The document discusses the brand value chain, which is a structured approach to assess sources and outcomes of brand equity and how marketing activities create brand value. It outlines various stages in the chain from marketing program investments to customer mindset to market performance and shareholder value. Diagrams show how different elements like product, communication, trade and employees can impact awareness, associations, attitudes and attachment at the customer mindset stage.
Presented by:
- Ji-Hoon Dierckx, CMK Associate Director at Procter & Gamble
Currently leading Gillette Consumer and Market Department for Europe, IMEA and Asia
- Dirk Huisman, Founder and Chairman of SKIM
- John Ashraf, Pricing and Portfolio Director at SKIM
We began by answering a variety of business questions and unraveling the different stakeholders’ perspectives and needs across different industries. As you well know, outcomes and insights are generally discussed across a wider group of stakeholders: finance and operations; marketing, brand, and category managers; and sales, account, or channel management.
What does each of these stakeholders use in order to make a decision, what do they expect in a changing daily reality, how are they using the insights and outcomes, and what do they decide based on the outcomes or based on their mutation of the outcomes? We dug deep into the so what and what’s next questions they will have. In the morning, attendees learned based on active participation in case studies and roleplays.
In the afternoon session, we dug deeper by tackling how to fulfill the needs of your stakeholders and make them happy while sticking to the solidity of the insights. For each issue, we showed how to generate the insights. We nailed down what’s possible and not and what the strengths and weaknesses of the different options are.
At the end of the workshop, we discussed the changing reality of strategic pricing. What’s new, what will change, and what it means for you as an insights professional in the context of generating and using pricing insights. We dug into e-commerce pricing, the mobile reality, and more new trends in pricing.
This is the powerpoint version of the content from my latest article posted on LinkedIn: https://www.linkedin.com/pulse/discussion-pricing-concepts-easy-recipe-healthcare-marketers-tangun
Price is not a number - the secrets of pricingNevo Hadas
Lecture notes from pricing workshop provided to MTN Solution Space at the GSB (UCT Business School). Looks at high-level pricing theory, link to behavioural economics and lightly touches on how channels impact pricing.
Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. on how they affect products to plan launch and grow a wildly successful business.
Presented by:
- Ji-Hoon Dierckx, CMK Associate Director at Procter & Gamble
Currently leading Gillette Consumer and Market Department for Europe, IMEA and Asia
- Dirk Huisman, Founder and Chairman of SKIM
- John Ashraf, Pricing and Portfolio Director at SKIM
We began by answering a variety of business questions and unraveling the different stakeholders’ perspectives and needs across different industries. As you well know, outcomes and insights are generally discussed across a wider group of stakeholders: finance and operations; marketing, brand, and category managers; and sales, account, or channel management.
What does each of these stakeholders use in order to make a decision, what do they expect in a changing daily reality, how are they using the insights and outcomes, and what do they decide based on the outcomes or based on their mutation of the outcomes? We dug deep into the so what and what’s next questions they will have. In the morning, attendees learned based on active participation in case studies and roleplays.
In the afternoon session, we dug deeper by tackling how to fulfill the needs of your stakeholders and make them happy while sticking to the solidity of the insights. For each issue, we showed how to generate the insights. We nailed down what’s possible and not and what the strengths and weaknesses of the different options are.
At the end of the workshop, we discussed the changing reality of strategic pricing. What’s new, what will change, and what it means for you as an insights professional in the context of generating and using pricing insights. We dug into e-commerce pricing, the mobile reality, and more new trends in pricing.
This is the powerpoint version of the content from my latest article posted on LinkedIn: https://www.linkedin.com/pulse/discussion-pricing-concepts-easy-recipe-healthcare-marketers-tangun
Price is not a number - the secrets of pricingNevo Hadas
Lecture notes from pricing workshop provided to MTN Solution Space at the GSB (UCT Business School). Looks at high-level pricing theory, link to behavioural economics and lightly touches on how channels impact pricing.
Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. on how they affect products to plan launch and grow a wildly successful business.
TOUGH LOVE: An In Depth Look at Retail Pricing Practices G3 Communications
5-9_calendar_template_Pricing continues to change the face of retail — for better or worse. Price transparency is still at the core of this revolution, so how are retailers responding?
Pricing Innovations: Value Based Pricingpricingpros
Value Based Pricing has four structures:
Product structure: How value is created and perceived
Offer structure: How value is offered and accessed
Pricing structure: How value is monetized and realized
Cost structure: How value provides competitiveness and profitability.
And a pricing plan has three components: pricing structure, pricing model, pricing window.
This webinar covers the fundamentals of Value Pricing so that participants can:
Understand the relationship of pricing with the other elements of the marketing mix.
Achieve the value you deserve through optimal pricing strategies that maximize profits.
Ensure that marketing is more proactive to optimize value for new products and maintaining value over different life cycles.
Price is one of the marketing mix. Here price related activities are illustrated in PPT style to make the students, teaching faculty and the other related people to understand easily for their teaching and learning.
TOUGH LOVE: An In Depth Look at Retail Pricing Practices G3 Communications
5-9_calendar_template_Pricing continues to change the face of retail — for better or worse. Price transparency is still at the core of this revolution, so how are retailers responding?
Pricing Innovations: Value Based Pricingpricingpros
Value Based Pricing has four structures:
Product structure: How value is created and perceived
Offer structure: How value is offered and accessed
Pricing structure: How value is monetized and realized
Cost structure: How value provides competitiveness and profitability.
And a pricing plan has three components: pricing structure, pricing model, pricing window.
This webinar covers the fundamentals of Value Pricing so that participants can:
Understand the relationship of pricing with the other elements of the marketing mix.
Achieve the value you deserve through optimal pricing strategies that maximize profits.
Ensure that marketing is more proactive to optimize value for new products and maintaining value over different life cycles.
Price is one of the marketing mix. Here price related activities are illustrated in PPT style to make the students, teaching faculty and the other related people to understand easily for their teaching and learning.
Pricing In Marketing - UNIT-5 & 6-PRICING.pptetebarkhmichale
The law of attraction is the most powerful force in the universe. If you work against it, it can only bring you pain and misery. Successful people know this but have kept it hidden from the lower class for centuries because they did not want to share their wealth. The universal law of attraction is simple. We attract whatever we choose to give our attention to. If we focus on bad things, we will attract more bad things. But the minute you stop focusing on bad and focus on good, you change the pattern and now good things start coming your way.
If we knew the law of attraction and applied it in our lives daily, we would have so much power and control that it would be scary. We could have what we wanted, and when we wanted it. We would have total control of our lives. If you think of yourself as a powerful attractor, you will attract more of what you want in your life, simply by thinking about it, then acting on it. But there is one ingredient you cannot leave out or the law of attraction won't work.
When we think of an object in our mind, we then send that image to our hearts and act on it with emotion. A formula makes this easy to follow: TFAR (Thoughts, Feelings, Actions, and Results) When we take necessary action, the universe shows up and gives us the results we wanted.
The law of attraction works by performing three steps. And these steps must be done for the process to work. These steps are:
1. Getting clear. You must know what it is you want or else you won’t get it. The universe won’t know what you are asking for, so how can it deliver?
2. Vibrate to the level of energy corresponding to what you want. If you want something and you think about it, feel it, and act on it, you must keep that level of energy going until you achieve the results you are after.
3. Attract what you want like a magnet. If you focus on what you want but don’t allow it to come into your life, it won’t. You have to be willing to accept it and acknowledge it. Then when you act, it will occur.
Whatever you do during the course of a day, whatever thoughts you think about, you are attracting. If you use it every day, regularly, and practice it this way, you will eventually find that it becomes a habit that you will subconsciously practice.
You may not believe it, but the steps you need to take are easy. But you must do them, believe in them, and believe in yourself, or they will not work. Are you ready to get tuned into the universe and get clear? Can you work in harmony with the laws of the universe and become successful?
If so here are the steps you need to follow:
1. Get clear. You must know exactly what it is you want. If you are in doubt, vague, or too general, you won’t get anywhere. You must know exactly what it is you want first. Only then will you be able to focus and concentrate on that thought?
2. Visualize what you want and vibrate to it. You must form a mental image in your mind so you can see it as if you had it in your possession. For women, you can do the
Best Practices and Upcoming Features in Bing ShoppingHanapin Marketing
In this new live webinar, Hanapin’s Shannon Glass and Bing’s Rachel Rogowin will train you on everything from explaining what Bing Shopping is, to setting it up, to some effective optimizations that will give you the best results possible on the platform.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Is AI-Generated Content the Future of Content Creation?
Price
1. Brand Value Chain
• BVC is a structured approach to assess the
sources and outcomes of brand equity and
the manner by which marketing activities
create brand value.
November 4, 2014 Sanjay Patro 1
2. Brand Value Chain
Value stages
Marketing
Program
Investment
Customer
Mindset
Market
Performance
Shareholder
Value
Product
Communicn
Trade
Employee.
Awareness
Associations
Attitudes
Attachment
Price Premium
Price Elasticity
Cost savings
Market share
Expansion
Success
Stock Price
P/E Ratio
Market
Capitalization
November 4, 2014 Sanjay Patro 2
3. Brand Value Chain
Marketing
Program
Investment
Customer
Mindset
Market
Performance
Shareholder
Value
Product
Communicn
Trade
Employee.
Awareness
Associations
Attitudes
Attachment
Activity
Price Premium
Price Elasticity
Cost savings
Market share
Expansion Success
Stock Price
P/E Ratio
Market
Capitalization
Multiplier Program
Quality
Market
Conditions
Investor
Sentiment
November 4, 2014 Sanjay Patro 3
6. 1. Pricing Builds or destroys value faster
than almost any business action?
2. Most Profitable firms are not
necessarily cheapest producers
3. The Other 3 Ps
4. Revenue directly linked to Price
7. Empirical Studies show that :
1. 1% improvement in price brings an 11.1% improvement in
operating profit.
2. 1% improvement in variable costs only brings a 7.8%
improvement in operating profit.
3. 1% improvement in volume sales brings a 3.3% improvement
in operating profit.
4. 1% improvement in fixed costs brings only a 2.3%
improvement in operating profits (Marn and Rosiello 1992).
8. Selecting the Pricing Objective
1. Profit Oriented
• Cost Plus Pricing
• To achieve target return
• To maximize profit
1. Sales Oriented
2. Status Quo Pricing
3. Price Quality leadership
11. Pricing for New Products
1. Skimming Pricing Strategy
Conditions for Effective Skim Pricing
When demand is likely to be inelastic
Where there are high barriers to entry
Where few economies of scale or
experience
PLC is expected to be short
12. Case of a Firm that has gone
for Skimming Pricing ???
13.
14. Zune (Microsoft)
First released in November 2006, the Zune was Microsoft’s “me too” answer to the iPod. While
it had some nifty product features that the iPod lacked (like sharing music from player to
player), the Zune, despite an expensive marketing effort by Microsoft, never really caught on.
15. Penetration Pricing Strategy
Conditions for Effective Penetration Pricing
Price Elasticity of Demand
Where there is a strong threat of
competition
Strong experience curve effects
Low barriers to entry
-----------------------
Chota Coke and Chota Pepsi
Rs. 1/- Video Downloads
22. External or Uncontrollable
Factors to Firm
Consumer Price Responsiveness
Competition and Competitive environment
Legal and Environmental Factors
Suppliers
Retailers and Channel Members
23. The Real Price of Everything..is the
toil and trouble of acquiring it.
24. Discriminatory Pricing
1. Product Form Discrimination
2. Customer Segment Pricing( for diff groups)
1. Products
2. Services
3. Place Discrimination
35. You are planning to launch a 100% Fruit
Juice for upper middle class segment . At
what price should you launch it ?
36. Ask 4 simple questions:
• At what price it is too cheap?
• At what price it is a good value/bargain?
• At what price it is getting expensive?
• At what price is too expensive?
Van Westendorp Price Sensitivity Meter:
37.
38. India : A highly price conscious market.
What happened to Nano?
39.
40. Price-Quality Strategies
Premium High Value Superb Value
Overcharging Medium Value
Rip-Off False Economy
Good Value
Economy
PRICE
QUALITY
H M L
H
M
L
41. Volume
• What is the largest brand of Biscuits in the
world in volume?
Sanjay Patro
42.
43. All consumers are different …………and
are willing to pay different prices
46. Price may not have much to do
with costs !
Take the case of the smartphones
and their covers/cases
47. Psychological Pricing
Neumerical pricing ( Left to Right)
Payment Plans –Annual vs. Quarterly
vs. Monthly
Pricing -- Consumption Sales
48.
49. Payment Options Cash / Card
Timing of Membership Drives of Clubs
/Gyms
Higher consumption means ,higher
sales
Shelfware?
50.
51. A firm has to maximise revenue-should
it bother about consumption?
Immediacy of payment –critical for
consumption?
Image Pricing
52. From Category Sensitivity to
Brand ………..
Price Sensitivity Vs. Brand Sensitivity
Brand Elasticity
Brand Equity and Brand Elasticity
53. Initiating and Responding to Price
Changes
Reactions to Price Changes
Customer Reactions
Competitor Reactions
54. Responding to Competitors’ Price
Changes
Maintain price
Maintain price and add value
Reduce price
Increase price and improve quality
Launch a low-price fighter line
55.
56. Price Points Must be Right
SKUs must be rightly priced
Rs. 2,5 0r Rs.10/-
50% Of Cadbury’s turnover comes Rs 5/-
or less SKUs
60% of shampoo sales comes from
sachets
60. Pre booking Price
Impact of announcement of New
Product on sales of current variant
61. On-line Bidding
Reverse Pricing
What was Economist’s Predcition
about online purchases?
Auction through ebay or yahoo?
62. Conduct periodic pricing experiments.
Price Experimentation
In price comparison sites, when
number of competitors double, what
happens to price elasticity?
63. Online travel sites?
The study of online travel agents, for
instance, found that the lowest-priced
and the highest-priced sites were
owned by the same company.
But the pricier one was easier to use,
allowing the parent company to
charge busy customers more.
64. Any Industry ,only one lowest cost
competitor
How much more the Top performing
Players in a given industry earn than
the ind-norm?
Editor's Notes
Price is directly linked to revenue.
Price premiums are one of the most important benefits of creating brand awareness
Pricind startegy of the firm influences how consumers categorize the price
Consumers are willing to pay a premium for a brand justifies the ahigh price in mind
Rsh by Copernicus shows that 15-35% of customers are price sensitive.
Rsh by Copernicus shows that 15-35% of customers are price sensitive.
