Facebook is implementing significant changes to its pages, emphasizing a new layout with larger cover photos and stricter guidelines, such as prohibiting calls to action on the cover photo. Businesses can showcase milestones and utilize highlighted posts to engage audiences more effectively, while new application features allow for creative customization despite the removal of the default landing tab. Insights and messaging features are also revamped, providing businesses with enhanced administrative controls and the ability to interact directly with fans.

1. Facebook…
The New Look

2. Facebook Pages
• Facebook pages are changing and that means your business
strategy will need to change.
• These changes emerged from Facebook’s
fMC 2012 Conference and the overall message was that
Facebook is looking at pages as a “mission control” point
(which is where the MC comes from in the conference title).

3. Cover Photo & Profile Image
• Obviously one of the biggest changes that we all knew was
coming was the cover photo. No more photo strip across the
top. You now have one large image to showcase your page.
• This image must be a minimum of 399 pixels across to be
used as the cover photo.
• But you can have a photo cover designed to take advantage
of the extra space you get. The cover photo maximum
dimensions are 850 pixels by 315 pixels.

4. Easy To Customize Header & Logo

5. Cover Photo & Profile Image
• One of the biggest restrictions is the fact that you can’t have any calls
to action in your cover photo. You can’t tell people to like or share
your page or have any contact information at all, including your web
address, phone number or mailing address.
• These restrictions will require some creativity in drawing attention to
your business without some of the methods that have been used in
the profile pictures recently.
• The profile picture size has been changed to 180 pixels by 180 pixels.
It appears next to every post in the news feed as a 30 pixel by 30
pixel picture. The profile picture is best used for your logo or other
eye-catching picture without a lot of words.

6. Larger, Highlighted and Pinned Posts
• One of Facebook’s mantras during the conference was the
way we tell stories with Facebook. To help you tell your
stories, the pictures and videos are now larger and more eye-
catching.
• You can also highlight a story (by clicking the star icon in the
upper right of a post) so that it spans all the way across the
Timeline as shown in the following illustration.

7. Larger, Highlighted and Pinned Posts

8. Larger, Highlighted and Pinned Posts
• You can also pin the story to the top of your Timeline for up
to a week. To do this, click the pencil icon in the upper right
of the post and select Pin to Top.

9. Setting Company Milestones
• Another thing you can add to make your Timeline more
interesting is Milestones. You can tell people about big
events in the life of your brand or company.
• All you need to do is click on the line that runs down the
middle of your Timeline and select Milestone. Then you can
fill out the information as shown.

10. Setting Company Milestones

11. Setting Company Milestones
• Because the posts from your fans are in a separate area, your
Timeline is now more focused on your story.
• People may be spending more time reading your Timeline
rather than just coming to your page to ask a question. The
more visually engaging you can make your Timeline, the
better.

12. New Applications
• One of the biggest changes is the removal of the default
landing tab.
• Applications are still available and if you have created a
custom welcome tab or added any other special application,
it hasn’t disappeared.
• You now have 12 applications you can showcase and only the
three applications that you move to the top row will appear
prominently. You cannot change the position of the photos,
so technically you only have three applications that you have
control over in that top row .

13. New Applications

14. Moving Applications
• To move your apps around, first click the down arrow next
to your top row of apps to display all of your apps.
• Next, click the pencil icon in the upper right corner of the
app. Then select the app that you would like to swap
positions with. As mentioned, you cannot change the
position of the Photos app.

15. Moving Applications (Video)

16. Custom Application Images
• Many people are upset with the disappearance of the default
landing tab, but the new app buttons give us an opportunity
to be creative.
• You can change the photo that appears for the app and you
can rename the app to give a call to action as shown in the
next illustration.

17. Custom Application Images

18. Facebook Insights:
Admin Panel and Messaging
• Another change with the Timeline is the location of the
Insights. You can now access them by clicking on the Admin
Panel in the upper right corner.

19. Facebook Insights:
Admin Panel and Messaging
• The Admin Panel has much different navigation than before,
but everything appears to be there.

20. Facebook Insights:
Admin Panel and Messaging
• You will still be able to see the old-style Page Dashboard if
you click the Manage drop-down menu and then Edit Page.
• From the Admin Page, you can also invite your email
contacts, invite friends, share your page and create an ad
from the Build Audience drop-down menu.

21. Facebook Insights:
Admin Panel and Messaging
• Facebook has done a nice job of giving us lots of options to
learn more about the new page design from the Help drop-
down menu. During the Preview, the Help drop-down menu
links to tutorials, but once you publish your Timeline you
will have access to some different options.
• One of the capabilities will be to easily request a name
change for your page. This name change is the title of your
page, not the custom URL you may have set for your page.
You can still access this form. Great news for people who
have changed their company branding, have had a
misspelling in the name or have other tweaks they have
wanted to make.

22. Facebook Insights:
Admin Panel and Messaging

23. Facebook Insights:
Admin Panel and Messaging
• One of the most interesting developments of the new page
Timelines is that we can now get more information on other
pages that have changed to the new Timeline. When you
click on the Likes box, just underneath their Timeline cover
photo you can see the most popular age group, a People
Talking About This Trend graph and their most popular
week.

24. Facebook Insights:
Admin Panel and Messaging

25. Facebook Insights:
Admin Panel and Messaging

26. Facebook Insights:
Admin Panel and Messaging
• Companies could possibly hide the Likes box by swapping it
to a lower position than the top 12 apps that are accessible to
the public. But that would also hide the social proof of how
many people like your page.
• Pages will also have the ability to receive messages from
fans. The Message feature can be turned on or off from the
Manage Permissions area of the Admin Dashboard.

27. Facebook Insights:
Admin Panel and Messaging
• The Message button is
enabled by default so if you
want to disable it, you will
have to uncheck the box.
• Messages can only be
initiated by a fan—they
cannot be initiated by the
page to a fan. The page can
reply to the message sent.

28. Contact Us Today To Learn More
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Call us today at (904) 540-9962