Ways in which companies adapt prices to match varying circumstances and opportunities

1. Adapting The
Price
Ankeita Mall
S.G.S.I.T.S.

2. How Should a Company
adapt Prices to meet
varying circumstances
and opportunities?

3. Factors affecting Price Change
Geographical
Demand and
costs
Market
Segment
Requirements
Purchase
Timing
Order
Levels
Delivery
Frequency
Guarantees
Service
Contracts
Other
Factors

5. Geographical
Pricing Company decides
how to price its
products to different
customers in different
locations and
countries

6. Price Discounts and
Allowances
Companies adjust their
list price and give
discounts for early
payment, volume
purchase and off
season buying

7. Discounts
Quantity Discounts
Seasonal
Discounts

8. Promoting Pricing
Several Pricing
techniques to
stimulate early
purchase

9. Loss-Leader Pricing
(Dropping Price on
well known brands)
Special Event
Pricing

10. Cash Rebates
Low Interest
Financing
Longer Payment
Terms

11. Differentiated
Pricing
Companies adjust their basic
price to accommodate
differences in customers,
products, locations and so on

13. Customer
segment
Pricing
Image Pricing (Pricing the
same product at two different
levels based on mange
differences)
Time
Pricing Channel
Pricing

14. RECAP
• Adapting the Price
• Factors affecting Price change
• Geographical Pricing
• Price Discounts and Allowances
• Promotional Pricing
• Differentiated Pricing
• Price Discrimination

15. Created by ANKEITA MALL,
S.G.S.I.T.S. , during an
internship by Prof. Sameer
Mathur, IIM Lucknow.
www.IIMInternship.com