Andrew Bush, Social Media analyst at Reach Further talks about recent changes to Google and how to create Google-friendly content at the Don't Blink Social Media Briefing 26 June 2012

1. DON’T BLINK – THE CURSE OF THE PENGUIN
Andrew Bush, Social Media Analyst, Reach Further

2. Google’s Pet Penguin
The Penguin Hates:
• Unnatural Links
• Dodgy Directories
• Perfect Anchor
Text

3. Panda -> Penguin -> Praying Mantis?
• Don’t get obsessed
with beating the
latest algorithm
change
• Do get obsessed
with being natural

4. Embrace Nature
Do what companies do:
• Do business
• Do research
• Do human stuff
… and then let people know

5. But embracing nature can be difficult…
EXACTLY!

6. How to create good content…
Be smart
can you answer a boring
question with an interesting
answer?

7. How to create good content…
Be vigilant
keep an eye out for
opportunities and then react
quickly

8. How to create good content…
Be unusual
combine two things you don’t
usually see together

9. How to create good content…
Do research
root around for hidden gems

10. How to create good content…
Go big
big data, wide themes, massive
claims

11. How to create good content…
Go small
pick something everyone else
thinks is insignificant and make
it significant

12. How to create good content…
Exploit human weakness
if all else fails, put a baby
animal on it

13. Get in touch!
www.reachfurther.com
0113 278 1800
andrew@reachfurther.com
@amusedbush