This document summarizes a presentation given by Engr. Eyitayo Alimi to the Nigerian Society of Engineers on social media as a modern communication trend. It provides statistics on social media usage and discusses how various media houses in Nigeria exploit social media trends. The presentation outlines tips for effective and safe social media use, including responding quickly, focusing on appropriate representation, respecting digital content ownership, staying active, and having a crisis management plan.

1. Social Media-
A Trend In Modern Communication.
Engr. Eyitayo Alimi
April 2014

2. Event Details
• This Paper was presented by me to the President and
Members of the Nigerian Society of Engineers .
• This training was organized for the executives and members
of the society
• It was held at Engineering House, 1 Engineering Close Off
Idowu Taylor Street, Victoria Island, Lagos.
• April 3rd,2014 ,02.00pm-03.30pm.

3. Why social media

4. Here are some quick facts about the role social media is
currently playing in the business world, courtesy of the 2013
Social Media Marketing Industry Report:
• 94% of all businesses with a marketing department used social
media as part of their marketing platform
• Almost 60% of marketers are devoting the equivalent of a full
work day to social media marketing development and
maintenance
• 43% of people aged 20-29 spend more than 10 hours a week on
social media sites
• 85% of all businesses that have a dedicated social media platform
as part of their marketing strategy reported an increase in their
market exposure
• 58% of businesses that have used social media marketing for over
3 years reported an increase in sales over that period

5. Social Media facts & Figures
• Nigeria is the fourth most
tweeting nation in African
With over 50million people
• Youtube - 11.1m impressions
per month: with 70% mobile
users
• Google Hangout is here and
creating the BUZZ!
• Nigeria takes the forth
position in Africa in the
‘facebooking sphere’ with
over 11 million people

6. How The Internet Has Aided Media
Development in Nigeria
• E-mails
• Live feeds
• Webcasting and podcasting
• Micro-blogging
• SEO
• Vlogging
• Media crises management

7. Media Houses Exploiting The trend
1.Sahara reporters
A media house that encourages community reporting. It
allows people to submit all kinds of news stories online as it
happens in their various communities.
2. i-report
This is a CNN initiative that encourages citizens journalism.
Micro-blogs, pictures and videos of breaking news in their
suburbs are uploaded via the internet.

8. 3. The White House press room
The white house press room allows people post news stories on
social media and also gather the president’s social media
followers to discuss with him directly, both online and
offline.
4.Aljazeera’s ‘report news’ is on the Aljazeera app platform
which allows people send news in form of pictures and
videos.

9. EFFECTIVE USE OF SOCIAL MEDIA TAKES
Creativity
Content
Consistency
…All of which take
People and Time!

10. Planning Component – Target Audience
If you don’t know
who you are
targeting, then
you are sure to
miss them

11. TA Behavior
• Conversation
• Channels
• Interest
• Skills

12. Social Media Safety Tips
1. Respond to Input Quickly
Whether someone comments on something you have posted or instead
sends a message, it is essential to show that the comments and
information you field is responded to efficiently. This will show your
followers that they are important to you.
2. Focus on Representation
Every single moment you spend on a social network is an opportunity
to grow your followership and show what you are all about. If you
comment on something in an inappropriate manner or say something
that isn’t polite, you shoot yourself as well as your company in the
foot!. Instead, focus on censoring yourself and filtering your post.
Remember, you don’t only represent yourself but your company as well.
3. Respect Ownership of Digital Content
Digital content may not be a tangible thing, but it is nevertheless
owned by someone. Don’t steal content on social media. Not only is it
unethical, but it could cause countless problems if identified by the
owner. Stealing doesn’t simply mean posting something as your own,
but it can also refer to content that has been repurposed from other
bloggers and social media users.

13. 4. Keep Things Concise
When using networks like Facebook and Twitter, you want to be
certain to get your point across quickly. This makes it more likely
that others will share your content with others. If you get too
wordy, you risk having people shut off.
5. Stay Active
Posting once or twice a week simply isn’t enough to keep you
visible. Treat social media seriously by interacting with others
multiples times a day if possible. This will help keep your profile
fresh and constantly at the forefront of your follower’s minds.
6. Participate and Cooperate
Try to share links and information from others whenever possible.
This will develop good will amongst these individuals, in turn
increasing the odds that your content will be shared down the
road.

14. 7. Promote Others With Yourself
Don’t focus solely on shrilling your own content or posts constantly. You
will make a stronger impression on your followers if you share
information about yourself and other people. Intersperse your content
and comments from time to time, and you will make a bigger impact.
8. Don’t Overuse the Same Responses
If someone comments on your content, it can be tempting to respond
with a generic “thank you!” While it is nice to see a response, the same
answers to ever person interacting with you can be distasteful to those
reading your conversation. Try to keep things personal and you will likely
find that people are more likely to continue interacting on your wall.
9.Pay Attention to the Bad
On social media, only paying attention to the good comments and input
can be a problematic approach. Don’t simply act like nobody has made a
negative comment or criticized you. Try to counter in a respectful, yet
direct manner

15. 10. Have a crises management plan
Be prepared for crises at any point in time. Don’t be caught
unawares. You should get apps that alerts you the moment a
comment is made about you on a social media sphere. If it’s good,
great if not you know on time and device means of killing it! This
could be done in so many ways.
11. Always read terms and conditions before agreeing
Be careful of what you agree with while signing up for offers online.
Don’t be in a hurry, so you won’t regret latter. Some people give
rights to some social media platforms to sell their pictures, ignorantly!
Be careful.
‘
12. Don’t sign up for ‘freebies’
Freebies may not be as free as you think. Could be an hacker’s bait.
Don’t ever release your passwords, credit card details, account
number and especially your company’s details. It could be perilous, not
only for you but your company.

16. THANK YOU

17. I AM…
• http://www.slideshare.net/Eyitayomi
• http://www.linkedin.com/
• https://www.facebook.com/alimi.eyitayo
• https://plus.google.com/u/0/
• https://www.blogger.co/home
• https://www.twitter.com/alimieyitayo
• alimieyitayo@gmail.com