Assessing service market potential - Classification of services – Expanded marketing mix – Service marketing – Environment and trends – Service market segmentation, targeting and positioning
Distribution Channels and Marketing Intermediary in E marketing Nischal16
This Presentation is about a brief introduction of Distribution Channels and Marketing Intermediary in E marketing. Also Focuses on Logistics and Supply chain management and Distribution Strategy used by Amazon India and all other valuables information. Hope you all like the content, presentation. Thank You!☺️☺️☺️
Assessing service market potential - Classification of services – Expanded marketing mix – Service marketing – Environment and trends – Service market segmentation, targeting and positioning
Distribution Channels and Marketing Intermediary in E marketing Nischal16
This Presentation is about a brief introduction of Distribution Channels and Marketing Intermediary in E marketing. Also Focuses on Logistics and Supply chain management and Distribution Strategy used by Amazon India and all other valuables information. Hope you all like the content, presentation. Thank You!☺️☺️☺️
Service marketing introduction, , classification and challengesPROF.JITENDRA PATEL
This Module contain basic of Service Marketing, its definition, major characteristics of Services, its various classification, contribution of service in economy and various challenges faced by service marketer.
Offering a unique service which was not not earlier offered into the market is called new service and the process of designing such new service is called New Service Development.
This is a compilation of introductory notes on Service Marketing with emphasis on meaning, evolution, universal nature of services, challenges to delivering services and finally basic insights into 7Ps of marketing from the perspectives of marketing of services.
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
Service marketing introduction, , classification and challengesPROF.JITENDRA PATEL
This Module contain basic of Service Marketing, its definition, major characteristics of Services, its various classification, contribution of service in economy and various challenges faced by service marketer.
Offering a unique service which was not not earlier offered into the market is called new service and the process of designing such new service is called New Service Development.
This is a compilation of introductory notes on Service Marketing with emphasis on meaning, evolution, universal nature of services, challenges to delivering services and finally basic insights into 7Ps of marketing from the perspectives of marketing of services.
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
WTO & Trade Issues - International Pricing.pptxDiksha Vashisht
The price of the product for domestic and export purposes shall be calculated in somewhat different manner. There are various methods of pricing the product in international market. Exporter may follow any method to calculate price. But before that he must be able to identify competitor’s price.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. Introduction:
• Pricing the services is an immensely challenging task. The attributes
of services are very different as compared to manufactured
products.
• The attributes are : Intangibility, Inseparability, Perishability,
Heterogeneity which make the task complicated.
• Services also vary on the experience and credence attributes, which
create psychological costs such as anxiety, mental and physical
effort.
3. There may be numerous considerations for pricing services
• Revenue oriented – the concept of costs and profits may be
important.
• Capacity oriented – this is to meet the available supply
• Demand oriented – this is to maximize demand
• Pricing decisions can have a great impact on profitability, assuming
that the service, which is being delivered, meets the customer needs.
Pricing is one of the elements of the service mix and needs to
complement the other elements in the service mix.
• Demand plays an important role in an economist’s approach to
pricing. In certain cases, the pricing pattern may depend upon the
demand.
4. There may be numerous objectives, which a service firm may deploy
before choosing a pricing strategy:
• Maintenance of existing customers
• Attraction of new customers
• Cost coverage
• Creation of prestige for the firm
• Long term survival
• Service quality leadership
• Achievement of satisfactory profits
• Sales maximization
• Market development
• Achievement of satisfactory market share
• Determination of fair prices by customers
• Profit Maximization
• Sales stability in the market
5. Methods of pricing:
• Cost oriented pricing
• Competitor oriented pricing
• Marketing oriented pricing
Cost oriented strategy is an internally driven strategy.
Competitor oriented pricing is driven more by competitor
strategies.
Marketing oriented pricing focuses on the value that the customer
places on the service being driven.
6. Cost oriented pricing:
• This strategy aims to recover some of the costs incurred in offering
the services to the consumer. There are four methods:
1. Full cost pricing
2. Marginal cost pricing
3. Target return pricing
4. Contribution analysis
7. 1.Full cost pricing
• This method prices the services after taking into account the fixed as
well as the variable costs(direct costs). The issue with this approach
is that it is not market driven. The sale may be determined by the
demand and the paying capacity of the market.
8. 2.Marginal cost pricing
• This strategy aims at pricing the service in a manner that direct
costs can be recovered and the full costs may be recovered after a
certain period of time. The price is set below total and variable costs
so as to cover so as to cover marginal cost. This strategy is adopted
specially in the service sector, as they are perishable. When
occupancy levels in a hotel are low and when an aircraft is flying
with unoccupied seats, prices are lowered so that some costs may be
recovered, rather than losing the entire cost.
9. 3.Target return pricing
• Here, the price is determined at the point that yields the firms target
rate of return on investment.
4.Contribution Analysis
• This is the deviation from the breakeven analysis where only the
direct costs of a product or service are taken into considerations.
11. 1.Going rate pricing
• In this scenario, the pricing is done as per the competition in the
market. However, marketers may like to use price differentials to
differentiate their service offering to the consumers. The prices may,
however, be similar to that of the competition.
▫ The pricing may be below that of competitors
▫ Pricing according to dominant price in the market - the leaders price that
is adopted by the rest of the companies
▫ The pricing may be above that of the competition
12. 2.Competitive bidding
• In this particular case, the bid is offered to the lowest bidder.
Bidding is a complex task, especially in the case of large service
firms and contracts.
• The building of power plants, offering telecom services, and
privatization of railways etc are all complex cases where bidding is
used to allocate business. The most usual process is the drawing up
of a detailed specification for a purpose and putting the papers up
for tender.
• Many service firms also offer bidding prices on products. Fore
instance, India Times shopping invites bidding for airline tickets.
These may be to invite new price conscious consumers into the
ambit of the service provider.
13. Marketing oriented pricing
This strategy takes into account a much wider range of factors which
could influence marketing oriented pricing:
1. Marketing strategy
2. Price quality relationship
3. Product line pricing
4. Negotiating margins
5. Political factors
6. Costs
7. Effect on distributorsretailers
8. Competition
9. Explicability
10. Value to the customer
14. 1.Marketing strategy
• The marketing strategy has a considerable influence on the pricing
strategy of the firm. The target market and its characteristics,
demand, positioning, strategy and nature of competition all have a
bearing on the marketing strategy.
• The service provider may opt for different pricing strategies. It may
be penetration pricing (low pricing) or may be skimming
strategy(charging premium).
EX : Internet services, if usage demand is decreasing in the network
size, the optimal policy is one of penetration in membership fee and
skimming in usage price.
15. 2.Price quality relationship
• Consumers consider price as an indicator of quality.
• In this particular case, the pricing strategy for two alternate
technologies is competed. So, price comparisons are used as a basis
for helping consumers to make choices.
16. 3.Product line pricing
• This pricing strategy offers different levels of services at different
prices. There may be different offerings to the consumer based on
differentials in the pricing.
• Differential pricing is a widespread strategy in a service sector. The
method is widely accepted in almost every sector of the economy.
• The basic concept of differential pricing involves charging different
prices to different consumer segments for the same service.
17. 4.Negotiating margins
• In some firms, customers expect a price reduction. The price paid by
the customer is very different from the list price. The difference may
be on account of order size discounted, competitive discounts, or
fast case payment discounts.
18. 5.Political factors
• When pricing policy acts against public interest, the government
may intervene
For example : The railways in India are not privatized and Govt
decides the pricing, which is not based on market factors.
19. 6.Effect on distributors
• Distribution systems play a key role in certain service categories
such as travel and hotel reservations. Their margins must be
adequate for them to push the production. However online booking
directly with the service providers are changing the dynamics of
interaction with the distributor network.
7. Costs & 8.Competition
• This strategies are already discussed under cost oriented pricing &
competitor oriented pricing.
20. 9.Explicability
• The service provider in this case should be able to explain the price
differentials on its service offerings.
10.Value to the customer
• This pricing strategies assesses the pricing decisions from a
consumers perspective. The target market, demand and economic
factors in a market, may influence the decision to price service.
• The second aspect that the consumer has become solution oriented.
They does not look at individual services but a combination of
services, which offers there convenience.