Facebook has announced changes to how brands can use the platform, including replacing the standard page design with a new timeline format by March 31st. The timeline focuses more on visual content like video and images in the large cover photo. It also limits the use of custom tabs as landing pages and allows promoted posts as new types of premium ads. Brands will need to adapt their strategies to create more engaging content for the timeline in order to effectively acquire and engage fans under the new changes.
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
1) Facebook introduced Timeline for brand Pages and changes to its premium ad format, representing another milestone.
2) With Timeline, brands' Pages will default to the Timeline rather than a tab, requiring paid media to promote tabs/content. Ads will also appear directly in users' NewsFeeds, increasing competition.
3) Timeline for Pages brings new opportunities for brands to engage fans, including greater content control and new navigation features, requiring brands to rethink their strategies.
Facebook held its first Facebook Marketing Conference (FMC) on February 29, 2012. Key announcements included: (1) Timeline will be mandatory for brand pages by March 30, requiring redesign; (2) Private messaging allows brands to respond to customers privately; (3) Reach Generator can boost reach of page posts. Digitas recommends brands prepare for Timeline, use private messaging, consider Reach Generator, and incorporate new ad units. Facebook aims to make advertising as high-quality as content from friends.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
Facebook announced significant changes to how brands can engage with users on Facebook pages with the launch of Timelines. This will change the design, content, community management, and media strategies for brands. Brands need to update their page design, content, and community management protocols to take advantage of new features like the cover photo, pinned posts, pre-moderation, and direct messages by certain deadlines. Embracing the full Facebook ecosystem, creating useful and conversational content, offering utility to users, and activating brand advocates will be important for success in the new Timeline era.
Facebook has launched new Facebook brand timelines for all brand pages that will affect how consumers interact with brands. The new timeline design features a prominent cover photo and gives brands more control over visual content on their page through options like pinning posts. It also allows brands to share their history through milestones and to conduct private conversations with fans. While the redesign prioritizes a brand's visual identity and story, it also displays more page analytics and shifts the focus to a user's friends' interactions with that brand.
A Report on Facebook Pages Upgrades February 2011Le Tuan Anh
The document summarizes recent changes Facebook made to its Facebook Pages product in February 2011. Some key changes included moving tabs to the left side and allowing tabs to use iFrames, prominently displaying the five most recent photos posted to the page at the top, allowing targeted posts based on location and language, and giving administrators new tools like profanity blocking and email notifications. The changes were aimed at making pages more customizable and useful for businesses.
Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States.
On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as ‘upgrades’, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010.
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
1) Facebook introduced Timeline for brand Pages and changes to its premium ad format, representing another milestone.
2) With Timeline, brands' Pages will default to the Timeline rather than a tab, requiring paid media to promote tabs/content. Ads will also appear directly in users' NewsFeeds, increasing competition.
3) Timeline for Pages brings new opportunities for brands to engage fans, including greater content control and new navigation features, requiring brands to rethink their strategies.
Facebook held its first Facebook Marketing Conference (FMC) on February 29, 2012. Key announcements included: (1) Timeline will be mandatory for brand pages by March 30, requiring redesign; (2) Private messaging allows brands to respond to customers privately; (3) Reach Generator can boost reach of page posts. Digitas recommends brands prepare for Timeline, use private messaging, consider Reach Generator, and incorporate new ad units. Facebook aims to make advertising as high-quality as content from friends.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
Facebook announced significant changes to how brands can engage with users on Facebook pages with the launch of Timelines. This will change the design, content, community management, and media strategies for brands. Brands need to update their page design, content, and community management protocols to take advantage of new features like the cover photo, pinned posts, pre-moderation, and direct messages by certain deadlines. Embracing the full Facebook ecosystem, creating useful and conversational content, offering utility to users, and activating brand advocates will be important for success in the new Timeline era.
Facebook has launched new Facebook brand timelines for all brand pages that will affect how consumers interact with brands. The new timeline design features a prominent cover photo and gives brands more control over visual content on their page through options like pinning posts. It also allows brands to share their history through milestones and to conduct private conversations with fans. While the redesign prioritizes a brand's visual identity and story, it also displays more page analytics and shifts the focus to a user's friends' interactions with that brand.
A Report on Facebook Pages Upgrades February 2011Le Tuan Anh
The document summarizes recent changes Facebook made to its Facebook Pages product in February 2011. Some key changes included moving tabs to the left side and allowing tabs to use iFrames, prominently displaying the five most recent photos posted to the page at the top, allowing targeted posts based on location and language, and giving administrators new tools like profanity blocking and email notifications. The changes were aimed at making pages more customizable and useful for businesses.
Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States.
On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as ‘upgrades’, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010.
This document provides tips for brands on using the new Facebook Timeline format. It discusses visual changes like the larger cover photo and profile picture sizes. It also covers optimizing the timeline by pinning posts, prioritizing content, and focusing on visual posts. The document notes that custom applications will have a smaller presence and the interface is now focused on telling a brand's story through curated content on the timeline. It emphasizes that engaging posts in the news feed remain important for generating awareness.
The document summarizes the key changes to Facebook brand pages with the introduction of the new Timeline format. The Timeline format is similar to personal profiles with a cover photo at the top and profile picture on the left. The page is separated into columns by a timeline. Brands can no longer set a default landing page and the tabs on the left side have been removed, with only the top 4 app tabs visible at once. Milestones and the ability to pin posts are new features for brands to tell their story and highlight important information.
Facebook is updating their Pages feature to make it more similar to user profiles. This will allow organizations, products, and public figures to better connect and engage with Facebook users. Key changes include allowing Pages to post statuses, share photos and videos, and see more analytics on fan engagement. Pages will also have a tabbed interface like profiles, allowing them to organize different types of content and applications. The changes aim to give Pages a stronger voice in reaching their fans.
Overview of the changes to brand pages with the introduction of Facebook Timeline. Screenshots of several brand examples with different elements being highlighted. Cover photo rules and dimensions discusses, along with apps, paid media and landing pages. Deck from presentation to colleagues. Feel free to get in touch with questions.
The document discusses how brands can leverage recent changes to Facebook Pages to better socialize their presence and engage fans. It provides suggestions on using the new features like the stream, tabs, applications, photos, videos, events and more to interact with fans and promote content in a social, engaging manner. The goal is for brands to participate as members of the Facebook community rather than just passive spectators.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
On March 7, 2013, Facebook introduced us to their latest updates to the News Feed which promises to "cut the clutter." 22squared's POV provides advertisers & marketers with a breakdown of the changes, brand implications and five immediate takeaways.
This document discusses key changes to Facebook's advertising platform and Pages following Facebook's first marketing conference. It covers:
1) The new Reach Generator product that allows brands to pay Facebook for guaranteed News Feed distribution of up to 75% of their fans' feeds.
2) Facebook will no longer have separate ad copy - the content posted on a Page is the ad unit that can be boosted.
3) All Facebook Pages are moving to the new Timeline format by March 31, 2012, which provides more space to tell a brand's story.
4) Brands should optimize their content strategy using insights and best practices to tie together paid, owned, and earned media on Facebook.
Facebook is making several changes to its advertising platforms: 1) Sponsored Story ads will be retired on April 9th and existing ads will transition to other formats like Page Like ads; 2) Ad targeting will be improved to better define audiences when multiple interests are selected; 3) A "Trending" bar has been added to showcase popular topics. Twitter redesigned its desktop site to resemble the mobile version. Instagram launched a direct messaging feature for private photo sharing similar to Snapchat. Pinterest is experimenting with GIF uploads. These changes aim to improve user experience and engagement for advertisers.
Technology Plan for new 4SiteStudios.comRiché Zamor
A user can see various visual representations and information on the homepage of a website for a design studio called 4Site, including recent projects, services offered, a video, blog posts, tweets, and options to sign up for the newsletter or contact 4Site. Navigation menus allow users to access other internal pages for projects, services, products, and contact information. Interactive elements and forms allow users to learn more about specific topics or contact 4Site directly.
Facebook can be a key marketing channel for businesses. The main challenges are building a large fan base and leveraging value from Facebook users. To build fans, businesses should promote their Facebook page offline and online, run Facebook advertising campaigns, and create fan-focused promotions. To leverage value, businesses should use their page for direct promotions, customer service, and branding. They can also create applications to collect user data, advertise on Facebook, and integrate Facebook tools into their website. New tactics like clustering and open graph can help drive traffic.
Facebook can be a key marketing channel for businesses. The main challenges are building a large fan base and leveraging value from Facebook users. To build fans, businesses should promote their Facebook page offline and online, run Facebook ads campaigns, and create fan-focused promotions. To leverage value, businesses should use their page for direct promotions, customer service, and branding. They can also create apps to collect user data, advertise on Facebook, and integrate Facebook features into their website. New tactics like clustering and open graph help drive targeted users and content sharing.
This document discusses enhancing Dilk Roofing's logo and brand to build trust with online clients through an improved color scheme and high resolution logo. It proposes using an online color picker for product customization, integrating social media sharing into the website to encourage spreading the word, and conducting search engine optimization through keyword research and an SEO-friendly website code to increase visitors. The project aims to turn more visitors into clients through effective web design and content management to regularly update information.
This document provides an overview of 18 different social media apps that can be used on a Facebook page including Deal Share, Document Display, Donate, Exclusive, Fan Offer, First Impression, Map It, Partner Pages, Photo Showcase, RSS Feed, Show & Sell, Sign Up, Sweepstakes, Twitter Feed, Video Channel, Video Premier, Viral Wave, and Volunteer. Each app is described with 1-3 sentences and includes screenshots of features and settings panels.
Facebook has introduced new Timeline features for brand pages that change the layout and user experience. The key changes include a focus on visual storytelling through milestones, a friend-prioritized viewing experience, and more control over user posts and apps. Marketers are advised to focus on creating engaging visual content, continue prioritizing the News Feed for reaching users, and shift from forced community to telling the brand's story.
Facebook has introduced new changes to Pages with its rollout of the Timeline format for brands. This includes a new visual layout focused on a timeline of brand milestones and history, more controls for brands over user posts and interactions, and new post types for promotions. Brands are encouraged to focus on visual storytelling through their timeline, continue engaging users through the News Feed, and leverage new promotion options while maintaining a high-quality user experience through best practices like posting once daily.
Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 ChangesBen Grossman
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What’s your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook has introduced new changes to Pages with its rollout of the Timeline format for brands. This includes a new visual layout focused on a timeline of brand milestones and history, more controls for brands over user posts and interactions, and new post types for promotions. Brands are encouraged to focus on visual storytelling through their timeline, continue engaging users through the News Feed, and leverage new promotion options while maintaining a high-quality user experience through best practices like limiting posts to one per day.
Facebook has introduced new changes to Pages with its rollout of the Timeline format for brands. This includes a new visual layout focused on a timeline of brand milestones and history, more controls for brands over user posts and interactions, and new post types for promotions. Brands are encouraged to focus on visual storytelling through their timeline, continue engaging users through the News Feed, and leverage new promotion options while maintaining a high-quality posting frequency of about one post per day. The changes emphasize brands having more control over their narrative and presence on Facebook.
Facebook has overhauled brand pages to more closely resemble user profiles and allow brands to better communicate and engage with users throughout Facebook. Key changes include allowing brands to monitor and respond to comments about their brand on any page, giving brands more control over moderation through a blocklist and profanity filter, and notifying brands of new likes and comments on their page. While these changes give brands more opportunities to interact with users, it also means that brands must develop clear social media engagement guidelines to avoid potential problems from interacting across Facebook.
The document summarizes key changes to Facebook pages for brands announced in February 2011, including a redesign of the page layout, new administrative functions, expanded moderation tools, and technical updates. Brands must explore the new layout features, test administrative settings, decide on moderation strategies, and evaluate technical changes to understand how these updates impact their communication strategies on Facebook. The changes aim to provide more functionality and control for brands managing their Facebook presence.
This document provides tips for brands on using the new Facebook Timeline format. It discusses visual changes like the larger cover photo and profile picture sizes. It also covers optimizing the timeline by pinning posts, prioritizing content, and focusing on visual posts. The document notes that custom applications will have a smaller presence and the interface is now focused on telling a brand's story through curated content on the timeline. It emphasizes that engaging posts in the news feed remain important for generating awareness.
The document summarizes the key changes to Facebook brand pages with the introduction of the new Timeline format. The Timeline format is similar to personal profiles with a cover photo at the top and profile picture on the left. The page is separated into columns by a timeline. Brands can no longer set a default landing page and the tabs on the left side have been removed, with only the top 4 app tabs visible at once. Milestones and the ability to pin posts are new features for brands to tell their story and highlight important information.
Facebook is updating their Pages feature to make it more similar to user profiles. This will allow organizations, products, and public figures to better connect and engage with Facebook users. Key changes include allowing Pages to post statuses, share photos and videos, and see more analytics on fan engagement. Pages will also have a tabbed interface like profiles, allowing them to organize different types of content and applications. The changes aim to give Pages a stronger voice in reaching their fans.
Overview of the changes to brand pages with the introduction of Facebook Timeline. Screenshots of several brand examples with different elements being highlighted. Cover photo rules and dimensions discusses, along with apps, paid media and landing pages. Deck from presentation to colleagues. Feel free to get in touch with questions.
The document discusses how brands can leverage recent changes to Facebook Pages to better socialize their presence and engage fans. It provides suggestions on using the new features like the stream, tabs, applications, photos, videos, events and more to interact with fans and promote content in a social, engaging manner. The goal is for brands to participate as members of the Facebook community rather than just passive spectators.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
On March 7, 2013, Facebook introduced us to their latest updates to the News Feed which promises to "cut the clutter." 22squared's POV provides advertisers & marketers with a breakdown of the changes, brand implications and five immediate takeaways.
This document discusses key changes to Facebook's advertising platform and Pages following Facebook's first marketing conference. It covers:
1) The new Reach Generator product that allows brands to pay Facebook for guaranteed News Feed distribution of up to 75% of their fans' feeds.
2) Facebook will no longer have separate ad copy - the content posted on a Page is the ad unit that can be boosted.
3) All Facebook Pages are moving to the new Timeline format by March 31, 2012, which provides more space to tell a brand's story.
4) Brands should optimize their content strategy using insights and best practices to tie together paid, owned, and earned media on Facebook.
Facebook is making several changes to its advertising platforms: 1) Sponsored Story ads will be retired on April 9th and existing ads will transition to other formats like Page Like ads; 2) Ad targeting will be improved to better define audiences when multiple interests are selected; 3) A "Trending" bar has been added to showcase popular topics. Twitter redesigned its desktop site to resemble the mobile version. Instagram launched a direct messaging feature for private photo sharing similar to Snapchat. Pinterest is experimenting with GIF uploads. These changes aim to improve user experience and engagement for advertisers.
Technology Plan for new 4SiteStudios.comRiché Zamor
A user can see various visual representations and information on the homepage of a website for a design studio called 4Site, including recent projects, services offered, a video, blog posts, tweets, and options to sign up for the newsletter or contact 4Site. Navigation menus allow users to access other internal pages for projects, services, products, and contact information. Interactive elements and forms allow users to learn more about specific topics or contact 4Site directly.
Facebook can be a key marketing channel for businesses. The main challenges are building a large fan base and leveraging value from Facebook users. To build fans, businesses should promote their Facebook page offline and online, run Facebook advertising campaigns, and create fan-focused promotions. To leverage value, businesses should use their page for direct promotions, customer service, and branding. They can also create applications to collect user data, advertise on Facebook, and integrate Facebook tools into their website. New tactics like clustering and open graph can help drive traffic.
Facebook can be a key marketing channel for businesses. The main challenges are building a large fan base and leveraging value from Facebook users. To build fans, businesses should promote their Facebook page offline and online, run Facebook ads campaigns, and create fan-focused promotions. To leverage value, businesses should use their page for direct promotions, customer service, and branding. They can also create apps to collect user data, advertise on Facebook, and integrate Facebook features into their website. New tactics like clustering and open graph help drive targeted users and content sharing.
This document discusses enhancing Dilk Roofing's logo and brand to build trust with online clients through an improved color scheme and high resolution logo. It proposes using an online color picker for product customization, integrating social media sharing into the website to encourage spreading the word, and conducting search engine optimization through keyword research and an SEO-friendly website code to increase visitors. The project aims to turn more visitors into clients through effective web design and content management to regularly update information.
This document provides an overview of 18 different social media apps that can be used on a Facebook page including Deal Share, Document Display, Donate, Exclusive, Fan Offer, First Impression, Map It, Partner Pages, Photo Showcase, RSS Feed, Show & Sell, Sign Up, Sweepstakes, Twitter Feed, Video Channel, Video Premier, Viral Wave, and Volunteer. Each app is described with 1-3 sentences and includes screenshots of features and settings panels.
Facebook has introduced new Timeline features for brand pages that change the layout and user experience. The key changes include a focus on visual storytelling through milestones, a friend-prioritized viewing experience, and more control over user posts and apps. Marketers are advised to focus on creating engaging visual content, continue prioritizing the News Feed for reaching users, and shift from forced community to telling the brand's story.
Facebook has introduced new changes to Pages with its rollout of the Timeline format for brands. This includes a new visual layout focused on a timeline of brand milestones and history, more controls for brands over user posts and interactions, and new post types for promotions. Brands are encouraged to focus on visual storytelling through their timeline, continue engaging users through the News Feed, and leverage new promotion options while maintaining a high-quality user experience through best practices like posting once daily.
Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 ChangesBen Grossman
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What’s your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook has introduced new changes to Pages with its rollout of the Timeline format for brands. This includes a new visual layout focused on a timeline of brand milestones and history, more controls for brands over user posts and interactions, and new post types for promotions. Brands are encouraged to focus on visual storytelling through their timeline, continue engaging users through the News Feed, and leverage new promotion options while maintaining a high-quality user experience through best practices like limiting posts to one per day.
Facebook has introduced new changes to Pages with its rollout of the Timeline format for brands. This includes a new visual layout focused on a timeline of brand milestones and history, more controls for brands over user posts and interactions, and new post types for promotions. Brands are encouraged to focus on visual storytelling through their timeline, continue engaging users through the News Feed, and leverage new promotion options while maintaining a high-quality posting frequency of about one post per day. The changes emphasize brands having more control over their narrative and presence on Facebook.
Facebook has overhauled brand pages to more closely resemble user profiles and allow brands to better communicate and engage with users throughout Facebook. Key changes include allowing brands to monitor and respond to comments about their brand on any page, giving brands more control over moderation through a blocklist and profanity filter, and notifying brands of new likes and comments on their page. While these changes give brands more opportunities to interact with users, it also means that brands must develop clear social media engagement guidelines to avoid potential problems from interacting across Facebook.
The document summarizes key changes to Facebook pages for brands announced in February 2011, including a redesign of the page layout, new administrative functions, expanded moderation tools, and technical updates. Brands must explore the new layout features, test administrative settings, decide on moderation strategies, and evaluate technical changes to understand how these updates impact their communication strategies on Facebook. The changes aim to provide more functionality and control for brands managing their Facebook presence.
A new design for Pages: what are the real changes? KRDS
Facebook has once again changed its design for Pages. If you are wondering whether these changes will have important consequences, and are feeling a bit confused with this new layout, here are a few clarifications.
Whether we like it or not, by March 30 business pages on Facebook will be migrated to the new timeline format. Here's a breakdown of the changes, and ideas for how you can leverage them to rock your page.
Live world pov on facebook product changes mar5 2012LiveWorld
Facebook announced new features for brands at its February 29th marketing conference including enhanced pages with cover photos and messaging, timeline profiles for richer storytelling, personalization of brand pages, new advertising options like offers and reach generator, and insights for analyzing engagement. LiveWorld recommends that brands embrace these new tools, continue creating engaging content, and pilot the new distribution methods while planning adequate resources.
#Facebook Timeline Changes: What You Need to Know R2integrated
Facebook is making significant changes to how brands can utilize pages and advertising on the platform:
1. Pages will now feature a large cover photo and profile picture to represent the brand, replacing the tab images. Notable posts can be pinned to the top of the timeline.
2. Advertising is shifting to focus on organic posts from pages rather than separate ads. Fans will see expanded posts in their newsfeeds that they can like and comment on directly.
3. New offerings like offers, premium ad packages, and reach generator products provide options for boosted distribution of page content or running mobile ads targeting fans.
The document provides tips for optimizing a Facebook page for the new Timeline format. The Timeline format defaults to displaying the page's wall for all visitors. It features a larger cover photo, page avatar, and timeline content grouped by month or year. Images should utilize available dimensions, especially the larger 111x74 pixel size for app tabs. Pages should incentivize all apps and can no longer rely solely on the default landing tab to gain likes.
Now the Facebook Timeline is mandatory for Pages. As of March 31th, 2012, ALL Facebook Pages will switch over to the new layout. This slide presentation provides and overview of the new layout, it's features and limitatoins.
The document summarizes Facebook's changes in Q3/Q4 2011, including the new Timeline profile format, Open Graph applications, and Insights analytics. It outlines the key aspects of each change and provides recommendations for marketers to leverage the opportunities and address the challenges presented by these updates. Marketers should understand their audience, develop content strategies, monitor for issues, improve imagery, test applications, and set goals to analyze results and optimize engagement through Insights.
Facebook is introducing Timeline profiles for brands which allow them to tell their brand story visually through features like cover photos, pinned posts, milestones, and highlights. The key benefits are increasing fan engagement through an emotional connection to the brand, improved content management through real-time insights, and establishing a brand identity. Marketers should choose a compelling cover photo, manage tabs and early posts, and understand the new admin panel features. Timeline will become mandatory for all brand pages by March 30, 2012.
This document discusses social sharing tools and Facebook analytics. It provides information on different types of data available in Facebook Insights including page views, likes, interactions, and user demographics. It also discusses how to claim domain insights and integrate the "Like" button on websites. The document notes that user privacy concerns may lead to less measurable interaction with brand pages on Facebook if users do not want to give permission for continuous posting.
Facebook timelines-for-pages by dave woodsonDave Woodson
The document provides information about Facebook in 2012 and the new Timeline layout being introduced. Some key points:
- Facebook had 850 million monthly and 480 million daily active users in 2012.
- All pages were switching to the new Timeline layout by March 31, 2012, which included changes like larger custom page widths and cover images.
- The Timeline layout featured elements like a cover image, profile picture, about section, apps display, activity feed, pinned posts, and milestones.
- Pages were encouraged to take advantage of the new design elements and features to effectively engage and interact with their fans.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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Facebook platform changes
1. Facebook Platform Changes Overview
Executive Summary
F
acebook
recently
announced
wide-‐ranging
changes
to
the
way
brands
and
marketers
use
the
platform
to
reach,
connect
and
engage
with
fans.
The
changes
have
important
implications
for
your
existing
Facebook
presence
and
planned
initiatives.
This
document
reviews
the
changes
and
what
they
mean
for
you.
Our
Take
Three
critical
changes–timeline,
custom
tabs,
and
premium
ads–fundamentally
change
the
way
we
think
when
it
comes
to
marketing
on
Facebook.
With
these
changes
Facebook
has
placed
a
premium
on
creating
content
that
engages
and
connects
with
users.
Video
and
imagery
dominate
the
new
timeline
layout,
and
brands
that
can
create
a
powerful
experience
through
this
content
will
see
the
biggest
gains
from
these
changes.
Brands
that
cannot,
or
choose
not
to,
create
compelling
content
will
be
unable
to
use
the
marketing
tactics
that
worked
in
the
past
to
drive
fan
growth
–
specifically
“welcome
pages”
with
Like
blocks
that
require
fans
to
like
a
page
before
accessing
it.
These
new
features
are
available
now
and
all
pages
will
be
migrated
to
timeline
automatically
by
March
31st.
If
you
have
any
questions
about
the
changes
or
how
you
can
best
leverage
them,
please
don’t
hesitate
to
contact
Morgan
at
morgan@oakcreektrail.com
Critical Updates in Brief
Timeline
–
The
standard
Facebook
page
design
is
being
deprecated
and
replaced
with
timeline,
a
new
format
for
brand
pages.
Timeline,
currently
visible
on
user
profiles
and
select
brand
pages,
is
available
now
and
will
be
implemented
on
all
pages
by
March
31st.
This
new
format
creates
new
content
and
creative
needs,
and
provides
new
tools
for
messaging
and
marketing.
Custom
Applications
–
Custom
applications,
a
staple
of
Facebook
marketing,
can
no
longer
be
selected
as
the
primary
landing
page
for
new
fans.
This
means
“Welcome”
tabs
that
ask
users
to
“Like”
a
page
for
access
will
become
obsolete.
This
will
change
the
strategy
of
fan
acquisition
completely.
In
addition,
custom
tabs
are
increasing
in
width,
to
810
pixels,
providing
greater
real
estate
for
developing
custom
applications.
Premium
Ads
–
New
Facebook
ads
use
content
posted
to
your
wall
as
the
basis
for
ad
units.
This
means
that
content
you
create
to
communicate
with
your
fans
can
be
amplified
to
increase
visibility
and
reach
via
ad
spend.
Advertisers
will
be
able
to
pay
to
ensure
particular
posts
appear
in
all
fans’
News
feeds;
a
welcome
new
way
to
propagate
messages
and
ensure
visibility
of
updates.
The
rest
of
this
document
expands
on
these
changes
and
includes
points
to
consider
when
evaluating
their
impact
on
your
program.
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2. Facebook Platform Changes Overview
Introducing Timeline
Facebook’s
timeline
layout
has
been
available
for
user
profiles
since
last
year
and
is
now
available
for
pages.
All
pages
will
be
transitioned
to
the
new
design
by
March
31st.
The
timeline
view
is
significantly
different
from
the
current
page
design.
It’s
not
hard
to
notice
the
radical
difference
when
compared
to
the
current
page
layout.
Current
Page
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3. Facebook Platform Changes Overview
Timeline
Page
Here’s
a
quick
tour
of
important
new
timeline
page
elements:
Cover
photo
The
cover
photo
is
a
visually
stunning
element
of
the
timeline
layout.
Use
it
to
showcase
your
company,
product
or
brand.
The
cover
photo
should
be
updated
regularly
to
maintain
a
fresh,
visual
appeal
for
visitors
to
the
page.
RedBull’s cover art
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4. Facebook Platform Changes Overview
Facebook
prohibits
the
use
of
marketing
messages
in
the
cover
photo.
Text
that
says
things
such
as
“Like
this
page
now!”
or
“Save
40%
at
our
bi-‐annual
sale.”
are
against
Facebook
Terms
of
Use.
Here
are
a
few
examples
of
pages
using
timeline
for
ideas
on
the
types
of
images
that
work
best
for
the
cover
photo.
https://www.facebook.com/cocacola
https://www.facebook.com/nike
https://www.facebook.com/walmart
https://www.facebook.com/McGuireRealEstate
Profile
image
The
profile
image
has
changed
as
well.
Previously,
the
profile
image
size
was
malleable
and
could
be
used
to
promote
marketing
initiatives.
Now
the
profile
image
is
a
fixed
size.
Facebook
recommends
that
the
profile
image
be
your
logo,
and
that
the
image
remain
the
same
so
that
people
can
identify
updates
from
your
brand
easily
in
the
Facebook
News
Feed.
Tiffany’s Profile Image
Tab
bar
With
the
new
page
layout
tabs
have
been
moved
to
below
the
cover
photo
in
the
upper
right-‐hand
corner
of
the
timeline.
Only
four
applications
can
be
featured
at
any
one
time.
The
first
is
always
Photos.
The
other
applications
can
be
displayed
in
the
order
specified
by
the
page
administrator.
Application
icons
are
also
new
and
can
be
set
for
each
tab.
If
your
page
has
more
than
three
custom
applications
they
will
appear
under
an
additional
drop
down
to
the
right
of
the
featured
applications.
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5. Facebook Platform Changes Overview
The Application Bar
Timeline
The
timeline
itself
is
how
content
is
displayed
on
your
page.
The
timeline
shows
content
in
reverse
chronological
order,
with
most
recent
activity
immediately
below
the
page
header/composer
area.
Previous
posts
made
to
Facebook
will
automatically
be
added
to
the
timeline.
Posts
appear
on
the
left
and
the
right-‐hand
side
of
timeline,
as
decided
by
Facebook.
Items
pre-‐dating
your
first
activity
on
Facebook
can
be
added
to
your
timeline
to
provide
a
richer
experience
and
understanding
about
your
company
for
visitors.
Coca-‐Cola
and
Barack
Obama’s
page
both
make
clever
use
of
this
new
capability.
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6. Facebook Platform Changes Overview
Composer
The
Composer
is
where
you
post
content
to
your
timeline.
It
retains
the
standard
posting
options,
and
adds
one
new
option:
Milestone.
Milestones
are
important
events
in
your
company
history;
such
as
the
day
the
company
was
founded,
dates
key
products
were
introduced
or
dates
of
key
decisions
that
materially
impacted
the
company.
Starred
posts
While
most
posts
appear
on
one
side
of
the
timeline,
page
administrators
can
star
a
post
to
give
it
greater
visual
prominence.
A
starred
post
expands
across
the
entire
width
of
the
timeline,
creating
a
powerful
call
out
among
the
regular
status
updates.
Posts
can
be
starred
and
un-‐starred
at
any
time.
Here
is
an
example
of
a
starred
post:
To
star
a
post,
simply
click
the
pen
icon
next
to
the
original
post
to
access
the
drop
down
menu
of
post
options.
Select
“Star
Post”
and
the
post
will
automatically
be
resized
across
the
page.
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7. Facebook Platform Changes Overview
Pinned
posts
Page
administrators
can
now
pin
posts.
Pinned
posts
appear
at
the
top
of
the
timeline
for
seven
days.
Only
one
post
can
be
pinned
at
a
time.
This
post
will
remain
at
the
top
of
the
page
even
while
newer
content
is
being
added
to
the
page.
After
seven
days
the
post
will
appear
on
the
timeline
in
chronological
order
based
on
the
date
it
was
originally
published.
Here
is
an
example
of
a
pinned
post.
They
can
be
identified
by
the
orange
banner
on
the
post.
To
pin
a
post,
simply
click
on
the
pen
icon
next
to
the
original
post.
From
the
drop
down
menu
choose
“Pin
post.”
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8. Facebook Platform Changes Overview
Friend
activity
Your
connections
to
the
page
through
your
friends
will
be
more
prominent
with
the
new
timeline
view
of
friend’s
activity.
If
you
have
a
friend
who
likes
that
page
and
has
made
a
comment
on
the
page,
that
activity
will
appear
at
the
top
right
of
the
page.
That
is
timeline.
It’s
a
radical
departure
from
the
previous
page
design.
Things to Think About:
• What artwork will you use for your cover art?
• What company facts and milestones will you populate your timeline with?
• What types of content will you star or pin?
• What additional custom application pages are needed to fill in gaps caused by
timeline?
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CA
92128.
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9. Facebook Platform Changes Overview
Custom Applications
Custom
applications
are
undergoing
significant
changes
as
well.
The
two
major
changes
are
the
size
of
the
tabs
and
their
visibility.
These
two
changes
will
impact
existing
tabs
and
popular
fan
acquisition
strategy.
Existing
Applications
New
application
pages
have
increased
in
size
to
810
pixels.
This
is
nearly
40%
wider
than
existing
page
designs.
This
increased
real
estate
will
allow
your
applications
to
use
a
larger
space
to
engage
with
your
fans.
Existing
applications
will
be
centered
in
this
new
layout,
which
may
present
a
sub-‐optimal
user
experience.
Tiffany’s old Welcome page is broken and narrow on the new page layout.
Things to Think About
• Do you have existing applications that need to be rewritten or resized to fit the new
page size?
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10. Facebook Platform Changes Overview
Welcome Tabs & Like Blocks
Page
administrators
will
no
longer
be
able
to
specify
the
default
landing
page
that
non-‐fans
first
view
when
arriving
at
a
page.
This
is
a
significant
change
that
effectively
eliminates
the
very
popular
“Welcome
page
/
like
block”
strategy
as
a
way
to
gain
fans.
For
those
not
familiar
with
this
strategy,
it
worked
like
this:
non-‐fans
were
directed
to
a
branded
landing
tab
on
the
brand’s
Facebook
page.
The
welcome
page
tantalized
users
with
content,
specials
or
other
incentives.
In
exchange
for
accessing
the
incentives
users
had
to
‘like’
the
page.
These
pages
drove
fan
growth
number
by
funneling
new
people
through
the
‘Like’
process
prior
to
accessing
the
brand’s
wall
and
content
updates.
This
strategy
was
nearly
universal
among
brands
and
is
now
obsolete.
Typical
Welcome/Like
block
page:
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11. Facebook Platform Changes Overview
This
is
a
significant
change
that
eliminates
the
’Like
block’
strategy
for
gaining
fans
through
a
gated
welcome
page.
Welcome
pages
will
lose
relevance,
as
all
users
will
automatically
land
on
the
timeline
view.
Things to think about:
• Do you have existing welcome tabs that may be impacted by this change?
• Can they be updated to be more informational and featured in the new timeline layout?
• Should they be sunsetted?
• Do you have custom application pages to tell the most important parts of your business
story?
Premium Ads
Ahead
of
Facebook’s
IPO
the
company
has
focused
on
maximizing
revenue
through
advertising.
One
out
of
every
four
ad
impressions
served
on
the
Web
is
served
on
Facebook1;
but
Facebook
ad
performance
has
been
typically
poor.
In
response,
Facebook
is
launching
a
series
of
new
ad
units
that
are
designed
to
be
more
social,
more
engaging
and
appear
in
more
places
–
like
your
news
feed
and
Facebook
mobile.
How
the
Ads
Work
Facebook
Premium
ads
take
existing
posted
content
and
turn
them
into
an
ad
unit
that
reaches
more
fans
and
a
larger
audience
on
the
site.
The
new
ad
units
let
brands
take
content
created
for
their
page
and
amplify
it
through
ad
units
that
push
that
status
update
or
content
to
a
broader
audience.
To
create
a
new
ad,
brands
simply
create
a
page
post
and
then
turn
it
into
an
ad
via
the
Facebook
ad
manager.
Supported
content
types
include:
• Photo
posts
• Video
• Question/Polls
• Status
updates
• Event
invitations
• Links
1
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_US_Digital_Future_in_Focus
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12. Facebook Platform Changes Overview
New
Sponsored
Ad
Units
New Premium Ad Units
These
ads
differ
from
existing
ad
units
by:
• Larger
visual
foot
print
• More
social
for
friends
of
fans
• More
engagement
points
per
ad
–
users
can
like
and
comment
directly
from
ad
unit.
Why
This
Matters
This
is
big
news
for
brands
that
are
looking
to
reach
more
of
their
target
audience,
and
their
fans
on
Facebook.
Right
now,
only
16%
of
fans
see
a
typical
daily
status
update.
By
turning
posted
content
into
an
ad,
brands
can
reach
3
–
5
times
as
many
fans2.
The
new
ads
are
reported
by
Facebook
to
deliver:
• 40%
increase
in
engagement
rate
• 80%
more
likely
to
be
remembered
• 16%
increase
in
fan
rate
At
Oak
Creek
Trail,
we’ve
been
experimenting
with
social
content
ad
units
and
have
seen
increase
in
click
through
rate
(CTR)
on
the
order
of
40
–
100%.
We
believe,
that
this
new,
larger
ad
unit
will
drive
significant
increases
in
performance
of
Facebook
advertising
campaigns.
2
Facebook
Premium
Ad
Overview
presentation
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13. Facebook Platform Changes Overview
Things to Think About
• Could larger, more social ad units make Facebook ads relevant for your business?
• Is your target audience on Facebook? Could you reach a niche audience on Facebook?
• Are you creating content that could be made into ads to reach a broader audience?
Conclusion
The
recent
changes
to
the
Facebook
platform
have
a
wide-‐ranging
and
material
impact
on
how
brands
connect
and
engage
with
users
on
the
social
network.
With
the
new
timeline
design
and
social
ad
units,
Facebook
has
made
content
the
clear
priority.
High
quality
video,
imagery
and
text
content
will
create
a
powerful
brand
representation
on
Facebook.
Brands
without
these
assets
will
have
a
timeline
that
fails
to
create
significant
fan
engagement
or
interest.
The
new
application
pages
and
bar
will
provide
greater
visibility
to
existing
applications
and
allow
brands
to
create
calls
to
action
for
users
to
explore
the
applications.
However,
popular
like-‐
building
tactics
such
as
gated
Welcome
pages
have
been
relegated
to
obsolescence.
Brands
will
need
to
create
application
pages
that
provide
valuable
content
and
experiences,
rather
than
simply
building
landing
pages
that
drive
likes.
These
changes
usher
in
a
new
era
of
paid
awareness
on
Facebook.
Brands
can
now
buy
access
to
a
wider
range
of
audience
members,
and
amplify
the
visibility
of
their
status
updates
with
new
social
ad
units.
Combined
with
advanced
targeting,
these
social
ad
units
will
make
Facebook
ads
more
effective
and
more
relevant
to
a
wider
range
of
advertisers.
The
one
thing
that
remains
constant
with
Facebook
is
that
they
will
continue
to
change
and
innovate.
It
is
incumbent
upon
brands
to
recognize
this
reality
and
be
prepared
to
adjust
strategy
and
execution
as
necessary
to
find
continued
success
on
the
platform.
If
you
would
like
more
information
about
any
of
these
changes,
or
want
to
explore
how
to
leverage
them
to
your
advantage,
please
contact
Morgan
at
morgan@oakcreektrail.com.
15721
Bernardo
Heights
Parkway,
Suite
B-‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com