Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. to plan launch and grow a wildly successful business.
Linkedin is the network full of people ready to network! Using this site is one of the most efficient ways to leverage your personal and professional contacts. Learn the best tips for writing the perfect profile description, how to get shown in more searches, and develop a personal brand so people can get to know, like and trust you.
LinkedIn for Real Estate: From Connections to Closings - Dean DeLisle - Forw...Social Jack
In partnership with the Chicago Association of REALTORS®, Dean DeLisle and the Forward Progress team presented this set of slides in the webinar, "LinkedIn for Real Estate: From Connections to Closings." This featured webinar discussed the basics of using LinkedIn for more referrals and to close more real estate transactions.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Zillable is a secured collaboration and innovation
platform scalable to meet the needs of any business.
Change the way you innovate through daily
collaboration with colleagues, experts, creatives,
partners, and customers – no matter your business,
industry, or goals. As the world’s biggest collaboration
solution – integrating the latest productivity and
creativity tools into a people-focused collaborative
network - Zillable harnesses the power of working
together to achieve big dreams.
Linkedin is the network full of people ready to network! Using this site is one of the most efficient ways to leverage your personal and professional contacts. Learn the best tips for writing the perfect profile description, how to get shown in more searches, and develop a personal brand so people can get to know, like and trust you.
LinkedIn for Real Estate: From Connections to Closings - Dean DeLisle - Forw...Social Jack
In partnership with the Chicago Association of REALTORS®, Dean DeLisle and the Forward Progress team presented this set of slides in the webinar, "LinkedIn for Real Estate: From Connections to Closings." This featured webinar discussed the basics of using LinkedIn for more referrals and to close more real estate transactions.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Zillable is a secured collaboration and innovation
platform scalable to meet the needs of any business.
Change the way you innovate through daily
collaboration with colleagues, experts, creatives,
partners, and customers – no matter your business,
industry, or goals. As the world’s biggest collaboration
solution – integrating the latest productivity and
creativity tools into a people-focused collaborative
network - Zillable harnesses the power of working
together to achieve big dreams.
Slideshow deck used by Jacques Bouchard (@JacquesBouchard), Digital Marketing Manager at DragonSearch, when presenting to the Bethel Chamber of Commerce on 8/17/2015, focusing on how local businesses can use SEO and digital marketing to optimize their strategies.
Event hosted by the Bethel Chamber of Commerce (http://bethelchamber.com/m/events/view/Business-Education-Forum-Series-Mon-Aug-17th) and presented by DragonSearch (http://www.dragonsearchmarketing.com/).
Rise to Top with Search Engine Optimization - for MaineToday Digital Search Influence
Maine Today Digital and The Portland Regional Chamber asked me to take part in their Marketing Breakfast Series.
We went beyond SEO 101 into some great strategies for content development and link-building.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
Building a Business's Digital Presence: A Local GuideDragonSearch
Building a Business's Digital Presence: A Local Guide was taught by Caitlin Boroden & Jacques Bouchard at SUNY Ulster.
The class dived into the ins-and-outs of getting found online and guided you through the necessities of any digital presence. These topics included:
* Your Website: website content essentials and user experience
* Social Media: the importance of a social presence and how to build it
* Business Listings: Google My Business, Bing Places, Yelp, and more.
Legal Marketing Association 2019: SEO 2020: Building Your Strategy for On-SER...Diane Kulseth
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their firm to reinforce their efforts for the future.
Increase Adoption and Engagement through Social CollaborationChristian Buckley
The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team collaboration. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs. This presentation provides examples and guidance to help you make more informed choices & develop the right social strategy.
Today, the majority of your content lives on your website. Tomorrow, it needs to go much further.
According to Sara Wachter-Boettcher, “As devices and channels multiply, we need content that can go more places, more easily.”
In this presentation, Sara, author of the book “Content Everywhere: Strategy and Structure for Future-Ready Content,” shows you how to create purposeful, modular and re-usable content.
You’ll create content once, then re-use it on websites, microsites, kiosks and even smartwatches.
Breaking down barriers_in_the_land_of_dinosaurs_sp_biz_hanley_june_2015Susan Hanley
You’ve heard the messages: the future of collaboration is all about enterprise social networks. It’s a future where you’d like to be, of course, but what if you work in a land of stodgy dinosaurs? Your dinosaurs might not find it so easy to let go of past paradigms and make the leap of faith to try something new and different. This presentation showcases several powerful social collaboration success stories from which you can draw insights and presents some proven approaches to break down the barriers that you might encounter.
501 Commons Washington State Nonprofit Technology Needs Survey501 Commons
The Washington Nonprofit Technology Needs Survey was distributed to 2,567 nonprofit organizations in the State of Washington. The survey was open to individuals in a wide array of positions at a wide array of nonprofits across the state. The nonprofits represented were diverse in industry-focus, size, and location in the state of Washington.
The survey had a response rate of approximately 15%, which is considered an adequate sample, and a total of 392 respondents. Of these respondents, 91% were reached through 501 Commons’ contact list. The other 9% were reached through a separate survey, which was distributed to nonprofits not associated with 501 Commons.
The following were the objectives of the survey:
Gain an understanding of Washington nonprofit technology use trends.
Identify key opportunities given technology needs identified by Washington nonprofits.
Understand how Washington nonprofit technology planning operates as a subset of their strategic planning.
Provide feedback to 501 Commons on their performance in the marketplace.
LinkedIn for Real Estate - Pragmatic Learning LinkedIn Class - Gurgaon July'12Pragmatic Learning
LinkedIn Class for Real Estate Sales Professionals.
Pragmatic Learning conducted a LinkedIn Training Session for Real Estate Sales Professionals for Developers across India in Gurgaon on 27th July, 2012.
The session was attended by Real Estate Sales and Marketing professionals from leading Real Estate Developers like Sobha Developers, Bharti Realty, The Vatika Group, Pioneer Urban and India Homes.http://www.pragmaticlearning.in/
Product Catalog - Network and Web Enabled DevicesUptime Devices
Uptime Devices' Sensor Hubs are compact environmental and security monitoring network devices that notify personnel when conditions exceed user-de!ned limits.
Slideshow deck used by Jacques Bouchard (@JacquesBouchard), Digital Marketing Manager at DragonSearch, when presenting to the Bethel Chamber of Commerce on 8/17/2015, focusing on how local businesses can use SEO and digital marketing to optimize their strategies.
Event hosted by the Bethel Chamber of Commerce (http://bethelchamber.com/m/events/view/Business-Education-Forum-Series-Mon-Aug-17th) and presented by DragonSearch (http://www.dragonsearchmarketing.com/).
Rise to Top with Search Engine Optimization - for MaineToday Digital Search Influence
Maine Today Digital and The Portland Regional Chamber asked me to take part in their Marketing Breakfast Series.
We went beyond SEO 101 into some great strategies for content development and link-building.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
Building a Business's Digital Presence: A Local GuideDragonSearch
Building a Business's Digital Presence: A Local Guide was taught by Caitlin Boroden & Jacques Bouchard at SUNY Ulster.
The class dived into the ins-and-outs of getting found online and guided you through the necessities of any digital presence. These topics included:
* Your Website: website content essentials and user experience
* Social Media: the importance of a social presence and how to build it
* Business Listings: Google My Business, Bing Places, Yelp, and more.
Legal Marketing Association 2019: SEO 2020: Building Your Strategy for On-SER...Diane Kulseth
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their firm to reinforce their efforts for the future.
Increase Adoption and Engagement through Social CollaborationChristian Buckley
The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team collaboration. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs. This presentation provides examples and guidance to help you make more informed choices & develop the right social strategy.
Today, the majority of your content lives on your website. Tomorrow, it needs to go much further.
According to Sara Wachter-Boettcher, “As devices and channels multiply, we need content that can go more places, more easily.”
In this presentation, Sara, author of the book “Content Everywhere: Strategy and Structure for Future-Ready Content,” shows you how to create purposeful, modular and re-usable content.
You’ll create content once, then re-use it on websites, microsites, kiosks and even smartwatches.
Breaking down barriers_in_the_land_of_dinosaurs_sp_biz_hanley_june_2015Susan Hanley
You’ve heard the messages: the future of collaboration is all about enterprise social networks. It’s a future where you’d like to be, of course, but what if you work in a land of stodgy dinosaurs? Your dinosaurs might not find it so easy to let go of past paradigms and make the leap of faith to try something new and different. This presentation showcases several powerful social collaboration success stories from which you can draw insights and presents some proven approaches to break down the barriers that you might encounter.
501 Commons Washington State Nonprofit Technology Needs Survey501 Commons
The Washington Nonprofit Technology Needs Survey was distributed to 2,567 nonprofit organizations in the State of Washington. The survey was open to individuals in a wide array of positions at a wide array of nonprofits across the state. The nonprofits represented were diverse in industry-focus, size, and location in the state of Washington.
The survey had a response rate of approximately 15%, which is considered an adequate sample, and a total of 392 respondents. Of these respondents, 91% were reached through 501 Commons’ contact list. The other 9% were reached through a separate survey, which was distributed to nonprofits not associated with 501 Commons.
The following were the objectives of the survey:
Gain an understanding of Washington nonprofit technology use trends.
Identify key opportunities given technology needs identified by Washington nonprofits.
Understand how Washington nonprofit technology planning operates as a subset of their strategic planning.
Provide feedback to 501 Commons on their performance in the marketplace.
LinkedIn for Real Estate - Pragmatic Learning LinkedIn Class - Gurgaon July'12Pragmatic Learning
LinkedIn Class for Real Estate Sales Professionals.
Pragmatic Learning conducted a LinkedIn Training Session for Real Estate Sales Professionals for Developers across India in Gurgaon on 27th July, 2012.
The session was attended by Real Estate Sales and Marketing professionals from leading Real Estate Developers like Sobha Developers, Bharti Realty, The Vatika Group, Pioneer Urban and India Homes.http://www.pragmaticlearning.in/
Product Catalog - Network and Web Enabled DevicesUptime Devices
Uptime Devices' Sensor Hubs are compact environmental and security monitoring network devices that notify personnel when conditions exceed user-de!ned limits.
Digital literacy edtc 6070. Digital Literacy in K12 Classrooms is taught by D...Dr Carol Brown
Teachers and school media coordinators created digital artifacts, discussed concepts related to literacy in 21st century classrooms, and conducted a mini research project using the research model of their choice. The culminating project is an original model representing digital literacy. These infographics are created by a diverse group of teachers and specialists.
Comparative Analysis of the Effects of Cashew and Mango Extracts on the Rheol...IJERA Editor
Comparative analysis of the effects of cashew and mango extracts on the rheological properties of water based mud is presented. To control corrosion of drilling materials, corrosion inhibitor is usually used as one of the drilling mud additives. Such inhibitive substance can only be applied when it improves the rheological properties of the drilling mud. In this work, the mud samples were formulated in the absence and presence of various concentrations of cashew and mango extracts. The production method of the mud and the determination of its rheological and allied properties were carried out based on the mud production standards of American Petroleum Institute. From the analysis of the experimental results, cashew and mango leaves extracts are suitable additives for the production of water based mud. Mango leaves extract shows higher improvement of the rheological properties of the drilling mud. Use of plant leaves extracts as drilling mud additives will encourage local content development.
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
Content represents the value that associations produce. Creating, publishing, and managing that content strategically is key to making the organization's value more visible to both existing and prospective members, and will enable the organization to thrive by helping its members succeed. This presentation covers a definition of content strategy, lists the problems content strategy can solve for associations, describes how to address challenges, and lists where to start.
5 steps to becoming a social & collaborative enterprise - Andrew Bishop - Ja...Andrew Bishop
This presentation includes a definition of social enterprise, key benefits and the major decisions to be addressed for any organisation seeking to embark on the journey to becoming a more social, collaborative enterprise. It was was delivered in Melbourne in August 2012. See also www.uniqueworld.net
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
How can you transform your visitors into happy customers ?
1- Users must care
--> Be unique
--> Define your excitement features
--> Understand your users
2- Users must test
--> Increase trust
--> Reduce fears
--> Trigger an action
3- Users must use
--> Define the final goal
--> Determine the Aha moment
--> Define the mandatory steps
--> Guide users to avoid empty spaces
4- Users must pay
--> Transform free users into premium users
--> Define your prices
--> Display your prices correctly
--> Make payment easier
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
Infusionsoft Socially Enabled Internal Communication ProposalKimberle Morrison
We're growing and needed a more effective and scalable way to communicate internally. This presentation outlines our process and the rationale behind how and why we decided to go with a socially enabled system for communication and collaboration
Finding Meaning in the Numbers: Making Data-Informed Decisions Across Your Or...TechSoup Canada
Does your nonprofit track vital data -- but lack the time and resources to make sense of it? Don't worry! TechSoup Canada is here to help make your data work for you.
Join us to learn how to create a reasonable and manageable data strategy, and how to foster a culture of data-informed decision making across your entire organization.
In this webinar, you will learn how to:
-harness the potential of business intelligence and Big Data
-create and implement an integrated data strategy
-overcome institutional resistance and foster a culture of data-informed decision making
-use dashboards to gain insight into a variety of data sources
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Similar to Interactive Marketing week 7 Ethan Chazin (20)
Learn from Ethan Chazin business coach and growth strategist how to implement a new customer on-boarding program that creates maximum happiness and lifetime value.
Learn how to conduct a successful, results-driven career transition at ANY age, with any amount of experience, in any industry during any economy and job market. Time unconventional strategies.
An introduction into Integrated Marketing Communications. How IMC serves the advertising function for promoting organizations, their products, and services.
An overview introduction to the world of Integrated Marketing Communications, how IMC fits into an organization's overall business planning and goal-setting.
International Consumer Behavior - the many differences that exist between cultures and how you adapt your media, advertising, and communications accordingly.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
10. • Core benefitCore benefit: the most fundamental
value offered by the product.
• Basic/actual productBasic/actual product: the minimum
product offering needed to deliver the
core benefit.
• Augmented benefitAugmented benefit: Features that go
beyond a customer’s most basic
expectations.
What is a “What is a “PRODUCTPRODUCT””
12. • Services: are dependent upon stored
information and can be broken down as
routine interactions with customers.
• Many services are ideal for delivery via
the Internet (ex. travel services.)
• Intangibility: The internet can help to
make intangible services seem MORE
tangible through virtual tours, video clips,
and advanced technologies.
ServicesServices
13.
14. • SimultaneitySimultaneity: Since buyers can access
the Internet 24x7x365, the buyer and the
seller do NOT have to be in the same
place at the same time.
• HeterogeneityHeterogeneity: You can provide
EVERYONE with customized information
based on each persons’ interests,
hobbies, passions, values, etc.
• PerishabilityPerishability: Excess inventory can be
liquidated online.
Terms to UnderstandTerms to Understand
16. • FedEx customers track their orders
online.
• Apple customers can download
documentation from their website.
• Pre and post-sales support and customer
care programs.
• Fulfillment options.
AugmentationAugmentation
17. How theHow the 2I2Is Affects Affect
Product OfferingsProduct Offerings
18.
19. • Redevelop aspects of the product to meet
your own personal needs/requirements.
• Firms can provide more personalized/
targeted offerings.
• Increases stickiness as customers remain
on your website to customize offerings.
IndividualizationIndividualization
20.
21. • Enables firms to offer augmented value by
interacting with customers.
• Allows companies to quickly gather specific
customer information.
• Customers can be directly involved in the
product development process.
• Demands that organizations have the systems
and processes to record each customers’
specific needs and give customers access to
their account information.
• Must support both online and offline customer
interactions.
InteractivityInteractivity
26. • First, you register!
• Then you can customize the information you
receive to match your interests, needs, values,
lifestyle, hobbies, political affiliations, favorite
reading materials, religious leanings, ethnic, and
cultural proclivities, product interests, sexual
orientation and activities, volunteer
work/community engagement, news
preferences, ETC!
• IP address, cookies, websites visited, links
clicked on, RSS, documents downloaded…
DO YOU SEE A PROBLEM?DO YOU SEE A PROBLEM?
PersonalizationPersonalization
30. market of onemarket of one
Level of customization and
customer service at which a
customer feels that he or she is
an exclusive or preferred
customer of the firm.
www.businessdictionary.com/definition/market-of-one.html
31. • Your customers determine the product
features and benefits they want.
CustomizationCustomization
39. • “Learn as you go” approach
• Sense and respond
With the Internet…With the Internet…
40. • Idea GenerationIdea Generation
• Idea ScreeningIdea Screening
• Concept Development
• Product Design
• Prototype Development
• Test Marketing
• Commercialization
Product Development ProcessProduct Development Process
43. in every tyPe ofin every tyPe of
orgAnizAtion tHAtorgAnizAtion tHAt
trAnsforms fromtrAnsforms from
goodgood toto greAtgreAt,,
certAin quALitiescertAin quALities
existexist.
44. ““Your work is going to fill a
large part of your life, and the
only way to be truly satisfied
is to do what you believe isdo what you believe is
great workgreat work. . .”.”
52. DD DefineDefine the problemthe problem
OO OpenOpen your mind & applyyour mind & apply
creative techniquescreative techniques
II IdentifyIdentify the Solutionthe Solution
TT TransformTransform : implement the: implement the
solution using an action plansolution using an action plan
53. Task Owner Contributors Start End Contingencies Status
1. Find new
meeting
space for
your staff
Dominika Shelly Ann 12/1 12/15 Available capacity Open
1a: Plan
future
“Going
Green”
programs
Supapan Paravee 11/20 12/1 “Buy in from
Senior Mgt”
Planned
2. Create
funding
program for
company
entrepreneu
rs
Yasmin Dominika 01/12 03/12 Funding
availability
In
developm
ent
63. Maintenance Housing Childcare Summer
Camp
HVAC Systems Painting Summer Job
Training
Counselor
Training
Waste Disposal Rent Collection On-Premises
Daycare
Program
Development
64. 44 PerspectivePerspective
Approach!Approach!• Product/Service Perspective: Is
something WRONG with the product?
• Planning Perspective: Are our
business plans faulty?
• Potential Perspective: If we increase
our workload, projects, service
offerings, how would we achieve this?
• People Perspective: Do we have the
right people in the right jobs?
66. “Each problem has hidden in it an
opportunity so powerful that it
literally dwarfs the problem. The
greatest success stories were
created by people who recognized
a problem and turned it into an
opportunity.”
JosephJoseph
SugarmanSugarman