This document provides tips for brands on using the new Facebook Timeline format. It discusses visual changes like the larger cover photo and profile picture sizes. It also covers optimizing the timeline by pinning posts, prioritizing content, and focusing on visual posts. The document notes that custom applications will have a smaller presence and the interface is now focused on telling a brand's story through curated content on the timeline. It emphasizes that engaging posts in the news feed remain important for generating awareness.
Prophets presents "Facebook Timeline for brands essential training"Prophets Agency
In this presentation we explain what changed in the Facebook layout, and what this means for your brand, how you should respond to these changes.
We include many examples and notes what these changes mean for your brand online.
contact us at info@prophets.be or on www.prophets.be
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
Facebook New Timeline for brand pages (english version)Emmanuel Vivier
Facebook : Le nouveau design Timeline pour les pages de marque sur Facebook. 12 choses à retenir suite à l'annonce du 29 Fev 2012. de la nouvelle mise en page au format "timeline" aux nouvelles fonctionnalités et best practices...
La version Française est disponible ici : http://slidesha.re/xFZMPc
Whether we like it or not, by March 30 business pages on Facebook will be migrated to the new timeline format. Here's a breakdown of the changes, and ideas for how you can leverage them to rock your page.
Prophets presents "Facebook Timeline for brands essential training"Prophets Agency
In this presentation we explain what changed in the Facebook layout, and what this means for your brand, how you should respond to these changes.
We include many examples and notes what these changes mean for your brand online.
contact us at info@prophets.be or on www.prophets.be
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
Facebook New Timeline for brand pages (english version)Emmanuel Vivier
Facebook : Le nouveau design Timeline pour les pages de marque sur Facebook. 12 choses à retenir suite à l'annonce du 29 Fev 2012. de la nouvelle mise en page au format "timeline" aux nouvelles fonctionnalités et best practices...
La version Française est disponible ici : http://slidesha.re/xFZMPc
Whether we like it or not, by March 30 business pages on Facebook will be migrated to the new timeline format. Here's a breakdown of the changes, and ideas for how you can leverage them to rock your page.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
How should your public company be using Facebook Pages in it's Social Media for Investor Relations strategy? We take a look at the branding and engagement strategies that will help your corporate Facebook Page become an effective IR tool.
How to market your brand on Facebook, Case Studies and Considerations for making sure your brand stands out in the Social Space.
A definitive and comprehensive guide on using Facebook to achieve business goals
A picture is worth a thousand words, even if the picture is a 16×16 pixel favicon. The favicon (also known as favorite icon) has been a part of the Internet, albeit a small one since the release of Internet Explorer 5 in 1999. Originally it was only shown in Internet Explorer’s favorites (bookmarks) menu and next to the URL in the address bar if you had the page bookmarked.
goo.gl/x2pGlR
Now the Facebook Timeline is mandatory for Pages. As of March 31th, 2012, ALL Facebook Pages will switch over to the new layout. This slide presentation provides and overview of the new layout, it's features and limitatoins.
1. Understanding the Social Media Brand Impression.
2. Facebook Fan & Friend of Fans Segments and Impressions.
3.The Brand Fan and Social Marketing.
4.Reaching Consumers at Scale with Branded Content.
5.Social Media Audience Analysis.
6.Facebook as a Global Marketing Channel for Brands.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
How should your public company be using Facebook Pages in it's Social Media for Investor Relations strategy? We take a look at the branding and engagement strategies that will help your corporate Facebook Page become an effective IR tool.
How to market your brand on Facebook, Case Studies and Considerations for making sure your brand stands out in the Social Space.
A definitive and comprehensive guide on using Facebook to achieve business goals
A picture is worth a thousand words, even if the picture is a 16×16 pixel favicon. The favicon (also known as favorite icon) has been a part of the Internet, albeit a small one since the release of Internet Explorer 5 in 1999. Originally it was only shown in Internet Explorer’s favorites (bookmarks) menu and next to the URL in the address bar if you had the page bookmarked.
goo.gl/x2pGlR
Now the Facebook Timeline is mandatory for Pages. As of March 31th, 2012, ALL Facebook Pages will switch over to the new layout. This slide presentation provides and overview of the new layout, it's features and limitatoins.
1. Understanding the Social Media Brand Impression.
2. Facebook Fan & Friend of Fans Segments and Impressions.
3.The Brand Fan and Social Marketing.
4.Reaching Consumers at Scale with Branded Content.
5.Social Media Audience Analysis.
6.Facebook as a Global Marketing Channel for Brands.
Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 ChangesBen Grossman
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What’s your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
At the inaugural Facebook marketing conference in New York City on Feb. 29,
Facebook announced the most fundamental reimaginings of the way brands participate with
the Facebook community since Brand Pages were first introduced.
From the new Timeline design, to new content considerations, to apps, to community management
to how media can be used as an amplifier—everything has been given a new veneer.
These changes not only affect the look of a brand’s page, but also how a brand’s fans interact
with and experience the content on that page.
With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s
SocialWork team has created the following list of immediate considerations to ensure
your page is ready for the Timeline Era.
Facebook recently announced wide-ranging changes to the way brands and marketers use the platform to reach, connect and engage with fans. The changes have important implications for your existing Facebook presence and planned initiatives. This document reviews the changes and what they mean for you.
Overview of the changes to brand pages with the introduction of Facebook Timeline. Screenshots of several brand examples with different elements being highlighted. Cover photo rules and dimensions discusses, along with apps, paid media and landing pages. Deck from presentation to colleagues. Feel free to get in touch with questions.
Liveworld POV new FaceBook features for brandsLiveWorld
Facebook presented a number of changes that the company positions as natural outgrowth of its perspective that “Stories are more powerful than Ads, and a Brand Page is where the brand creates stories that fans then share and create mini-stories on top of.”
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Essentials of Automations: Optimizing FME Workflows with Parameters
Bbm facebook timelineguide-01
1. Tips for the NEW Facebook Timeline
Times are a changing...
The new Facebook layout will have an impact on
what brands have built on Facebook in the past
(i.e. applications, posts, photos and more) and how
brands can best use Facebook in the future.
Compared to the current Facebook brand page
(which only allows the profile picture and five
thumbnails to be customized, hiding photo albums
and tagged photos beneath the Wall), Timeline
unlocks new possibilities for branding, raising
awareness and creativity.
The “Cover,” an 851 by 315 pixel image spanning
the top of your profile, can be changed at any time
and is major real estate for a brand — perfect for
a product shot or promotion push.
Now with the larger post size and photos, Timeline
can easily serve as a brand blog, providing fans
with frequent and engaging updates in a neatly
packaged profile.
As of March 30th, 2012 Facebook’s Timeline will
be pushed live to everyone.
How will this effect our brand pages?
Are we ready?
the integrated ideas agency
2. Tips for the NEW Facebook Timeline
Visual Changes
Cover Photo
The new home for on-Page promotion, the Cover Photo should be
uploaded at 851 x 315 pixels. The perfect place to feature a fan or
photo of the month, a new promotion or even a call-out for a (now
more hidden) custom Facebook Application.
Careful! Cover Photos may not include price or purchase information,
contact information or calls to action. Consult Facebook’s rules
Timeline
before development, which includes no commericial & promotional
The new Page layout allows for the biggest, most customized
content.
visual branding ever. Combined with a new, moments-in-time
focused layout, Pages now act as more of a brand narrative
than a community message board.
Profile Picture
Though many brands used extended, promotional profile pictures in the past, Facebook’s new Timeline layout means that
a brand’s profile picture can now stay a relatively consistent reflection of the logo, using the Cover Image for major
promotions instead. It should be uploaded at 180 x 180 pixels. It will automatically be scaled down to 32 x 32 pixels for
News Feed viewing.
the integrated ideas agency
3. Tips for the NEW Facebook Timeline
Timeline Optimization
Pinning Posts
While Facebook recommends Pages post once per day,
it has created a capability that allows Administrators to
“Pin” a post to the top of the Page, so that it is the first
thing users see upon arrival for a 7-day period.
Prioritize Content
Page Administrators now have a way to prioritize
their own content within the Timeline by starring
the best (most engaging) ones and allowing it to
expand with double width on the timeline.
Just as easily, Administrators can hide less
engaging or less important stories. The net
effect of this functionality is that once a post is
no longer current, Administrators can choose
not to feature it as a main part of the company’s
past in the Timeline. As such, product recall
announcements or public apologies can still be
distributed and shown while relevant, but can
later be hidden in favor of more positive
milestones in the brand’s past.
the integrated ideas agency
4. Tips for the NEW Facebook Timeline
Timeline Optimization
Most visual post WINS!
Facebook is beginning to put more of an emphasis on
helping users visualize their friends’ and brands’ posts and
activity.
Brands that create posts that are accompanied by visual
media (i.e. a photo or video) enjoy greater inclusion and
engagement through users’ News Feeds and also are now
core to a quality user experience in the Timeline layout.
Posts that include fill-in-the blanks, caption contests and
video clips will drive engagement as Facebook continues
to evolve. Additionally, visually compelling posts make for
an easily scannable, engaging Timeline history, which users
can now scroll through at any time.
Facebook Recommendations
Facebook released some staggering
statistics about what types of posts work best.
• Visually engaging posts generate 2X the
engagement of basic text posts.
• On average, people visit and engage with
Pages most often between 9pm and 10pm.
• Posts between 100 and 250 characters
(less than 3 lines of text) see about 60%
more likes, than longer posts.
ONE engaging post a day is GOLDEN.
the integrated ideas agency
5. Tips for the NEW Facebook Timeline
Facebook Applications
No Welcome Tab
Administrators will no longer be able to set a
default landing tab as the first thing users
see upon arriving to the Page. Instead, the
Cover Photo will need to do any “Welcome”
talking desired by the brand (though current
fans will see it too).
App size change
The new application display will continue to
allow older apps (520 pixels in width) to
display, but they’ll look narrow in the new
layout that allows for 810 pixel-wide
layouts. Applications new and old require a
new icon to appear on the Page that is
111x74 pixels.
the integrated ideas agency
6. Tips for the NEW Facebook Timeline
Facebook Applications
Applications get a down grade
Custom Facebook Applications represent a
significant investment to many marketers,
were given a low priority in the new Timeline layout.
Pages can choose to feature up to three custom
applications by default (the Photos Application is
fixed), but the rest fall below in an area that must
be expanded by the user prior to viewing
additional applications.
Because Facebook’s interface has long been based
on a tabbed navigational structure, where brands
would often create “Welcome Tabs” to orient users
to the Page, this will trigger a major change in many
Page’s user experience. Users will now have to be
drawn in by a brand’s content, rather than a
messaging tab.
the integrated ideas agency
7. Tips for the NEW Facebook Timeline
Facebook Ads
Facebook’s top advertising spenders will now
be using an offering re-named “Premium on
Facebook.” In order to augment its preexisting
premium advertising offering, Facebook is adding
the in-News Feed ads, mobile News Feed ads and
a new Log-out experience as parts of its paid
media offerings.
the integrated ideas agency
8. Tips for the NEW Facebook Timeline
Best Practises for the NEW Facebook
#1 Forced community Is DEAD...
One of the biggest challenges for brands
joining Facebook (especially those in highly
regulated industries) has always been the fact
that users could post whatever they wanted to
brand’s walls whenever they wanted to... for
the world to see.
Timeline does away with that. In fact, the
entire interface has made a shift from being a
dolled up message board with some cool
interactive features to becoming a narrative
story about a brand... completely controlled by
the brand. Administrators can prevent users
from posting to the timeline, moderate all
posts and even re-publish the user-generated
posts they like.
The Timeline is engineered to tell the brand’s
story as it wants to be seen. Blemishes can be
hidden and Community Managers have
complete control over what happens on the
Page. One-to-one, consumer-to-brand
messaging also keeps consumers’ and brands’
dirty laundry (i.e. customer service issues) out
of sight and, perhaps, out of mind.
the integrated ideas agency
9. Tips for the NEW Facebook Timeline
Best Practises for the NEW Facebook
#2 Don’t forget the News Feed
If nothing else, users will have to admit:
Timeline is pretty. Marketers are sure to love
playing with the Cover Photos and finding
new ways to feature neat history as part of the
Timeline. Facebook is even pushing the idea
of the Page itself as “Mission Control” every
chance it gets.
None of that changes the fact, however, that
perhaps the most important part of Facebook
for brands has not significantly changed at
all: the News Feed. Indeed, the majority of
engagement and awareness is generated by
brands’ posts being seen among their friends’
posts in the News Feed.
While Facebook’s new paid advertising units
will be able to land brands in the News Feed,
a strong content strategy with engaging posts
at the right time will still be at the core of the
most successful brands on Facebook. So go
ahead, make your brand’s Page beautiful...
but don’t forget to think long and hard about
that News Feed.
the integrated ideas agency
10. Tips for the NEW Facebook Timeline
Best Practises for the NEW Facebook
#3 Emphasis on visuals
No one wants to read a book when they hop on
Facebook to stalk a few friends. A quick scroll
through a brand’s timeline will give you an idea
of whether it is posting enough rich visual content.
The more photos, videos and links relevant to
individual posts, the more a brand stands out
in the timeline and builds affinity through
its timeline.
As the entire Internet drives towards a future
of representing a new world of data with
easy-tounderstand visuals, it will be no surprise
if Facebook continues to focus on making
improvements to the platform that make it
more visually gripping.
the integrated ideas agency
11. Tips for the NEW Facebook Timeline
Best Practises for the NEW Facebook
#4 Story telling through Milestones
Brands, public figures and institutions that
have a rich history have a perfect opportunity
to display it through Timeline in an engaging
way. Administrators can literally go back in
time and use the new “Milestone” post type to
add landmarks in an organization’s past all
the way back to the year it was founded.
Brands that have long-standing relationships
with customers can even encourage users to
contribute photos that can then be re-posted
as part of the Page’s history.
For those brands that don’t have a history,
like movies, Timeline allows Administrators to
tell a fanciful backstory that can build
anticipation for premieres. For television
shows or entertainers, Timeline offers a
wonderful way to catalogue episodes or
performances and the journey to
accomplishment.
the integrated ideas agency