etc. and search for
images based on that
idea. An abstract image
can draw a person in to
read the article.
©Reach Further 2012
www.reachfurther.com

3. Take a photo with your camera phone or iPad

• I used iPad app skitch to
create this image with writing
on it
• You can also create great
images to share on social
media using the Instagram
app

©Reach Further 2012
www.reachfurther.com

4. Edit your image and add text –
personalise your picture

Provided you have permission to
modify your picture use a free
photo editing software like:
http://picmonkey.com
Or
http://picasa.google.co.uk/

©Reach Further 2012
www.reachfurther.com

5. SHARE your image on all your channels

Eg. write a blog post, add your image to it. Share the
image on Pinterest, Facebook and Twitter and this
will drive traffic back to your blog!
©Reach Further 2012
www.reachfurther.com

Find out more, I’m happy to chat!

0113 278 1800
bryony@reachfurther.com
@vahva

©Reach Further 2012
www.reachfurther.com

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Finding and editing images to illustrate your content

1. Finding and editing images to illustrate your content Bryony Taylor, Social Media Consultant and Trainer Reach Further Don’t Blink briefing 26 June 2012 ©Reach Further 2012 www.reachfurther.com

2. Why? Images are becoming everything: - popularity of Pinterest - Facebook edgerank algorithm means photos ‘float to the top’ of your news feed - Even twitter profiles feature recently shared images - They drive click-throughs! ©Reach Further 2012 www.reachfurther.com

3. So? Here are 5 tips for finding, editing and using images in your social media ©Reach Further 2012 www.reachfurther.com

4. 1. Use a royalty free image site to find great images Sites we use are: http://sxc.hu http://flickr.com – do an advanced search for Creative Commons content ALWAYS check the license and follow the usage guidelines ©Reach Further 2012 www.reachfurther.com

5. 2. Think laterally For example, if your post about what can is about 'connecting illustrate your people' – do a quick content brainstorm for ideas eg. A paper chain, holding hands, a chain with links, etc. and search for images based on that idea. An abstract image can draw a person in to read the article. ©Reach Further 2012 www.reachfurther.com

6. 3. Take a photo with your camera phone or iPad • I used iPad app skitch to create this image with writing on it • You can also create great images to share on social media using the Instagram app ©Reach Further 2012 www.reachfurther.com

7. 4. Edit your image and add text – personalise your picture Provided you have permission to modify your picture use a free photo editing software like: http://picmonkey.com Or http://picasa.google.co.uk/ ©Reach Further 2012 www.reachfurther.com

8. 5. SHARE your image on all your channels Eg. write a blog post, add your image to it. Share the image on Pinterest, Facebook and Twitter and this will drive traffic back to your blog! ©Reach Further 2012 www.reachfurther.com

9. Find out more, I’m happy to chat! 0113 278 1800 bryony@reachfurther.com @vahva ©Reach Further 2012 www.reachfurther.com

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