The document discusses 5 tests that can be performed on landing pages to improve conversions. The top tests are: 1) Using dynamic search copy, 2) tweaking registration forms, and 3) testing creative elements like layout, typeface and buttons. Other effective tests include 4) optimizing landing pages for organic search and 5) designing optimized pages for mobile users. The document emphasizes measuring landing page performance using analytics and continual testing of variations.
A brief case study on how to define customer experience, both functionally and emotionally, for a public sector agency. The presentation ends with a simple, 1-page strategic plan to improve the customer experience.
This campaign involved creating personalized triggered email campaigns for JetBlue visitors who abandoned online shopping carts. The emails were tailored based on where visitors dropped off in the booking process and highlighted JetBlue's value proposition to encourage completing purchases. Compared to standard promotional emails, the triggered emails saw 150% higher open rates, 170% higher clickthrough rates, and 200% higher conversion rates, leading to 1,640% more revenue per email. The campaign demonstrated the power of highly targeted, personalized, and automated triggered emails.
Case study in viral marketing for B2B companies. O'Neal shares viral video campaign she developed based on a simple, animated depiction of network traffic developed by one of her in-house engineers. After creating a microsite for the video piece, posting it to YouTube, and seeding a few key industry sites with mentions of the demonstration, she created a viral video phenomenon that delivered a 6330% return on investment and cost per qualified lead of just $16.
Vertster - MarketingSherpa Webinar Part 1Vertster.com
The document discusses five ways to increase landing page conversion rates based on research from surveys, lab tests, and case studies. The top five methods are: 1) Using dynamic page elements. 2) Testing registration forms. 3) Testing creative elements like images and buttons. 4) Optimizing pages for SEO. 5) Redesigning pages for mobile users. Regular testing of landing page variations and measuring outcomes is important for optimization.
Adding voice of customer to your analytics toolkitiperceptions
At the eMetrics Tour event in Montreal, Lane Cochrane, VP research @ iPerceptions, introduced the audience to Voice of Customer (VoC). Digital analysts attending the event were presented examples of how attitudinal and behavioral data integration can lead to actionable insights. Learn more at http://www.iperceptions.com.
Conversion conference london nov 2011 - multi channel testing - craig sullivanCraig Sullivan
Cross channel testing tips including how to optimise your call tracking, call centres, contact methods, contact flows. Also how to deflect, manage or remove cost from contact handling.
This set of slides also covers our optimisation process, results and shows some case studies.
If you're a serious marketer, cross channel is going to be vital for you in 2012.
A brief case study on how to define customer experience, both functionally and emotionally, for a public sector agency. The presentation ends with a simple, 1-page strategic plan to improve the customer experience.
This campaign involved creating personalized triggered email campaigns for JetBlue visitors who abandoned online shopping carts. The emails were tailored based on where visitors dropped off in the booking process and highlighted JetBlue's value proposition to encourage completing purchases. Compared to standard promotional emails, the triggered emails saw 150% higher open rates, 170% higher clickthrough rates, and 200% higher conversion rates, leading to 1,640% more revenue per email. The campaign demonstrated the power of highly targeted, personalized, and automated triggered emails.
Case study in viral marketing for B2B companies. O'Neal shares viral video campaign she developed based on a simple, animated depiction of network traffic developed by one of her in-house engineers. After creating a microsite for the video piece, posting it to YouTube, and seeding a few key industry sites with mentions of the demonstration, she created a viral video phenomenon that delivered a 6330% return on investment and cost per qualified lead of just $16.
Vertster - MarketingSherpa Webinar Part 1Vertster.com
The document discusses five ways to increase landing page conversion rates based on research from surveys, lab tests, and case studies. The top five methods are: 1) Using dynamic page elements. 2) Testing registration forms. 3) Testing creative elements like images and buttons. 4) Optimizing pages for SEO. 5) Redesigning pages for mobile users. Regular testing of landing page variations and measuring outcomes is important for optimization.
Adding voice of customer to your analytics toolkitiperceptions
At the eMetrics Tour event in Montreal, Lane Cochrane, VP research @ iPerceptions, introduced the audience to Voice of Customer (VoC). Digital analysts attending the event were presented examples of how attitudinal and behavioral data integration can lead to actionable insights. Learn more at http://www.iperceptions.com.
Conversion conference london nov 2011 - multi channel testing - craig sullivanCraig Sullivan
Cross channel testing tips including how to optimise your call tracking, call centres, contact methods, contact flows. Also how to deflect, manage or remove cost from contact handling.
This set of slides also covers our optimisation process, results and shows some case studies.
If you're a serious marketer, cross channel is going to be vital for you in 2012.
The document provides information on three individuals:
1) The first individual is the CEO and founder of Provado Marketing, Inc. and NameGoat.com, with over 8 years of experience blending technical, design, and marketing skills.
2) The second individual has 8 years of experience as a developer at companies, with formal degrees in computer science and marketing.
3) The third individual has broad experience as a designer for traditional and new media agencies.
Emakina Academy 5 - Know your audience - WebtrendsEmakina
How many surfers visit your website every day? What are their favorite sections? How can you turn a visitor into a lead, then in a client? Where are the hurdles to this conversion?
During this fifth Academy, our WebTrends experts will explain how web analytics can significantly improve your website ROI and better profile your target group. I
Emetrics - Oct 19 2011 - New York - X channel optimisationCraig Sullivan
The document discusses Belron's testing culture and multi-variate testing program. Belron has a small in-house optimization team that runs dozens of tests across its sites annually. Their testing aims to increase key metrics like revenue and customer satisfaction while lowering costs. Belron gathers ideas from analytics, customer feedback, and usability research. They employ A/B testing as well as multi-variate or "MVT" testing with dozens of variables. Through continual testing, Belron has achieved over $40 million in ROI from optimizations costing around $800,000 over two years.
A multi-channel approach to effective Internet Marketing. We focus on an integrated approach that produces the highest ROI of any marketing strategy. These case studies illustrate the essentials of keyword research, competitive analysis, website design, search engine optimization, social media marketing and analytics.
Conversion Conference - What's in YOUR toolkit?Craig Sullivan
This set of slides lists 12 practical tools, techniques or services you can use to improve conversion rates.
There are handy lists of companies and websites that will make a welcome addition to the stuff that all marketers should be using.
H/F University Presents: Growth Hacks - Rand FishkinHackersFounders
Rand Fishkin, CEO of SEOmoz, the most popular source for SEO software, presents tips on conversion rate optimization. Or as it's better known, how to get people to buy and not just browse.
Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv
The document provides an overview of Google Analytics for developers. It discusses tracking user behavior on websites and mobile apps, exporting data via the API, and using analytics data to optimize sites. The presentation covers setting up measurement, analyzing data to gain insights, and experimenting to improve user experience and marketing strategies. Real-time reporting and actionable intelligence are emphasized to continually enhance performance. Resources for learning more about Google Analytics capabilities are also provided.
2011 12-01 how to achieve predictable scalable revenue growth v1HubSpot
This document outlines a strategy for achieving predictable, scalable revenue growth through standardizing key aspects of the sales process. It recommends providing each salesperson with the same quantity and quality of sales-ready leads determined through data analysis. It also suggests ensuring all salespeople follow the same standardized sales process and use the same terminology. The document further advises hiring salespeople with consistent characteristics that fit the sales context and training all salespeople uniformly using a defined playbook. Implementing metrics, accountability, and data-driven processes is emphasized to optimize performance at each stage of the sales cycle.
Guider.com sees the current digital environment as a window of opportunity for businesses to claim their unique digital niche. However, this window will not remain open for long. Guider.com offers strategic web design, development, and marketing services to help businesses move their website from an expense to a balance sheet asset by capturing visitors and converting them into customers.
Best practices to optimize commerce site performance [webinar slides]Yottaa
This document discusses best practices for optimizing the performance of commerce websites. It begins by establishing the importance of performance and outlines some of the key challenges to performance for commerce sites. It then discusses 11 best practices for optimization, including establishing a performance baseline, reducing the number of requests through techniques like combining scripts and images, reducing asset weight through minification, gzip compression, and image optimization, and improving parallel loading of assets through domain sharding and intelligent script loaders.
Reputation Management: Monitoring Your Brand OnlineRhea Drysdale
This document summarizes the key aspects of reputation management and monitoring your brand online. It discusses cleaning up search engine results pages, but notes that internal changes are also needed. Data collection and segmentation of mentions are important to pinpoint problems and show areas for improvement compared to competitors. Key performance indicators and an implementation strategy should be defined to guide the reputation management process.
Kondiment How To Measure Online SuccesOnlyWords.ro
This document discusses how to measure and optimize online success through data-driven methods. It recommends defining quantifiable success metrics, testing different content variations, and focusing on outcomes rather than clicks. It also suggests creating visibility for data insights with executives, empowering analysts, and integrating analytics across customer touchpoints. The goal is to make decisions based on contextualized behavioral data and insights. The document is presented by Kondiment Group GmbH, a digital marketing agency with offices in Europe.
The document discusses how lead scoring helps drive conversions by prioritizing sales leads most likely to turn into customers. It provides examples of how to set up a basic lead scoring system taking into account factors like a lead's online behavior, demographic profile, and activities. Implementing lead scoring can improve campaign effectiveness and close rates by allowing companies to better target messaging to prospects at different stages in the buying cycle.
Faster and Better: A 360 Approach to Customer ProfitabilityVendavo
The document discusses how SAP and Vendavo partner to help customers improve profitability through price and margin management. It notes that their partnership has over 70 joint customers across industries, managing an estimated $200 billion in revenue. Integrating SAP and Vendavo solutions can help salespeople sell more profitably and companies increase margins through better pricing insights and analytics.
Driving Profits in the Downturn, Using Data to Improve Website Performance an...Marisa Gallagher
Preso from the 2009 Razorfish Client Summit covers a Top 10 list of things you can do with website data to drive better revenue-driving results (like page views, engagement, and audience.)
Webtrends Optimize helps companies optimize their online revenue through segmentation, testing, and targeting. It provides an unparalleled optimization platform and full-service solution with built-in expertise. Webtrends aims to expand its capabilities to optimize anything anywhere through standard integrations and APIs, and deliver more consumer-driven relevance through behavioral scoring and full session scoring. The presentation emphasizes that optimization requires expertise, all digital touchpoints should be optimized, and consumers determine relevance.
Conversion Content Marketing by Scott Brinkerion interactive
Put your content to work by making conversion a measurable goal. Take the six principles and go from being passive to active — from being generic to specific. That’s conversion content marketing.
The document provides an agenda for building a marketing machine for the 21st century. It introduces the speaker, Dan Kraus, a marketing veteran and founder of Leading Results, a marketing services firm. It outlines the core marketing mantra of talking about the problems solved rather than products sold. It also discusses how marketing has fundamentally changed from outbound interruption marketing to inbound strategies focused on attracting customers through valuable content.
Customer analytics and business optimization drive higher customer satisfacti...Casey Lucas
The document discusses how customer analytics and business optimization solutions can help financial institutions drive higher customer satisfaction, revenue, and profits. It outlines the current challenges facing banks in growing revenue while managing risk. The solution aims to provide a complete, accurate customer view across channels to generate insights for more targeted marketing. It captures customer interactions across channels in real-time to optimize engagement and tailor experiences. The goal is to move from mass marketing to precise, event-based interactions using customer data and predictive analytics.
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
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The document provides information on three individuals:
1) The first individual is the CEO and founder of Provado Marketing, Inc. and NameGoat.com, with over 8 years of experience blending technical, design, and marketing skills.
2) The second individual has 8 years of experience as a developer at companies, with formal degrees in computer science and marketing.
3) The third individual has broad experience as a designer for traditional and new media agencies.
Emakina Academy 5 - Know your audience - WebtrendsEmakina
How many surfers visit your website every day? What are their favorite sections? How can you turn a visitor into a lead, then in a client? Where are the hurdles to this conversion?
During this fifth Academy, our WebTrends experts will explain how web analytics can significantly improve your website ROI and better profile your target group. I
Emetrics - Oct 19 2011 - New York - X channel optimisationCraig Sullivan
The document discusses Belron's testing culture and multi-variate testing program. Belron has a small in-house optimization team that runs dozens of tests across its sites annually. Their testing aims to increase key metrics like revenue and customer satisfaction while lowering costs. Belron gathers ideas from analytics, customer feedback, and usability research. They employ A/B testing as well as multi-variate or "MVT" testing with dozens of variables. Through continual testing, Belron has achieved over $40 million in ROI from optimizations costing around $800,000 over two years.
A multi-channel approach to effective Internet Marketing. We focus on an integrated approach that produces the highest ROI of any marketing strategy. These case studies illustrate the essentials of keyword research, competitive analysis, website design, search engine optimization, social media marketing and analytics.
Conversion Conference - What's in YOUR toolkit?Craig Sullivan
This set of slides lists 12 practical tools, techniques or services you can use to improve conversion rates.
There are handy lists of companies and websites that will make a welcome addition to the stuff that all marketers should be using.
H/F University Presents: Growth Hacks - Rand FishkinHackersFounders
Rand Fishkin, CEO of SEOmoz, the most popular source for SEO software, presents tips on conversion rate optimization. Or as it's better known, how to get people to buy and not just browse.
Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv
The document provides an overview of Google Analytics for developers. It discusses tracking user behavior on websites and mobile apps, exporting data via the API, and using analytics data to optimize sites. The presentation covers setting up measurement, analyzing data to gain insights, and experimenting to improve user experience and marketing strategies. Real-time reporting and actionable intelligence are emphasized to continually enhance performance. Resources for learning more about Google Analytics capabilities are also provided.
2011 12-01 how to achieve predictable scalable revenue growth v1HubSpot
This document outlines a strategy for achieving predictable, scalable revenue growth through standardizing key aspects of the sales process. It recommends providing each salesperson with the same quantity and quality of sales-ready leads determined through data analysis. It also suggests ensuring all salespeople follow the same standardized sales process and use the same terminology. The document further advises hiring salespeople with consistent characteristics that fit the sales context and training all salespeople uniformly using a defined playbook. Implementing metrics, accountability, and data-driven processes is emphasized to optimize performance at each stage of the sales cycle.
Guider.com sees the current digital environment as a window of opportunity for businesses to claim their unique digital niche. However, this window will not remain open for long. Guider.com offers strategic web design, development, and marketing services to help businesses move their website from an expense to a balance sheet asset by capturing visitors and converting them into customers.
Best practices to optimize commerce site performance [webinar slides]Yottaa
This document discusses best practices for optimizing the performance of commerce websites. It begins by establishing the importance of performance and outlines some of the key challenges to performance for commerce sites. It then discusses 11 best practices for optimization, including establishing a performance baseline, reducing the number of requests through techniques like combining scripts and images, reducing asset weight through minification, gzip compression, and image optimization, and improving parallel loading of assets through domain sharding and intelligent script loaders.
Reputation Management: Monitoring Your Brand OnlineRhea Drysdale
This document summarizes the key aspects of reputation management and monitoring your brand online. It discusses cleaning up search engine results pages, but notes that internal changes are also needed. Data collection and segmentation of mentions are important to pinpoint problems and show areas for improvement compared to competitors. Key performance indicators and an implementation strategy should be defined to guide the reputation management process.
Kondiment How To Measure Online SuccesOnlyWords.ro
This document discusses how to measure and optimize online success through data-driven methods. It recommends defining quantifiable success metrics, testing different content variations, and focusing on outcomes rather than clicks. It also suggests creating visibility for data insights with executives, empowering analysts, and integrating analytics across customer touchpoints. The goal is to make decisions based on contextualized behavioral data and insights. The document is presented by Kondiment Group GmbH, a digital marketing agency with offices in Europe.
The document discusses how lead scoring helps drive conversions by prioritizing sales leads most likely to turn into customers. It provides examples of how to set up a basic lead scoring system taking into account factors like a lead's online behavior, demographic profile, and activities. Implementing lead scoring can improve campaign effectiveness and close rates by allowing companies to better target messaging to prospects at different stages in the buying cycle.
Faster and Better: A 360 Approach to Customer ProfitabilityVendavo
The document discusses how SAP and Vendavo partner to help customers improve profitability through price and margin management. It notes that their partnership has over 70 joint customers across industries, managing an estimated $200 billion in revenue. Integrating SAP and Vendavo solutions can help salespeople sell more profitably and companies increase margins through better pricing insights and analytics.
Driving Profits in the Downturn, Using Data to Improve Website Performance an...Marisa Gallagher
Preso from the 2009 Razorfish Client Summit covers a Top 10 list of things you can do with website data to drive better revenue-driving results (like page views, engagement, and audience.)
Webtrends Optimize helps companies optimize their online revenue through segmentation, testing, and targeting. It provides an unparalleled optimization platform and full-service solution with built-in expertise. Webtrends aims to expand its capabilities to optimize anything anywhere through standard integrations and APIs, and deliver more consumer-driven relevance through behavioral scoring and full session scoring. The presentation emphasizes that optimization requires expertise, all digital touchpoints should be optimized, and consumers determine relevance.
Conversion Content Marketing by Scott Brinkerion interactive
Put your content to work by making conversion a measurable goal. Take the six principles and go from being passive to active — from being generic to specific. That’s conversion content marketing.
The document provides an agenda for building a marketing machine for the 21st century. It introduces the speaker, Dan Kraus, a marketing veteran and founder of Leading Results, a marketing services firm. It outlines the core marketing mantra of talking about the problems solved rather than products sold. It also discusses how marketing has fundamentally changed from outbound interruption marketing to inbound strategies focused on attracting customers through valuable content.
Customer analytics and business optimization drive higher customer satisfacti...Casey Lucas
The document discusses how customer analytics and business optimization solutions can help financial institutions drive higher customer satisfaction, revenue, and profits. It outlines the current challenges facing banks in growing revenue while managing risk. The solution aims to provide a complete, accurate customer view across channels to generate insights for more targeted marketing. It captures customer interactions across channels in real-time to optimize engagement and tailor experiences. The goal is to move from mass marketing to precise, event-based interactions using customer data and predictive analytics.
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Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
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Selecting a CMS - 9 Fears that Shouldn't Hold You BackMarqui CMS
This document discusses common fears that prevent marketers from selecting a content management system (CMS) and provides advice on how to overcome those fears. It identifies 9 common fears such as failure, costs, complexity of integration and change. For each fear, it offers strategies such as focusing on current pain points, choosing a flexible CMS, and prioritizing needs to make the selection process less daunting. The document also provides tips on starting the selection process, including forming a decision team, setting objectives, auditing current workflows and prioritizing criteria.
Content Marketing for Lead Gen: How to Get StartedMarqui CMS
Think of the brands you know and love. As you read this, they're all doing it.
Content marketing, that is. Without content, there is no marketing. Creating and distributing valuable information to a target audience is essential to bringing in new customers and building loyalty. The world's biggest corporations, including Coca-Cola, have adopted content marketing as a core part of their engagement strategy for the coming years, but have you?
Join Nicole Capelo, Marketing Specialist at Marqui, and Dan Biggs, Digital Strategist at Station X, in a live webinar that takes the guesswork out of content marketing, showing how companies like yours can use it to drive measurable returns.
This webinar will provide you with:
• An understanding of the pivotal role content marketing plays in demand generation and sales efforts
• Ideas and inspiration - which companies are doing it right
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The Marketer's Guide to Taking Your Website MobileMarqui CMS
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• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
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7 Tips to Get More Leads from Your WebsiteMarqui CMS
A recent survey* of B2B marketing executives revealed that corporate websites are the #1 online source of new leads and yet 80% of marketers felt that their websites are not delivering on their potential.
In this webinar, we will share 7 simple tactics to help you turn more of your website visitors into qualified leads, based on Marqui's experience working with many leading B2B businesses. You should attend if you are…
• VP or Director of Marketing
• Digital Marketing Manager
• Responsible for website content
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Richard Sharp, VP of Marketing at Marqui Solutions and Dan Biggs, Digital Strategist at Station X Communications Inc, provide insight into the mobile landscape and its opportunities, illustrating how mobile web can be your organization's most powerful marketing tool.
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Link building is a key component in a successful search engine optimization strategy, but it can also be one of the most misunderstood aspects. Do you know how to develop an effective link building strategy to drive more traffic to, and sales from, your website?
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