Facebook recently announced wide-ranging changes to the way brands and marketers use the platform to reach, connect and engage with fans. The changes have important implications for your existing Facebook presence and planned initiatives. This document reviews the changes and what they mean for you.
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
At the inaugural Facebook marketing conference in New York City on Feb. 29,
Facebook announced the most fundamental reimaginings of the way brands participate with
the Facebook community since Brand Pages were first introduced.
From the new Timeline design, to new content considerations, to apps, to community management
to how media can be used as an amplifier—everything has been given a new veneer.
These changes not only affect the look of a brand’s page, but also how a brand’s fans interact
with and experience the content on that page.
With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s
SocialWork team has created the following list of immediate considerations to ensure
your page is ready for the Timeline Era.
Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States.
On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as ‘upgrades’, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010.
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
At the inaugural Facebook marketing conference in New York City on Feb. 29,
Facebook announced the most fundamental reimaginings of the way brands participate with
the Facebook community since Brand Pages were first introduced.
From the new Timeline design, to new content considerations, to apps, to community management
to how media can be used as an amplifier—everything has been given a new veneer.
These changes not only affect the look of a brand’s page, but also how a brand’s fans interact
with and experience the content on that page.
With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s
SocialWork team has created the following list of immediate considerations to ensure
your page is ready for the Timeline Era.
Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States.
On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as ‘upgrades’, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010.
Overview of the changes to brand pages with the introduction of Facebook Timeline. Screenshots of several brand examples with different elements being highlighted. Cover photo rules and dimensions discusses, along with apps, paid media and landing pages. Deck from presentation to colleagues. Feel free to get in touch with questions.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
On March 7, 2013, Facebook introduced us to their latest updates to the News Feed which promises to "cut the clutter." 22squared's POV provides advertisers & marketers with a breakdown of the changes, brand implications and five immediate takeaways.
Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 ChangesBen Grossman
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What’s your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Overview of the changes to brand pages with the introduction of Facebook Timeline. Screenshots of several brand examples with different elements being highlighted. Cover photo rules and dimensions discusses, along with apps, paid media and landing pages. Deck from presentation to colleagues. Feel free to get in touch with questions.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
On March 7, 2013, Facebook introduced us to their latest updates to the News Feed which promises to "cut the clutter." 22squared's POV provides advertisers & marketers with a breakdown of the changes, brand implications and five immediate takeaways.
Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 ChangesBen Grossman
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What’s your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
A new design for Pages: what are the real changes? KRDS
Facebook has once again changed its design for Pages. If you are wondering whether these changes will have important consequences, and are feeling a bit confused with this new layout, here are a few clarifications.
Whether we like it or not, by March 30 business pages on Facebook will be migrated to the new timeline format. Here's a breakdown of the changes, and ideas for how you can leverage them to rock your page.
Now the Facebook Timeline is mandatory for Pages. As of March 31th, 2012, ALL Facebook Pages will switch over to the new layout. This slide presentation provides and overview of the new layout, it's features and limitatoins.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Assure Contact Center Experiences for Your Customers With ThousandEyes
Facebook Changes Overview
1. Facebook Platform Changes Overview
Executive Summary
F
acebook
recently
announced
wide-‐ranging
changes
to
the
way
brands
and
marketers
use
the
platform
to
reach,
connect
and
engage
with
fans.
The
changes
have
important
implications
for
your
existing
Facebook
presence
and
planned
initiatives.
This
document
reviews
the
changes
and
what
they
mean
for
you.
Our
Take
Three
critical
changes–timeline,
custom
tabs,
and
premium
ads–fundamentally
change
the
way
we
think
when
it
comes
to
marketing
on
Facebook.
With
these
changes
Facebook
has
placed
a
premium
on
creating
content
that
engages
and
connects
with
users.
Video
and
imagery
dominate
the
new
timeline
layout,
and
brands
that
can
create
a
powerful
experience
through
this
content
will
see
the
biggest
gains
from
these
changes.
Brands
that
cannot,
or
choose
not
to,
create
compelling
content
will
be
unable
to
use
the
marketing
tactics
that
worked
in
the
past
to
drive
fan
growth
–
specifically
“welcome
pages”
with
Like
blocks
that
require
fans
to
like
a
page
before
accessing
it.
These
new
features
are
available
now
and
all
pages
will
be
migrated
to
timeline
automatically
by
March
31st.
If
you
have
any
questions
about
the
changes
or
how
you
can
best
leverage
them,
please
don’t
hesitate
to
contact
Morgan
at
morgan@oakcreektrail.com
Critical Updates in Brief
Timeline
–
The
standard
Facebook
page
design
is
being
deprecated
and
replaced
with
timeline,
a
new
format
for
brand
pages.
Timeline,
currently
visible
on
user
profiles
and
select
brand
pages,
is
available
now
and
will
be
implemented
on
all
pages
by
March
31st.
This
new
format
creates
new
content
and
creative
needs,
and
provides
new
tools
for
messaging
and
marketing.
Custom
Applications
–
Custom
applications,
a
staple
of
Facebook
marketing,
can
no
longer
be
selected
as
the
primary
landing
page
for
new
fans.
This
means
“Welcome”
tabs
that
ask
users
to
“Like”
a
page
for
access
will
become
obsolete.
This
will
change
the
strategy
of
fan
acquisition
completely.
In
addition,
custom
tabs
are
increasing
in
width,
to
810
pixels,
providing
greater
real
estate
for
developing
custom
applications.
Premium
Ads
–
New
Facebook
ads
use
content
posted
to
your
wall
as
the
basis
for
ad
units.
This
means
that
content
you
create
to
communicate
with
your
fans
can
be
amplified
to
increase
visibility
and
reach
via
ad
spend.
Advertisers
will
be
able
to
pay
to
ensure
particular
posts
appear
in
all
fans’
News
feeds;
a
welcome
new
way
to
propagate
messages
and
ensure
visibility
of
updates.
The
rest
of
this
document
expands
on
these
changes
and
includes
points
to
consider
when
evaluating
their
impact
on
your
program.
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2. Facebook Platform Changes Overview
Introducing Timeline
Facebook’s
timeline
layout
has
been
available
for
user
profiles
since
last
year
and
is
now
available
for
pages.
All
pages
will
be
transitioned
to
the
new
design
by
March
31st.
The
timeline
view
is
significantly
different
from
the
current
page
design.
It’s
not
hard
to
notice
the
radical
difference
when
compared
to
the
current
page
layout.
Current
Page
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3. Facebook Platform Changes Overview
Timeline
Page
Here’s
a
quick
tour
of
important
new
timeline
page
elements:
Cover
photo
The
cover
photo
is
a
visually
stunning
element
of
the
timeline
layout.
Use
it
to
showcase
your
company,
product
or
brand.
The
cover
photo
should
be
updated
regularly
to
maintain
a
fresh,
visual
appeal
for
visitors
to
the
page.
RedBull’s cover art
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4. Facebook Platform Changes Overview
Facebook
prohibits
the
use
of
marketing
messages
in
the
cover
photo.
Text
that
says
things
such
as
“Like
this
page
now!”
or
“Save
40%
at
our
bi-‐annual
sale.”
are
against
Facebook
Terms
of
Use.
Here
are
a
few
examples
of
pages
using
timeline
for
ideas
on
the
types
of
images
that
work
best
for
the
cover
photo.
https://www.facebook.com/cocacola
https://www.facebook.com/nike
https://www.facebook.com/walmart
https://www.facebook.com/McGuireRealEstate
Profile
image
The
profile
image
has
changed
as
well.
Previously,
the
profile
image
size
was
malleable
and
could
be
used
to
promote
marketing
initiatives.
Now
the
profile
image
is
a
fixed
size.
Facebook
recommends
that
the
profile
image
be
your
logo,
and
that
the
image
remain
the
same
so
that
people
can
identify
updates
from
your
brand
easily
in
the
Facebook
News
Feed.
Tiffany’s Profile Image
Tab
bar
With
the
new
page
layout
tabs
have
been
moved
to
below
the
cover
photo
in
the
upper
right-‐hand
corner
of
the
timeline.
Only
four
applications
can
be
featured
at
any
one
time.
The
first
is
always
Photos.
The
other
applications
can
be
displayed
in
the
order
specified
by
the
page
administrator.
Application
icons
are
also
new
and
can
be
set
for
each
tab.
If
your
page
has
more
than
three
custom
applications
they
will
appear
under
an
additional
drop
down
to
the
right
of
the
featured
applications.
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5. Facebook Platform Changes Overview
The Application Bar
Timeline
The
timeline
itself
is
how
content
is
displayed
on
your
page.
The
timeline
shows
content
in
reverse
chronological
order,
with
most
recent
activity
immediately
below
the
page
header/composer
area.
Previous
posts
made
to
Facebook
will
automatically
be
added
to
the
timeline.
Posts
appear
on
the
left
and
the
right-‐hand
side
of
timeline,
as
decided
by
Facebook.
Items
pre-‐dating
your
first
activity
on
Facebook
can
be
added
to
your
timeline
to
provide
a
richer
experience
and
understanding
about
your
company
for
visitors.
Coca-‐Cola
and
Barack
Obama’s
page
both
make
clever
use
of
this
new
capability.
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92128.
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6. Facebook Platform Changes Overview
Composer
The
Composer
is
where
you
post
content
to
your
timeline.
It
retains
the
standard
posting
options,
and
adds
one
new
option:
Milestone.
Milestones
are
important
events
in
your
company
history;
such
as
the
day
the
company
was
founded,
dates
key
products
were
introduced
or
dates
of
key
decisions
that
materially
impacted
the
company.
Starred
posts
While
most
posts
appear
on
one
side
of
the
timeline,
page
administrators
can
star
a
post
to
give
it
greater
visual
prominence.
A
starred
post
expands
across
the
entire
width
of
the
timeline,
creating
a
powerful
call
out
among
the
regular
status
updates.
Posts
can
be
starred
and
un-‐starred
at
any
time.
Here
is
an
example
of
a
starred
post:
To
star
a
post,
simply
click
the
pen
icon
next
to
the
original
post
to
access
the
drop
down
menu
of
post
options.
Select
“Star
Post”
and
the
post
will
automatically
be
resized
across
the
page.
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CA
92128.
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7. Facebook Platform Changes Overview
Pinned
posts
Page
administrators
can
now
pin
posts.
Pinned
posts
appear
at
the
top
of
the
timeline
for
seven
days.
Only
one
post
can
be
pinned
at
a
time.
This
post
will
remain
at
the
top
of
the
page
even
while
newer
content
is
being
added
to
the
page.
After
seven
days
the
post
will
appear
on
the
timeline
in
chronological
order
based
on
the
date
it
was
originally
published.
Here
is
an
example
of
a
pinned
post.
They
can
be
identified
by
the
orange
banner
on
the
post.
To
pin
a
post,
simply
click
on
the
pen
icon
next
to
the
original
post.
From
the
drop
down
menu
choose
“Pin
post.”
15721
Bernardo
Heights
Parkway,
Suite
B-‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com
8. Facebook Platform Changes Overview
Friend
activity
Your
connections
to
the
page
through
your
friends
will
be
more
prominent
with
the
new
timeline
view
of
friend’s
activity.
If
you
have
a
friend
who
likes
that
page
and
has
made
a
comment
on
the
page,
that
activity
will
appear
at
the
top
right
of
the
page.
That
is
timeline.
It’s
a
radical
departure
from
the
previous
page
design.
Things to Think About:
• What artwork will you use for your cover art?
• What company facts and milestones will you populate your timeline with?
• What types of content will you star or pin?
• What additional custom application pages are needed to fill in gaps caused by
timeline?
15721
Bernardo
Heights
Parkway,
Suite
B-‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com
9. Facebook Platform Changes Overview
Custom Applications
Custom
applications
are
undergoing
significant
changes
as
well.
The
two
major
changes
are
the
size
of
the
tabs
and
their
visibility.
These
two
changes
will
impact
existing
tabs
and
popular
fan
acquisition
strategy.
Existing
Applications
New
application
pages
have
increased
in
size
to
810
pixels.
This
is
nearly
40%
wider
than
existing
page
designs.
This
increased
real
estate
will
allow
your
applications
to
use
a
larger
space
to
engage
with
your
fans.
Existing
applications
will
be
centered
in
this
new
layout,
which
may
present
a
sub-‐optimal
user
experience.
Tiffany’s old Welcome page is broken and narrow on the new page layout.
Things to Think About
• Do you have existing applications that need to be rewritten or resized to fit the new
page size?
15721
Bernardo
Heights
Parkway,
Suite
B-‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com
10. Facebook Platform Changes Overview
Welcome Tabs & Like Blocks
Page
administrators
will
no
longer
be
able
to
specify
the
default
landing
page
that
non-‐fans
first
view
when
arriving
at
a
page.
This
is
a
significant
change
that
effectively
eliminates
the
very
popular
“Welcome
page
/
like
block”
strategy
as
a
way
to
gain
fans.
For
those
not
familiar
with
this
strategy,
it
worked
like
this:
non-‐fans
were
directed
to
a
branded
landing
tab
on
the
brand’s
Facebook
page.
The
welcome
page
tantalized
users
with
content,
specials
or
other
incentives.
In
exchange
for
accessing
the
incentives
users
had
to
‘like’
the
page.
These
pages
drove
fan
growth
number
by
funneling
new
people
through
the
‘Like’
process
prior
to
accessing
the
brand’s
wall
and
content
updates.
This
strategy
was
nearly
universal
among
brands
and
is
now
obsolete.
Typical
Welcome/Like
block
page:
15721
Bernardo
Heights
Parkway,
Suite
B-‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com
11. Facebook Platform Changes Overview
This
is
a
significant
change
that
eliminates
the
’Like
block’
strategy
for
gaining
fans
through
a
gated
welcome
page.
Welcome
pages
will
lose
relevance,
as
all
users
will
automatically
land
on
the
timeline
view.
Things to think about:
• Do you have existing welcome tabs that may be impacted by this change?
• Can they be updated to be more informational and featured in the new timeline layout?
• Should they be sunsetted?
• Do you have custom application pages to tell the most important parts of your business
story?
Premium Ads
Ahead
of
Facebook’s
IPO
the
company
has
focused
on
maximizing
revenue
through
advertising.
One
out
of
every
four
ad
impressions
served
on
the
Web
is
served
on
Facebook1;
but
Facebook
ad
performance
has
been
typically
poor.
In
response,
Facebook
is
launching
a
series
of
new
ad
units
that
are
designed
to
be
more
social,
more
engaging
and
appear
in
more
places
–
like
your
news
feed
and
Facebook
mobile.
How
the
Ads
Work
Facebook
Premium
ads
take
existing
posted
content
and
turn
them
into
an
ad
unit
that
reaches
more
fans
and
a
larger
audience
on
the
site.
The
new
ad
units
let
brands
take
content
created
for
their
page
and
amplify
it
through
ad
units
that
push
that
status
update
or
content
to
a
broader
audience.
To
create
a
new
ad,
brands
simply
create
a
page
post
and
then
turn
it
into
an
ad
via
the
Facebook
ad
manager.
Supported
content
types
include:
• Photo
posts
• Video
• Question/Polls
• Status
updates
• Event
invitations
• Links
1
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_US_Digital_Future_in_Focus
15721
Bernardo
Heights
Parkway,
Suite
B-‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com
12. Facebook Platform Changes Overview
New
Sponsored
Ad
Units
New Premium Ad Units
These
ads
differ
from
existing
ad
units
by:
• Larger
visual
foot
print
• More
social
for
friends
of
fans
• More
engagement
points
per
ad
–
users
can
like
and
comment
directly
from
ad
unit.
Why
This
Matters
This
is
big
news
for
brands
that
are
looking
to
reach
more
of
their
target
audience,
and
their
fans
on
Facebook.
Right
now,
only
16%
of
fans
see
a
typical
daily
status
update.
By
turning
posted
content
into
an
ad,
brands
can
reach
3
–
5
times
as
many
fans2.
The
new
ads
are
reported
by
Facebook
to
deliver:
• 40%
increase
in
engagement
rate
• 80%
more
likely
to
be
remembered
• 16%
increase
in
fan
rate
At
Oak
Creek
Trail,
we’ve
been
experimenting
with
social
content
ad
units
and
have
seen
increase
in
click
through
rate
(CTR)
on
the
order
of
40
–
100%.
We
believe,
that
this
new,
larger
ad
unit
will
drive
significant
increases
in
performance
of
Facebook
advertising
campaigns.
2
Facebook
Premium
Ad
Overview
presentation
15721
Bernardo
Heights
Parkway,
Suite
B-‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com
13. Facebook Platform Changes Overview
Things to Think About
• Could larger, more social ad units make Facebook ads relevant for your business?
• Is your target audience on Facebook? Could you reach a niche audience on Facebook?
• Are you creating content that could be made into ads to reach a broader audience?
Conclusion
The
recent
changes
to
the
Facebook
platform
have
a
wide-‐ranging
and
material
impact
on
how
brands
connect
and
engage
with
users
on
the
social
network.
With
the
new
timeline
design
and
social
ad
units,
Facebook
has
made
content
the
clear
priority.
High
quality
video,
imagery
and
text
content
will
create
a
powerful
brand
representation
on
Facebook.
Brands
without
these
assets
will
have
a
timeline
that
fails
to
create
significant
fan
engagement
or
interest.
The
new
application
pages
and
bar
will
provide
greater
visibility
to
existing
applications
and
allow
brands
to
create
calls
to
action
for
users
to
explore
the
applications.
However,
popular
like-‐
building
tactics
such
as
gated
Welcome
pages
have
been
relegated
to
obsolescence.
Brands
will
need
to
create
application
pages
that
provide
valuable
content
and
experiences,
rather
than
simply
building
landing
pages
that
drive
likes.
These
changes
usher
in
a
new
era
of
paid
awareness
on
Facebook.
Brands
can
now
buy
access
to
a
wider
range
of
audience
members,
and
amplify
the
visibility
of
their
status
updates
with
new
social
ad
units.
Combined
with
advanced
targeting,
these
social
ad
units
will
make
Facebook
ads
more
effective
and
more
relevant
to
a
wider
range
of
advertisers.
The
one
thing
that
remains
constant
with
Facebook
is
that
they
will
continue
to
change
and
innovate.
It
is
incumbent
upon
brands
to
recognize
this
reality
and
be
prepared
to
adjust
strategy
and
execution
as
necessary
to
find
continued
success
on
the
platform.
If
you
would
like
more
information
about
any
of
these
changes,
or
want
to
explore
how
to
leverage
them
to
your
advantage,
please
contact
Morgan
at
morgan@oakcreektrail.com.
15721
Bernardo
Heights
Parkway,
Suite
B-‐505,
San
Diego,
CA
92128.
www.oakcreektrail.com