SlideShare a Scribd company logo
History

• Facebook launched Feb. 2004 by Mark Zuckerberg at Harvard
  University
• Started exclusively to Harvard then slowly to only Ivy League
  schools to most universities in Canada and the U.S.
• End of 2006 Facebook was open to anyone 13 and older with
  a valid email address.
• Reached one trillion pages views in June 2011
• 2nd most accessed website in the U.S.
• 845 million users
• People are obsessed with Facebook
History

• In 2006 only employees of 10 select companies and 1 non-
  profit could join Facebook
   –   Pepsi
   –   Amazon
   –   Apple
   –   Gap
   –   Intel
   –   Electronic Arts
   –   Intuit
   –   Microsoft
   –   Accenture
   –   PricewaterhouseCoopers
   –   Teach For America
Timeline Changes

• Facebook timeline introduced September 2011
• Widely implemented March 30, 2012
• Most noticeable change is the cover photo and profile picture.
Brand Cover Photo Restrictions

•   What not to include:
•   Encourage people to upload your cover to their personal timelines,
•   Include price or purchase information, such as “40% off” or “Download it on YourURL.com,”
•   Include contact information, like your website address, email, mailing address, or information that
    Facebook wants you to put in your Page’s “About” section,
•   Include references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing
    from the cover photo to any of these features,
•   Include calls to action, such as “Get it now” or “Tell your friends.”
•
•   What we can include:
•   Company tagline or short phrase that explains what your business does
•   An impactful word that embodies your brand
•   Inspiring quote
•   Names of people in your photo
•   Photographer credits
•   Image copyrights
Timeline Advertising Changes

• Timeline opened up different advertising possibilities
• Sponsored ads(i.e. social ads) Draws context straight from the
  brands Facebook page. You can choose a specific post or have
  the newest post always selected.
• You can see your friends who have liked or commented on the
  page in the ad.
• New ads get 40% more engagement.
Timeline Advertising Changes
• “Facebook Offers” is another change coming with the
  Timeline.

• A post will be sent to all of your fans about an offer. They
  must click on it to receive the offer. By clicking on it, that
  action will be posted on their friends status feeds (even
  though they may not be friends with the company that posted
  the offer.)
Timeline Changes

• No more landing pages but businesses can have personalized
  tabs.
• You can send people to the tabs off of an advertisement as a
  fan-gate.
Advertising Restrictions



https://www.facebook.com/ad_guidelines.php
Facebook Goals
Most Popular        Most Important
• Awareness         • Audience Growth
• Audience Growth   • Conversion
• Conversion        • Awareness
• Engagement        • Engagement
Targeting

•   Age
•   Gender
•   Geography
•   Interests
•   Language
•   Education
•   Relationship status
           “It is interesting that the buyers surveyed are not putting high
           importance on some very important options such as gender. We see
           big differences in performance based on gender, so not segmenting
           by this variable and controlling your budget accordingly is definitely
           sub-optimal.” –Michael Lazerow, CEO of Buddy Media
Creative and Split Testing
• 25 character headline and
  90 character body copy
  and a creative image.
• Suggested to have two
  creative options and run
  them against each other
  to see which one does
  better.
• It’s suggested to change
  the creative every 5-14
  days.
Tracking


• ROI and Tracking are the biggest challenges
  people face with Facebook.
Metrics
CTR

• Click-through Rate: The number of times an
  ad is clicked divided by the number of
  impressions.

• Our average CTR .036%
Reports

• You can also generate reports.
   – Report Type: Ad Performance, Responder Demographics, Conversion
     By Time, Inline Interactions.
   – Summarized by: Campaign or by advertisement
   – Filter by: No filter or by campaign
   – Time Summary: Daily, weekly, monthly, yearly.
   – Date Range

                 (You can even include deleted campaigns)
Advertising Performance Report
Responder Demographic Report
Conversion by Time Report
Inline Interactions
Opportunity


• 70% of respondents to this survey do not use
  an agency.
• Out of the respondents that do use an
  agency, 31% of them use a digital agency.
  (yay!)

More Related Content

What's hot

DIGITAL MARKETING
DIGITAL MARKETINGDIGITAL MARKETING
DIGITAL MARKETING
Be The Dream LLC
 
SEO and Your Website; What's Possible
SEO and Your Website; What's PossibleSEO and Your Website; What's Possible
SEO and Your Website; What's Possible
Site-Seeker, Inc.
 
Social Media's Impact on Business
Social Media's Impact on Business Social Media's Impact on Business
Social Media's Impact on Business
Site-Seeker, Inc.
 
Facebook Insight training
Facebook Insight trainingFacebook Insight training
Facebook Insight training
John Wood
 
Web Content & SEO Writing by Janette Toral
Web Content & SEO Writing by Janette ToralWeb Content & SEO Writing by Janette Toral
Web Content & SEO Writing by Janette Toral
Janette Toral
 
How to Create High Quality Content
How to Create High Quality ContentHow to Create High Quality Content
How to Create High Quality Content
Doug Hay & Associates
 
SEO Presentation
SEO PresentationSEO Presentation
SEO Presentation
Alli Berry
 
Internet Marketing Fundamentals - Search Engine Optimization & Social Media
Internet Marketing Fundamentals - Search Engine Optimization & Social MediaInternet Marketing Fundamentals - Search Engine Optimization & Social Media
Internet Marketing Fundamentals - Search Engine Optimization & Social Media
Sam Benner
 
Traditional Isn't Enough
Traditional Isn't EnoughTraditional Isn't Enough
Traditional Isn't Enough
451 Marketing
 
Social Media Boot Camp 20130315
Social Media Boot Camp 20130315Social Media Boot Camp 20130315
Social Media Boot Camp 20130315
Site-Seeker, Inc.
 
Content is Currency - Online Marketing Summit 2013
Content is Currency - Online Marketing Summit 2013Content is Currency - Online Marketing Summit 2013
Content is Currency - Online Marketing Summit 2013Jon Wuebben
 
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...
Vanguard Technology
 
Smo(social media optimisation)
Smo(social media optimisation)Smo(social media optimisation)
Smo(social media optimisation)
Shourya Puri
 
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...
Allison Kulage
 
2014 digital marketing + social media fundamentals for nonprofits
2014 digital marketing + social media fundamentals for nonprofits2014 digital marketing + social media fundamentals for nonprofits
2014 digital marketing + social media fundamentals for nonprofits
Charleston PR & Design, LLC
 
It's a Mobile World
It's a Mobile WorldIt's a Mobile World
It's a Mobile World
LocalVox, a Vivial Company
 
How to Create an Inbound Marketing Machine
How to Create an Inbound Marketing MachineHow to Create an Inbound Marketing Machine
How to Create an Inbound Marketing Machine
rickburnes
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Sysminds IT Solutions
 
Strategic blogging for business 2013
Strategic blogging for business 2013Strategic blogging for business 2013
Strategic blogging for business 2013
Charleston PR & Design, LLC
 
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USPay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
FSC Interactive
 

What's hot (20)

DIGITAL MARKETING
DIGITAL MARKETINGDIGITAL MARKETING
DIGITAL MARKETING
 
SEO and Your Website; What's Possible
SEO and Your Website; What's PossibleSEO and Your Website; What's Possible
SEO and Your Website; What's Possible
 
Social Media's Impact on Business
Social Media's Impact on Business Social Media's Impact on Business
Social Media's Impact on Business
 
Facebook Insight training
Facebook Insight trainingFacebook Insight training
Facebook Insight training
 
Web Content & SEO Writing by Janette Toral
Web Content & SEO Writing by Janette ToralWeb Content & SEO Writing by Janette Toral
Web Content & SEO Writing by Janette Toral
 
How to Create High Quality Content
How to Create High Quality ContentHow to Create High Quality Content
How to Create High Quality Content
 
SEO Presentation
SEO PresentationSEO Presentation
SEO Presentation
 
Internet Marketing Fundamentals - Search Engine Optimization & Social Media
Internet Marketing Fundamentals - Search Engine Optimization & Social MediaInternet Marketing Fundamentals - Search Engine Optimization & Social Media
Internet Marketing Fundamentals - Search Engine Optimization & Social Media
 
Traditional Isn't Enough
Traditional Isn't EnoughTraditional Isn't Enough
Traditional Isn't Enough
 
Social Media Boot Camp 20130315
Social Media Boot Camp 20130315Social Media Boot Camp 20130315
Social Media Boot Camp 20130315
 
Content is Currency - Online Marketing Summit 2013
Content is Currency - Online Marketing Summit 2013Content is Currency - Online Marketing Summit 2013
Content is Currency - Online Marketing Summit 2013
 
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...
 
Smo(social media optimisation)
Smo(social media optimisation)Smo(social media optimisation)
Smo(social media optimisation)
 
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...
 
2014 digital marketing + social media fundamentals for nonprofits
2014 digital marketing + social media fundamentals for nonprofits2014 digital marketing + social media fundamentals for nonprofits
2014 digital marketing + social media fundamentals for nonprofits
 
It's a Mobile World
It's a Mobile WorldIt's a Mobile World
It's a Mobile World
 
How to Create an Inbound Marketing Machine
How to Create an Inbound Marketing MachineHow to Create an Inbound Marketing Machine
How to Create an Inbound Marketing Machine
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Strategic blogging for business 2013
Strategic blogging for business 2013Strategic blogging for business 2013
Strategic blogging for business 2013
 
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USPay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
 

Viewers also liked

Marketing mix
Marketing mixMarketing mix
Marketing mix
Chaitu Royal
 
Marketing sept 17th
Marketing   sept 17thMarketing   sept 17th
Marketing sept 17thkatemasson
 
Online overview 03.23.12
Online overview 03.23.12Online overview 03.23.12
Online overview 03.23.12SpiderDigital
 
Geolocation media training
Geolocation media trainingGeolocation media training
Geolocation media training
SpiderDigital
 
Section f 12 bsp1228 smriti shekhar
Section f 12 bsp1228 smriti shekharSection f 12 bsp1228 smriti shekhar
Section f 12 bsp1228 smriti shekharSmriti Shekhar
 
earthquake
earthquakeearthquake
earthquake
janinamict
 
Продающий сайт для автошкол. Маркетинговое агентство "Щи"
Продающий сайт для автошкол. Маркетинговое агентство "Щи"Продающий сайт для автошкол. Маркетинговое агентство "Щи"
Продающий сайт для автошкол. Маркетинговое агентство "Щи"Дмитрий Вощиков
 
The Cleric Scrolls II - Colors
The Cleric Scrolls II - ColorsThe Cleric Scrolls II - Colors
The Cleric Scrolls II - ColorsAlfred2323
 
Sap environmental compliance
Sap environmental complianceSap environmental compliance
Sap environmental compliance
najuor
 
Visual c v of khalilullah
Visual c v of khalilullahVisual c v of khalilullah
Visual c v of khalilullah
Khalilullah Khan
 
Plm co e_sap_ec_v1.0
Plm co e_sap_ec_v1.0Plm co e_sap_ec_v1.0
Plm co e_sap_ec_v1.0najuor
 
Ian martin 2012 eoe
Ian martin 2012 eoeIan martin 2012 eoe
Ian martin 2012 eoe
katemasson
 
Il turismo-nelleconomia-del-friuli-venezia-giuoia
Il turismo-nelleconomia-del-friuli-venezia-giuoiaIl turismo-nelleconomia-del-friuli-venezia-giuoia
Il turismo-nelleconomia-del-friuli-venezia-giuoialaprovadelprof
 
Iris malawi draft1
Iris malawi draft1Iris malawi draft1
Iris malawi draft1
katemasson
 

Viewers also liked (20)

Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Marketing sept 17th
Marketing   sept 17thMarketing   sept 17th
Marketing sept 17th
 
Online overview 03.23.12
Online overview 03.23.12Online overview 03.23.12
Online overview 03.23.12
 
Geolocation media training
Geolocation media trainingGeolocation media training
Geolocation media training
 
843
843843
843
 
Section f 12 bsp1228 smriti shekhar
Section f 12 bsp1228 smriti shekharSection f 12 bsp1228 smriti shekhar
Section f 12 bsp1228 smriti shekhar
 
earthquake
earthquakeearthquake
earthquake
 
Продающий сайт для автошкол. Маркетинговое агентство "Щи"
Продающий сайт для автошкол. Маркетинговое агентство "Щи"Продающий сайт для автошкол. Маркетинговое агентство "Щи"
Продающий сайт для автошкол. Маркетинговое агентство "Щи"
 
The Cleric Scrolls II - Colors
The Cleric Scrolls II - ColorsThe Cleric Scrolls II - Colors
The Cleric Scrolls II - Colors
 
Kongsi Petua
Kongsi PetuaKongsi Petua
Kongsi Petua
 
Sap environmental compliance
Sap environmental complianceSap environmental compliance
Sap environmental compliance
 
Visual c v of khalilullah
Visual c v of khalilullahVisual c v of khalilullah
Visual c v of khalilullah
 
Plm co e_sap_ec_v1.0
Plm co e_sap_ec_v1.0Plm co e_sap_ec_v1.0
Plm co e_sap_ec_v1.0
 
Ian martin 2012 eoe
Ian martin 2012 eoeIan martin 2012 eoe
Ian martin 2012 eoe
 
Modul 2
Modul 2Modul 2
Modul 2
 
Mobile 5.21.12
Mobile   5.21.12Mobile   5.21.12
Mobile 5.21.12
 
20151023-calimero_demo_01
20151023-calimero_demo_0120151023-calimero_demo_01
20151023-calimero_demo_01
 
Il turismo-nelleconomia-del-friuli-venezia-giuoia
Il turismo-nelleconomia-del-friuli-venezia-giuoiaIl turismo-nelleconomia-del-friuli-venezia-giuoia
Il turismo-nelleconomia-del-friuli-venezia-giuoia
 
Iris malawi draft1
Iris malawi draft1Iris malawi draft1
Iris malawi draft1
 
Fortis ppt..
Fortis ppt..Fortis ppt..
Fortis ppt..
 

Similar to Facebook presentation

Using Facebook to Market Your Business
Using Facebook to Market Your BusinessUsing Facebook to Market Your Business
Using Facebook to Market Your Business
Michael Rodriguez
 
2014 Digital Marketing Fundamentals
2014 Digital Marketing Fundamentals2014 Digital Marketing Fundamentals
2014 Digital Marketing Fundamentals
Charleston PR & Design, LLC
 
Facebook and your business
Facebook and your businessFacebook and your business
Facebook and your business
Sayali Mahadik
 
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Earthsite
 
Facebook Platform & Ad Offering Overview
Facebook Platform & Ad Offering OverviewFacebook Platform & Ad Offering Overview
Facebook Platform & Ad Offering Overview
Nadia James
 
Facebook not just social networking- Facebook marketing
Facebook not just social networking- Facebook marketingFacebook not just social networking- Facebook marketing
Facebook not just social networking- Facebook marketing
Mumbai Angels
 
SMO (social media optimization)
SMO (social media optimization)SMO (social media optimization)
SMO (social media optimization)
Shourya Puri
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Harshali Panchal
 
The Social Recruiter
The Social RecruiterThe Social Recruiter
The Social Recruiter
Crystal Miller Lay
 
Move Over Email There's a New Game in Town
Move Over Email There's a New Game in Town Move Over Email There's a New Game in Town
Move Over Email There's a New Game in Town Marcel Media
 
OUHK Comm6024 Lecture 8 - new media technology and their impact on pr
OUHK Comm6024 Lecture 8 -  new media technology and their impact on prOUHK Comm6024 Lecture 8 -  new media technology and their impact on pr
OUHK Comm6024 Lecture 8 - new media technology and their impact on prTHE HANG SENG UNIVERSITY OF HONG KONG
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
Get up to Speed
 
Social media marketing (Facebook n Twitter)
Social media marketing (Facebook n Twitter)Social media marketing (Facebook n Twitter)
Social media marketing (Facebook n Twitter)
Bithika Baboo
 
Social Ads Bootcamp 2013 Lisa Raehsler Zenith Conference
Social Ads Bootcamp 2013 Lisa Raehsler Zenith ConferenceSocial Ads Bootcamp 2013 Lisa Raehsler Zenith Conference
Social Ads Bootcamp 2013 Lisa Raehsler Zenith Conference
Lisa Raehsler
 
Social-Media-presentation.pptx
Social-Media-presentation.pptxSocial-Media-presentation.pptx
Social-Media-presentation.pptx
aditimiglani2
 
social media marketing
social media marketingsocial media marketing
social media marketing
Sonali Pandey
 
Social Media Strategies for Bloggers at Any Stage - Janet Stauble
Social Media Strategies for Bloggers at Any Stage - Janet StaubleSocial Media Strategies for Bloggers at Any Stage - Janet Stauble
Social Media Strategies for Bloggers at Any Stage - Janet StaublePhilip Taylor
 
Facebook building a_2000_following
Facebook building a_2000_followingFacebook building a_2000_following
Facebook building a_2000_following
Andy Eachus
 
Social media
Social mediaSocial media
Social mediaSubash T
 
Shusmc session 3
Shusmc session 3Shusmc session 3
Shusmc session 3Danni M
 

Similar to Facebook presentation (20)

Using Facebook to Market Your Business
Using Facebook to Market Your BusinessUsing Facebook to Market Your Business
Using Facebook to Market Your Business
 
2014 Digital Marketing Fundamentals
2014 Digital Marketing Fundamentals2014 Digital Marketing Fundamentals
2014 Digital Marketing Fundamentals
 
Facebook and your business
Facebook and your businessFacebook and your business
Facebook and your business
 
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
 
Facebook Platform & Ad Offering Overview
Facebook Platform & Ad Offering OverviewFacebook Platform & Ad Offering Overview
Facebook Platform & Ad Offering Overview
 
Facebook not just social networking- Facebook marketing
Facebook not just social networking- Facebook marketingFacebook not just social networking- Facebook marketing
Facebook not just social networking- Facebook marketing
 
SMO (social media optimization)
SMO (social media optimization)SMO (social media optimization)
SMO (social media optimization)
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
The Social Recruiter
The Social RecruiterThe Social Recruiter
The Social Recruiter
 
Move Over Email There's a New Game in Town
Move Over Email There's a New Game in Town Move Over Email There's a New Game in Town
Move Over Email There's a New Game in Town
 
OUHK Comm6024 Lecture 8 - new media technology and their impact on pr
OUHK Comm6024 Lecture 8 -  new media technology and their impact on prOUHK Comm6024 Lecture 8 -  new media technology and their impact on pr
OUHK Comm6024 Lecture 8 - new media technology and their impact on pr
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 
Social media marketing (Facebook n Twitter)
Social media marketing (Facebook n Twitter)Social media marketing (Facebook n Twitter)
Social media marketing (Facebook n Twitter)
 
Social Ads Bootcamp 2013 Lisa Raehsler Zenith Conference
Social Ads Bootcamp 2013 Lisa Raehsler Zenith ConferenceSocial Ads Bootcamp 2013 Lisa Raehsler Zenith Conference
Social Ads Bootcamp 2013 Lisa Raehsler Zenith Conference
 
Social-Media-presentation.pptx
Social-Media-presentation.pptxSocial-Media-presentation.pptx
Social-Media-presentation.pptx
 
social media marketing
social media marketingsocial media marketing
social media marketing
 
Social Media Strategies for Bloggers at Any Stage - Janet Stauble
Social Media Strategies for Bloggers at Any Stage - Janet StaubleSocial Media Strategies for Bloggers at Any Stage - Janet Stauble
Social Media Strategies for Bloggers at Any Stage - Janet Stauble
 
Facebook building a_2000_following
Facebook building a_2000_followingFacebook building a_2000_following
Facebook building a_2000_following
 
Social media
Social mediaSocial media
Social media
 
Shusmc session 3
Shusmc session 3Shusmc session 3
Shusmc session 3
 

Recently uploaded

Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
SOFTTECHHUB
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
Rohit Gautam
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
DianaGray10
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Safe Software
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Kumud Singh
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
Free Complete Python - A step towards Data Science
Free Complete Python - A step towards Data ScienceFree Complete Python - A step towards Data Science
Free Complete Python - A step towards Data Science
RinaMondal9
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Adtran
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
Kari Kakkonen
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIEnchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Vladimir Iglovikov, Ph.D.
 

Recently uploaded (20)

Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
Free Complete Python - A step towards Data Science
Free Complete Python - A step towards Data ScienceFree Complete Python - A step towards Data Science
Free Complete Python - A step towards Data Science
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIEnchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
 

Facebook presentation

  • 1.
  • 2. History • Facebook launched Feb. 2004 by Mark Zuckerberg at Harvard University • Started exclusively to Harvard then slowly to only Ivy League schools to most universities in Canada and the U.S. • End of 2006 Facebook was open to anyone 13 and older with a valid email address. • Reached one trillion pages views in June 2011 • 2nd most accessed website in the U.S. • 845 million users • People are obsessed with Facebook
  • 3. History • In 2006 only employees of 10 select companies and 1 non- profit could join Facebook – Pepsi – Amazon – Apple – Gap – Intel – Electronic Arts – Intuit – Microsoft – Accenture – PricewaterhouseCoopers – Teach For America
  • 4. Timeline Changes • Facebook timeline introduced September 2011 • Widely implemented March 30, 2012 • Most noticeable change is the cover photo and profile picture.
  • 5. Brand Cover Photo Restrictions • What not to include: • Encourage people to upload your cover to their personal timelines, • Include price or purchase information, such as “40% off” or “Download it on YourURL.com,” • Include contact information, like your website address, email, mailing address, or information that Facebook wants you to put in your Page’s “About” section, • Include references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features, • Include calls to action, such as “Get it now” or “Tell your friends.” • • What we can include: • Company tagline or short phrase that explains what your business does • An impactful word that embodies your brand • Inspiring quote • Names of people in your photo • Photographer credits • Image copyrights
  • 6. Timeline Advertising Changes • Timeline opened up different advertising possibilities • Sponsored ads(i.e. social ads) Draws context straight from the brands Facebook page. You can choose a specific post or have the newest post always selected. • You can see your friends who have liked or commented on the page in the ad. • New ads get 40% more engagement.
  • 7. Timeline Advertising Changes • “Facebook Offers” is another change coming with the Timeline. • A post will be sent to all of your fans about an offer. They must click on it to receive the offer. By clicking on it, that action will be posted on their friends status feeds (even though they may not be friends with the company that posted the offer.)
  • 8. Timeline Changes • No more landing pages but businesses can have personalized tabs. • You can send people to the tabs off of an advertisement as a fan-gate.
  • 10. Facebook Goals Most Popular Most Important • Awareness • Audience Growth • Audience Growth • Conversion • Conversion • Awareness • Engagement • Engagement
  • 11. Targeting • Age • Gender • Geography • Interests • Language • Education • Relationship status “It is interesting that the buyers surveyed are not putting high importance on some very important options such as gender. We see big differences in performance based on gender, so not segmenting by this variable and controlling your budget accordingly is definitely sub-optimal.” –Michael Lazerow, CEO of Buddy Media
  • 12. Creative and Split Testing • 25 character headline and 90 character body copy and a creative image. • Suggested to have two creative options and run them against each other to see which one does better. • It’s suggested to change the creative every 5-14 days.
  • 13. Tracking • ROI and Tracking are the biggest challenges people face with Facebook.
  • 15. CTR • Click-through Rate: The number of times an ad is clicked divided by the number of impressions. • Our average CTR .036%
  • 16. Reports • You can also generate reports. – Report Type: Ad Performance, Responder Demographics, Conversion By Time, Inline Interactions. – Summarized by: Campaign or by advertisement – Filter by: No filter or by campaign – Time Summary: Daily, weekly, monthly, yearly. – Date Range (You can even include deleted campaigns)
  • 21. Opportunity • 70% of respondents to this survey do not use an agency. • Out of the respondents that do use an agency, 31% of them use a digital agency. (yay!)