This document provides an introductory overview of growth hacking, covering its definition, methodology, and key metrics such as user engagement and revenue. It discusses famous examples of growth hacking strategies used by companies like Hotmail, Airbnb, and Dropbox, emphasizing the importance of creativity and technical skills. Practical tools and techniques for implementing growth hacking are also highlighted, including user segmentation and custom targeting.

1. Introduction to Growth Hacking pt1Digital
Growth Day
18.09.2014

2. Let’s Discuss...
➔ Intro
➔ What is Growth Hacking
➔ Examples (famous and practical)
➔ Tools
➔ Framework

3. True Up

4. What is Growth Hacking?

5. (not so) New kids on the block

6. David v Goliath

7. Equation
Data + Tech + Psychology + Digital marketing = Growth Hacking

8. Applied against every part of a business
Acquisition - Conversion - Retention - Advocacy/virality - Product

9. When we talk about Growth
Focus on driving efficient, effective & sustainable growth
Typical Growth metrics:
- DAUs, WAUs, MAUs
- No of customers
- No of downloads
- Revenue
- CPA
- ROI

10. When we talk about Hacking
Means a number of things
Creative & inventive
Speed
Cutting to the chase
Bending rules / swimming against the flow
Not being perfect
Technical chops (optional extra)

11. Some famous Growth
Hacks

12. Hotmail achieved 12m users in first 1.5 years
PS I love you. Get your free email at Hotmail

13. AirBnB hack existing distribution channels
Also understood the importance of quality photos to conversion

14. Dropbox super incentivise their users
As well as geting customers to recommend
friends, Dropbox incentive key user
behaviours they know will result in growth

15. Facebook continuously learn
And identified the importance of page load
times if you’re going for world domination
+ the photos tagging wasn’t a bad move

16. Hailo cracked how to get app onto phones
By creating a value added service for taxi drivers

17. And then Uber came along

18. Zoverstock cared less about brand & a website

19. Social integration

20. Some practical examples

21. Test ideas with crowdfunding websites
And check out this link from Four Hour Week

22. The soft follow

23. Personalise emails
Hey guys
Just wanted to let you know about this
amazing Growth Hacking agency I’ve just
met called True Up. You should check
them out as they could really help you
send your growth into orbit.
Cheers
All @ Growth Digital Day
- Sent from my Iphone
Use plain ‘Gmail’ type formatting
Sign off ‘sent from my Iphone’

24. Facebook custom targeting creates interesting
opportunities

25. App store optimisation creates quick wins

26. As does influencing reviews
Segment users
Avoid - reviews Prompt + reviews

27. Rank review in your favour
Hint: Can only be done from desktop, not mobile

28. Use Google Adwords for experimenting

29. Targeted blogger outreach
➔ Shortlist competitors
➔ Drag competiors logos into Google Image search
➔ List blogs where the logo appears
➔ Utilise similarweb.com to estimate web traffic (also good for spying on your
competitors!)
➔ Shortlist blogs
➔ Use Gmail Rapportive to find email addresses (tbc)
➔ Find connections via Linkedin / Facebook etc

30. Put yourself into mindset of user
What you say and how you say it are as important as what you do

31. Headline are THE most important part of a
website

32. Headline are THE most important part of a
website

33. What are my core product values?
The very essence of why someone uses your product.
Often very different to what the brand stands for.

34. They’re not easy to identify

35. But can inform your business KPIs
7 friends in 10 days Follow 5-10 people
on first day
Provides simple & clear
objectives

36. Ok lets start pulling all
this together
and switch slides