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Finding and editing images to illustrate your content
The document provides essential tips for finding and editing images for social media, emphasizing the importance of visuals in driving engagement. Key recommendations include using royalty-free image sites, thinking creatively for image concepts, capturing original photos, editing images, and sharing them across various platforms. The document encourages leveraging these strategies to enhance social media presence and traffic to content.
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Finding and editing images to illustrate your content
- 1. Finding and editingimages to illustrate your content Bryony Taylor, Social Media Consultant and Trainer Reach Further Don’t Blink briefing 26 June 2012 ©Reach Further 2012 www.reachfurther.com
- 2. Why? Images are becomingeverything: - popularity of Pinterest - Facebook edgerank algorithm means photos ‘float to the top’ of your news feed - Even twitter profiles feature recently shared images - They drive click-throughs! ©Reach Further 2012 www.reachfurther.com
- 3. So? Here are 5tips for finding, editing and using images in your social media ©Reach Further 2012 www.reachfurther.com
- 4. 1. Use aroyalty free image site to find great images Sites we use are: http://sxc.hu http://flickr.com – do an advanced search for Creative Commons content ALWAYS check the license and follow the usage guidelines ©Reach Further 2012 www.reachfurther.com
- 5. 2. Think laterally For example, if your post about what can is about 'connecting illustrate your people' – do a quick content brainstorm for ideas eg. A paper chain, holding hands, a chain with links, etc. and search for images based on that idea. An abstract image can draw a person in to read the article. ©Reach Further 2012 www.reachfurther.com
- 6. 3. Take aphoto with your camera phone or iPad • I used iPad app skitch to create this image with writing on it • You can also create great images to share on social media using the Instagram app ©Reach Further 2012 www.reachfurther.com
- 7. 4. Edit yourimage and add text – personalise your picture Provided you have permission to modify your picture use a free photo editing software like: http://picmonkey.com Or http://picasa.google.co.uk/ ©Reach Further 2012 www.reachfurther.com
- 8. 5. SHARE yourimage on all your channels Eg. write a blog post, add your image to it. Share the image on Pinterest, Facebook and Twitter and this will drive traffic back to your blog! ©Reach Further 2012 www.reachfurther.com
- 9. Find out more,I’m happy to chat! 0113 278 1800 bryony@reachfurther.com @vahva ©Reach Further 2012 www.reachfurther.com