The document discusses integrating Facebook's timeline features into digital marketing strategies, emphasizing storytelling and curation for organizations. It outlines new tools for page administration, ways to enhance company presence, and benefits of using a next-gen CMS like Marqui for content management. Additionally, it highlights the importance of varied content types and insights for effective engagement on social media.

1. Integrating Facebook
Timeline into Your
Digital Presence:
Tips and Tools

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3. Introduction
Integrated marketing agency at the Next Generation CMS
intersection of art and science. software, combining web content
management, email marketing and
Integrated offering including:
multi-channel campaign management.
• brand development
• digital strategy All delivered in the cloud.
• website redesign Over 200 customers in industries
• social media including software and
• advertising and technology, higher
communications education, healthcare and sports and
• analytics and optimization entertainment.

4. Introducing Dan Biggs
Digital Strategist at Station X
Communications
Expertise:
• Web analytics
• User experience
• Information architecture
Clients:
• Sleeman Breweries
• Mercedes-Benz
• 7-Eleven
• Corix

5. Introducing Paul Doerfling
Product Manager at Marqui
Expertise:
• Product development
• Product marketing
• Product strategy
• Market research and analysis

6. 1. Introduction
2. Page Administration: New Features and
Methods
3. Companies Already Using Timeline to Its
Full Capability
4. Your Facebook Presence and Digital
Marketing Strategy – Integration Tools
4. Q+A

7. WHY DID FACEBOOK REDESIGN PAGES?
• Organizations and people are
represented in the same way
• The focus is on curation and
storytelling
• Allowing equal space for
companies and their customers
to share stories

8. THE PAST
Profile
Photo

9. THE PAST
Apps/Ta
bs

10. THE PAST
Photos

11. THE PAST
Wall in
vertical
space

12. THE PAST
Ads/Spo
nsored

13. THE PRESENT
Cover
Photo

14. THE PRESENT
Profile
Photo

15. THE PRESENT
About
Section

16. THE PRESENT
Apps
Ribbon

17. THE PRESENT
Timeline

18. WHAT’S NEW IN THE INTERFACE?
Fan Posts

19. WHAT’S NEW IN THE INTERFACE?

20. WHAT’S NEW IN THE INTERFACE?

21. NO MORE LIKE-GATES

22. NO MORE LIKE-GATES

23. THE EVOLUTION OF APPS
Navigati
on

24. UPDATING CANVAS APPS TO THE NEW SIZES
810px
Page
Tab
Options

25. PROFILE AND COVER IMAGES
App
Ribbon
Thumbn
ails

26. PROFILE AND COVER IMAGES
Brand
Logo

27. PAGE ADMINISTRATION: WHAT’S NEW?
Notificati
ons

28. PAGE ADMINISTRATION: WHAT’S NEW?
Direct
Messagin
g

29. PAGE ADMINISTRATION: WHAT’S NEW?
Insights

30. PAGE ADMINISTRATION: WHAT’S NEW?
Likes

31. PAGE ADMINISTRATION: POSTING

32. PAGE ADMINISTRATION: POSTING

33. PAGE ADMINISTRATION: POSTING

34. PAGE ADMINISTRATION: POSTING

35. PAGE ADMINISTRATION: ASKING A QUESTION

36. PAGE ADMINISTRATION: POSTING A MILESTONE

37. PAGE ADMINISTRATION: HIGHLIGHTED STORIES
BEFORE HIGHLIGHTING
A POST

38. PAGE ADMINISTRATION: HIGHLIGHTED STORIES
AFTER HIGHLIGHTING A
POST

39. PAGE ADMINISTRATION: PINNED POSTS

40. PAGE ADMINISTRATION: PINNED POSTS

41. PAGE ADMINISTRATION: PINNED POSTS

42. INSIGHTS

43. INSIGHTS

44. PUBLIC PAGE STATS

45. COMPANIES USING TIMELINE WELL

46. COMPANIES USING TIMELINE WELL

47. COMPANIES USING TIMELINE WELL

48. COMPANIES USING TIMELINE WELL

49. WHAT’S NEXT?
IF YOU HAVEN’T ALREADY DONE SO…
• Find or reformat profile picture and cover photo
• Vary the types of posts in your schedule
• Plan on content that will stimulate conversation and
sharing
• Geotargeting facebook posts where possible

50. WHAT’S NEXT?
• Focus on past and present
• What’s to be highlighted?
• What types of content to post when?
• How often to update cover
photo, thumbnails, pictures, profile

51. FACEBOOK TIMELINE AND YOUR DIGITAL
STRATEGY
How can I use Marqui?
• Store all your digital assets in a single system
• Share content across platforms
• Use the content approval system
• Build custom applications for your ribbon
• Update content to custom apps directly from Marqui
• Use forms to generate leads and add data into your customer
database

52. • Facebook Timeline has brought with it new opportunities for
marketers.
• Now, marketers have the ability to tell richer, more visual
brand stories, with access to deeper insights and analytics.
• Content planning is essential to taking full advantage of the
new format, as it is highly focused on storytelling.
• A Next-Gen CMS like Marqui can be the essential link
between your Facebook Timeline presence and your overall
digital marketing strategy, allowing you to:
• Consolidate and share content across platforms
• Build custom applications
• Capture leads on your Facebook page

53. Want to see Marqui in
action?
Join us for a live product
demo.
Click the link in the GoToWebinar chat
window to register.

54. Q&A
Dan Biggs, Digital Strategist
Station X
Dan.Biggs@stationx.co
Paul Doerfling, Product Manager
Marqui
Paul.Doerfling@marqui.com
Find us on Twitter at www.twitter.com/therealstationx