The document discusses web content management systems and how they can help optimize websites for lead generation. It outlines the evolution of web CMS from basic authoring tools to integrated platforms that support content consistency, usability, optimization, automation, and analytics. An optimized CMS can turn a website into a lead generation engine by facilitating tools like SEO, landing pages, forms, email marketing, and integrating with CRM systems to measure results. The presentation argues that an integrated CMS approach is needed to unlock a website's potential and achieve positive customer experiences and results.
Content Marketing for Lead Gen: How to Get StartedMarqui CMS
Think of the brands you know and love. As you read this, they're all doing it.
Content marketing, that is. Without content, there is no marketing. Creating and distributing valuable information to a target audience is essential to bringing in new customers and building loyalty. The world's biggest corporations, including Coca-Cola, have adopted content marketing as a core part of their engagement strategy for the coming years, but have you?
Join Nicole Capelo, Marketing Specialist at Marqui, and Dan Biggs, Digital Strategist at Station X, in a live webinar that takes the guesswork out of content marketing, showing how companies like yours can use it to drive measurable returns.
This webinar will provide you with:
• An understanding of the pivotal role content marketing plays in demand generation and sales efforts
• Ideas and inspiration - which companies are doing it right
• Tools to develop your own forward-thinking content strategy
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
Content Marketing for Lead Gen: How to Get StartedMarqui CMS
Think of the brands you know and love. As you read this, they're all doing it.
Content marketing, that is. Without content, there is no marketing. Creating and distributing valuable information to a target audience is essential to bringing in new customers and building loyalty. The world's biggest corporations, including Coca-Cola, have adopted content marketing as a core part of their engagement strategy for the coming years, but have you?
Join Nicole Capelo, Marketing Specialist at Marqui, and Dan Biggs, Digital Strategist at Station X, in a live webinar that takes the guesswork out of content marketing, showing how companies like yours can use it to drive measurable returns.
This webinar will provide you with:
• An understanding of the pivotal role content marketing plays in demand generation and sales efforts
• Ideas and inspiration - which companies are doing it right
• Tools to develop your own forward-thinking content strategy
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
Adobe Visitor Insights – How Adobe Used Its Experience Platform to Create Beh...Adobe
Adobe Visitor Insights takes behavioral data and turns it into real-time actions for its Digital Experience sales team. Read the whitepaper to learn how Adobe used it’s already-collected data and Experience Platform to create robust behavioral signals that have led to increased pipeline, new opportunities, and targeted conversations.
Laravel for e commerce build small store now and scale big laterKaty Slemon
Modern architecture of Laravel for eCommerce enables businesses to stay ahead of curve. Choose Laravel framework to build feature-rich eCommerce Store in 2022.
“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds?
Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
The new GDPR regulation went into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization . Join us to learn more, engage with your peers and get prepared.
This webinar will cover:
- How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
- The GDPR elements marketers must know about
- The elements of PII that will be affected and what marketers need to do about it
- A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
- Tactical marketing updates needed to meet GDPR guidelines
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
Adobe Visitor Insights – How Adobe Used Its Experience Platform to Create Beh...Adobe
Adobe Visitor Insights takes behavioral data and turns it into real-time actions for its Digital Experience sales team. Read the whitepaper to learn how Adobe used it’s already-collected data and Experience Platform to create robust behavioral signals that have led to increased pipeline, new opportunities, and targeted conversations.
Laravel for e commerce build small store now and scale big laterKaty Slemon
Modern architecture of Laravel for eCommerce enables businesses to stay ahead of curve. Choose Laravel framework to build feature-rich eCommerce Store in 2022.
“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds?
Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.
Guide To Successfully Accelerate Digital TransformationAcquia
Depending on where your business is digitally, a transformation could be a simple or large undertaking.
Transformations can cover a range of touchpoints, such as the viability of your website, the marketing automation apps & tools used for communications, to your inbound lead gen strategy. Ultimately, these all have the ability to impact your sales team.
Join our webinar, Guide to Successfully Accelerate Digital Transformation, presented by Acquia & their partner, Spire Digital, to learn how to create better customer experiences by using a more modern approach to scaling a digitally-led business.
In this webinar you’ll also learn:
- The buy-in you need from a leadership perspective to get started on an iterative transformation POC
- The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
- How you can build an agile roadmap while continuously improving the processes and marketing communications in your transformation effort
The new GDPR regulation went into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization . Join us to learn more, engage with your peers and get prepared.
This webinar will cover:
- How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
- The GDPR elements marketers must know about
- The elements of PII that will be affected and what marketers need to do about it
- A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
- Tactical marketing updates needed to meet GDPR guidelines
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
A multi-channel approach to effective Internet Marketing. We focus on an integrated approach that produces the highest ROI of any marketing strategy. These case studies illustrate the essentials of keyword research, competitive analysis, website design, search engine optimization, social media marketing and analytics.
Medha Infosystems is an Innovative Digital Marketing Company that thrives on adding new values to your business. We are a perfect blend of Innovation, creativity and quality. Our full fledged range of services include SEO, PPC, SMM, Graphics Designing, Web Designing and Software Development.
A strong web presence creates a strong lead generation tool for your business. Your potential customers are looking online for solutions to business problems. You want to connect with them and grow your business. This guide will help map the tactics and tools you require to build an online strategy for your business that helps you attract new customers and nurture existing relationships.
How is marketing today different today than in the past, and how can your organization benefit from these changes? Learn about the new rules of marketing in the age of social media.
how to swap pi coins to foreign currency withdrawable.DOT TECH
As of my last update, Pi is still in the testing phase and is not tradable on any exchanges.
However, Pi Network has announced plans to launch its Testnet and Mainnet in the future, which may include listing Pi on exchanges.
The current method for selling pi coins involves exchanging them with a pi vendor who purchases pi coins for investment reasons.
If you want to sell your pi coins, reach out to a pi vendor and sell them to anyone looking to sell pi coins from any country around the globe.
Below is the contact information for my personal pi vendor.
Telegram: @Pi_vendor_247
Exploring Abhay Bhutada’s Views After Poonawalla Fincorp’s Collaboration With...beulahfernandes8
The financial landscape in India has witnessed a significant development with the recent collaboration between Poonawalla Fincorp and IndusInd Bank.
The launch of the co-branded credit card, the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card, marks a major milestone for both entities.
This strategic move aims to redefine and elevate the banking experience for customers.
Financial Assets: Debit vs Equity Securities.pptxWrito-Finance
financial assets represent claim for future benefit or cash. Financial assets are formed by establishing contracts between participants. These financial assets are used for collection of huge amounts of money for business purposes.
Two major Types: Debt Securities and Equity Securities.
Debt Securities are Also known as fixed-income securities or instruments. The type of assets is formed by establishing contracts between investor and issuer of the asset.
• The first type of Debit securities is BONDS. Bonds are issued by corporations and government (both local and national government).
• The second important type of Debit security is NOTES. Apart from similarities associated with notes and bonds, notes have shorter term maturity.
• The 3rd important type of Debit security is TRESURY BILLS. These securities have short-term ranging from three months, six months, and one year. Issuer of such securities are governments.
• Above discussed debit securities are mostly issued by governments and corporations. CERTIFICATE OF DEPOSITS CDs are issued by Banks and Financial Institutions. Risk factor associated with CDs gets reduced when issued by reputable institutions or Banks.
Following are the risk attached with debt securities: Credit risk, interest rate risk and currency risk
There are no fixed maturity dates in such securities, and asset’s value is determined by company’s performance. There are two major types of equity securities: common stock and preferred stock.
Common Stock: These are simple equity securities and bear no complexities which the preferred stock bears. Holders of such securities or instrument have the voting rights when it comes to select the company’s board of director or the business decisions to be made.
Preferred Stock: Preferred stocks are sometime referred to as hybrid securities, because it contains elements of both debit security and equity security. Preferred stock confers ownership rights to security holder that is why it is equity instrument
<a href="https://www.writofinance.com/equity-securities-features-types-risk/" >Equity securities </a> as a whole is used for capital funding for companies. Companies have multiple expenses to cover. Potential growth of company is required in competitive market. So, these securities are used for capital generation, and then uses it for company’s growth.
Concluding remarks
Both are employed in business. Businesses are often established through debit securities, then what is the need for equity securities. Companies have to cover multiple expenses and expansion of business. They can also use equity instruments for repayment of debits. So, there are multiple uses for securities. As an investor, you need tools for analysis. Investment decisions are made by carefully analyzing the market. For better analysis of the stock market, investors often employ financial analysis of companies.
BYD SWOT Analysis and In-Depth Insights 2024.pptxmikemetalprod
Indepth analysis of the BYD 2024
BYD (Build Your Dreams) is a Chinese automaker and battery manufacturer that has snowballed over the past two decades to become a significant player in electric vehicles and global clean energy technology.
This SWOT analysis examines BYD's strengths, weaknesses, opportunities, and threats as it competes in the fast-changing automotive and energy storage industries.
Founded in 1995 and headquartered in Shenzhen, BYD started as a battery company before expanding into automobiles in the early 2000s.
Initially manufacturing gasoline-powered vehicles, BYD focused on plug-in hybrid and fully electric vehicles, leveraging its expertise in battery technology.
Today, BYD is the world’s largest electric vehicle manufacturer, delivering over 1.2 million electric cars globally. The company also produces electric buses, trucks, forklifts, and rail transit.
On the energy side, BYD is a major supplier of rechargeable batteries for cell phones, laptops, electric vehicles, and energy storage systems.
where can I find a legit pi merchant onlineDOT TECH
Yes. This is very easy what you need is a recommendation from someone who has successfully traded pi coins before with a merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi network coins and resell them to Investors looking forward to hold thousands of pi coins before the open mainnet.
I will leave the telegram contact of my personal pi merchant to trade with
@Pi_vendor_247
Poonawalla Fincorp and IndusInd Bank Introduce New Co-Branded Credit Cardnickysharmasucks
The unveiling of the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card marks a notable milestone in the Indian financial landscape, showcasing a successful partnership between two leading institutions, Poonawalla Fincorp and IndusInd Bank. This co-branded credit card not only offers users a plethora of benefits but also reflects a commitment to innovation and adaptation. With a focus on providing value-driven and customer-centric solutions, this launch represents more than just a new product—it signifies a step towards redefining the banking experience for millions. Promising convenience, rewards, and a touch of luxury in everyday financial transactions, this collaboration aims to cater to the evolving needs of customers and set new standards in the industry.
The Evolution of Non-Banking Financial Companies (NBFCs) in India: Challenges...beulahfernandes8
Role in Financial System
NBFCs are critical in bridging the financial inclusion gap.
They provide specialized financial services that cater to segments often neglected by traditional banks.
Economic Impact
NBFCs contribute significantly to India's GDP.
They support sectors like micro, small, and medium enterprises (MSMEs), housing finance, and personal loans.
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
The secret way to sell pi coins effortlessly.DOT TECH
Well as we all know pi isn't launched yet. But you can still sell your pi coins effortlessly because some whales in China are interested in holding massive pi coins. And they are willing to pay good money for it. If you are interested in selling I will leave a contact for you. Just telegram this number below. I sold about 3000 pi coins to him and he paid me immediately.
Telegram: @Pi_vendor_247
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the telegram contact of my personal pi vendor to trade with.
@Pi_vendor_247
Introduction to Indian Financial System ()Avanish Goel
The financial system of a country is an important tool for economic development of the country, as it helps in creation of wealth by linking savings with investments.
It facilitates the flow of funds form the households (savers) to business firms (investors) to aid in wealth creation and development of both the parties
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
2. About Hot Banana
• Hot Banana is wholly-owned
subsidiary of J.L. Halsey - a publicly
traded company
• Web Content Management for SME
marketers
3. Presentation Topics
• Web Site Lead Generation Overview
• Web Site Tools
• The Evolution of Web Content
Management Systems (Web CMS)
• Case Study – A Lead Generation
Scenerio
4. Old View Of Lead Generation
Source - Lead Generation For the Complex Sale by Brian Carroll
(McGraw-Hill 2006)
5. Old View Of Lead Generation
Source - Lead Generation For the Complex Sale by Brian Carroll
(McGraw-Hill 2006)
6. New View Of Lead Generation
eMarketing
Source - Lead Generation For the Complex Sale by Brian Carroll
(McGraw-Hill 2006)
7. Your Web Site Is At The Center …
Email
Print
Public
Marketing
Advertising
Relations
Television Events
Web
Search Loyalty
Banners
Marketing Programs
Partners & Direct
Branding
Affiliates Mail
8. … The Center of All Marketing Activities
Print
Public Email
Advertising
Relations Marketing
Television Events
WEB
Web
Search Loyalty
Marketing Programs
Partners & Direct
Branding
Affiliates Mail
9. So The Web Site Has Mission Critical JOB TO DO!
Print
Public Email
Advertising
Relations Marketing
Television Events
WEB
Search Loyalty
Marketing Programs
Partners & Direct
Branding
Affiliates Mail
10. The Web Site Has A Job To Do!
But Does It Have The
Tools To Do The Job?
Optimize
Your Maximize
• SEO / SEM / PPC
Increase
Web Site
Target
Web Site
• Editing Content
Traffic Visitors
• Brand design lock down
• Internal Search
Acquire
Sales
• email Marketing
Qualified
Results !!!
Leads • Micro Sites
• Landing Pages with A/B Testing
Engage • Web Forms
Track and Convert
Measure Leads
Prospects
• Web Analytics
• Content Personalization
& Customization
11. Traditional Web Site Tools …
• A Traditional Web Site Has
An Adhoc Collection of
eMarketing Tools
• Many Are Custom Built
And Out Of Sync With Other
Tools
12. … To Web Site Engines
• Today - A Web Site Can Be A
Fully Integrated eMarketing
Platform
• It Can Be Optimized And
Automated And Turned Into A
Lead Generation Engine
• Everything Seamlessly
Working Together For
Maximum Web Site
Performance
13. The Evolution Of Web Content Management
Optimized
Proactive
Advanced Email marketing management
Link Management
Single-sourced Search engine optimization
Content
control and
Behavior pattern recognition
categorization/
metadata
Basic segmentation Analytics
Rich media
Author/edit Personalization Campaign-based reporting
management
Site based-control Calls to Action CRM/SFA integration
Multi-site
Delivery Multi-channel A/B Testing
management
Archiving distribution Lead Generation Engines
Open API for
Scalability integration
Low eMarketing Campaign Value High
Source : The Gilbane Group (2007)
14. “The availability of solutions that deliver this
reality is an extremely important industry
breakthrough.”
Leonor Ciarlone, Senior Analyst,
The Gilbane Group
Strategic eMarketing: Converting Leads Into Profits,
April 2007
15. The Evolution Of Web Content Management
What Type of Web Content Management
System Do You Have?
• Basic
• Advanced
• Proactive
• Optimized
17. What Are We Looking For?
Integrated Brand Management Positive Customer
Experiences
Positive Results
ROMI = Measurement and Analysis
18. Web Content Management - The Enabler
Content Usability
Consistency
Tracking &
Context Measurement
19. Web CMS - Content Consistency
The Digital Asset Manager (DAM) is key for Brand
Management
• Establish product terminology: manage it through centralized access
• Eliminate content creation redundancy: collaborate instead and strive for
one voice
• Keep it short: less copy equals more conversions
• Be persuasive and “action-oriented”: write, re-write, edit and test to
make sure the content is on target
• Invest in a style guide: synchronize color, fonts, and text emphasis
techniques
• Reuse published content
20. Web CMS - Usability and Context
Understand accessibility standards and follow them – create
a great visitor experience
• Up to 20% of all Internet users have some form of disability and 10% of
males are colorblind
• Context begets relevance: know your customers and talk in their
“language”
• Personalize landing pages according to customer segment, the
message (the offer) and the promotion or product
• Design effortless interactivity: lengthy forms, surveys, and registration
pages are lead generation inhibitors
• Ban even the possibility of a “dead” link
21. Web CMS - Web Site Optimization
Fine tune and optimize the Web site for peak marketing
performance - Optimize the Web site so it works!
• Search Engine Optimization – SEO Laser focus on keywords, robots.txt,
metadata, h1 tags, alt tags, page titles
• Design Optimization – Implementing XHTML, W3C & CSS best practices
and standards – accessability and usability
• Web Analytics – On site behaviour, lead source, conversion and
measurement – ROMI
• Performance Optimization – speed of refresh and image loading
22. Web CMS - Web Site Automation
The process for acquiring, converting and transferring leads
from Web Forms to sales
• Create a “Closed Loop” process
Email, landing page, Web form to CRM/SFA
• Launch and manage eMarketing campaigns
Email Marketing
Newsletters
Media Releases
Event and Survey Management
• Landing Pages with A/B Testing
• Web Forms with lead scrubbing, verification and deep SFA/CRM
integration
23. Web CMS - Measurement and Analysis
Use Web Analytics and implement improvements of what you
learn
• Design targeted campaigns based on specific consumer and market
information
• Execute automated campaigns with integrated, multi-faceted
components
• Track, compile, and analyze volume, response, and conversion rates to
identify successes and failures
• Integrate campaign results with SFA and CRM resources
• Refine and improve campaigns based on timely, accurate data
accessible to a coordinated marketing, sales, and customer service team.
24. Some Challenges
eMarketing: as much a strategy as
a set of technologies and processes
People Process
Typical Challenging Goals: YIELD
– Increasing Web site traffic & visitors
– Targeted & qualified lead generation
– Maximized lead conversion Technology
– Brand consistency
– Consistent retention and nurturing communications
– Promote up-sell/cross-sell opportunities
– Precise analytics for measurement
– Continual, closed-loop campaign improvement
25. More Challenges …
• Tight budgets, limited resources
• IT departments, Webmasters and
outside suppliers who take their time People Process
making changes or improvements
YIELD
• Speculative goals (and results) at best
• Lack of complimentary marketing,
sales, and customer service processes Technology
• Lack of integration between eMarketing
tools, analytics, and Web site
management
• High price points for disparate
technologies
26. Even More Challenges …
And add an array of technologies:
• Search engine marketing, both paid and People Process
“organic” tools
• Personalized Web landing pages YIELD
• RSS-driven content distribution
• Event registrations, interactive surveys
and forms
• Rich media advertising including video Technology
and podcasting
• Social media advertising within Internet
communities, blogs, and wikis
• Database and CRM marketing
27. Case Study:
A Simplified
Web Site to Sales
Lead Generation
Scenario
28. Lead Generation Scenario
• A technology company spends $10,000 per month on online marketing
- banner ads, Google Adwords, email marketing, etc.
• The Web site gets 4,500 unique visitors that month
• By applying Web analytics we determine:
– 1,500 visitors are from organic sources
• Breakdown
– 50% search engines by organic keywords
– 50% referrals, bookmarks, editorials, PR, directories etc
– 3,000 visitors from paid traffic sources
• Breakdown
– 60% PPC ads by keywords and search engines
– 40% email & other paid sources
29. Lead Generation Scenario
• The goal is to convert the maximum amount of raw visitor traffic into
qualified sales leads by using a specific “Call to Action”
» Webinar
» Demo
» Trial
» Free White Paper
» Newsletter
» Request For Pricing
» Event and Survey Registration
• A well designed Web Form captures the information and closes the lead
• A Web Form to Sales CRM process transfers the leads to a CRM or
SFA, such as salesforce.com, and an email notifies a sales rep
immediately to respond
• That qualified lead now enters the sales team pipeline as a warm
suspect
30. The Web Site Pipeline Process
5. Captured Lead Transferred to Sales CRM As A
200
Warm Suspect
4. Fill Out Form And Capture Data 225
3. Directed Traffic Going To A “Call To Action”
500
Web Page
2. Check Out Pricing And Product
1500
Information Pages
1. Raw Unique Visitor Traffic On
4500
The Web Site
% close rate of visitors to leads = 4.4%
31. Typical Inside Sales Pipeline Process
100% - 10 deals closed
• 100% - Deal Closed – Won and Paid!
95%
• 95% - Contract Signed
90%
• 90% - Commitment Made
• 80% - Price Negotiated 80%
• 70% - Solution Evaluated 70%
• 60% - Solution Presented
60%
• 50% - Solution Developed
• 40% - Pain Points Discussed 50%
• 30% - Prospect Completes Demo
40%
30%
• 20% - Suspect Becomes A Qualified Prospect
20%
• 10% - Warm Suspects – Web Site Leads
10% - 200 leads
• 5% - Cold Suspects – Trade Show Leads 5%
% close rate of leads to sales = 5%
32. Leads To Sales Results
1. Can go deeper on the data
Web Site Conversion
Metrics: – Track which lead sources generates
the actual sales
– Tag and track return visitors when
Out of 4,500 Web site visitors – we
they come back to the Web site
have 200 qualified leads
2. Use Web metrics as a way to
forecast lead generation and
% close rate of visitors to leads = 4.4%
predict new sales
Total Marketing Cost = $10,000 – Does an Increased marketing spend
of 100% to $20,000 per month =
Cost Per lead = $10,000 / 200 = $50
Increase of traffic, leads and sales by
100%?
% close rate of leads to sales = 5%
– Law of diminishing returns does kick
# of closed sales per month = 10
in … but a model can be built
Av. sale size $30,000
Revenue from Web site = $300,000 per month
33. What Could We Improve?
1. Get more out of the marketing budget – more leads
2. Lower the cost per lead – From $50 to $45
3. Attract more traffic – Extra 500 visitors
4. Track the lead source and assign $ revenue to the actual marketing
activity
5. Improve the Web site conversion rate 4.4% to 5%
6. Optimize and Automate the Web site pipeline to make the entire lead
generation process more slick, efficient and effective
7. Get the sales team to be more productive and efficient 5% To 6%
34. Best Practices To Remember
1. Implement the best Web analytics programs to track back leads to specific
marketing campaigns
2. Select the most cost effective marketing channels to generate the most leads
3. Optimize and automate as much of the Web site as possible – including
building Web Forms that are tested and generate results
4. Set your Conversion % Goals – measure where you’re at today and then set
month by month goals to improve your metrics
5. Calculate the number of visitors to leads ratio and leads to sales ratio – what is
required to meet the sales revenue goals?
6. Continually demonstrate ROMI
36. Essential Components of Profitable eMarketing
• Multi-Channel eMarketing is a dizzying array of techniques and
technologies:
• email marketing
• Search engine marketing – paid and organic (SEO)
• Personalized Web landing pages with A/B Testing
• RSS-driven content distribution
• Event registration, interactive surveys and Web forms
• Rich media advertising including video and Podcasting
• Social media advertising within Internet communities, blogs and Wiki's
• Each technique has a technology silo related to it
• It’s time to consolidate? But onto what platform?
• Email
• Analytics
• CRM / SFA
• Web CMS
37. What Are Marketers Looking For?
1. A technology that’s easy-to-use and non-technical
2. Save time, money and people resources
3. Total Control over eMarketing campaigns and programs
4. Manage, Automate And Optimize the Web site
5. Minimal IT support time and outside resources
6. Create Landing Pages with A/B Testing and Web Forms on-the-fly
7. Integrated and automated Web analytics and email marketing
8. Send Web Form Data to CRM / SFA, databases and emails
9. Search Engine Friendly – SEO and SEM
10. Social Media Optimization
11. Need a Single eMarketing platform
38. It Is Becoming Real!
Think Of The Web Site As An
Automated Sales Rep
• Rather than a wild dream, this scenario is becoming a reality by utilizing
a Web CMS-driven eMarketing platform
• Web Content Management is a Software that allows you to take control
of your Web site and manage content changes
• The Web site is now the center of all marketing activity and is therefore
becoming a critical lead generation engine
• Technology prices are falling - broadening implementation opportunities
to an array of small and mid-size organizations
• Software-as-a-Service (SaaS) models continue to have the greatest
impact on this trend, allowing marketers to deploy and manage
eMarketing programs with lower upfront costs and reduced risk.
39. A Web Content Management
System Is The eMarketing
Platform Of The Future
40. Conclusion
eMarketing is a strategy and a set of compelling technologies and
practices – so focus them at the Web site and set goals accordingly
1. 90% of eMarketing activities run through the Web site – So the Web Site
has to be Optimized and Automated
2. Persuasive content and communications that’s tested and measurable
3. The Web Site Has A Job To Do – Turn Your Web Site Into A Lead
Generation Engine - A Robot Outside Sales Rep!
1. Maximize Web Site Traffic
2. Capture Sales Leads
3. Convert Leads Into Prospects
4. Transfer Leads to Sales
4. Auto populate the CRM, SFA, email Marketing databases
5. eMarketing should drive sales, period.
41. Thank You!
Thank You!
Download A Free Hot Banana / Gilbane Group Whitepaper:
Strategic eMarketing:
Converting Leads Into Profits -
http://www.hotbanana.com/
company/resource-center/white-papers/
gilbane-whitepaper/
David Terry - VP Marketing,
Hot Banana Software, Inc.
Tel: 705-792-3880 x2222
Email: david@hotbanana.com