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9 Social Media Pitfalls and How to Avoid Them
The presentation by Amberlie Denny outlines nine common social media pitfalls and offers solutions to optimize social media strategies. It emphasizes the importance of understanding your audience, measuring success, and engaging in genuine dialogue. Key takeaways include the necessity of research, patience in achieving results, and the need for ongoing interaction with the audience.
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9 Social Media Pitfalls and How to Avoid Them
- 1. 9 Social MediaPitfalls and How to Avoid Them: Learn how to get your social media strategy right, the first time. Presented by: Amberlie Denny
- 2. 5 things youwant to know about this presentation… 1. The presentation will be 45 minutes including Q & A 2. You can send your questions to us via your GoToWebinar controls at any time during the presentation 3. We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period 4. We answer all the questions we don’t have time for during the presentation in a blog post later in the day 5. We will send out a link to the recording and a PDF of the presentation slides after the presentation
- 3. What is ? Social media are media used for social interaction. Social media use web-based technologies to facilitate interactive dialogues.
- 4. There are anestimated 150 MILLION blogs on the internet today. Blogpulse.com
- 5. 10 BILLION tweets have been sent since 2006. mashable.com
- 6. There are Facebook users worldwide. Digital Buzz Blog Those users upload 5 BILLION pieces of content a day. techherald
- 7. There are videos uploadedto YouTube daily. That’s 83 MILLION videos an hour.
- 8.
- 9. So—Why is socialmedia SO IMPORTANT?
- 10. It brings togetherlike-minded people... …then encourages them to have a conversation.
- 11. They can giveyou insight into what your customers are looking for.
- 12. They help youspread your message and expertise… … and gives your audience the information it needs.
- 13. They help youwith your SEO strategy.
- 14. They help tohumanize your company…
- 15. They are real-time. That means you can address events the moment they occur. This reduces reaction time, improving customer service and problem resolution.
- 16. Mistake # 1:Not doing your research. Fix? Get to know your audience.
- 17. Mistake # 2:You don’t know what you want to measure. Fix? Establish your .
- 18. Mistake # 3:You don’t set aside enough resources. Fix? Understand the commitment. yes, social media is … …but it takes a lot of time… … and that
- 19. Mistake # 4:Your content isn’t valuable. Fix? Give them a treasure trove of resources.
- 20. Mistake #5: Yourprofiles aren’t optimized. Fix? Optimization isn’t just for your website.
- 21. Mistake # 6:You don’t integrate. Fix? Make sure all your campaigns are connected.
- 22. Mistake # 7:You expect instant results. Fix? Be patient!
- 23. Mistake # 8:You’re not monitoring your online presence. Fix? Don’t just set it and forget it! That’s just lazy!
- 24. Mistake # 9:You’re talking at people, not with people. Fix? Try having a conversation. Who wants to build a relationship with someone they don’t want to talk to?
- 25. If you takeanything away from this presentation make sure you 1. Social media is intended to create dialogue, if you don’t have the time to have relevant conversations, then it’s probably not the medium for you. 2. Before you jump in you need to do your research and make sure that your target audience is actually using social media, if not, it’s a waste of time and resources. 3. Make sure that you know how you’re going to measure your success with social media. If you don’t know what success looks like, how will you know that you’ve succeeded?
- 26. Thank You! Follow our blog at http://www.marqui.com/blog Follow us on Twitter @Marqui_CMS Contact me! Amberlie Denny, Communications Specialist amberlie.denny@marqui.com 604.630.3712
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