1. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.1
“
Trends that have driven investments in local
digital marketing over the last two years

2. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.2
Today’s Marketplace is more Dynamic than Ever

3. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.3
Social Media:
Where does your digital content come from?
MistakeTrend
• Dynamic Content is king
• Businesses are tracking
content ROI
• Singular focus on social media sites
• Gaming Google with low quality
content

4. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.4
Local Listings:
How do your Local Businesses Rank?
MistakeTrend
Incorrect Listings
Lack of reviews/
Unanswered reviews
• Dynamic Content is king
• Mobile Search Friendly
Sites

5. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.5
Reputation Management
What is your online reputation?
MistakeTrend
Fear of the negative review
Customer Generated Content distribution
throughout the decision journey

6. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.6
Mobile
How am I marketing to the Local Consumer?
MistakeTrend
Ignoring Mobile
Local Mobile Search is Crucial

7. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.7
Top Digital Trend for 2015
Local Content Marketing
Local Content Marketing is a
strategic marketing approach focused
on creating and distributing
valuable, relevant, and consistent
content to attract and retain a clearly-
defined audience at key points in their
path to purchase — and, ultimately,
to drive profitable customer action.
Top Tools for Success
1) Consumer Generate Content
2) Curated Consumer Content
3) Integrated SEO, Content and
Social Media Management
(Analytics)

8. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.8
So who is doing Local Content Marketing Well?
Best Buy
Winning new categories
in local organic search
Make consumers aware that your
stores offer the services they want.
Best cell phone store Seattle,WA
Lennox
Driving consumers to
top dealers and installers
Reach consumers early in the
decision journey when they need
assistance!
Lennox Premier Dealer Locator (55110)
Starwood Hotels
Curating consumer content
Based on Geo Location
See what other consumers
like around this hotel
before your stay!
W Hotel Austin Guest Gallery

9. Bazaarvoice Service Reviews Platform
DRIVE
ACQUISITION
by
featuring
local
reviews
online
INCREASE
AWARENESS
through
localized
ra/ngs
&
response
SPARK
THE
CONVERSATION
by
asking
for
vendor
service
reviews
• Review
Alerts
&
Response:
Vendors
receive
review
alerts
and
can
easily
respond
via
email
• Insights
&
Repor/ng:
Push
reports
to
local
providers
&
corporate
insights
through
the
dashboard
• Op/mize
Search:
LocaLons
with
local
reviews
will
be
ranked
higher
in
Google
• Future-­‐proof:
Mobile
&
Local
search
are
the
fastest
growing
categories
of
search
• Automate
the
Ask:
Bazaarvoice
automates
the
outreach
and
integrates
with
exisLng
business
processes.
• Modera/on:
Ensure
compliance
at
the
vendor
level

10. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.10
Drive Consumers to Your Local Service Providers
The Importance of Mobile and Search Complete Local Brand Management
Collect and display reviews about local service providers.
Local service reviews enhance search results driving leads to local
service providers. This ensures when consumers search for “your
business keyword” in your city, they are driven to your stores!
Review
Management
Social Media
Analytics
Local Listings
Management
Local SEO
Ranking

11. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.11
Bazaarvoice Makes it Easy for Local Providers to Engage
Receive
Alerts
&
Respond
to
Product
Reviews
Insights
for
Local
Providers
to
Engage
in
the
Conversa/on
Bazaarvoice provides an intelligent alert engine which notifies local
providers when a review is submitted and makes it easy to respond to
reviews. Bazaarvoice also moderates not only the consumer
submission, but also the response from each marketplace vendor.
The Bazaarvoice local dashboard makes it easy for local providers to request
reviews, as well as incorporate review requests on their own emails and
invoices. The dashboard also features intelligent tiles which direct local
providers take action on specific reviews.

12. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.12
Bazaarvoice Knows Local
Content Marketing
We capture content
and place that content
where your customer is
giving costomers confidence
to choose your brand
Fresh
Local
Search
Authentic

13. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.13
JOIN US FOR AN UNOFFICIAL HAPPY HOUR AFTER THE
ROUNDTABLE SESSION!
PUBLIC SCHOOL 310
(Main bar area)
ADDRESS:
9411 CULVER BLVD
CULVER CITY, CA 90232

14. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.14
BV Local Session

15. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.15
Enhance Local SEO
Local service reviews enhance search results driving leads to local service providers
How Companies Grow with BV Local
1
3
4
5
Get Local Service Providers Engaged in the Conversation
Receive review alerts, respond to reviews and receive activity reports locally
Gain Valuable Insights Into the Local Customer Experience
Reviews provide highlights of what consumers are sharing about their local experience
Manage Your Online Reputation
Take control of the local conversation on Yelp, Google+ Local and FourSquare
2
Convert More Leads
Local service reviews influence the consumer purchase decision

16. 9 out of 10
Consumers in the last year
looked for reviews to make
a purchase decision on a
local business
85%
of consumers read up to
10 local business
reviews
The
power
of
consumer
feedback
for
local
businesses…
57%
of today’s online searches
are searches for local
vendors or services
brightlocal, 2014

17. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.17
Today’s reality
17
Ensure when
consumers search for
“best flooring deals”
in your city, they are
driven to your stores!

18. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.18
Reviews Convert Prospects
Businesses with online
reviews are
5 times
more likely to receive an
inquiry from a potential
customer than those
without online reviews.
Source: Intuit case study on Intuit Pro Advisors, 2010

19. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.19
Reviews build trust in your business
92%of consumers trust
earned media above
all other advertising
*Nielsen,
2012

20. What is BV Local?
DRIVE
ACQUISITION
by
featuring
local
reviews
online
INCREASE
AWARENESS
through
local
ra/ngs
&
response
SPARK
THE
CONVERSATION
by
asking
for
local
reviews
• Review
Alerts
&
Response:
Local
businesses
receive
review
alerts
and
can
easily
respond
via
email
• Insights
&
Repor/ng:
Push
reports
to
local
stores
&
corporate
insights
through
the
dashboard
• Op/mize
Search:
Local
businesses
with
service
reviews
will
be
ranked
higher
in
Google
• Future-­‐proof:
Mobile
&
Local
search
are
the
fastest
growing
categories
of
search
• Automate
the
Ask:
Bazaarvoice
automates
the
outreach
and
integrates
with
exisLng
business
processes.
• Modera/on:
Ensure
compliance
at
the
local
level

21. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.21
Local stores receives alerts & responds to reviews via email
• Consumers researching local businesses are
2X more likely to disregard negative
sentiment if a local manager has taken time to
respond to negative reviews.
(Bazaarvoice Customer Benchmark, Nov. 2013)

22. The BV Local Dashboard
A single integrated dashboard
for store staff to easily engage
in the conversation, manage
their online reputation and
garner insights.
Hub
Logo
Local
Provider
Logo
or
Image

23. Gain valuable real-time insights
Improve customer experience and benchmark performance
• Enhanced Corporate Reporting
through Bazaarvoice Workbench
• The why behind acquisition:What
services are important to
customers? Where are there clear
opportunities for improvement?
Which local providers need training
or a focus on customer service?
BENEFIT:
Find the “hidden gems” in
your portfolio and which local
providers are struggling with
the customer experience.

24. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.24
Ensure there are no uncertain feelings about your
company by maintaining an authentic review program
that allows all different types of feedback
Authenticity is critical in maintaining trust
Source: Studies conducted by Newlio & Wakefield Research, of 1,600 nationally representative US adults
Trust
48%
48% of U.S. consumers are concerned that reviews are
fake or that the company has removed negative reviews
?
If potential customers see only perfect 5-star reviews,
they will question their validity & consider them more
testimonials than authentic feedback
Be
Authentic

25. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.25
How to Win: Reviews are incredible testimonials
and provide significant insights ★★★★★
“My wife and I were looking for a
better color selection then we found
at Lowe’s and Home Depot. not only
did we find better choices and better
prices but we found awesome quality
and customer service.”
★★★★
“The store layout where the
pay and display machines are
could be better.The queuing
system is very cramped and
could benefit from a more
open layout.”
LL Bean has found that customers make the best copywriters.
Their top performing marketing copy is a top rated promotion for a doormat.
u