10 ideas to keep in mind when it comes to social media and your nonprofit. Lunch keynote presentation at NeighborWorks America Social Media and Web 2.0 Symposium on August 19, 2009 in Chicago, IL.
Presentation for public sector marketing conference on online community engagement for non technical audience. About how times have changed, methods for engaging with your community, and some case studies from public sector and government.
Presentation to Ark Group Community Engagement conference. Presentation covers utilising the web and social media to engage with communities online. For a non-technical audience.
Building Community- Engaging Educators in Edtech StartupsEmbark Labs
Slides (v5) from the talk I give to edtech startups in the ImagineK12 incubator program. Suggestions on where to find connected educators and how to empower them to evangelize your product.
Connectivism and Social Media - Educ 407Ms. Holmwood
This presentation was created for an undergrad education class at UBC (Okanagan). It was intended to introduce pre-service teachers to some of the concepts of connectivism and social media.
Presentation for public sector marketing conference on online community engagement for non technical audience. About how times have changed, methods for engaging with your community, and some case studies from public sector and government.
Presentation to Ark Group Community Engagement conference. Presentation covers utilising the web and social media to engage with communities online. For a non-technical audience.
Building Community- Engaging Educators in Edtech StartupsEmbark Labs
Slides (v5) from the talk I give to edtech startups in the ImagineK12 incubator program. Suggestions on where to find connected educators and how to empower them to evangelize your product.
Connectivism and Social Media - Educ 407Ms. Holmwood
This presentation was created for an undergrad education class at UBC (Okanagan). It was intended to introduce pre-service teachers to some of the concepts of connectivism and social media.
Rise to Top with Search Engine Optimization - for MaineToday Digital Search Influence
Maine Today Digital and The Portland Regional Chamber asked me to take part in their Marketing Breakfast Series.
We went beyond SEO 101 into some great strategies for content development and link-building.
Més de 1.200.000 persones es van beneficiar de l’acció de les entitats socials d’Església, durant el 2014. Aquests resultats són fruit d’una recerca promoguda per la Càtedra d’Inclusió Social (Universitat Rovira i Virgili) i la Fundació Pere Tarrés amb la col•laboració del Campus Docent Sant Joan de Déu.
How to change the Facebook Group privacy settingsStéphane Baudin
Group privacy setting is important. It determines who can find your group via search engin, who can see your group information and who can view your group activities. Take a look at the infographic " how to change Facebook Group Privacy settings?"
Iberian Healthcare Forum, presentation session in Madrid and group brainstorming session for identification of questions that matter to be discussed in the summit.
Loads of fitness professionals are striking out on their own. While these fitness pros know a thing or two about how to perform the perfect squat, many are newbies when it comes to marketing. Here are some tips for fitness pros to craft great email newsletters!
You've got your Facebook page up, your Executive Director is blogging and your tweeting up a storm. This is a webinar that goes a bit beyond the basics of social media, and offers ten practical tips, tricks, and tactics to keep in mind as you navigate your way through the social media universe.
Takeaways:
1. A new framework to approach online communications opportunities
2. Why it's important to emphasize strategy over tools
3. Ways to connect social media with your website and other communications
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
BlogHer 2012 - 10 Things You Can Do to Maximize Your Social Media Expertise -...Chris Lam
BlogHer 2012 - Aug 3, 2012 - Detailed Outline. 10 Things You Can Do Now to Maximize Your Social Media Expertise, presented by Chris Lam, Stacie Tamaki, and Nora DePalma.
This workshop will help administrators of the John E. Fogarty Internal Center's AIDS International Training and Research Program (AITRP) explore options for using social media to connect to program alumni. Farra Trompeter will provide an overview of ways organizations use online communications to keep audiences engaged around the world, and will discuss ways to connect with fellows to strengthen future research collaborations that address global health needs.
Social Media Summer School: Easy Ways to Manage Your Online BrandGretchen Edwards
From the Wake Forest University School of Law. Do you find yourself on LinkedIn, Facebook, and Twitter, but not sure how to manage all of your accounts? Avoid social media burnout and learn how to keep up with the ever-changing landscape of web 2.0. The webinar will be led by Lisa Snedeker, the law school’s communications director, and Gretchen Edwards, the University’s assistant director of digital engagement for Alumni Services.
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
Kent House and Keele University Science and Business Park presentation for local businesses on how to take advantage of social networking techniques, social media, and social marketing.
How To Pave The Way For a Successful #GivingTuesdayBloomerang
https://bloomerang.co/resources/webinars/
Join Dana Ostomel to learn the 10 most important things to do to create an empathetic, engaged and responsive community that is ready to support you on one of the biggest giving days of the year!
Social media for retirement communities (CCRCs) - Understanding what you can do, should do and why when marketing to seniors through social networks. Deck from September 2010 webinar presented by Todd Harff and Creating Results Strategic Marketing
Webinar 6: Now You're Talking - Jonathan MelvilleHannah Rudman
Now you’re talking! - e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
Almost every organization struggles with getting new supporters—donors, members, volunteers, or others—and keeping old ones. Luckily, both problems can be solved with smart communications.
This session at the 2017 Nonprofit Technology Conference introduced strategies for building a brand that supporters love, so that they not only engage with your organization once, but do so repeatedly and ultimately encourage others to do so. We discussed ways to clearly communicate with audiences so they better understand who they are supporting and why—and so they’re more likely to come back. Drawing from real-life examples, we explored how you can get supporters to connect with work being done thousands of miles away using creative tools like virtual reality. We also discussed how stories, images, and diverse voices can help your supporters develop deep ties to your work. Finally, we touched on ways to empower your supporters to raise money for you as the ultimate brand ambassadors.
Nonprofits get 30% or more of their individual donations for the year in December, so how can you be sure to get your piece of the pie? In this session, I shared ten steps you can take to plan a year-end fundraising campaign that celebrates your donor's support, catches her eye, tugs on her heartstrings, and seals the deal to ensure a generous gift. Through a detailed case study of the 2015 year-end fundraising campaign for Parent Project Muscular Dystrophy, we examined best practices you can follow to be sure your 2016 year-end campaign is your best ever.
Slides from 2015 Nonprofit Marketing Conference (MarkCon) presented by myself, Neill Bogan (NY Common Food Pantry), Aaaron Charlop-Powers (Neighborhood Trust Financial Partners) and Mohan Sivaloganathan (Sheltering Arms). How does branding help a nonprofit advance its mission? How does it impact communications and fundraising? This interactive session shared highlights from Big Duck's ebook, The Rebrand Effect, which explores the findings of a nationwide survey completed by over 350 nonprofits.
In this session, we articulated the benefits and influences of branding on a nonprofit, and demonstrated how it can provide a basis for more streamlined, compelling fundraising with individuals and corporations. We also talked about how rebranding can strengthen an organization's culture, and how, when coupled with strategic planning or a new fundraising strategy, it can best set up a nonprofit for effective fundraising.
Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fun...Farra Trompeter, Big Duck
Slides from presentation by Big Duck and NTEN at DMA Nonprofit Federation Nonprofit Conference in August 2015.
For nonprofits, the fundraising landscape has evolved. Moving beyond the “donate now” button and writing a check, donors want to be actively involved in your cause and help create change together. Harvesting the passion of your community is key to successful fundraising and long-term engagement. In this session, participants learned the differences in crowdfunding vs. peer to peer and how these new tactics can be balanced in your fundraising arsenal. Our discussion included specific examples of successful nonprofit fundraising strategies using crowdfunding and other creative community-led campaigns and tips for how to get started.
Nonprofits get 30% or more of their individual donations in December, so how can you be sure to get your piece of the pie? In this webinar, I explored ten steps you can take to plan a year-end campaign that celebrates your donor's support, catches her eye, pulls on her heartstrings, and seals the deal with a generous gift.
Through examples from various nonprofits and a year-end case study, I shared tips on building a stronger year-end campaign that takes inspiration from your brand, leverages the most recent best practices, and carries your story strategically across multiple channels.
How to Empower Staff to be the Voice for your Organization Through Social MediaFarra Trompeter, Big Duck
Slides by Farra Trompeter, Big Duck (www.bigducknyc.com) and Danielle Brigida, National Wildlife Federation (www.nwf.org) delivered at the 2014 Bridge to Integrated Marketing and Fundraising Conference on July 10, 2014.
As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization's reputation and relationships with the community.
Slides presented at the 2014 Nonprofit Technology conference by Ash Shepherd, Minds on Design Lab, and Farra Trompeter. Big Duck.
Do your communications feel trapped in Dark Ages or are they community-centric and campaign-oriented? What does fostering online engagement really mean? Which social channels should you be on and how does your website and email fit in? Oh yeah, and what about your mission? Throughout the discussion, we’ll include examples of nonprofits that are leading the way and help you assess, prioritize, and implement new strategies to foster more meaningful online engagement.
Attendees with walk away with: 1) Resources for assessing your online presence; 2) Lessons learned from case studies; 3) Example frameworks to help guide your process
Slides presented at 2014 NTEN Nonprofit Technology Conference.
As the manager of your nonprofit’s social media presence, knowing what you (and your colleagues) can say or how you should respond gets tricky. Establishing solid social media governance policies and understanding your legal and compliance obligations are both important aspects of your overall social media strategy. But, where do you turn when you encounter a dilemma that isn’t easily solved by turning to the law or an existing policy? In this highly interactive session, we’ll discuss real-world situations, explore using ethical frameworks to resolve social media conundrums, and integrating ethical considerations into your social media policies, training, and practices.
Takeaways:
* New ideas for how to set and manage the tone of your organization's social media community
* A better understanding of the legal implications of your social media policies and practices
* Ways to balance the ethics and opportunities of social media
I was on the panel with Debra Askanase (Community Organizer 2.0), Carly Leinheiser (Perlman & Perlman, LLP), and Ashley Lusk (Threespot).
#14NTCshades
Slides from a webinar I delivered on January 14, 2014 for Big Duck on developing a social media strategy for your nonprofit. In these slides, I tried to help nonprofiteers understand how you can use online channels to better recruit, retain, and engage supporters. I also shared a few frameworks to inform your social media strategy and lots of smart examples.
Transformative capacity-building models: Strengthening grantee communications...Farra Trompeter, Big Duck
As nonprofits of all sizes struggle to keep up with social media, video and other communications strategies, foundations are looking for ways to transform the nonprofits they support and build the skills of staff to bolster the fields they serve. Through management assistance programs, peer-learning cohorts, train-the-trainers and grant-supported training there are a variety of options out there.
In this session presented at the 2013 Communications Network Conference, I joined Michael Hoffman (See3), Beth Kanter (author and master trainer), and Eva Penar (The Chicago Community Trust) for a lively discussion of pros and cons of different models and examples. Together we examined how you can structure (or restructure) your capacity-building programs, evaluate if grantees are ready and measure progress along the way. We’ll also shared some of the moments of failure — and what we learned as a result.
During this time of fiscal uncertainty, crowdfunding and crowd/social fundraising are fast becoming an attractive option for nonprofits to raise much needed funds. During this session presented at the NeighborWorks America Social Technology Symposium, we discussed crowdfunding, online contests, and social fundraising, with case studies from the field. Presenters included: Farra Trompeter, Big Duck; Brandon Whitney, IOBY; and Matt Miller, Community Housing Initiatives.
Slides presented at the 2013 NTEN Nonprofit Technology Conference by Big Duck, Center for Reproductive Rights, Fight Colorectal Cancer, and Fountain House. Together we discussed how nonprofits are using their brands to get more people to understand their nonprofit's message, take action to advance the cause, sign up programs, and raise money to support the mission. Strong brands tell clear, consistent, and compelling stories about who you are. Rather than talking at audiences, smart nonprofits listen, respond, and engage with their participants, donors, advocates, and other community members through integrated campaigns. This session featured a panel of nonprofiteers who shared how they use campaigns to reinforce or shift their organization's brand positioning and personality across a variety of communications channels.
Workshop I co-presented with Eric Rubin, Salsa Labs, at Foundation Center-DC. Together we discussed how important it is to not just attract donors, but to keep them. We explored 11 ways you can tell if your donors love you and a case study of ForestEthics. More resources here: http://bit.ly/donorlove
Presentation delivered at UArts in Philadelphia for the Philadelphia DoGooder community on December 13, 2012. With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) You can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
During this workshop, we:
• Explored ways to integrate your marketing and fundraising tactics, both offline and online.
• Looked at ways to use email to increase direct mail giving, and to use direct mail to increase online giving.
• Showed how to integrate your marketing and fundraising tactics.
• Looked at how social media can be used to reinforce work you are doing with supporters in person.
• Showed how to encourage your offline supporters to connect with you online and vice-versa.
Training delivered at NeighborWorks America's National Training Institute on December 11, 2012. When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? We had fun taking a stroll down memory lane - playing "name that year" on site designs and looking at some awesome successes and case studies.
Presentation for development and communications professionals at the Digital Marketing Boot Camp for Arts Marketers on October 26, 2012. Focus is on sharing a four-part approach to help arts organizations develop an online fundraising strategy. We explored how organizations can make it easy and compelling for donors to support them online, and how to build relationships with donors through integrated campaigns and social media.
Slides delivered during the closing keynote at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012.
Based on the book "Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications" (Jossey-Bass, 2010), this closing keynote will challenge you to think about what’s unique about your organization and why people should be interested in supporting your cause. You’ll hear about ways to create a compelling identity that expresses the personality of your organization, attracts program participants, and takes your organization to the next level. With the proper brand in place, you’ll better understand the tools you need to communicate online and off, and ensure your organization’s staff and board are speaking with one voice. You’ll also hear about how others have used “brandraising” techniques to reposition themselves in a fresh, modern way--and how raising the visibility of your organization helps the nonprofit sector at-large.
Slides delivered during workshop at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012.
Social media is everywhere. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your nonprofit on Twitter, your program participants are commenting on your Facebook page, and your staff is posting videos on YouTube--what's an executive director to do? How much should she do personally on behalf of the organization and how much should she manage it? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this workshop, I will share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss topics such as staff capacity, social media guidelines, and your personal/professional brand.
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? This workshop offered background and tips on multichannel campaigns and a case study of a year-end fundraising campaign for Fountain House.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
11. Listening Online
• Set up Google alerts, Technorati search,
Twitter search
http://socialmedia-listening.wikispaces.com/Tools
• Your organization’s name
• Program or event names
• Peer/competitor names and program/event names
• Individuals connected to your organization
• Your tagline or other key phrases
• URL for any web properties (main website, blog)
• Related issues/topics
• Common misspellings
Source: Beth’s Blog, Beth Kanter
43. Defining Success
• Increased awareness of your cause
• Shift in your org’s perception
• New program participants
• Increased requests for your
info/programs
• Pageviews/clicks/comments/etc.
• New email addresses/contact info
• Signatures/actions taken
• Dollars raised
• Mentions online
48. • Big Duck
- http://www.bigducknyc.com/resources/
- http://www.bigducknyc.com/blog
• Beth’s Blog: How Nonprofits Can Use Social Media
- http://beth.typepad.com/
• Common Craft - Social Media in Plain English
- http://www.commoncraft.com/show
• Universal McCann - Wave 3 Research
- http://tinyurl.com/6kur2y
• Groundswell (book)
- http://www.forrester.com/Groundswell/
• Media Rules! (book/blog)
- http://www.themediarules.com