This document discusses common fears that prevent marketers from selecting a content management system (CMS) and provides advice on how to overcome those fears. It identifies 9 common fears such as failure, costs, complexity of integration and change. For each fear, it offers strategies such as focusing on current pain points, choosing a flexible CMS, and prioritizing needs to make the selection process less daunting. The document also provides tips on starting the selection process, including forming a decision team, setting objectives, auditing current workflows and prioritizing criteria.
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
Content Marketing for Lead Gen: How to Get StartedMarqui CMS
Think of the brands you know and love. As you read this, they're all doing it.
Content marketing, that is. Without content, there is no marketing. Creating and distributing valuable information to a target audience is essential to bringing in new customers and building loyalty. The world's biggest corporations, including Coca-Cola, have adopted content marketing as a core part of their engagement strategy for the coming years, but have you?
Join Nicole Capelo, Marketing Specialist at Marqui, and Dan Biggs, Digital Strategist at Station X, in a live webinar that takes the guesswork out of content marketing, showing how companies like yours can use it to drive measurable returns.
This webinar will provide you with:
• An understanding of the pivotal role content marketing plays in demand generation and sales efforts
• Ideas and inspiration - which companies are doing it right
• Tools to develop your own forward-thinking content strategy
The Marketer's Guide to Taking Your Website MobileMarqui CMS
Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.
Attending this webinar will help you:
• Develop a mobile strategy that fits your customers' needs
• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
• Manage your mobile content as part of your content strategy
7 Tips to Get More Leads from Your WebsiteMarqui CMS
A recent survey* of B2B marketing executives revealed that corporate websites are the #1 online source of new leads and yet 80% of marketers felt that their websites are not delivering on their potential.
In this webinar, we will share 7 simple tactics to help you turn more of your website visitors into qualified leads, based on Marqui's experience working with many leading B2B businesses. You should attend if you are…
• VP or Director of Marketing
• Digital Marketing Manager
• Responsible for website content
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
Content Marketing for Lead Gen: How to Get StartedMarqui CMS
Think of the brands you know and love. As you read this, they're all doing it.
Content marketing, that is. Without content, there is no marketing. Creating and distributing valuable information to a target audience is essential to bringing in new customers and building loyalty. The world's biggest corporations, including Coca-Cola, have adopted content marketing as a core part of their engagement strategy for the coming years, but have you?
Join Nicole Capelo, Marketing Specialist at Marqui, and Dan Biggs, Digital Strategist at Station X, in a live webinar that takes the guesswork out of content marketing, showing how companies like yours can use it to drive measurable returns.
This webinar will provide you with:
• An understanding of the pivotal role content marketing plays in demand generation and sales efforts
• Ideas and inspiration - which companies are doing it right
• Tools to develop your own forward-thinking content strategy
The Marketer's Guide to Taking Your Website MobileMarqui CMS
Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.
Attending this webinar will help you:
• Develop a mobile strategy that fits your customers' needs
• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
• Manage your mobile content as part of your content strategy
7 Tips to Get More Leads from Your WebsiteMarqui CMS
A recent survey* of B2B marketing executives revealed that corporate websites are the #1 online source of new leads and yet 80% of marketers felt that their websites are not delivering on their potential.
In this webinar, we will share 7 simple tactics to help you turn more of your website visitors into qualified leads, based on Marqui's experience working with many leading B2B businesses. You should attend if you are…
• VP or Director of Marketing
• Digital Marketing Manager
• Responsible for website content
BROEKMAN communications has a 14-year track record of developing websites with branding, marketing, business development, social media, SEO and PR front-and-center!
Our core offering now is website development using WordPress. From helping translate your vision & acting as your art director/creative director, BROEKMAN communications builds amazing high-end websites as YOUR dedicated programmer.
We are a ISO 90001:2001 certified, SanJose based company with development center in India and have a team of 20+ developers. We are Adobe solution partner and are competent in developing all kinds of web applications-eCommerce, LMS, webportals, media streaming apps etc. We provide one stop shop for all web development technologies namely PHP, Java, ASP, ColdFusion, Flash, SQL, COM, DCOM, ISAPI, JavaScript, EJB, Java Servlet, Java Applets, C, VC++, DLL Development, MFC, HTML, HTML CSS, .NET, VB, VBScript, Java iAppli, iMode, cHTML
Building a great online experience is more important than ever to succeed at digital marketing. For many companies, building this experience and their online brand to effectively compete, is beyond their budget. Tomorrow's marketing stack relies on the power of WordPress and its ecosystem to do just that at a fraction of what this would have cost a decade ago. Joost will explain what this marketing stack is, why it's so great for SEO, and how everyone, from Disney to the local baker, can use these tools.
7 Habits of Highly Effective Nonprofit and Association SitesSitecore
Discover how the principles identified in Stephen Covey’s “The 7 Habits of Highly Effective People,” are being used by leading nonprofit and association websites.
Successful web design combines intelligent planning, effective design and technical expertise – all seamlessly integrated to deliver your company’s brand message and value proposition directly to your customers. This presentation offers best practices for web design and development process.
Presentation slides from our sponsored webinar with Adweek on thriving in the content tornado. Learn how to stay sane, protect your brand, and delight your customers.
Web Design/Development : Portfolio cum PresentationDeepak_Hasija
To be Best in
-- Website Design and Development
-- E-commerce
-- Search Engine Optimization (SEO)
-- Social Meida Optimization (SMO)
-- Graphic Designing
-- Logo/Brochure/Flyer Designing, etc.
-- Online Marketing
Over the last 5 years, I have developed a wide range of websites using HMTL, DHTML, PHP, MySQL, Javascript and Opencart, Drupal, Wordpress, etc, PHP Frameworks.
Service Description
E-commerce Development
-- Opencart E-commerce Development
-- Magento E-commerce Development
Online Marketing
-- Search Engine Optimization
-- Social Media Marketing
-- Pay Per Click Campaign
Web Development
-- PHP Web Development
-- OpenSource Web Development
-- Wordpress Web Development
-- Drupal Web Development (Drupal Acquia Solution Partner)
Graphic Designing
-- Logo Designing
-- Brochure Designing
-- Flyer Designing
-- Poster Designing
-- Sticker Designing
-- & much more.
Learn about the Freemium Model and A/B Testing to drive revenue. Presentation from HostingCon 2011 given by Haroon Mokhtarzada, CEO & Co-founder to Webs.com
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
Welcome to Cloud Commerz. We offer high quality Internet Marketing solutions for you to market your products and services, online. Our service offerings include :
Web Design & Development
Search Engine Marketing
Social Media Marketing
Mobile Applications Development
Branding
Website performance and an introduction to AMPMichael Gearon
Why website performance matters, and what is the business cost of not improving your page speed. Part two is looking at the AMP project, including AMP stories and AMP email
Content management systems include text, as well as the layout and design elements, etc. It incorporates the ability to submit multimedia content such as photographs, videos, audio, maps, or even source code. Web content management, document management, digital rights management, authoring tools, and search and portal functionalities are all features of CMS solutions that can be incorporated into a business process via the cloud.
How does a cms website help your business to growFullestop
A content management system, or CMS, is software that allows people to generate, manage, and edit website content without requiring extensive technical skills. A content management system (CMS) is a tool that allows you to create a website without having to write all the code from scratch. You can create and design a website with CMS without having to write any code. In simple terms, a CMS website is created with the help of a content management system.
BROEKMAN communications has a 14-year track record of developing websites with branding, marketing, business development, social media, SEO and PR front-and-center!
Our core offering now is website development using WordPress. From helping translate your vision & acting as your art director/creative director, BROEKMAN communications builds amazing high-end websites as YOUR dedicated programmer.
We are a ISO 90001:2001 certified, SanJose based company with development center in India and have a team of 20+ developers. We are Adobe solution partner and are competent in developing all kinds of web applications-eCommerce, LMS, webportals, media streaming apps etc. We provide one stop shop for all web development technologies namely PHP, Java, ASP, ColdFusion, Flash, SQL, COM, DCOM, ISAPI, JavaScript, EJB, Java Servlet, Java Applets, C, VC++, DLL Development, MFC, HTML, HTML CSS, .NET, VB, VBScript, Java iAppli, iMode, cHTML
Building a great online experience is more important than ever to succeed at digital marketing. For many companies, building this experience and their online brand to effectively compete, is beyond their budget. Tomorrow's marketing stack relies on the power of WordPress and its ecosystem to do just that at a fraction of what this would have cost a decade ago. Joost will explain what this marketing stack is, why it's so great for SEO, and how everyone, from Disney to the local baker, can use these tools.
7 Habits of Highly Effective Nonprofit and Association SitesSitecore
Discover how the principles identified in Stephen Covey’s “The 7 Habits of Highly Effective People,” are being used by leading nonprofit and association websites.
Successful web design combines intelligent planning, effective design and technical expertise – all seamlessly integrated to deliver your company’s brand message and value proposition directly to your customers. This presentation offers best practices for web design and development process.
Presentation slides from our sponsored webinar with Adweek on thriving in the content tornado. Learn how to stay sane, protect your brand, and delight your customers.
Web Design/Development : Portfolio cum PresentationDeepak_Hasija
To be Best in
-- Website Design and Development
-- E-commerce
-- Search Engine Optimization (SEO)
-- Social Meida Optimization (SMO)
-- Graphic Designing
-- Logo/Brochure/Flyer Designing, etc.
-- Online Marketing
Over the last 5 years, I have developed a wide range of websites using HMTL, DHTML, PHP, MySQL, Javascript and Opencart, Drupal, Wordpress, etc, PHP Frameworks.
Service Description
E-commerce Development
-- Opencart E-commerce Development
-- Magento E-commerce Development
Online Marketing
-- Search Engine Optimization
-- Social Media Marketing
-- Pay Per Click Campaign
Web Development
-- PHP Web Development
-- OpenSource Web Development
-- Wordpress Web Development
-- Drupal Web Development (Drupal Acquia Solution Partner)
Graphic Designing
-- Logo Designing
-- Brochure Designing
-- Flyer Designing
-- Poster Designing
-- Sticker Designing
-- & much more.
Learn about the Freemium Model and A/B Testing to drive revenue. Presentation from HostingCon 2011 given by Haroon Mokhtarzada, CEO & Co-founder to Webs.com
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
Welcome to Cloud Commerz. We offer high quality Internet Marketing solutions for you to market your products and services, online. Our service offerings include :
Web Design & Development
Search Engine Marketing
Social Media Marketing
Mobile Applications Development
Branding
Website performance and an introduction to AMPMichael Gearon
Why website performance matters, and what is the business cost of not improving your page speed. Part two is looking at the AMP project, including AMP stories and AMP email
Content management systems include text, as well as the layout and design elements, etc. It incorporates the ability to submit multimedia content such as photographs, videos, audio, maps, or even source code. Web content management, document management, digital rights management, authoring tools, and search and portal functionalities are all features of CMS solutions that can be incorporated into a business process via the cloud.
How does a cms website help your business to growFullestop
A content management system, or CMS, is software that allows people to generate, manage, and edit website content without requiring extensive technical skills. A content management system (CMS) is a tool that allows you to create a website without having to write all the code from scratch. You can create and design a website with CMS without having to write any code. In simple terms, a CMS website is created with the help of a content management system.
Content Management Systems: Would You? Could You? Should You?CAMT
Content management systems (CMS) are making it easier than ever to create and manage Web site content. Often, once a CMS site is constructed, administration can be performed by users with limited technical knowledge (no coding experience necessary) using rich text editors and graphical, user-friendly interfaces. But how do you get to that point? This session will explore the decision making process arts organizations should engage in to determine their readiness to move into a CMS, to navigate the multitude of CMS lines in existence, and to ensure successful return on investment for a CMS transition. Created by Josh Futrell for the 2008 Technology in the Arts: Canada Conference.
Making a convincing case to change from non- or lightly-managed web sites to a content management system (CMS) can seem daunting. However, you can build a strong case that will help convince administration of the benefits of CMSs. In this talk, two librarians who manage large public and internal websites at the University of Michigan and the University of Colorado Denver give you all of the ammo you need! Gain insight on why having a CMS is better than not having one and why an open source CMS tool (such as Drupal and MediaWiki) are viable, functional, and efficient solutions. Audience participation in the form of group therapy will be encouraged!
Concurrent session delivered at Internet Librarian 2011, October 19, 2011, with Nina McHale.
Are you implementing a web content management system (CMS) or do you have one and wonder why it doesn't seem so useful? This presentation from The Intranet Show in
Benefits of using a content management system for your website : holateck se...HolaTeck
Holateck Services is a leading software development company, offering flexible Content Management Services to the worldwide clients across the globe. We specialise in meeting the versatile web content management requirements from a static site to dynamic site and also cater to e-commerce portals. We are also efficient in custom desired CMS services as per the requirement of the client. Our web content management solution offers a highly interactive customized CMS interface and an administrative portal to self-manage your brand website.
For More Information visit - >>
https://www.holateck.com/content-management-system.php
Watch Us On : https://youtu.be/w4TtqJMcrC0
(Originally presented at a DNN webinar - register to view the replay: http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/424375)
This presentation provides insights on how to select a Web Content Management System, commonly referred to as a WCMS or CMS. The sections of the presentation are:
1) When do you need a CMS?
2) Map out your current and future use cases.
3) Consider "soft skills" as much as the features and capabilities.
4) Leverage the insights shared within your industry.
5) Apply filters to eliminate some vendors up front.
6) Don't forget about SEO.
One for the first steps towards a successful cloud migration is obta.pdfezzi552
If you buy a new car, the entire purchase is counted as consumption in the year in which you
make the transaction. Explain briefly why this is in one sense an “error” in national income
accounting. (Hint: How is the purchase of a car different from the purchase of a pizza?) How
might you correct this error? How is housing treated in the National Income and Product
Accounts? Specifically how does owner- occupied housing enter into the accounts? (Hint: Do
some Web searching on “imputed rent on owner-occupied housing.”)
Solution
This is in one sense error because purchasing car may be considered also investment that leds to
production of services particularly when it is used for commercial use also. We can correct it by
listing it as investment
The owner occupied houses are treated by I\'m putting Rents to them.
Get this How-To Guide and access over 350 premium-quality tools & templates for business at https://www.demandmetric.com/user/register JOIN FREE to get practical on-the-job resources and training plus all of our guides, methodologies, webinars and featured tools & templates.
Similar to Selecting a CMS - 9 Fears that Shouldn't Hold You Back (20)
Cloud CMS: The Best Marketing Investment You Can Make this YearMarqui CMS
If you're an ambitious marketer who understands the potential of harnessing digital channels, but feels held back (or held hostage!) by legacy technology, an agency or IT, this webinar is for you. Transform your marketing efforts and seize control of your web presence, with the help of Content Management delivered as a service (SaaS).
In this webinar, you will learn:
• The definition of a "next generation" CMS
• How the next generation of CMS is converting content into revenue
• How to determine if your marketing team is ready for a next generation CMS
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If there's one marketing initiative to champion in 2011, this is it!
Richard Sharp, VP of Marketing at Marqui Solutions and Dan Biggs, Digital Strategist at Station X Communications Inc, provide insight into the mobile landscape and its opportunities, illustrating how mobile web can be your organization's most powerful marketing tool.
Link building is a key component in a successful search engine optimization strategy, but it can also be one of the most misunderstood aspects. Do you know how to develop an effective link building strategy to drive more traffic to, and sales from, your website?
The Definitive Guide to a Website RedesignMarqui CMS
One of the biggest challenges facing any marketing team is optimizing their website so that it helps support their online goals.
Do you understand how to combine web marketing strategy, design & usability, SEO, information architecture, social media and lead capture to deliver ROI for your next website?
Are you interested in redesigning your website for the New Year? Your website's layout, graphics and navigation can make a big difference to your overall marketing ROI, do you know which website design trends can help you meet your goals?
This webinar covers:
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9 Social Media Pitfalls and How to Avoid ThemMarqui CMS
Can social media drive real results for your business? The answer is yes, as long as you have a strong strategy in place. If you’re already sold on the importance of social media, but you aren’t sure how to effectively engage your audience, you may be putting your company at risk by jumping into social media unprepared.
All marketing tactics have their pitfalls and social media is no exception. Understanding these potential mistakes and learning how to avoid them is one of the best ways to ensure that your social media campaigns are successful.
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10 Ways to Improve Your Email ConversionsMarqui CMS
Measuring the true effectiveness of your email marketing campaigns depends entirely on understanding your conversion rates. Determining what works and what doesn’t in your campaigns is the key to learning how to increase your email conversion rates and improve your overall marketing ROI.
Making the most out of your email marketing is essential for building relevant relationships with your leads, but do you know where to get started?
This 45 minute webinar will share with you:
* The top errors marketers make which affect email conversions
* Our top tricks for increasing your email marketing ROI
Do you know how many people visit your website daily? Or what they do once they get there? Web marketers need the answers to these questions, but getting them isn’t always easy.
With all the data available on the web, understanding which information is relevant for your business and how you can use it to optimize your web presence can be a difficult task. Leveraging web analytics data is essential for the ROI of any website, but many organizations just don’t know where to start.
This webinar covers:
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A strategic shift in ownership of corporate websites is occurring with power moving from IT departments to marketing teams. Until recently, content management systems were the responsibility of IT to centralize control of content.
Now, marketers seek to fully leverage the web as the critical channel to drive business results. Marketers are seeking solutions that are agile and able to attract visitors and convert leads.
This webinar covers:
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• The needs of web content management for marketing success verses IT control
• Steps to take to harness the potential of the web to build demand
• What skills really matter for marketers to win with web marketing
Does your website turn visitors into leads, or does it turn them away? Your website can be the best tool you have to help your organization bring in leads and close new business, but only if it is optimized effectively.
This web seminar covers:
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• How SAP Fiori paves the way for using AI in SAP apps
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
2. • Click the button with the arrows
to minimize your GoToWebinar
controls.
• Type your questions for us into
the box at the bottom and press
Send.
3. Introduction
Integrated marketing agency at the Next Generation CMS software,
intersection of art and science. combining web content management,
email marketing and multi-channel
Integrated offering including:
campaign management.
• brand development
• digital strategy All delivered in the cloud.
• website redesign Over 200 customers in industries
• social media including software and technology,
• advertising and higher education, healthcare and sports
communications and entertainment.
• analytics and optimization
4. 1. Introduction
2. 9 Fears that Prevent Marketers
from Making a CMS Selection,
and How to Overcome Them
3. Kick-Starting the Process for Your
Organization
4. Q+A
6. 1. “I‟m Afraid of Failure”
“Our current situation isn’t ideal,
but we’re used to it. We can’t
afford to jeopardize that right now
by making a change.”
.
7. How to Overcome
• Time to face the brutal truth - if you already see the
flaws in your system, you’re only delaying the
inevitable
• The sooner you make the decision, the sooner you
can start reaping the benefits of it
• The ultimate failure for a marketer lies not in
choosing the “wrong” CMS but being unable to bring
real results for your business
8. 2. “I‟m Afraid That Implementing a New CMS
Will Involve Much More Than Software”
“Adopting a new CMS opens up a whole “can of worms”. We’ll
need to have servers set up, application hosting, and testing-
our organization isn’t ready for that.”
.
10. How to Overcome
Web Services Users
Next-Gen CMS
Web Hosting
Upgrades,
Backups,
Monitoring
CRM Web Visitors
11. 3. “I‟m Concerned That „Out-Sourcing‟ Is Too
Expensive”
“It’s cheaper to keep in-house.
Our IT team can take care of
web content management.”
.
12. How to Overcome
• Commonly-held misconception is that in-house= cheap
• What is sacrificed when you keep web content
management in-house?
• Quality/professionalism of website
• Speed-to-market (IT/webmaster bottleneck)
• 100% cloud-based and supported solution frees
marketing /IT teams for other critical projects, projects
that are central to their jobs
13. How to Overcome
3 Year Cost of Ownership
Typical On-Premise
Cloud CMS
CMS
Application License $ 49,000.00 $ 47,375.00
Application / Webserver /
Firewall - Hardware and stack $ 20,800.00 $ -
licenses
Server Configuration &
$ 125,000.00 $ -
Maintenance Labour
Training $ 3,400.00 $ -
Business User Support $ 21,600.00 $ -
Total $ 219,800.00 $ 47,375.00
14. 4. “We‟re Not Ready to Redesign our
Website!”
• Many factors impact an organization’s readiness for a full
website redesign:
• Organizational/structure change
• New senior leadership in marketing
• Rebrand process
• Budget restrictions and cutbacks
• Competitive positioning
.
15. How to Overcome
• Choose a CMS that is flexible, allowing you to update
templates to your site as you go
• Having a new CMS before the redesign can actually benefit
you. For example, you can use your new CMS to test
different versions of your brand messaging
• With a Cloud CMS, you can migrate your existing content
and be up and running in just a few weeks
16. 5. “I‟m Scared that Integrating with Our
Current Systems Will Be too Complex”
“My team has been using
the same CRM system for
years, and it’s working
well. If we switch to a
new CMS, what will
happen? Do we need to
implement a new CRM
system?
.
17. How to Overcome
• Do you have in-house development resources to
manage and maintain the integration?
• Look for a CMS with out-of-the-box bidirectional
integrations for popular systems
• CRM systems
• Google Analytics
• Google Website Optimizer
• Social media integration
• Don’t believe traditional (on-premise) vendor FUD:
Cloud CMS are just as easy to integrate via Web
Services API
18. 6. “I‟m Nervous That a New CMS Will Take
Forever to Implement”
“ We have a pretty aggressive marketing plan for the year,
and we can’t afford to lose time in a lengthy deployment.”
19. How to Overcome
• Setting up an on-premise CMS can be complex, and
for the first time, a learning curve is inevitable
• With a cloud CMS, you don’t have to worry about this
setup process; experienced and trained professionals
take care of it for you. We could have it done today for
you!
20. 7. “Choosing a CMS Requires a Large
Financial Investment”
“Implementing a new CMS is a significant
financial investment – what if we make
the wrong choice?”
.
21. How to Overcome
10
Cloud vs. On-Premise CMS
SaaS CMS
8
On-premise CMS
6
4
2
VALUE
0
0 2 4 6 8 10 12
-2
-4
-6
-8
-10
TIME
22. 8. “I‟m Concerned About Making the Wrong
Choice”
“
“Alot of CMS’
out there have
many
impressive
features – I’m
scared that I
will make the
wrong
choice.”
.
23. How to Overcome
• Forget the “Feature Fest” - focus instead on selecting a CMS
that excels in those functions you need most
• Remember the “80/20” rule – concentrate on the 20% of
functionality that you will be using 80% of the time. For
example, many marketers need to quickly publish and track
web content and email campaigns.
24. 9. “I‟m Uneasy About Having to Use a Brand
New Tool”
“It’s already taken
some time for my
team to get used to
finding their way
around our current
CMS. Now I have to
ask them to start
all over again?”
.
25. How to Overcome
• There’s a difference between technical and user support –
look for a CMS that has user support and training built into
the cost. Both of these will help marketers do their jobs
better
• Ask vendors to show you how the CMS will make your day-
to-day tasks easier
• Ask how long training takes / costs – probably proportional
to product complexity
• Is help documentation context sensitive and available
online?
26. Marketers often express a similar string of concerns and apprehensions
around choosing a CMS:
• Fear of change, commitment and the possibility of making the wrong
selection
• Fear of a lengthy, complex deployment and the financial/infrastructure
burdens that occur as a result (i.e the open “can of worms” argument)
• Yet, making the choice is essential to your web marketing success! Arm
yourself with knowledge before you make your selection – this is an
essential way to mitigate these risks
• Do research, and ask vendors to provide resources that will guide you
towards finding the “best fit” CMS for your business
27. Kick-Starting the Process for Your
Organization
How to Begin
1. Determine Who Will Be Part of Your “Decision Team”
• Could be cross-departmental
• Keep as small as possible, ensuring that relevant stakeholders are included
2. Identify Your Objectives
• Will you be doing a redesign?
• What pain points is this new CMS aiming to solve?
• Be as clear and detailed as you can, as it will save much time later in the
selection process
3. Audit Your Current Process
• Consult internal sources to determine what your current process is. Some
questions to ask:
• How efficient is our current workflow and approval process?
• How long does it currently take to make updates?
• Are there secure pages and need for user permissions?
28. Kick-Starting the Process for Your
Organization
4. Gather Info on Potential Vendors
• Some touchstones :
o Level of usability
o Is there a staging environment?
o How much training do we need?
o Deployment timeframe and cost
5. Prioritize Your Selection Criteria
• Decide what will be the most important factors in your decision, and rank them in
order of importance (i.e cost, time to implement, usability, etc)
6. Decide!
• Build a “matrix” of the shortlisted CMS, and their essential features/benefits
• With your decision team, make your selection
29. Want to see Marqui in
action?
Join us for a live product
demo.
Click the link in the GoToWebinar chat
window to register.
30. Q&A
Richard Sharp, VP Marketing
Marqui
Richard.Sharp@marqui.com
Tammi Couto, Business Development Executive
Marqui
Tammi.Couto@marqui.com
DM us on Twitter www.twitter.com/Marqui_CMS or www.twitter.com/therealstationx
Editor's Notes
two companies that are behind the webinar today - Station X and Marqui.Marqui is actually the software brand of Station X. Station X is a marketing services company, and we pride ourselves on operating at the intersection of art and science.If you want to understand who Station X is - we’re a hybrid between a creative agency and a web shop. It’s our belief that since the world is going digital, effective campaigns are those born from integrating traditional and digital media. We also know that compelling campaigns are the result of art and creativity, along with the science – so, execution and measurement.Station X offers a range of services, including brand development, digital strategy and social media, and Marqui is the software that enables a lot of what Station X does. Marqui is a next generation CMS – CMS is a content management system, for those that may not know. Marqui allows marketers to manage and measure content across their website, email, social media and mobile, and it really works to weave all those channels together. Marqui is cloud-based, so you won’t need help from your IT team, it’s a solution that lets marketers take control of managing their own content.
‘Devil you know’ mentaility
Include real world example – of that pesky rattling noise in your car
With traditional CMS, you need the total infrastructure setup on-premise
opportunity costSpeed is essential for marketers and their campaigns
Marqui vs. a traditional CMS
Having a new CMS before the redesign can actually benefit you – for example, website redesign often dovetails with brand messaging refresh – so, you can use your new CMS to test different versions of that messaging before settling on the final
It’s important to find a vendor that is willing to own the complexity of that integration. Fear Uncertainty and doubt
Use DIY home projects as an example – ie. The first time framing.
With an on-premise CMS, you’re looking at 50-100K in up-front costs before you even begin (including server setup, hosting), and it takes quite a bit of time to recover those costs and start seeing a return. With SaaS, your break-even point will be much quicker, as will your return.
The ‘Feature Fest’ – software companies are notorious for trying to out-feature each other, with a ‘shopping list’ of capabilities. Often, vendors try to ‘wow’ potential customers with a bunch of bells and whistles that 80% of people won’t actually use. For example, some traditional CMS vendors will share strategies for web page caching optimization, but as a marketer, you’ll probably care much more about identifying how people arrived at your website.Focus instead on usable, functional features of the product, a features that really does a good job of what you need most (i.e simple content editing). Lamborghini example.