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Ten Top Tips seminar
- 1. #TenTopTips
- 2. #1 Have a strategy Through social media, we will <engage with my clients>, <find new prospects> and <understand my marketplace>. We will use <insert platform here> to do this. <team member> will be responsible for <monitoring>. We will respond to messages within <hours>. We will maintain a sense of humour and a strong grip on reality.
- 4. #2 It’s going to cost you money • Social isn’t free. • Cost in time & people. • Highly unlikely you will be able to attribute revenue directly to it. • To be really efficient, you’ll need to consider advertising and subscriptions to tools like Hootsuite.
- 5. #3 Plan your time • #24x7x365 - Social never sleeps. You have to! • Do you want to be an instant responder? Can you do that? • Use scheduling to plan broadcast activities over weekends & evenings • If your strategy includes it, set alerts in your monitoring software so you get TOLD when there’s an issue to respond to rather than searching for one
- 6. #4 Know your audience • Don’t publish “blind” • You must know who you are writing for: it’s easy on Twitter – look at your followers’ profiles. • See what they say / see who they follow / write what they will consume • Always think “if I was <person X>, what would I want?”
- 7. #5 Know your subject • Serial retweeters are evil • Make your account worth following… – Insight – Comment – News – Links • BE AN EXPERT – comment, analyse, be first to say something
- 8. #6 Know who you are • Establish a tone of voice as part of the strategy development • Are you posting as a person or a business? • People tend to have personality, a sense of humour and empathy • Businesses… a little less so • …Quite clear which is likely to be the most engaging • Don’t be afraid to be “you”
- 9. #7 Don’t be afraid • It’s OK to take risks • Everyone makes mistakes • Time passes quickly on the web!
- 10. #8 Don’t entertain the trolls • You’re unlikely to win • It’s a waste of time (money) • They get more out of it than you ever will • Unless you’re James Blunt
- 12. #9 Be a sharer • Sometimes, Rule #7 means you can have some fun • But check #4 & #5 first – Know your audience – Know your subject • We were surprised…
- 14. #10 Do Not Sell • Consuming social media “costs” your followers time • Typically read during leisure time or on commute… not good times to be sold to • Think a bit differently: – Turn your need to sell into offers for your audience – Post about the exciting element of your event rather than the title of it
- 15. #11 Rinse & repeat