Think of the brands you know and love. As you read this, they're all doing it.
Content marketing, that is. Without content, there is no marketing. Creating and distributing valuable information to a target audience is essential to bringing in new customers and building loyalty. The world's biggest corporations, including Coca-Cola, have adopted content marketing as a core part of their engagement strategy for the coming years, but have you?
Join Nicole Capelo, Marketing Specialist at Marqui, and Dan Biggs, Digital Strategist at Station X, in a live webinar that takes the guesswork out of content marketing, showing how companies like yours can use it to drive measurable returns.
This webinar will provide you with:
• An understanding of the pivotal role content marketing plays in demand generation and sales efforts
• Ideas and inspiration - which companies are doing it right
• Tools to develop your own forward-thinking content strategy
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
The Marketer's Guide to Taking Your Website MobileMarqui CMS
Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.
Attending this webinar will help you:
• Develop a mobile strategy that fits your customers' needs
• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
• Manage your mobile content as part of your content strategy
New Rules for B2B Website Personalization & PerformanceOptimizely
Key takeaways:
- Best Practices for B2B personalization
- How to build an Account-Based Marketing personalization strategy for your website
- Benchmarks for success from some of today's leading ABM marketers
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
The Marketer's Guide to Taking Your Website MobileMarqui CMS
Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.
Attending this webinar will help you:
• Develop a mobile strategy that fits your customers' needs
• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
• Manage your mobile content as part of your content strategy
New Rules for B2B Website Personalization & PerformanceOptimizely
Key takeaways:
- Best Practices for B2B personalization
- How to build an Account-Based Marketing personalization strategy for your website
- Benchmarks for success from some of today's leading ABM marketers
Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
INTRODUCTION TO GROWTH HACKING
What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind?
In this session we'll explore why Growth Hacking has become one of the bigger buzz terms of 2013 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.
We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.
This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.
Liam Reynolds, Founder, True Up
Pitch your customer right customer-centric approach: the proposal attached is strategically targeting the customer to identify its design needs and recommended changes
An evaluation of Novaspaceart.com based on user interviews, personas, diary studies, card sorts, and usability studies, complete with recommendations for improvement.
We are a ISO 90001:2001 certified, SanJose based company with development center in India and have a team of 20+ developers. We are Adobe solution partner and are competent in developing all kinds of web applications-eCommerce, LMS, webportals, media streaming apps etc. We provide one stop shop for all web development technologies namely PHP, Java, ASP, ColdFusion, Flash, SQL, COM, DCOM, ISAPI, JavaScript, EJB, Java Servlet, Java Applets, C, VC++, DLL Development, MFC, HTML, HTML CSS, .NET, VB, VBScript, Java iAppli, iMode, cHTML
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
The slides used in a guest lecture by Dot Tourism at the University of Brighton.
Kate Waite from Dot Tourism, digital marketing specialists for the tourism and travel industry, presented the lecture to 55 final year students studying an e-tourism module as part of their Travel Marketing BA(Hons) and Tourism Management BA(Hons) degrees.
The lecture presented an overview of developing websites for the travel and tourism industry.
www.dottourism.com
How to drive great customer experiences for content ROI - government editionMelissa Wilfley
Talk I gave at WPP/Kantar next generation of digital government at Ministry of Manpower in Singapore on best practices for driving great customer experiences and maximizing content ROI for government agencies.
Custom Audience Campaigns: How to Make the Most of Facebook's Targeted Advert...William Crozer
This presentation was originally delivered at the Casino Marketing & Technology Conference on July 18, 2018 by William Crozer, Director of Content Marketing and Digital Strategy for Wide Awake, a gaming and hospitality marketing agency.
Presentation Summary:
Most of your best players are also Facebook users, and when they’re on Facebook, they like to stay there. With more than 2 billion users globally, Facebook remains the largest and most widely used social media network. The chances are that not only are your best players on Facebook, but they're spending 20 minutes on average each day.
Fortunately for marketers, Facebook’s Custom Audience tool offers an efficient and effective way to communicate with a specific audience to accomplish any number of business goals. Building campaign frequency and reach, communicating membership perks and re-engaging inactive players are just a few real-world ways to use Custom Audiences. In this how-to session, you will learn the ins-and-outs of using Custom Audiences on Facebook from creating and launching a campaign to recording the results.
Saving Time, Energy and Money with Virtual WarehousinginterlinkONE
interlinkONE's VP of Sales Karen Sheehey delivered this presentation at the "Ignite Your Growth" symposium in Philadelphia on March 17th 2011. The event was hosted by TGI.
Build Your Brand with Facebook, Twitter & MySpaceWeb.com
Build Your Brand with Facebook, Twitter & MySpace session at the ASD/IMA conference in Las Vegas March 1st 2010.
Network Solutions offer a full range of Web-related services. In addition to domain name registration, we offer Web site design and hosting, e-commerce solutions, online security products, and search engine marketing and optimization.
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer.
In this presentation for the BMA Carolinas, I talk about how marketing can help drive change across the business by creating content people want, like to share, and might even love!
I provide the tips, tools and templates you need to create your own content marketing program that drives conversion for your business.
Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
INTRODUCTION TO GROWTH HACKING
What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind?
In this session we'll explore why Growth Hacking has become one of the bigger buzz terms of 2013 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.
We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.
This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.
Liam Reynolds, Founder, True Up
Pitch your customer right customer-centric approach: the proposal attached is strategically targeting the customer to identify its design needs and recommended changes
An evaluation of Novaspaceart.com based on user interviews, personas, diary studies, card sorts, and usability studies, complete with recommendations for improvement.
We are a ISO 90001:2001 certified, SanJose based company with development center in India and have a team of 20+ developers. We are Adobe solution partner and are competent in developing all kinds of web applications-eCommerce, LMS, webportals, media streaming apps etc. We provide one stop shop for all web development technologies namely PHP, Java, ASP, ColdFusion, Flash, SQL, COM, DCOM, ISAPI, JavaScript, EJB, Java Servlet, Java Applets, C, VC++, DLL Development, MFC, HTML, HTML CSS, .NET, VB, VBScript, Java iAppli, iMode, cHTML
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
The slides used in a guest lecture by Dot Tourism at the University of Brighton.
Kate Waite from Dot Tourism, digital marketing specialists for the tourism and travel industry, presented the lecture to 55 final year students studying an e-tourism module as part of their Travel Marketing BA(Hons) and Tourism Management BA(Hons) degrees.
The lecture presented an overview of developing websites for the travel and tourism industry.
www.dottourism.com
How to drive great customer experiences for content ROI - government editionMelissa Wilfley
Talk I gave at WPP/Kantar next generation of digital government at Ministry of Manpower in Singapore on best practices for driving great customer experiences and maximizing content ROI for government agencies.
Custom Audience Campaigns: How to Make the Most of Facebook's Targeted Advert...William Crozer
This presentation was originally delivered at the Casino Marketing & Technology Conference on July 18, 2018 by William Crozer, Director of Content Marketing and Digital Strategy for Wide Awake, a gaming and hospitality marketing agency.
Presentation Summary:
Most of your best players are also Facebook users, and when they’re on Facebook, they like to stay there. With more than 2 billion users globally, Facebook remains the largest and most widely used social media network. The chances are that not only are your best players on Facebook, but they're spending 20 minutes on average each day.
Fortunately for marketers, Facebook’s Custom Audience tool offers an efficient and effective way to communicate with a specific audience to accomplish any number of business goals. Building campaign frequency and reach, communicating membership perks and re-engaging inactive players are just a few real-world ways to use Custom Audiences. In this how-to session, you will learn the ins-and-outs of using Custom Audiences on Facebook from creating and launching a campaign to recording the results.
Saving Time, Energy and Money with Virtual WarehousinginterlinkONE
interlinkONE's VP of Sales Karen Sheehey delivered this presentation at the "Ignite Your Growth" symposium in Philadelphia on March 17th 2011. The event was hosted by TGI.
Build Your Brand with Facebook, Twitter & MySpaceWeb.com
Build Your Brand with Facebook, Twitter & MySpace session at the ASD/IMA conference in Las Vegas March 1st 2010.
Network Solutions offer a full range of Web-related services. In addition to domain name registration, we offer Web site design and hosting, e-commerce solutions, online security products, and search engine marketing and optimization.
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer.
In this presentation for the BMA Carolinas, I talk about how marketing can help drive change across the business by creating content people want, like to share, and might even love!
I provide the tips, tools and templates you need to create your own content marketing program that drives conversion for your business.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
This presentation will give you an overview of blogging, content, social media, and email marketing so you can begin to formulate a strategy for driving more traffic and leads through your website.
- Get started with blogging and set sensible goals for your content strategy
- Circulate your content using social media and email marketing
- Convert your blog visitors to leads with compelling content offers
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Live Webinar: Using LinkedIn for Demand GenerationLinkedIn
We want to enable you to explore new solutions to your current demand generation challenges. Rethink the routine.
In a world governed by leads, conversions, and direct response - you know building and cultivating prospect and customer relationships is ultimately a full-funnel endeavor.
Join Jennifer Agustin, Group Manager, Marketing at LinkedIn and Amanda Halle, Senior Manager, Marketing at LinkedIn as they discuss:
- How to drive more qualified leads, opportunities, and ultimately revenue using LinkedIn.
- Why LinkedIn, with its 400M+ members, is the most effective B2B marketing platform to accomplish all of your demand gen objectives.
- Which products within the LinkedIn portfolio are best suited to your needs.
It’s time to rethink demand generation. Join us by registering for this webcast!
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Singapore
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...LinkedIn
In this webinar you'll discover:
- The reasons why almost 95 percent of B2B marketers use LinkedIn to distribute content and why LinkedIn is hands down the number one social network for lead generation.
- How to use both organic and paid content marketing on LinkedIn to reach the 40 million decision makers and 61 million senior-level influencers who are on the platform
- How to build a LinkedIn marketing program around the concepts of define, target, engage, and optimize
Live Webinar: New Ways to Exceed Your Marketing Goals with LinkedInLinkedIn
Learn what makes LinkedIn the most effective platform to engage the people that matter most to your business.
LinkedIn's Director of Global Marketing Keith Richey will share best practices that both large and medium-sized companies have used to succeed, as well as tips from his own LinkedIn marketing team.
You'll discover how you can leverage the latest solutions from LinkedIn to exceed your goals.
Similar to Content Marketing for Lead Gen: How to Get Started (20)
7 Tips to Get More Leads from Your WebsiteMarqui CMS
A recent survey* of B2B marketing executives revealed that corporate websites are the #1 online source of new leads and yet 80% of marketers felt that their websites are not delivering on their potential.
In this webinar, we will share 7 simple tactics to help you turn more of your website visitors into qualified leads, based on Marqui's experience working with many leading B2B businesses. You should attend if you are…
• VP or Director of Marketing
• Digital Marketing Manager
• Responsible for website content
Cloud CMS: The Best Marketing Investment You Can Make this YearMarqui CMS
If you're an ambitious marketer who understands the potential of harnessing digital channels, but feels held back (or held hostage!) by legacy technology, an agency or IT, this webinar is for you. Transform your marketing efforts and seize control of your web presence, with the help of Content Management delivered as a service (SaaS).
In this webinar, you will learn:
• The definition of a "next generation" CMS
• How the next generation of CMS is converting content into revenue
• How to determine if your marketing team is ready for a next generation CMS
• How to build a business case for the investment
If there's one marketing initiative to champion in 2011, this is it!
Richard Sharp, VP of Marketing at Marqui Solutions and Dan Biggs, Digital Strategist at Station X Communications Inc, provide insight into the mobile landscape and its opportunities, illustrating how mobile web can be your organization's most powerful marketing tool.
Link building is a key component in a successful search engine optimization strategy, but it can also be one of the most misunderstood aspects. Do you know how to develop an effective link building strategy to drive more traffic to, and sales from, your website?
The Definitive Guide to a Website RedesignMarqui CMS
One of the biggest challenges facing any marketing team is optimizing their website so that it helps support their online goals.
Do you understand how to combine web marketing strategy, design & usability, SEO, information architecture, social media and lead capture to deliver ROI for your next website?
Are you interested in redesigning your website for the New Year? Your website's layout, graphics and navigation can make a big difference to your overall marketing ROI, do you know which website design trends can help you meet your goals?
This webinar covers:
• The main characteristics of an effective website
• Marqui’s approach to website design
• Top design trends for to implement for 2011
9 Social Media Pitfalls and How to Avoid ThemMarqui CMS
Can social media drive real results for your business? The answer is yes, as long as you have a strong strategy in place. If you’re already sold on the importance of social media, but you aren’t sure how to effectively engage your audience, you may be putting your company at risk by jumping into social media unprepared.
All marketing tactics have their pitfalls and social media is no exception. Understanding these potential mistakes and learning how to avoid them is one of the best ways to ensure that your social media campaigns are successful.
This 45 minute webinar will help you learn:
• The biggest social media pitfalls and how to avoid them
• Our tips for optimizing your current social media strategy
• The key ways social media can help your business improve its online ROI
10 Ways to Improve Your Email ConversionsMarqui CMS
Measuring the true effectiveness of your email marketing campaigns depends entirely on understanding your conversion rates. Determining what works and what doesn’t in your campaigns is the key to learning how to increase your email conversion rates and improve your overall marketing ROI.
Making the most out of your email marketing is essential for building relevant relationships with your leads, but do you know where to get started?
This 45 minute webinar will share with you:
* The top errors marketers make which affect email conversions
* Our top tricks for increasing your email marketing ROI
Do you know how many people visit your website daily? Or what they do once they get there? Web marketers need the answers to these questions, but getting them isn’t always easy.
With all the data available on the web, understanding which information is relevant for your business and how you can use it to optimize your web presence can be a difficult task. Leveraging web analytics data is essential for the ROI of any website, but many organizations just don’t know where to start.
This webinar covers:
• Why web analytics are so important
• The main metrics you need to be measuring
• How to use analytics to optimize your web presence
Beyond WCM: Driving Business from Your WebsiteMarqui CMS
A strategic shift in ownership of corporate websites is occurring with power moving from IT departments to marketing teams. Until recently, content management systems were the responsibility of IT to centralize control of content.
Now, marketers seek to fully leverage the web as the critical channel to drive business results. Marketers are seeking solutions that are agile and able to attract visitors and convert leads.
This webinar covers:
• The challenges and opportunities offered by the web as a channel to drive growth
• The needs of web content management for marketing success verses IT control
• Steps to take to harness the potential of the web to build demand
• What skills really matter for marketers to win with web marketing
Does your website turn visitors into leads, or does it turn them away? Your website can be the best tool you have to help your organization bring in leads and close new business, but only if it is optimized effectively.
This web seminar covers:
• Marqui's approach to website optimization
• Live expert optimization of 3 selected attendees’ websites including: analysis of the websites’ usability, search engine visibility and calls-to-action
This presentation contains the essentials you need to succeed at email marketing, using Marqui's tools. It explains how to build an effective email campaign from start to finish including:
* List building and segmentation
* Ensuring your message hits the mark and the inbox
* Call-to-action and landing page consistency
* Understanding email analytics
* Getting to the next level with drip and triggered email
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. • Click the button with the
arrows to minimize your
GoToWebinar controls.
• Type your questions for us into
the box at the bottom and
press Send.
3. Introduction
Marketing Services at the Next Generation CMS software,
intersection of art and science. combining web content management,
email marketing and multi-channel
Integrated offering including: campaign management.
• brand development
• digital strategy All delivered in the cloud.
• website redesign Over 200 customers in industries
• social media including software and technology,
• advertising and communications higher education, healthcare and
• analytics and optimization sports and entertainment.
4. Introducing Nicole Capelo
Marketing Specialist at Marqui
Expertise:
• Content marketing
• Web marketing (blogs,
social media engagement,
email marketing)
• Copywriting
• Communications
5. Introducing Dan Biggs
Digital Strategist at Station X
Communications
Expertise:
• Web analytics
• User experience
• Information architecture
Clients:
• Sleeman Breweries
• Mercedes-Benz
• 7-Eleven
• Corix
6. 1. What is Content Marketing and
How Does it Work? Definition,
History and Guiding Principles
2. Gating Strategies
3. Real World Examples
4. Kick-Starting Your Content
Marketing Program
5. Q+A
7. Content Marketing…In 20 Words or Less
Content marketing involves creating and
distributing educational content, or content
of value, to attract new customers and
maintain loyalty.
13. A Changed Buyer
• B2B buyers are turning to the web to research purchases.
Buyers may evaluate up to 10 sources of information before
even speaking with a potential vendor. *
This means:
• Longer sales cycles
And
• Increased emphasis on accessible web content that guides
prospects through the purchase funnel
* Corporate Executive Board’s Marketing Leadership Council research, 2011.
17. “Gating” content is the practice of
exchanging premium thought
leadership content for a prospect’s
contact information.
18. Tier 1: Paid content
$
“Gating” content is the practice of
exchanging premium thought
Tier 2: Gated Content a prospect’s
leadership content for
contact information.
Tier 3: Non-gated content $
19. Gated Not Gated
• Whitepapers • Simple case studies
• Webinars/Events • Promotional videos
• Instructional videos • Simple product demos
• Newsletters • Blog posts
• Detailed case studies • Infographics
• White papers
20. Non-gated content should be used for:
• Generating viral spread and shares on social
media networks
• Generating interest and establishing a
presence in the market
• Traffic generation through SEO and incoming
links
• Establishing trust in your brand, company or
products
• Establishing value of your thought
leadership content
21. Gated content should be used for:
• Custom research
• Software tools
• Providing solutions about how your product
can solve client pain points
30. Kickstart Your Content Marketing Program
What content do you already have?
• Auditing your content
• Auditing your buying process
• Refreshing old, creating new and remapping content
31. What Content do you Need to Make?
• Gathering market intelligence
• Create material around your company’s solutions
• Why mediocre content doesn’t work
• Letting data drive content development
32. Your Content Development Team
• Developing a process
• Create content calendar
• Assigning a “storyteller” for your organization
• Finding and briefing subject matter experts
33. Different Channels, Different Purposes
• Email: Great for nurturing prospects
• Social media: Fostering a two way conversation
• Paid Search
• SEO: Great content will generate organic search results
34. The Essential Toolset for Content Marketing
Next Gen Content Management System (CMS)
• Agility of putting content on the web quickly and easily
• Ease of distribution of content over multiple channels
• Measuring the success of content’s effectiveness
Analytics System
• Measuring the traffic and conversions of channels
• Testing lead generation forms
• Understanding content demands of prospects
Social Media Tools
• Monitoring conversations and questions on social networks
• Synch messaging over social media channels
• Tracking social media shares
35. Want to see Marqui in
action?
Join us for a live product
demo.
Click the link in the GoToWebinar chat window
to register.
36. Q&A
Dan Biggs, Digital Strategist
Station X
Dan.Biggs@stationx.co
Nicole Capelo, Marketing Specialist
Marqui
Nicole.Capelo@marqui.com
DM us on Twitter www.twitter.com/Marqui_CMS or www.twitter.com/therealstationx
Editor's Notes
Good morning everyone and welcome to the latest in Marqui and Station X’s series of web marketing webinars, my name is Nicole and I’ll be one of your presenters.Today’s webinar is all about content marketing – it’s really seen an explosion over the last few years, and we wanted to provide a practical guide on how you can use it to drive leads for your business.
Just a bit of housekeeping before we begin: If you have any questions, and please do ask them since they make the webinar more interactive, you can use the GoTo webinar interface. You’ll see a field at the bottom where you can type your question.We’ll try our best to answer questions as they make sense throughout the webinar and at the end, but if there are questions we don’t have time to answer, we’ll address those in a blog post later on today.Oh, just a quick note: we’ll be emailing a copy of the presentation slides and the recording by end of day today, so stay tuned for those.
I wanted to begin by introducing the two companies that are behind the webinar today - Station X and Marqui.Marqui is actually the software brand of Station X. Station X is a marketing services company, and we pride ourselves on operating at the intersection of art and science.If you want to understand who Station X is - we’re a hybrid between a creative agency and a web shop. It’s our belief that since the world is going digital, effective campaigns are those born from integrating traditional and digital media. We also know that compelling campaigns are the result of art and creativity, along with the science – so, execution and measurement.Station X offers a range of services, including brand development, digital strategy and social media, and Marqui is the software that enables a lot of what Station X does. Marqui is a next generation CMS – CMS is a content management system, for those that may not know. Marqui allows marketers to manage and measure content across their website, email, social media and mobile, and it really works to weave all those channels together. Marqui is cloud-based, so you won’t need help from your IT team, it’s a solution that lets marketers take control of managing their own content.
Wanted to take a moment to introduce myself and then my colleague Dan. My name’s Nicole and I work in the Marketing team here at Marqui. A large portion of what I do here at Marqui is content marketing, so it’s a topic I’m very passionate about, and I’m hoping to pass some of that on to you today I was previously part of the Digital Marketing team at Loblaw Companies Ltd, and my background is again, in content marketing, so I’m really involved in writing email content, blogging, executing email campaigns, web content management, social media, social contests, and lots of copywriting. My role at Marqui is to find a way to tell the stories that help web marketers do their job better, and grow their business.
Enough about me – we’ll move onto our next presenter, Dan Biggs – Dan is a Digital Strategist at Station X.Dan has been marketing and building websites for over 12 years. He’s an expertin web analytics and online marketing campaigns with a focus on user experience and info architecture. Dan has abackground in a wide range of web marketing disciplines, including paid search, email and affiliate marketing. He’salso engineered mobile websites and social media applications for custom and existing platforms. Over the course of his career, Dan has held the role of Online Marketing Manager at 1-800-GOT-JUNK, as well as Website Production Manager at WH Smith, which is one of the U.K’s leading news, magazine and stationery retailers.So, welcome Dan! Thanks for being with us today.
Now, I’m going to run through the agenda for today – I’m going to start with a more conceptual discussion of what content marketing is and how it works. I’ll define it, give some historical examples and explain some of the guiding principles behind it.Then, Dan’s going to take the floor, he’ll run through gating strategies, and examples of companies that are doing content marketing well. Then, he’ll finish with a more practical guide to help you kickstart your own content marketing program, so just taking everything you’ve learned here today and applying it.
Wanted to start off with a basic definition of content marketing, I think it’ll be useful to keep this in mind as we go through the slides.Content marketing involves creating and distributing educational content, or content of value, to attract new customers and maintain loyalty. Just as a sidenote, content marketing is sometimes referred to as custom content, branded content or even custom media – it’s all referring to the same thing
There’s no marketing without content. What this really means is that although the term content marketing is relatively new (it’s only gained momentum in the last few years), the actual practice of content marketing is not new at all.New technologies have helped to evolve the practice of content marketing, so now it’s easier and more cost-effective to deliver your content to a wide audience. In this sense, the Internet has really enabled marketers to become publishers and storytellers. In my opinion, it’s one of the most exciting times to be a marketer – technology and market competition have really demanded that wefind better ways of communicating with our prospects,ways that resonate with them and benefit them.
If we’re going to talk about the power of story, what better way to illustrate than with a story! Personal anecdote here…I once spoke with a senior marketing executive who told me that if you want to be a good marketer… you need to go back to kindergarten. Good marketing is about harnessing that same feeling you’d get at storytime, those 5 minutes when you were 100% engaged and attentive. You didn’t care that Bobby just stole all of your dinky cars, because it was storytime. And when it was storytime, nothing else existed, nothing else mattered. You were excited, you were enthralled, you were hanging on every word – you just didn’t. want . that. story to end. For me, it’s a very powerful way of thinking about marketing, and I’ve never forgotten it. Good marketing is about telling the stories that resonate with your audiences in some personal, maybe emotional way. Sometimes B2B marketers in particular tend to downplay that human, emotional aspect. There doesn’t need to be a dragon or a magic cauldron for it to be a compelling story that strikes an emotional chord with your audience. The tendency is sometimes to forget that you’re writing for people first and foremost, and I would caution against that.
Just shifting gears a bit, I wanted to move onto a couple of examples of how companies have used stories in the past to market their products. The Furrow --this is often cited as the first example of “corporate storytelling”, or what we now know as CM. The Furrow is a publication from John Deere and it dates back to 1895. The magazine wasn’t a product catalog, but a manual meant to educate farmers on new technology. The Furrow is now circulated in 40 different countries and 12 different languages, so it’s an obvious success story for content marketing.
Now, here’s a examplemost of you will instantly recognize…GI Joe!Hasbro launched the first GI Joe in 1964, and in 1982, they wanted to revitalize it, bring it back to the market again. The problem was that they need to find a way to get young kids excited about the toy. What they did was re-launch the toy line, but came up with a whole backstory about the soldiers, and featured this story in comic books, an animated TV series, and videogames. Obviously, it was a complete success.Interesting to think that this toy, this iconic brand, wouldn’t have had such a lasting cultural impact if it wasn’t for content marketing. That’s pretty powerful stuff.
Brings us to the state of content marketing today. I wanted to share a snapshot of the present to show what types of content B2B and B2C marketers are finding most value in. The bar graph here captures some research from eMarketer in 2011. Blogging, unsurprisingly, came in on top for both B2B and B2C companies. Webinars and virtual events came in 2nd, with whitepapers in 3rd place, showing more significance for B2B marketers. User-generated content was found to be quite useful for B2C marketers in particular.Really, the point that we’re trying to drive home is that there are many different types of content, some types are ideal for B2B marketing and other types are ideal for B2C. It really comes down to your business type and the industry you’re in, you need to test out which content types are going to be most effective.
This slide is giving some content around changing buyer behaviour and how it affects content marketing. Research has found that B2B buyers are turning to the web to research their purchases– as a result, sales cycles are lengthening. In addition, buyers are putting off getting into contact with potential vendors until much later in the process, so a lot of the research that they’re doing during the selection phase is self-directed. What this means for marketers is that there needs to be an emphasis on accessible and informative web content that will help guide your prospects through the purchase funnel. This will ensure that by the time a prospect is ready to engage with a sales rep, they’re already well qualified, already familiar with your product or service, and they already have an idea as to how it can help solve their business problem.
So, how does it work – Content marketing hinges on the idea of a value exchange (so it’s a far cry from the one-way “push” messages of traditional advertising). With an exchange, the ideais that both parties, the marketer and the consumer, are each receiving something of value. Consumers will get a useful piece of content that will help them do whatever it is they’re doing, better. In return, marketers will get the attention of their prospect, maybe they’ll get their contact details, they’ll get some insight into that prospect’s preferences, insight which can then be used to try and sell to them.Exchange. Very important.
Pretty well known fact that consumers today are inundated with marketing messages, and marketers have to make an extra effort to avoid being lost in the noise. We’ve gathered these top 3 principles. If you can hold up every piece of content you produce to these 3 standards and they “pass the test”, you’ll be in a good position. The first one is Relevancy – you need to get into the headspace of your target market and identify their needs, problems and their pain points. This is really where market research comes into play. The next principle is Originality – no one wants to get washed away in a sea of sameness – you need to find innovative, original ways of speaking to your prospects. The last principle is Value – this one’s really interesting because what it really comes down to is your audience’s perception of value. There are things that marketers can do to elevate that perception, and Dan will be reviewing this in more detail when he goes over gating strategies.
Moving on now to the topic of content mapping. So, good content marketing isn’t just about publishing content, throwing it out to the universe, and hoping that your prospects stumble upon and give you a call. The idea is to map your content to the various stages of the buying cycle – this ensures that your content will be relevant to your prospects at varying stages, and even more importantly, it helps to guide those prospects through the sales funnel. Here’s another way to think of content mapping: if you were to meet someone, for the first time, at a professional networking event – the stories you tell about yourself will be very different from what you might reveal when you’ve known that person for months. Same principle applies to content marketing. For example, different types of content are great to bring in “top of the funnel” opportunities. When a prospect is in the awareness phase, they probably won’t know about your business. At this stage, it’s great to cover more general, industry-related topics. So, blog posts, webinars, whitepapers, and social media – all of these help to share educational content in the early stages of the buying cycle. What’ you need to ensure is that the content is accessible and easy-to-consume. As your prospect moves further down the sales funnel, let’s say they’re in the “consideration” phase – that’s when your content can be more specific and focused on your product or service. Product demos are a great mid-funnel content type. We can even use Marqui as an example - Marqui might decide to publish a whitepaper that compares software-as-a-service CMS to an enterprise-class CMS. Seeing as our prospect would be in the position of evaluating different vendors, this would be a great way to use content to drive them towards taking that next step. After a prospect has been in the consideration phase for some time, you can get even more focused in your content. Case studies, ROI worksheets and product detail sheets would be very useful at that point. To sum up –content is the thread that weaves together all the stages of the buying cycle. Good content marketers need to be very strategic and very attuned to the needs of their target market. Doing so will drive more qualified leads and faster conversions. Now, with that I will hand it over to Dan, who will be introducing the concept of ‘content gating’.
use “To Gate or Not to Gate” article
Insert diagram about how gating can create value tiers
use “To Gate or Not to Gate” article
use “To Gate or Not to Gate” article
GE example http://www.ge.com/thegeshow/flight/#ch3General Electric has developed a wide range of content that is generally un-gated. Their content focuses on brand engagement and entertaining ways of learning about GE’s products and services.Pictured here: an aerodynamics simulator game, which helps prospects understand the complexity of designing airplanes.
This leads through to the a clear call to action to check out what GE is working on in this field.
Which takes us to the GE Aviation
Marin software’s approach is mapping their content offers to the sales cycle. If I go to their website, they continue to serve ads to me over the Google Display Network to drive me to the next step in the purchase process that they want me to take, which is downloading a 14 day free trial of their software.
Marin also partners with related companies to develop valuable content for their prospects, which they gate behind a lead generation form.
What do you have?What do you need to make?Developing an editorial calendar and strategy
Customer intelligence – Finding out customer pain points and how your business can provide solutions to these problems.
Customer intelligence – Finding out customer pain points and how your business can provide solutions to these problems.
Customer intelligence – Finding out customer pain points and how your business can provide solutions to these problems.
Thanks so much Dan, that was great! Before we get to our questions, we wanted to let everyone know that Marqui hosts weekly live product demos. So, if you’re interested in seeing first-hand what Marqui’s CMS can do, please join us. We’d love to have you!So. if you have a look in your GoTo Webinar chat window, we’ve just sent everyone the URL. You can paste that into your browser and sign up online. Really quick and easy.Now, onto the questions…
Ok, and now we’ve got a bit of time to answer some questions…Thanks so much for coming out today everyone – hope you found the content really useful. We’ve got our contact info here, so please feel to touch base with us if you have any questions, or want to know more information about content marketing.Have a great day everyone!