The document outlines a presentation on improving email conversions through effective strategies like creating persuasive subject lines and content, using a primary call-to-action, and ensuring consistency between emails and landing pages. It emphasizes the importance of trust, segmentation, and personal engagement to enhance recipient responses. The session includes a Q&A, and attendees will receive a recording and slides afterward.

1. 10 Ways to Improve Your Email
Conversions:
Learn how to measure and optimized your email
campaigns to improve ROI.
Date
Presented by:
Richard Sharp &
Amberlie Denny

2. 5 things you want to know about
this presentation…
1. The presentation will be 45 minutes including Q & A
2. You can send your questions to us via your
GoToWebinar controls at any time during the
presentation
3. We will answer timely, topic-specific questions during
the presentation and save the rest for the Q & A
period
4. We answer all the questions we don’t have time for
during the presentation in a blog post later in the day
5. We will send out a link to the recording and a PDF of
the presentation slides after the presentation

5. …when someone meets that goal, it’s called a conversion.
If you’re sending out an email campaign because you want to get
your recipients to register for a new whitepaper you’ve created,
and they click on a link in your email and fill in a form, they have
converted on your email campaign’s goal.

7. u campaigns
Measuring and
analyzing are the
only ways to optimize.
are working gives you
the power to optimize.

9. 10 Ways to Improve
1. Use effective subject lines
2. Create persuasive email copy
3. Be educational not self promotional
4. Use permission-based email
5. Keep your important information above the fold
6. Use one primary call-to-action
7. Show that you’re trustworthy
8. Segment subscribers so emails are targeted
9. Be personal
10. Make it to the inbox
11.Keep email and landing page consistent.

10. 1. Don’t be boring.
If people don’t want to open your email, they
can’t convert.

11. 2.
Be
persuasive.
Communicate the
value of what you’re
offering and people will want
to convert.

12. 3. Educate your
recipients.
There is a happy medium
between educational and promotional
content.
Your job is to find it.

13. 5. Get Permission.
Waiting until someone
asks you to communicate
with them, makes your messages
more powerful and well-received

14. 5. Focus on Layout.
Remember to keep important information
above the fold.

15. 6. Make it a no-brainer.
Using one primary call-to-action reduces risk
of confusion and keeps your main goal clear.

16. 7. Exude Trust.
If you convey the fact that people can
trust what you’re going to do with their information,
then people have more reason to give it to you.

17. 8. Segment,
segment,
segment!
Segmenting your audience helps
your emails to be more
relevant and targeted.

18. 9. Be Personal.
People want to feel special.
Your emails should make your
recipients feel like you’re
speaking to them,
personally.

19. 10. Get
Delivered.
If your emails never arrive, how
can your recipients convert?

20. 11.
Stay consistent.
It’s important to ensure that the landing
that your recipients arrive at is a natural
progression from the email itself.

21. Primary
call-to-action
Catchy
subject line

22. Primary
call-to-action
Privacy
Information

23. Consistent
branding
Clear
indication of
where the
visitor is
More
privacy and
“trust”
information

24. Primary
Consistent
call-to-action
branding
Is consistent

25. If you take anything away from this
make sure you
presentation,
remember:
1. Once your email is delivered, you need to have persuasive
titles and copy with clear calls-to-action.
2. If people don’t trust what you’re going to do with their
information, they probably won’t convert.
3. Take your email campaigns to the next level by ensuring that
your emails and landing pages are consistent.

26. Thank You!
Register to receive our blog posts via email today and you’ll be
entered to receive a FREE email assessment.
Follow our blog at http://www.marqui.com/blog
Follow us on Twitter @Marqui_CMS
Contact me!
Richard Sharp, VP Marketing
richard.sharp@marqui.com
604.484.8543

27. References
• http://www.flickr.com/photos/gordonflood/474031261/
• http://www.flickr.com/photos/scottschrantz/3016790176/sizes/z/
• http://www.flickr.com/photos/kurafire/190169989/sizes/l/
• http://www.flickr.com/photos/bonked/2358339193/sizes/m/
• http://www.flickr.com/photos/omegatron/438272080/sizes/m/
• http://www.flickr.com/photos/overton_cat/2152788744/sizes/z/in/
photostream/
• http://www.flickr.com/photos/freedom-to-
move/4464975426/sizes/m/
• http://www.flickr.com/photos/eskimoblood/2968095640/sizes/l/in
/photostream/