Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. on how they affect products to plan launch and grow a wildly successful business.
Presented by John Ashraf, Product Owner for Pricing & Portfolio Management at SKIM
At first glance, setting your price seems like no sweat, but getting it right can be a real challenge. Consumers make their decisions in real-life, with all of its complexities. That said, the revenue you can make with strategic pricing is highly rewarding and the process can be fun and insightful. In this webinar, John Ashraf, Product Owner for Pricing & Portfolio Management at SKIM, brings practical and solid solutions for traditional and contemporary pricing issues.
Pricing outcomes and insights are generally discussed across a wider group of stakeholders: finance and operations; marketing, brand, and category managers; and sales, account, or channel management. What does each of these stakeholders use in order to make a decision, what do they expect in a changing daily reality, how are they using the insights and outcomes, and what do they decide based on the outcomes or based on their mutation of the outcomes? We tackled how to fulfill the needs of your stakeholders and make them happy while sticking to the solidity of the insights.
John also touched on the changing reality of strategic pricing. Whatโs new, what will change, and what it means for you as an insights professional in the context of generating and using pricing insights. We talked about e-commerce pricing, the mobile reality, and more new trends in pricing.
Freedom of choice: How to make your product fit for a market full of choicesSKIM
ย
In a world of proliferating choices, how do you get customers to choose your product? Providers in telecom and technology industries do not only struggle with rapidly changing markets and fierce competition, but also with increasingly demanding customers who have a multitude of options at their fingertips. Do you give your customers full freedom of choice allowing them to create their individual product or do you present them with selected predefined packages?
Presented by John Ashraf, Product Owner for Pricing & Portfolio Management at SKIM
At first glance, setting your price seems like no sweat, but getting it right can be a real challenge. Consumers make their decisions in real-life, with all of its complexities. That said, the revenue you can make with strategic pricing is highly rewarding and the process can be fun and insightful. In this webinar, John Ashraf, Product Owner for Pricing & Portfolio Management at SKIM, brings practical and solid solutions for traditional and contemporary pricing issues.
Pricing outcomes and insights are generally discussed across a wider group of stakeholders: finance and operations; marketing, brand, and category managers; and sales, account, or channel management. What does each of these stakeholders use in order to make a decision, what do they expect in a changing daily reality, how are they using the insights and outcomes, and what do they decide based on the outcomes or based on their mutation of the outcomes? We tackled how to fulfill the needs of your stakeholders and make them happy while sticking to the solidity of the insights.
John also touched on the changing reality of strategic pricing. Whatโs new, what will change, and what it means for you as an insights professional in the context of generating and using pricing insights. We talked about e-commerce pricing, the mobile reality, and more new trends in pricing.
Freedom of choice: How to make your product fit for a market full of choicesSKIM
ย
In a world of proliferating choices, how do you get customers to choose your product? Providers in telecom and technology industries do not only struggle with rapidly changing markets and fierce competition, but also with increasingly demanding customers who have a multitude of options at their fingertips. Do you give your customers full freedom of choice allowing them to create their individual product or do you present them with selected predefined packages?
Bundling - a new approach using Menu Based ConjointSKIM
ย
Presented by:
Wessel Roose, Research Manager based in Rotterdam
As a service provider, for example if your brand is a financial institution or telecom company, you may try to increase your revenue by cross-selling additional services to your current customers.
One way to achieve this is offering multiple services in a โbundleโ and making the bundle attractive to customers by offering it at a discount.
At our Research & Results workshop, we shared how to define bundles and optimize revenue by bundling. This is a new approach using our Menu Based Conjoint (MBC), our innovative method specifically designed for markets where the purchase choice is based on a menu.
Find out more at http://skimgroup.com/menu-based-choice-modeling.
Price is not a number - the secrets of pricingNevo Hadas
ย
Lecture notes from pricing workshop provided to MTN Solution Space at the GSB (UCT Business School). Looks at high-level pricing theory, link to behavioural economics and lightly touches on how channels impact pricing.
What are the Most Popular Pricing Strategies by Industry Sector?Philip Huthwaite
ย
Pricing is one of the four elements of the marketing mix, along with product, place and promotion. An effective pricing strategy is vital for companies who wish to achieve success by finding the price point where they can maximize sales and profits. Companies may use a variety of pricing strategies, depending on their own unique marketing goals and objectives โ and also on which industry they represent.
Price setting and price getting require discipline, not luck. Companies differ substantially in their approach to price setting but most (whatever the industry) use one of these three strategies: cost-based pricing, competition-based (dynamic) pricing or value-based pricing.
Pricing Strategies Guide - How To Define PricingIlya Bilbao
ย
You may ask this:
1 do amazon use dynamic pricing
2 do apple use premium pricing
3 do forms pricing
4 do it yourself fiberglass pools pricing
5 do pricing
6 do pricing errors have to be honored
7 do taxis have surge pricing
8 do the math pricing
9 do underwriters compete in ipo pricing
10 doterra pricing
11 how can collusion affect pricing in an oligopoly
12 how can i get gm employee pricing
13 how can pricing policy affect a business
14 how does uber pricing work
15 how much is education pricing for apple
16 how much is ford a plan pricing
17 how much is ford employee pricing
18 how much is gm employee pricing
19 how much is gm preferred pricing
20 how much is gm supplier pricing
21 how much is surge pricing
22 how much is uber pricing
23 how much is uber surge pricing
24 how much is x plan pricing
25 how to audit transfer pricing
26 how to be a pricing analyst
27 how to cost plus pricing
28 how to costing and pricing
29 how to define pricing
30 how to garage sale pricing
31 how to mark up pricing
32 how to photography pricing
33 how to pricing a product
34 how to pricing strategy
35 how to structure pricing
36 how to transfer pricing
37 pay-what-you-want pricing can it be profitable
38 should businesses use target pricing
39 should cost pricing
40 should cost pricing model
41 should fixed costs be considered in pricing
42 should i put pricing on my website
43 should predatory pricing be an illegal strategy
44 should pricing decisions remain with the players
45 should we be pricing ecosystem services
46 what are the various objectives that pricing can achieve
47 what factors should be considered in pricing
48 what is bundle pricing and why would it be used
49 what is capital asset pricing model
50 what is cost based pricing
51 what is cost plus pricing
52 what is penetration pricing
53 what is pricing policy
54 what is pricing strategy
55 what is psychological pricing
56 what is surge pricing
57 what is transfer pricing
58 what is transfer pricing and how can it benefit a company
Fundamentally, this comprehensive article examines the significant factors that should be taken into account before making industrial pricing strategies and policies, such as pricing objectives, demand analysis, cost analysis and competitive analysis in depth. As well as pricing strategies in competitive bidding, pricing strategies for new products and Pricing throughout the product life cycle are expected to be discussed. Furthermore, industrial pricing policies, such as list price, trade discounts, quantity discounts, cash discounts and geographical pricing will be elaborated under this article.
โ
The presentation is about Pricing Strategy. An important concept in Marketing, it is a tool which is used for deciding what the price of the product should be and what are the factors that influnce the price of the product, etc.
Great tips, resources, best practices and strategies for entrepreneurs, start-ups, professionals and small business owners.to plan launch and grow successful businesses.
Bundling - a new approach using Menu Based ConjointSKIM
ย
Presented by:
Wessel Roose, Research Manager based in Rotterdam
As a service provider, for example if your brand is a financial institution or telecom company, you may try to increase your revenue by cross-selling additional services to your current customers.
One way to achieve this is offering multiple services in a โbundleโ and making the bundle attractive to customers by offering it at a discount.
At our Research & Results workshop, we shared how to define bundles and optimize revenue by bundling. This is a new approach using our Menu Based Conjoint (MBC), our innovative method specifically designed for markets where the purchase choice is based on a menu.
Find out more at http://skimgroup.com/menu-based-choice-modeling.
Price is not a number - the secrets of pricingNevo Hadas
ย
Lecture notes from pricing workshop provided to MTN Solution Space at the GSB (UCT Business School). Looks at high-level pricing theory, link to behavioural economics and lightly touches on how channels impact pricing.
What are the Most Popular Pricing Strategies by Industry Sector?Philip Huthwaite
ย
Pricing is one of the four elements of the marketing mix, along with product, place and promotion. An effective pricing strategy is vital for companies who wish to achieve success by finding the price point where they can maximize sales and profits. Companies may use a variety of pricing strategies, depending on their own unique marketing goals and objectives โ and also on which industry they represent.
Price setting and price getting require discipline, not luck. Companies differ substantially in their approach to price setting but most (whatever the industry) use one of these three strategies: cost-based pricing, competition-based (dynamic) pricing or value-based pricing.
Pricing Strategies Guide - How To Define PricingIlya Bilbao
ย
You may ask this:
1 do amazon use dynamic pricing
2 do apple use premium pricing
3 do forms pricing
4 do it yourself fiberglass pools pricing
5 do pricing
6 do pricing errors have to be honored
7 do taxis have surge pricing
8 do the math pricing
9 do underwriters compete in ipo pricing
10 doterra pricing
11 how can collusion affect pricing in an oligopoly
12 how can i get gm employee pricing
13 how can pricing policy affect a business
14 how does uber pricing work
15 how much is education pricing for apple
16 how much is ford a plan pricing
17 how much is ford employee pricing
18 how much is gm employee pricing
19 how much is gm preferred pricing
20 how much is gm supplier pricing
21 how much is surge pricing
22 how much is uber pricing
23 how much is uber surge pricing
24 how much is x plan pricing
25 how to audit transfer pricing
26 how to be a pricing analyst
27 how to cost plus pricing
28 how to costing and pricing
29 how to define pricing
30 how to garage sale pricing
31 how to mark up pricing
32 how to photography pricing
33 how to pricing a product
34 how to pricing strategy
35 how to structure pricing
36 how to transfer pricing
37 pay-what-you-want pricing can it be profitable
38 should businesses use target pricing
39 should cost pricing
40 should cost pricing model
41 should fixed costs be considered in pricing
42 should i put pricing on my website
43 should predatory pricing be an illegal strategy
44 should pricing decisions remain with the players
45 should we be pricing ecosystem services
46 what are the various objectives that pricing can achieve
47 what factors should be considered in pricing
48 what is bundle pricing and why would it be used
49 what is capital asset pricing model
50 what is cost based pricing
51 what is cost plus pricing
52 what is penetration pricing
53 what is pricing policy
54 what is pricing strategy
55 what is psychological pricing
56 what is surge pricing
57 what is transfer pricing
58 what is transfer pricing and how can it benefit a company
Fundamentally, this comprehensive article examines the significant factors that should be taken into account before making industrial pricing strategies and policies, such as pricing objectives, demand analysis, cost analysis and competitive analysis in depth. As well as pricing strategies in competitive bidding, pricing strategies for new products and Pricing throughout the product life cycle are expected to be discussed. Furthermore, industrial pricing policies, such as list price, trade discounts, quantity discounts, cash discounts and geographical pricing will be elaborated under this article.
โ
The presentation is about Pricing Strategy. An important concept in Marketing, it is a tool which is used for deciding what the price of the product should be and what are the factors that influnce the price of the product, etc.
Great tips, resources, best practices and strategies for entrepreneurs, start-ups, professionals and small business owners.to plan launch and grow successful businesses.
An overview introduction to the world of Integrated Marketing Communications, how IMC fits into an organization's overall business planning and goal-setting.
An introduction into Integrated Marketing Communications. How IMC serves the advertising function for promoting organizations, their products, and services.
How to Pick the Price for Your Product by Amazon Product ManagerProduct School
ย
Pricing is one of the most important skills a Product Manager needs to have. Whether it be pricing a a new product, service launch, pricing an upgrade or just thinking about price cuts to stay competitive. We talked about how top firms think about pricing, various pricing strategies, architecture and implementation.
Aditya Vikram, Product Manager at Amazon discussed the importance of pricing, pricing strategies, and price setting and architecture.
Learn from Ethan Chazin business coach and growth strategist how to implement a new customer on-boarding program that creates maximum happiness and lifetime value.
Learn how to conduct a successful, results-driven career transition at ANY age, with any amount of experience, in any industry during any economy and job market. Time unconventional strategies.
International Consumer Behavior - the many differences that exist between cultures and how you adapt your media, advertising, and communications accordingly.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
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โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
ย
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
โข Four (4) workplace discipline methods you should consider
โข The best and most practical approach to implementing workplace discipline.
โข Three (3) key tips to maintain a disciplined workplace.
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Business Valuation Principles for EntrepreneursBen Wann
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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2. Effects of the 2Effects of the 2IIss
on Pricingon Pricing
3. โข Makes it easier to reach a much wider audience
โข Easier and cheaper to implement dynamic
pricing strategies.
โข Easier and cheaper to adjust pricing based on
demand.
โข Cheaper for consumers to investigate pricing.
โข Easier to measure customer sensitivity to
pricing promotions.
โข Easier to receive customer feedback on pricing.
Interactivity Affects PricingInteractivity Affects Pricing
4. โข Consumers make it easier for companies to
convey information on the pricing they are
willing to pay for specific products.
โข Customers can register their preferences with
organizations.
โข Customers can more easily participate in
dynamic pricing processes.
โข The Internet (different websites) makes it much
easier to cater to different segments, so firms
can set specific pricing by segment.
IndividualizationIndividualization
7. โข Firms react to competitor actions such as
changes in pricing.
โข Companies change their offerings, enhance
existing products, launch new products, and
constantly updates their product portfolios.
โข 3 Strategies for pricing:
โ Hi-LoHi-Lo: Prices set high most of the time, then deep
discounts set occasionally.
โ Every Day Low PriceEvery Day Low Price: Everyday prices set low
(lower than the High in the Hi-Low approach)
โ Retail/OutletRetail/Outlet: Regular pricing set at retail stores
hardly ever discounted. Merchandise is discounted at
the outlet stores.
Dynamic PricingDynamic Pricing
8.
9.
10.
11.
12.
13.
14. โข 2011 final ONE day sales of $1.37 billion was
33% more than 2010โs total $1.03 billion.
โข $198.26 average sale was 2.6% more than last
yearโs $193.24.
โข IBM found that about 10.8% of consumers used
mobile devices to visit a shopping site while
6.6% made an actual purchase. This increased
from 6.9% and 2.3% in 2010.
Cyber MondayCyber Monday
15. โข Cost PlusCost Plus: Add a fixed mark up to the cost of
making the product.
โข For service-based firms, you apply the mark up
to the employeesโ hourly based fee.
โข Easy to compute but it has a lot of drawbacks.
โข Not always easy to compute all the costs.
โข Fixed costs may be applied to expected sales
whose forecasts are off.
โข Doesnโt take into consideration the relationship
between price and quantity in the demand
curve.
Cost Plus Pricing StrategyCost Plus Pricing Strategy
16. โข For mature products/services, you set
your pricing to meet/exceed growth
rates.
โข Three elements to adjust include:
โ Reducing costs;
โ Growing sales, and/or
โ Changing prices.
โข In mature markets, costs are relatively
fixed so you can experiment with
different pricing strategies.
Target Profit Pricing StrategyTarget Profit Pricing Strategy
18. โข Setting a high price for a perceived high
value brand leads customers to positive
feelings of self-worth associated with the
value and image of owning the brand.
โข Through brand-building the firm hopes
consumers will pay a premium for the
sense of luxury associated with owning
their brand.
BrandBrand Pricing Strategy
21. โข Decreased menu costs: pricing can be
changed easily via the Internet.
โข Interactivity: Itโs easy for buyers and
sellers to interact and agree to pricing
online.
โข Adjusting pricing to market demands can
happen in hours, not months or years.
โข With the Internet, DYNAMICDYNAMIC pricing
becomes a reality...
InternetInternet on Pricing
22. โข Pricing is NOT set in stone; itโs FLUID.
โ Few MENU costs, the actual cost associated
with changing prices.
โ The Internet makes it EASY for buyers and
sellers all over the world to negotiate prices.
โข Auctions become a key pricing strategy
on the Internet.
DYNAMICDYNAMIC Pricing
23.
24. For Discussion
By using the information gathered from
customers (from where they live to what
they buy to how much they have spent on
past purchases) dynamic pricing allows
companies to adjust the prices of identical
goods to correspond to a customerโs
willingness to pay.
IS THIS GOOD OR BAD?IS THIS GOOD OR BAD?
26. โข Charge customers a different price for the same
product.
โข Is it okay to offer discounts to students?
Children? Seniors? What about volume
discounts to frequent users/purchasers,
Government employees, corporate rates,
special rates through online/offline travel rates,
calling the hotel directlyโฆ
Price DiscriminationPrice Discrimination
28. โข Offering pricing based on bundles of products.
โข Easy to implement for firms.
โข Mix-match complimentary products.
โข The bundle price is less than the sum total of all
the stand-alone product prices.
โข Cable company TRIPLE PLAYs.
โข Web hosting and email service.
โข Toothbrush & toothpaste.
BundleBundle Pricing
29. โข English (ascending/oral) open auctions:
competing potential buyers keep raising their
prices until only ONE buyer is left.
โข Reverse-Price auctions: firms submit an
RFP/RFQ to initiate a supply auction. The firm
that provides the lowest bid to provide the
products/services is selected.
โข Dutch auctions: based on selling tulips in the
Netherlands, the auctioneer sets a high price,
then comes down until a buyer agrees to the
price.
โ On eBay the auctioneer sells multiple units of the
same item
InternetInternet Auctions
30. โข First price select bid auctions: sellers offer a
good for potential buyers to consider. Each
bidder can submit one sealed price bid fort he
product by a pre-determined time.
InternetInternet Auctions
31. If you wanted to bid on
something online, where
would you go FIRST?
DISCUSSIONDISCUSSION