Ray Hagen is an accomplished marketing professional seeking new opportunities in product management, product marketing, or new program development. He has experience leading cross-functional teams to solve market problems and has skills in strategic thinking, communication, and understanding technology and business strategies. Ray has a background in product management roles at companies such as ADC and VISI, where he successfully launched new products and platforms.

1. Ray Hagen
Pursuing product management, product
marketing, and new program
development opportunities.
Ray Hagen – hagen.ray@gmail.com – (ph) 952-715-1859 – www.linkedin.com/in/rayhagen

2. Profile
Accomplished marketing professional with a
customer oriented approach to product
management, product marketing, and new
program development.
Experienced at providing leadership to crossfunctional teams to solve market problems.
Self-starter skilled at understanding and
collaborating with dynamic organizations.

3. Qualifications
Strategic thinker with proven leadership managing crossfunctional teams to achieve business results.
Ability to play multiple roles with broad range of both
analytical and creative skills in marketing, project
management, partner management, sales, finance, and
customer service.
Effective communicator with deep experience in bridging
technical and business worlds to deliver market-focused
products.
Technology savvy leader, well versed in rapidly changing
technologies and business strategies that demand
attention to detail and strong long-term vision.

4. Strategic thinker with proven leadership managing crossfunctional teams to achieve business results
Led a global cross-functional team to establish ADC as the global fiber drop
cable leader.
Positioned product leadership with internal stakeholders to gain influence
and remove obstacles.
Collaborated with global engineering and manufacturing operations to
clear obstacles to increase efficiencies and yield.
Partnered with marketing communications to position ADC as a thought
leader in the drop cable space by publishing articles in trade magazines
and speaking at industry events.
Results: YoY product margin improvement of 25% and revenue increase of
50%.
Co-Presenter – Innovations in Fiber
Drop Terminals, October 2007, FTTH
Conference, Orlando, FL
Speaker – Properly Training Next
Generation Technicians, August
2007 OSP Expo, San Jose, CA.
May/June 2007 Issue of Last Mile
Magazine.

5. Ability to play multiple roles with broad range of both analytical
and creative skills in marketing, project management, partner
management, sales, finance, and customer service
Led strategic marketing efforts across to launch new Five Star
Professional programs as the strategic base to double the size of
the business in five years.
Gained executive leadership approval for new program roadmap.
Developed financial models to quantify market sizing, market
opportunity, and contribution to company profitability.
Designed new programs, including defining segments and product
needs, in alignment with market expectations and values.
Enhanced sales team engagement and training.
Led operations team in development of new research processes.
Results:
Successfully negotiated multiple major-market media partner
agreements.
Launched four new programs, each in multiple markets in less than nine
months.

6. Effective communicator with deep experience in
bridging technical and business worlds to deliver
market-focused products.
Led a diverse cross-functional team to release VISI’s first-generation
cloud computing platform.
Implemented project management processes to drive completion
of release tasks against tight market timelines.
Fostered communication to align sales and marketing
expectations with technical release schedules.
Facilitated problem solving sessions to coordinate billing and
finance processes with technical and systems capabilities.
Results: VISI released the first generation of ReliaCloud in
December of 2009, as the Midwest’s first public cloud computing
platform.

7. Technology savvy leader, well versed in rapidly
changing technologies and business strategies that
demand attention to detail and strong long-term vision.
Conducted a build vs. partner analysis to revitalize legacy Softwareas-Service platform.
Compared financials between partnering and of building in house.
Collaborated with functional areas including application
development, customer support, and billing to identify impact of
each option to the organization.
Evaluated potential outcomes against company’s strategic
direction and distinctive competency.
Presented recommendations to executive team and gained
acceptance.
Results: Number of new customers gained in first 30 days of product
re-launch equaled previous 12 months combined.

8. Skills & Expertise
Professional Skills
Business analysis
Problem solving
Strategic planning
Customer service
Presentation skills
Team work & collaboration
Microsoft Office Power User
Word, Excel, PowerPoint, Outlook,
Visio, Project
Product Management &
Marketing
Pricing
Positioning
Market segmentation
Product portfolio management
Product life cycle management
Sales and marketing
collaboration
Financial models
Developing sales tools
Developing marketing collateral
Revenue forecasting

9. Relevant Professional Experience
Five Star Professional 2013
Program Development Manager – New Segment
Development
VISI (now One Neck IT Solutions) 2008 to
2012
Product Manager – Colocation & SaaS Products
ADC (now TE Connectivity) 1998 to 2008
Product Manager – FTTx Products
Account Development Specialist

10. Education, Certifications & Training
Education
Mini MBA – University of St. Thomas
MS Telecommunications – St. Mary’s University
BA Business Economics – St. Cloud State University
Certifications
Product Management Certification – Pragmatic Marketing
Lean Six Sigma – Yellow Belt Certification - GoLeanSixSigma
Relevant Training Courses:
Practical Product Management – Pragmatic Marketing
Requirements that Work – Pragmatic Marketing
Product Management – University of Wisconsin - Madison
Finance for the Non-Financial Manager – University of St.
Thomas
Business Across Cultures: China – FGIworld
Value Pricing – Price for Profit

11. Seeking New Opportunities
I am seeking product management,
product marketing or new program
development opportunities.
My contact information:
Ray Hagen
Hagen.ray@gmail.com
952-715-1859
www.linkedin.com/in/rayhagen